pm mediakit 2017 - philadelphia · 2016-12-21 · 12 philadelphia magazine media kit | 2017 300x250...
TRANSCRIPT
12 P H I LA D E L P H I A MAG AZINE MEDIA KIT | 2 01 7
300x250
728x901
2 0 1 7 M E D I A K I T
2 01 7 D I G I TA L S P EC I F I CAT I O NS
Material RequirementsImage Files: 50KB max fi le size (.jpg, .png. .gif )
Rich Media: 100KB max fi le size for site-served; 200KB for 3rd-party serving
• Flash: MUST be converted to HTML5
• HTML5: sent as .zip fi le that can only contain the following elements: .html, js, .json, .jpg, .gif, .png, .swf, .css, .xml. All fi les in the provided .zip must be referenced in your .html fi le. Do not send any that are not referenced.
• Any creative with additional elements (video, expansion, etc) MUST be served through a 3rd-party ad-server or be subject to additional production fees of $1,500 per creative and $1.50 CPM upcharge
• clickTag sample: <script type=”text/javascript”>var clickTag = “http://www.yourURLhere.com”; </script>
Required Resolution: 72 DPI; 24 FPS
PHILLYMAG.COM1. Leaderboard2. Medium Rectangle
NEWSLETTER1. Medium Rectangle
plus copy
300x250 1
Creative FeesStandard Units ..................................................... $150 per unitRich Media Units ................................................. $4,500 minimum
Ad SubmissionAll creative can be emailed to your Account Executive and will be forwarded on to the online marketing department.
Traditional Display Ad Units
Mobile Unit 320x50
Dimensions (px)
Image or 3rd-party tag
Format
50KB max
File Size
No restrictions
Restrtictions
No
Video Option
Skins (x2) 120x1050 JPEG or PNG fi le 50KB max (each) No animation No
Medium Rectangle 300x250 Image or 3rd-party tag 100KB max No restrictions Yes
Half Page 300x600 or 300x1050 Image or 3rd-party tag 100KB max No restrictions Yes
Leaderboard 728x90 Image or 3rd-party tag 100KB max No restrictions Yes
Interstitial (Desktop) 600x400 JPEG or PNG fi le 200KB max 15 seconds max Yes
Billboard 970x90 or 970x250 Image or 3rd-party tag 100KB max No restrictions Yes
Interstitial (Mobile) 300x250 JPEG or PNG fi le 100KB max 15 seconds max Yes
eNewsletters
e-Newsletter
e-Blast
300x250
600x1000
Dimensions (px)
JPEG or PNG fi le. Includes 20-25 words and URL
HTML fi le and best contact(s) to receive test
Format
50KB max
N/A
File Size
No animation
No animation
Restrtictions
No
No
Video Option
Video
In-Banner
Interstitial
300x250
600x400 (desktop) or 300x250 (mobile)
Dimensions (px)
Site-served .mp4 or 3rd-party tag; progressive only (no streaming)
site-served .mp4 only
Format
200KB initial load; 1.1MB additional
user-initiated load
File Size
User-initiated sound
15 seconds max
Restrtictions
Site-serving requires additional design
upcharge
Notes
2