BACKGROUND & THE CHALLENGE

PM Hotel Group is a top 20 leading hotel management company. They provide hotelowners nationwide with technical consulting, on-site management support, revenuestrategies and more. Recognized by top hotel brands, PM Hotel Group has won multipleawards including but not limited to: Outstanding Achievement Award, Five Star DiamondAward, Company of Excellence Award, and Industry Partner of the Year Award. Theirmission directly aligns with Bbot's and identifies four interconnected themes for success:service, product, workplace, and profit. PM Hotel Group was looking for a versatile solution to enhance room service, streamlineoperations, increase F&B margins, and better the guest experience across their portfolioof brands and properties.

C U S T O M E R S U C C E S S S T O R Y

PM HOTEL GROUP

" B B O T O F F E R ST H E I D E A LO R D E R I N GE X P E R I E N C E F O R O U R G U E S T S ,S U P P O R T I N G T H EM I D D L E M A N A N DS E N D I N G O R D E R SQ U I C K L Y I N T OP R O D U C T I O N . "

Paul KelseyDirector of Food and BeverageHilton Baltimore BWI

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BACKGROUND & THE CHALLENGE

In Good Company has a variety of concepts ranging from fast casual to full servicerestaurants in some of the trendiest hotels in New York City, including fine diningrestaurants like Woodpecker by David Burke, Park Ave Tavern or Parker & Quinn /Refinery Rooftop, to Trademark Taste + Grind in Hotel le soleil NY or The Wilson,INNSiDE Meliã NY Nomad. With limited seating in NYC restaurants and the desire to service as many hotel customers as possible, the management team wanted apractical solution to streamline ordering and ensure a better guest experience.

C U S T O M E R S U C C E S S S T O R Y

IN GOOD COMPANY HOSPITALITY

$70k+ 0increase in labor

estimated increasethanks to Bbot

Dominick D'AleoDirector of Business Development

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" B B O T ' SK N O W L E D G E A B L ET E A M W O R K E DA S H A R D A N DF A S T A S W E D I DT O G E T U S L I V E . "

$350k+in sales, throughBbot since 2019

THE SOLUTION

Thanks to Bbot's array of Smart Ordering solutions, each IGC location now has their own online branded menu, linked to their existing web and social media assets. IGC offers their guests Bbot's contactless mobile ordering solutions for in-room and in-venue dining, curbside pickup, take out, and delivery for customers in neighboring residences.

Bbot's suite of Smart Ordering solutions were simple, intuitive, and grounded in the goal of giving the ordering power back to IGC's customers. Cued by collateral in each guest room (or table in the restaurant), IGC guests can visit a branded menu on their smartphones by scanning a QR code or entering their room number (or table number). Guests can easily browse the menuand select items without downloading an app, signing up for an account, or swiping a credit card, and their order will be deliveredto their exact location. Bbot helped IGC create a frictionless order and pay experience for their guests by removing the commonbarriers to getting food and drinks on demand without any hassle.  

THE RESULT

IGC estimates that $70k of new revenue (21%) was generated thanks to the availability, consistency, and ease of use that theBbot platform provides to the business and the guests. Their various online menus have been visited over 10,000 times.

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Dominick D'AleoDirector of BusinessDevelopment

"The Bbot team was very hands-on in understanding our pain points and identifying areas we could really improve our business. Bbot’s Smart Ordering platform works directlyalongside our POS system so our kitchen and bar staff are able to view and mark orders as filled and runners can quickly deliver them to the guests’ via table location."

HAPPIER GUESTS

EASY TO UNDERSTAND

SEAMLESS PAYMENT

"I think our biggest trepidation was the idea of adding new tech. Infiltrating new softwareusually means a big learning curve for both our guests and staff. If it was cumbersome touse or difficult to understand, it wouldn‘t work. We spent less than one shift training theteam and immediately started seeing benefits in the kitchen and bar."

"With Apple Pay integration and no sign up, I’ve noticed customers worry less about “closing their tab” because they order and pay as they go, and can leave whenever they are ready. We attribute a lot of the boost in sales to the ease of use and carefree ordering.When they are finished, they can leave quickly without waiting to close their tab."

" W E S A W I N - R O O MD I N I N G S A L E SI N C R E A S E A T A L LT H E P R O P E R T I E SW H E R E W E U S EB B O T . I T C R E A T E DA S M O O T H E RP R O C E S S F O R O U RS T A F F , O U R G U E S T SW E R E H A P P I E R , A N DW E D I D N ' T N E E D T OI N C R E A S E L A B O R . "

THE SOLUTION

Acqua at Hilton BWI quickly adopted Bbot's Smart Ordering On-Prem and In-Room Diningsolutions in 2019, and added curbside pickup, take out and delivery options in 2020. Withoutadding a lot of hardware and a quick front-of-house staff training, their guests were easily able to scan a QR code from branded table tents and were directed to Acqua's online menu options.  

THE RESULT

After implementing Bbot in their lobby, rooms, and lounges in April 2019, Hilton BWI saw a 30% increase in F&B profit year-over-year. This translated into a 301% ROI, making Bbot a clear value add to Hilton BWI's operations.

" B B O T ’ S T E A M H E L P E DU S F I G U R E O U T T H EB E S T W A Y T OS T R E A M L I N E O U R F + B O P E R A T I O N S B YP R O V I D I N G AS E A M L E S S O R D E R I N GS O L U T I O N T O B R O A D E NO U R C U S T O M E R B A S E A N D D R I V E R E V E N U E ! "

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Katherine KiesVice President of Food + Drink Innovation

INCREASING REVENUE + SERVICE ZONES

ENHANCING THE GUEST EXPERIENCE

"We needed to be able to serve more areas in the hotel without increasing labor. Bbot was the perfect solution for us. It was easy to install, easy for staff to learn, and easy for gueststo use. We've doubled the tables in our restaurant without any construction or development.Our staff is happier and more motivated since they've already seen an increase in tips."

"With Apple or Google Pay integration and no sign up, our hotel guests don't need to worryabout trying to order from their TV or picking up a phone and waiting on hold to order roomservice. There's a sign in each room with a QR code that guests' scan to view our onlinemenus, place their order, and can get updates on their order status from the checkout page."