pmanc newsletter march april 2013 pmanc - regional · pdf filewe are running 31% ahead of...

Dear PMANC Members,

I hope everyone who attended Expo last month enjoyed your time in Las Vegas. Theenergy level and enthusiasm from the attendees was great to see this year as we alllaunch into what I believe will be a record year for all of us. PPAI reports that 10,850distributors were in attendance and exhibitors staffed 3,176 booths.

It is hard to believe it February is already gone. The PMANCBoard Directors met this month and have many excitingprojects in the works. I would like to take a few minutes tomention these efforts on behalf of our association.Advantage Roadshows were held in three locations in the BayArea. Otis Veteto and MaryAnne Bobrow staffed theSacramento show, and Steve Klein and I staffed the Milpitas andSouth San Francisco shows. This gives us additional exposure topotential new trade area members. Thank you Otis, Steve, andMaryAnne for your time and efforts.

Our Monterey Showcase (May 9 ‐10th) is two and one‐half months away and theShowcase committee is aggressively fleshing out all the details behind this highlyanticipated tradeshow. We are running 31% ahead of booth sales versus same time lastyear. If you are interested in joining in the committee’s efforts, please feel free tocontact myself at 415‐328‐5492 or Jeff Thomas, our Showcase [email protected], phone: 707‐586‐1182.

Promotional Products Work Week (Feb 25 – Mar 1) is a Regional Association Council(RAC) initiative. What is it? This is an opportunity for all of us to increase the visibilityof our industry’s impact on the economy while donating excess promotional productsfitting the “school supplies” category to PMANC area charities. Please consider gettinginventory out of your offices (and off your books) while donating to less fortunateindividuals within the communities that we call home. A task force is being assembledto handle all of the details from donation solicitation, drop off locations and mediacoverage for PMANC at the writing of this letter. If you are available to participate inthis task force, please email me or MaryAnne Bobrow at PMANC. Phone 916.242.0052or email [email protected].

Conversation Cafes, which has been part of our quarterly networking events in multiplelocations, are held on a designated day and are evolving into a different format. March12th is the first date.

As you can see we have lots going on. Thank you for your membership. I encourage allof you to think of a way in which you can volunteer your unique skill to helping PMANCbe a strong, relevant and worthwhile Association.

Please let me know how I can help make your membership more valuable to yourbusiness and make you more money this year.

Best regards.Diana FayPMANC 2013 President

Newsletter March-April 2013

A Bi-monthly Publication of the Promotional Marketing Association of Northern California Vol. 2013, No 2

IN THIS ISSUE

President’s Message. .

Showcase 2013 . . . . . . Page 2

Celebrating Membership . . . . . . . Page 3

PPAI Message: HealthCare Reform . . . . . . . Page 3

Members in the News . . . . . . . . . . . . Page 4

Law and OrderUpdate . . . . . . . . . . Page 5

Calendar of Events . . . Page 9

Save the DatePMANC Showcase . . Page 10

It’s a Perfect Timefor Golf . . . . . . . . . . . Page 10

Golf RegistrationForm . . . . . . . . . . . . . Page 12

Golf SponsorshipForm . . . . . . . . . . . . . Page 13

News to Use fromPPAI’s Town Hall . . . . Page 15___________________

Upcoming EventsPMANC Golf TournamentMay 9, 2013—Monterey, CA

PMANC 2013 ShowcaseMonterey, CAMay 9‐10, 2013

Conversation Cafes—VariousLocations—June 5, 2013

AdvertisementsAmericana

Sportswear. . . . . . . . Page 14Bodek & Rhodes . . . . Page 8Express‐A‐Button . . . . Page 10Prime Resources . . . . . Page 7Visstun . . . . . . . . . . . . . Page 5Warwick Publishing . . Page 11

PMANC Newsletter Page 1 March‐April 2013

2013 BOARD OF DIRECTORS

PresidentDIANA FAY

Rivers End Trading /SWEDA

Vice PresidentTONIA HO

MadeToOrder

SecretaryJON HENRICKSON

Henrickson & Associates

TreasurerLORETTA MINGRAM

MKI

Immediate Past PresidentREGINA MUNROE

Inproma

DIRECTORSSCOTT BISHOP

Ideal Promotions & Marketing

TIM GIBSONBodek & Rhodes

STEVE KLEINProTowels/Admints

NATE RODRIGUEZCutter & Buck

LAURA WARD Ward Promotional

Marketing Solutions__________

MaryAnne Bobrow, CAE, CMP, CMM, CHE

Executive DirectorPromotional Marketing

Association of Northern California6060 Sunrise Vista Drive, #1300

Citrus Heights, CA 95610PMANC Phone: (916) 242‐0052PMANC Fax: (866) 508‐3947Email: [email protected]: www.pmanc.org

By Jeff Thomas2013 Showcase ChairThe Vernon Company

So, what are you doing on May 9th and 10th?

The 2013 PMANC Showcase in Monterey is just weeks away, so I hopeyou have marked your calendar for what is always an outstandingtradeshow and additional fun events! The 2013 PMANC Showcasekicks off at 12:30 PM on May 9th with a shotgun start golf tournamentat Laguna Seca Golf Ranch.

The PMANC Showcase is the perfect time to visit with your local representatives of the topsuppliers in our industry. You’ll be able to spend quality time with them discussing currentprojects and gathering ideas for your clients, all in a casual atmosphere in a wonderful city!We anticipate 125 booths representing nearly 200 suppliers, so this is the perfectopportunity to increase your business! The showcase kicks off on Friday, May 10th at 12:30PM, so be on time and ready to visit our outstanding supplier partners on the show floor.

In addition to our outstanding showcase on May 10th, we will present a not‐to‐be‐missededucation session with Rick Brenner, MAS, President and CEO of Top 40 supplier PrimeResources (Prime Line), who will present “Total Recall – Protect Your Brand!” Is this anotherremake of this great film? Not quite but we do have an incredible cast to entertain you! Thesame time it would take to see a good movie, you can invest in protecting your salesforceand your brand, avoid implied errors, and grow your business by learning from industryexperts and fellow peers! No order is worth the risk of your entire business because of amere product mishap. Know what you need to know now about product responsibility. Takeaway important, differentiating information for your clients, reassuring them of their bestinterest at heart. In less than two hours you will be up to speed, accompanied by a variedand well‐versed panel of suppliers and distributors to address your questions and shareperspectives. So grab a seat on Friday, May 10th from 10:00 AM to 12:00 noon! This sessionis not to be missed and guaranteed to be much better than any movie! The fee is $50.00 andincludes lunch at the conclusion of Ricks’ presentation. Rick will be joined by Leeton H. Lee,VP, Regulatory Compliance and General Counsel for E.T.S. Express, Inc. and a panel ofdistributors.

You won’t want to leave when the showcase is over at 5:30 PM, as that is when the party isjust getting started! Stick around for food, drinks, and music at the PMANC FOMO Festbefore heading out to dinner in Monterey. More details will be available on the PMANCwebsite, so be sure to register for this not to be missed event!

And since its Mother’s Day weekend, please consider staying Friday night at the luxuriousPortola Plaza Hotel & Spa and explore Monterey over the weekend. There is so much to doin Monterey, including the world famous Monterey Aquarium, Cannery Row, Pebble Beachand visiting downtown Carmel with its world famous stores! Our special PMANC rate isavailable three days pre and post Showcase. Be sure to book your room in the PMANC roomblock when you register, and you will receive a better rate than is otherwise available, alongwith included self‐parking, full buffet breakfast, and wireless internet service in guest rooms(two connections per room).

Distributor registration will be opening soon. I lookforward to seeing all you in Monterey!

Attendance at Showcase is a member benefits;nonmembers need to qualify and pay a fee to attend.

Showcase 2013!

March‐April 2013 PMANC Newsletter

PMANC Newsletter March‐April 2013

Celebrating MembershipPMANC takes pleasure incelebrating membermilestones for January andFebruary. Please join us inrecognizing the followingmembers:

17 YearsBerney‐Karp, Inc.Carson Solutions ProformaAlbrechtGraphic PromotionsPioneer Balloon CompanyProforma Salant MarketingGroup

16 YearsBy the Bay Ad SpecialtiesLLCGraphics SystemsKelley/FMC

15 YearsDibble & DibbleTed the Mugger

13 YearsBarton Nelson Inc.

11 YearsAMG EnterprisesFaultine Marketing GroupJ. R. Reuther & Associates,Inc.Parle Enterprises, Inc.Proforma Printing Plus

10 YearsSAGE‐Quick Technologies,Inc.Value Business Products

9 YearsAmerican PacificPromotionsAwesome LinesSpecialty Marketing GroupNW, Inc.

8 YearsJustPromos!USAOnyx Worldwide, Inc.

7 YearsFossa Apparel, Inc.

6 YearsAlpi InternationalBrandner’s BrandsCalibre InternationalChameleon BeverageCompanySix Degrees MarketingSzeto Solutions / Div.ofProforma Albrecht & Co.West Coast BrandedSolutions

5 YearsAccurate ImpressionsBulova CorporationProforma Albrecht & Co.Prolific Screen Printing Co.

4 YearsJack Nadel International

3 YearsCity Lights PromotionsColorado TimberlineKC CapsZapp‐A‐Form Printing &PromotionsZazzle Inc.

2 YearsCBF SolutionsDard ProductsPrintgear SportswearPro TowelsPromo Dogs Inc.Zapp‐A‐Form Printing &Promotions

“Join Date” UnknownA. T. CrossFog City Marketing, aDivision of ProformaAlbrecht & Co.idzynePar One, Inc.Proforma MarketingAgencyProgressive Image

A Message From PPAI – Health Care Reform—How to calculate hours worked by commissioned salespeople

From Paul Bellantone:

It was good seeing so many of you at The PPAI Expo 2013 in Las Vegas. I hope you found the industry’s premier eventto be both enjoyable and productive.

As you all know, health care responsibilities for “large” employers are rapidly approaching in 2014. What you may notknow is that the IRS is currently evaluating how to calculate hours worked by commissioned salespeople to determineif that employee is “full time” for the purposes of the health care reform law. We received a number of questionsabout this topic during The Expo last week and asked that PPAI’s counsel outline the various options the IRS hasidentified to help you make that calculation. The information can be located here, PPAI COMMISSION ACTIVITY ANDHEALTH CARE REFORM.

PPAI also has a “planning tool” that can also help you work through some of these issues. It can be found at:http://www.ppai.org/inside‐ppai/ppai‐law/Pages/CheckUPResource.aspx.

See also: http://paulbellantone.files.wordpress.com/2013/01/ppai‐commission‐activity‐and‐health‐care‐reform.pdf.


Members in the NewsCongratulations to all 2013 PPAI

Award Recipients!

PPAI Suppliers Achievement Awards

ETS Express Distributor Sales &Marketing Aids

ETS Express Client Sales &Marketing Aids

iClick Client Sales &Marketing Aids

Journalbooks/TimeplannerCalendars Client Sales &

Marketing AidsJournalbooks/Timeplanner

Calendars Foil StampingAll in One PVC Product or

DecorationKTI promo (Cummings) PVC Product or

DecorationKTI promo (Ultera) PVC Product or

DecorationKTI promo DomeETS Express Screen Print on

Hard SurfacesPunch Products Screen Print on

Hard SurfacesVantage Apparel Embroidery IAsh City Embroidery IIVantage Apparel Embroidery IIPro Towels Special Effects/

Multi‐MediaDecoration onTextiles

Alpi International CustomizedNon‐CatalogProduct Under$25

Bag Makers CustomizedNon‐CatalogProduct Under$25

KTI promos CustomizedNon‐CatalogProduct Under$25

Norwood PromotionalProducts Pad Printing

Visstun Offset Process

KTI promos Most Creative NewEntry for PromotionalEvent Use

KTI promos Most Creative NewEntry for Business Use

Visions Awards Mascot/Characteror Persona

PPAI Image Awards

Ash City Printed Supplier Catalog26‐150 Pages

ETS Express Printed Supplier Catalog26‐150 Pages

Prime Line Printed Supplier Catalog26‐150 Pages

Ash City Printed Supplier Catalog150+ Pages

Leed’s Printed Supplier Catalog150+ Pages

Logomark Printed Supplier Catalog150+ Pages

Sanford Businessto Business Printed Supplier Catalog

150+ PagesAsh City Electronic Supplier

CatalogGeiger Printed Distributor

Catalog

PPAI Pyramid Awards

Geiger Goodwill ProgramsNewton Mfg. Goodwill ProgramsAIA/Promotions

N Motion Employee IncentivePrograms

Inproma Employee IncentivePrograms

Proforma Employee Incentive Programs

Newton Mfg. Tradeshow & ExhibitPrograms

Onyx Education Programs

PPAI Technology Awards

Bodek andRhodes Mobile Apps

(Continued on Page 6)

“In the Educational Programscategory, the ‘Cert’s Up’campaign was developed toencourage user experts ofSalesforce.com to seekcertification via this newprogram. The four‐piecesurfboard award uses a funplay on words to track the fouridentified fields of expertise.The initial target of 200 awardscaught a big wave anddelivered 111 percent overgoal.”

Congratulations John!!Consecutive year award winnerfor PMANC! We are very proudof you!

Regina MunroeInproma Employee Incentive Programs

Second consecutive yearPyramid Award Winner!

By Jon Henrickson

The Legislative Education and Action Day (L.E.A.D) task force is headed to Washington, DC in April. This is the 4th annual trip inwhich 75 Promotional Product Professionals from the 27 regional association affiliates from all over the country meet withCongressional Leaders who are small business advocates. The mission is to provide ‘talking points’ and legislative “asks” regardingour industry to our legislative representatives in Washington. Cases studies are discussed that have been successful in state and

local elections as well as the importance of communicating messages of public service importance fornon‐profits and for‐profit business in the US.

Our 2013 L.E.A.D. Team Members are Rod Brown (MadeToOrder/California) – a PPAI Board MemberHarris Cohen (All in One/California)Jon Henrickson (Henrickson Associates/California) – PMANC Board

Member/Secretary and RAC Board MemberJay Lewitt (Every Promotional Product/California)Steve Parker (Halo Branded Solutions/California)Fran Ford (Castelli USA/Nevada)

Here is a list of the Congressional Leaders our team will attempt to make appoinments with during the 2 days on the hill:

California Energy and Commerce Energy and CommerceRep. Barbara Lee Rep. Henry Waxman Rep. Lois CappsRep. Brian Bilbray Rep. Anna Eshoo Rep. Doris MatsuiRep. Tom McClintock Rep. Jerry McNerney

Education and the WorkforceRep. Howard McKeonRep. Duncan HunterRep. George Miller Rep. Susan Davis

Small BusinessRep. Judy ChuRep. Janice Hahn

Ways and MeansRep. Devin NunesRep. Xavier BecerraRep. Mike Thomson

Rep. Linda SanchezRep. Brad ShermanRep. Julia BrownleyRep. Joe Crowley

Commerce, Science and TransportationSen. Barbara Boxer

Sen. Dianne Feinstein

NevadaRep. Mark AmodeiRep. Joe Heck—Education and the Workforce Sen. Harry ReidSen. Dean Heller‐—Commerce, Science andTransportation



Law and Order Update

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Members in the News(Continued from Page 4)

PPAI Technology Awards (continued)SAGE Mobile AppsBodek and Rhodes Special Interest WebsitesGeiger Special Interest WebsitesBodek and Rhodes Video ContentPunch Products Web Content/FunctionalitySweda Web Content/FunctionalityBodek and Rhodes E‐Commerce Websites

HALO BrandedSolutions E‐Commerce Websites

SanMar E‐Commerce WebsitesLeed’s Social Media

PPAI Supplier StarDyenomite S03KTI promos S07Quikey S08Digispec S09Gold Bond S10Hub Pen S11SanMar S11Gemline S11

✩ ✩ ✩ ✩ ✩ ✩

Jetline Appoints West Coast Regional Sales ManagerGaffney, SC ‐ Top 50 Industry Supplier Jetline (asi/63344,

ppai:113558) announces the appointment of industryveteran Paige Millard to the position of Regional SalesManager for the West Coast territory which includesCalifornia, Arizona, Washington, Nevada and Oregon.

"We are excited to welcome Paige tothe Jetline team," says Jetline CEO

Eric Levin "this addition marksanother milestone in the growth of

the company."

Millard, who brings 20 years ofindustry experience to the Jetline

team, most recently held theposition of tradeshow Manager for

industry supplier Sweda.

UltraClub's "Confidence Center" A Highlight of Major2013 Trade ShowsPHILADELPHIA, PA – In January, Bodek & Rhodes tooktheir tradition of award‐winning trade show booths to a

new level by introducing the UltraClub ConfidenceCenter. This interactive display was created to takeattendees inside the processes that enable UltraClub, theindustry's first private‐label apparel line, to exceed thequality and safety standards set by the QualityCertification Alliance (QCA).

Bodek and Rhodes Unveils the UltraClub Platinum PoloCollection PHILADELPHIA, PA – Bodek and Rhodes, a leadingimprintable apparel distributor, has officially announcedthe debut of the UltraClub Platinum Polo Collection, anew penthouse‐level niche of the oldest private‐label inthe industry: UltraClub, focusing on two distinctpremium polo advances: uber‐luxury fabric andrevolutionary technology.

River’s End Trading Company announced today thatMike Sellers has joined the Minnesota‐based supplier oftop name branded apparel as the new Vice President ofSales for the corporate promotional products division.Sellers will be responsible for managing and directing thenational sales team for the corporate market, creatinginnovative sales and marketing programs to achieveshort and long‐term sales goals and objectives that alignwith executive management’s strategic plan. He willwork with the President of Promotional Products and thesales and marketing teams to help protect and grow thecurrent brands while positioning the River’s End privatelabel products with key ASI distributors.

HumphreyLine, Inc. Industry veteran Darryl Haddox has joinedHumphreyLine as VP of Sales. Haddox has over 30 yearsof sales experience in the industry, beginning with asales rep position at Hazel, and later becoming a salesmanager. He later joined Magnet, Inc., as employee #1,where he drove sales from start‐up to more than $30million over a 15‐year period. Most recently, Haddoxwas CEO of WoodCo, which he merged with The Chestlast year.

ETS Express, Inc. (upic: ETSE) is expanding their offeringof eco‐friendly drinkware today with the arrival of theeco‐pint. This 16 oz. cup is made from a highly durablecomposite of sustainable bamboo fiber and rice husks.The 10 available colors bring out the natural appearanceof the material and make it an ideal way to present aneco‐friendly image with your customer’s brand. Due to


Law and Order Update


(Continued from Page 5)

If any of you would like to be involved in this legislativeinitiative or have any relationship with state or nationallegislators, please contact me. jon@idea‐reps.com916.939.8068

RAC Update:

Here is the RAC mission statement:The Regional Association Council (RAC) exists to fostercooperation and positive relationships among the regional andnot‐for‐profit trade associations engaged in the promotionalproducts industry; provide governance and administrativestructure for the participating regional associations;coordinate planning and support for meetings, cooperativeprojects and services; and to develop and implement strategicprograms and services that meet the common interests andneeds of the industry.

I am the RAC Delegate for PMANC. Twenty Seven regionalassociations affiliated with PPAI are members. PMANC is partof District 5, along with SAAC, NWPMA, and AzPPA. The RACBoard of Directors had their first meeting during Expo underthe leadership of Roger Burnett,. A few notables outcomesfrom that meeting:

The Business Recovery Fund is an on‐going effort to raise

funds for industry members that suffer a significant loss totheir business as a result of a natural disaster. Severalcompanies were awarded money after Superstorm Sandy. Ifyou would like to learn more about this relief effort, please letme know.

3 for 1 Membership Campaign is new and will be launchedmid spring by PPAI. It is an opportunity for new industrycompanies or individuals to join PPAI, SAGE and PMANC forone fee for their first year. This is a pioneering membershipeffort for PMANC. The idea is to bring us new members in ourtrade area, that otherwise may be unaware of our regionalassociation existence. We welcome new members into ourorganization as the networking aspect is invaluable to all of us.Finally, I wanted to share with you our industry stats forCalifornia. Did you know that?

Reseller (Distributor) Sales Revenue (2011) = $1.63 billionManufacturer (Supplier) Sales Revenue (2011) = $1.72 billionTotal Promotional Products Companies = 4,400Industry Jobs = 46,291

Percent of Companies that are Small Businesses = 97%

That is our GOLDEN STATE!

Regards for now,Jon Henrickson


Calendar of EventsMARCH 2013

NEW DATE!Tuesday, March 12, 2013

Conversation Cafes — variouslocations

Sunday, March 10, 2013Daylight Savings Time begins

NEW DATE!Monday, March 25, 2013PMANC Board Meeting

2:00 PM—4:00 PM Conference Call

March 22‐24, 2013ASI Show — Long Beach

Wednesday, March 26, 2013Passover begins

Sunday, March 31, 2012Easter Sunday

APRIL 2013

Tuesday, April 2, 2013Passover ends

April 10‐11, 2013PPAI Lead — Washington, DC

Monday, April 15, 2013Income Taxes Due

Wednesday, April 24, 2013PMANC Annual Membership

MeetingPMANC Offices,

Citrus Heights, CA11:00 AM

Wednesday, April 24, 2013PMANC Board Meeting

(Immediately following AnnualMembership Meeting)

MAY 2013

Thursday, May 9, 2013PMANC Golf ‐ Laguna Seca Golf

Ranch, Monterey, CA12:30 PM Shotgun Start

Thursday, May 9, 2013Portola Hotel and Spa6:30 PM to 7:30 PM

Welcome Reception and GolfAwards Presentation

Thursday, May 9, 2013PMANC Board Dinner

Depart hotel at 7:30 PM

Friday, May 10, 2013Portola Hotel and Spa

Professional DevelopmentTotal Recall—Protect Your Brand

10:00 AM to 12:00 PM

Friday, May 10, 2013Portola Hotel and Spa

Lunch for Exhibitors andProfessional Development

Attendees12:00 PM to 1:00 PM

(Exhibitors may begin lunch at11:30 AM)

Sunday, May 12, 2013Mother’s Day

May 14‐15, 2013NWPMA Spring Show

Monday, May 27, 2013Memorial Day Observed

JUNE 2013

Wednesday, June 5, 2013Conversation Cafes — various

locations

Thursday, June 6, 2013PMANC Board Meeting

2:00 PM—4:00 PMLocation TBA

Sunday, June 16, 2013Father’s Day

JULY 2013

Thursday, July 4, 2013Independence Day

AUGUST 2013

August 7‐8, 2013The SAAC Show — Long Beach

Thursday, August 15, 2013PMANC Board Meeting

Conference Call3:00 PM to 5:00 PM

SEPTEMBER 2013

Monday, September 2, 2013Labor Day

Wed., September 11, 2013PMANC Holiday Showcase

Wente Vineyards Event CenterLivermore, CA

10:00 AM to 2:00 PM

Wed., September 11, 2013PMANC Baord Meeting

Wente Vineyards Event CenterLivermore, CA

3:00 PM to 5:00 PM

Saturday, September 14, 2013Note: Observance for Yom

Kippur begins at sundown onFriday, September 13, 2013

September 16‐19, 2013Advantages Roadshow —

Southeast Region

September 17‐18, 2013NWPMA Fall Showcase

Thursday, September 19, 2013PMANC Board Meeting

(Tentative Date)

September 25‐27, 2013PPAI/RAC Leadership Week

ELDF and LDW

September 30‐October 4, 2013ASI Advantages Roadshow —

Southern California Region

OCTOBER 2013

Wednesday, October 9, 2013Conversation Cafes — various

locations

October 14‐18, 2013ASI Advantages Roadshow

Midwest III Region

SAGE Seminar SeriesOctober 16‐18, 2013

Sacramento Foster CityModesto

(All cities and dates subject tochange by SAGE)

Thursday, October 17, 2013PMANC Board Meeting

Location TBA2:00 PM to 4:00 PM

NOVEMBER 2013

PMANC 2014 Board RetreatNovember 4‐5, 2013 ORNovember 10‐11, 2013

Location TBA

Monday, November 11, 2013Veterans Day

Thursday, November 28, 2013Thanksgiving Day — USA

First Day of Chanukah

DECEMBER 2013

Thursday, December 5, 2013PMANC Board Meeting

(Tentative Date)

Thursday, December 5, 2013PMANC Annual Holiday Party

(date tentative)

Thursday, December 5, 2013Last Day of Chanukah

December 25, 2013Christmas Day

December 26, 2013—January 1, 2014—Kwanzaa

December 31, 2013New Year’s Eve

22001133

PMANC’s Annual Golf Tournament is once agan pairedwith PMANC’s Showcase in Monterey. Join us for anafternoon of fun at Laguna Seca Golf Ranch for a 12:30PM shotgun start!

Date: Thursday, May 9, 2013Time: 12:30 PM Shotgun StartFee: $85.00 per player, including

Green fees, cart, and eithera buffet lunch (arrive early for this!) or a boxed lunch to take on your cart

Laguna Seca Golf Ranch is located at 10520 York Road,Monterey, CA 93940. Register online for the tournamentor get additional information athttp://www.pmanc.org/special‐events/golf.html.

If you prefer, you may use the registration form includedin this newsletter on Page 12. If you are interested inbeing a golf sponsor, you may use the sponsor form

included in this newsletter on Page13.

Our 2013 Golf Commiteee contactsare:

Jim Childers, [email protected]

John Oda [email protected]

Tim Higginshiggipromo.com


It’s a Perfect Time for Golf!

SAVE THE DATE!

PMANCShowcase 2013

May 9-10, 2013

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the nature of the material, each piece is slightlydifferent; however, despite the more irregular surface,the eco‐pint can still accommodate the sameexceptional screen printing that ETS Express is knownfor.

E. A. Dion Company2013 marks the 45th anniversary of the E. A. DionCompany, which began in 1968,when the companyfounder, Edward Dion, Sr., began to successfullyproduce and market jewelry from the back room of aplumbing supply store in Attleboro Falls MA. Thecompany is now headquartered in it's 30,000 squarefoot facility in the Attleboro Industrial Park andemployees 100.

Broder Bros., Co. (UPIC: BRODER) announced todaythat Dan Pantano has joined the Trevose, Pennsylvania‐based supplier as its president, a newly createdposition.

Most recently, Pantano was president of Fisher

Scientific. Prior to joining Fisher in 2009, he served insenior executive positions with McKesson Corporationfor 12 years, including as president of its PharmacySystems and Automation Group. Pantano began hiscareer with Baxter Healthcare where he served for 11years after graduating from Ohio State University.

Bodek and Rhodes, a leading wholesaler of imprintableactivewear, recently earned four major awards in thisyear’s Technology Award Competition sponsored byPromotional Products Association International (PPAI). The company’s website, bodekandrhodes.com, won thefirst‐place Gold Award for “Best E‐Commerce Website”. The company’s promotional video for their “MyMobile” Apparel Customer Mobile Sites also earned afirst‐place gold award for “Best Video.” The “MyMobile” App itself, a customized portal that Bodek &Rhodes creates for their customers, took home a SilverAward for “Best Mobile Application.” Its “ApparelDesign Studio” tool, which allows customers to takecontrol of their apparel’s imprintable design, earned aSilver award in the “Best Special Interest Website”category.


Members in the News


2013 PMANC Golf Tournament—Registration Form

Thursday, May 9, 2013—Shotgun Start 12:30 PM

Laguna Seca Golf Ranch, Monterey, California

Space is limited to register early!

$85.00 per player (includes green fee, cart, and buffet or boxed lunch).

What’s be�er than a day of golf? It’s a day of golfing with those fun people from PMANC! This year, our tournament will beheld at Laguna Seca Golf Ranch, 10520 York Rd., Monterey, CA 93940. Theentry fee includes green fee, cart, and a buffet or boxed lunch (for those whowill arrive at the course just in �me for the shotgun start). Robert Trent JonesSenior and Junior designed 18 beau�ful holes at Laguna Seca Golf Ranch thatfollow the natural terrain of the oak‐studded coastal hills along the Monterey‐Salinas corridor. Word has it from Glen Hammer of Inner Workings that LagunaSeca’s lunch buffet is THE BEST!

� Yes, I wish to play in the 2013 PMANC Golf TournamentI am paying for _____ golfers.

� My pairings are listed below� Pair me with someone fun (PMANC tries to pair one supplier

with three distributors)!

Golfer One:Name: _____________________________________________________Company: ______________________________________________Email: ____________________________________________________Handicap: ______________________________________________

Golfer Two:Name: _____________________________________________________Company: ______________________________________________Email: ____________________________________________________Handicap: ______________________________________________

Golfer Three:Name: _____________________________________________________Company: ______________________________________________Email: ____________________________________________________Handicap: ______________________________________________

Golfer Four:Name: _____________________________________________________Company: ______________________________________________Email: ____________________________________________________Handicap: ______________________________________________

Please do the following:1. Submit payment following the instruc�ons at the right.2. Submit the player informa�on contained above to PMANC using the downloadable PDF form from PMANC’s website.3. Read the rules for tournament play found on PMANC’s website.4. Sponsorships are available. Download the PDF form from PMANC’s website.

Please fax this form back to PMANC at (866) 508‐3947 or email to [email protected].

No Refunds Payment Instruc�ons

You may pay online at PMANC’s secure website atwww.pmanc.org. Follow these easy instruc�ons.

1. Visit PMANC at h�p://www.pmanc.org2. Members and nonmembers should click on

Event Registra�on, Calendar of Events. At the calendar screen, select View All.

3. Click on the 2013 Golf Tournament event.4. If you are a member, login using your user

name and password. Your user name is your email address; your temporary password is pmanc.

5. Select the number of players you are paying for and then complete any incomplete contact informa�on at the bo�om of the screen.

6. Click BOOK.7. Complete the required informa�on on the

credit card processing page.8. Click PAY NOW.9. Submit the informa�on on the le�

iden�fying the players you are paying for to PMANC at [email protected]. You may download the player informa�on form as a downloadable PDF from the PMANCwebsite.

10. If you wish to pay by check, mail your payment and registra�on form to:

PMANC6060 Sunrise Vista Drive, Suite 1300

Citrus Heights, CA 95610


2013 PMANC Golf Sponsorship Form

Be a sponsor for PMANC’s 2013 Golf Tournament, held in conjunc�on with the 2013 Showcase.

We an�cipate 60 to 72 players (suppliers and distributors) to join us for an a�ernoon of fun, networking, and, of course, GOLF!

PMANC has several outstanding ways you can support PMANC and promote your company at the golf tournament!

_____ A�er Tournament Recep�on Sponsor—$500.00Sponsorship of the a�er‐tournament recep�onLogo on tournament banner at check inRecogni�on in tournament programRecogni�on during awards ceremonies

_____ Closest to the Pin Contest: $100.00Tee sign at the tee boxRecogni�on in the tournament programRecogni�on during awards ceremony

_____ Tee Sign: $50.00Your company logo on a tee sign (No more than two tee signs per tee box)Recogni�on in the tournament program

SOLD OUT Awards: Donate four awards to be given to the winning teamRecogni�on in the tournament programRecogni�on during awards ceremony

_____ Raffle Prize: Minimum value of $25.00Recogni�on in the tournament program

_____ Golfers Tee Prizes: 72 piecesDonate product to be included in every golfers gi� bagLogo on the tournament banner at check inRecogni�on in the program

_____ Sponsor a Distributor—$85.00 per playerYou can also support PMANC and have some fun by invi�ng a distributor to play golf with you at the tournament. What be�er way to spend uninterrupted one‐on‐one �me with your favorite distributor?

Payment Informa�on:

Please charge my credit card for the items checked above. The authorized amount to charge for all items is $______________.

_____ _____ ____ ____ Check (payable to PMANC)

Card Number: ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____

Cardholder Name: _____________________________________________________________________________Expira�on Date: ____________ CVVSCode: _____________

Billing Address is the address at which you receive your statement.

Billing Address: _______________________________________________________________________________________

City/State/Postal Code: ___________________________________________________________________

Signature: ___________________________________________________________________

Promo�onal Marke�ng Associa�on of Northern California6060 Sunrise Vista Drive, Suite 1300, Citrus Heights, CA 95610

(916) 242‐0052 (Phone) 866‐508‐3947 (Fax) Email: [email protected] Website: www.pmanc.org

NO REFUNDS

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News To Use From PPAI’s Town HallBy MaryAnne Bobrow, PMANC Executive Director

I attended the PPAI Town Hall at Expo in Las Vegas. It was a‘first‐time’ event for me, so I had nopreconceived expectations. The roomwas full but not especially large. Themore I sat through the Town Hall, themore I wished additional PMANCmembers could have been there. Theinformation was that good.

The Town Hall was presided over bySteven Meyer, MA, PPAI Board

Chairman, Marc Simon, PPAI Incoming Board Chairman, andPaul Bellantone, CAE, PPAI President and CEO.

The objective of the Town Hall was to have a conversationabout PPAI and its goals, its members, the industry, andopportunity for growth and success.

PPAI currently has more than 10,600members in six dues‐paying categories,with experience levels ranging from twoweeks to 130+ years.

The diversity of the membershipsometimes makes it difficult for PPAI tomake decisions that please everyone.During its recent strategic planningsessions, PPAI created a vision that looks beyond anyindividual member segment and instead champions andadvances the Promotional Products Industry.. PPAI’s missionis fulfilled by speaking to the broader industry andmarketplace by following four simple goals:

1. To delivery great member value2. To advocate for the industry3. To engage the global

marketplace4. To manage an efficient,

progressive, and professional organization.

In working to achieve Goal One, PPAI setout to meet with regional association members in TownHalls—including PMANC’s in February 2012—and inwebinars.

Goal Two will be achieved when PPAI is perceived as atrusted authority and voice for the industry. To accomplishthis correctly, in each congressional district in the UnitedStates there will be four or five individuals who can educateCongress on the industry. The other piece of this puzzle is forCongress to understand what we in the promotional productsindustry do. The effective way to accomplish this is to get theright marketing message out, and determine who will be thekey industry contract. PPAI has a great cadre of volunteers,but it is imperative to get more of the membership involved.

Goal Three looks toward more global involvement and a pathto achieve that, particularly for product safety and businessgrowth. It is all about awareness, influence, and presence.Presently, residents of Canada can choose to be internationalmembers or full members.

Goal Four envisions PPAI, which is already run like a business,using resources more effectively in advancing the goals of theAssociation.

Within PPAI, 95% of distributor members realize less thanone million dollar in annual sales.

96% of distributors report less than $2.5 million in annualsales, accounting for nearly half of the industry’s $17.7billion. What that also means is that the other 4%(distributors reporting over $2.5 million) account for theother half.

76% of all supplier members’ sales areless than $1 million. 96% of all suppliermembers report less than $15 million insales. These statistics are based onwhat members report when remittingdues payments.

PPAI is positioning itself to continue tomeet the needs of a dynamic

marketplace. Of note is:

1. Distributors pay more in dues than suppliers2. PPAI dues are now a larger source of revenue than

EXPO, even though EXPO continues to beprofitable.

3. Legislative and product safety are now among the top five benefits valued by members.

PPAI will partner with others to focus onthe four goals and will continue tocustomize the PPAI member experience.For small businesses, PPAI asks, “Whatcan we give you to do better business?”

For the medium‐sized businesses, PPAI asks, How can wehelp you do better business?” For large businesses, PPAIasks, “What should we be working on together?”

After two consecutive years of decline, 2010 and 2011experienced growth:

Year Billions Change2011 $17.72 +7.02%2010 $16.65 +5.89%2009 $15.64 ‐13.61%2008 $18.10 ‐6.89%2007 $19.44 +3.5%


Distributor Sales

81% report less than $250,00014% between $250,000 and $1 Million4% between $1 Million and $10 Million

1% more than $10 Million

Supplier Sales

49% report less than $250,00026% between $250,000 and $1 Million

20% between $1 Million and $10 Million5% more than $10 Million

Save the Date!

PMANC Holiday ShowcaseWednesday, September 11, 2013

10:00 AM to 2:00 PM(Exhibitor Move-In 8:30 AM to 10:00 AM)

January‐February 2012 PMANC NewsletterJPMANC Newsletter Page 16 March‐April 2013

News to Use from PPAI’s Town Hall(Continued from Page 15)

After 14 consecutive quarters of growth, a 5‐6% growth rateis projected for the current year.

However, 2011 at $17.72 billion is just slightly ahead of2004’s $17.31 billion.

In 2012, the first three quarters showed increases:

1st Quarter = Distributors/Suppliers +6%2nd Quarter = Distributors/Suppliers +5%3rd Quarter = Distributors/Suppliers +6%4th Quarter = Distributors, 56% up, 15% down

and 29% same whileSuppliers, 53% up, 12% down, and 35% same

In 2011, only seven out of ten distributors saw an increase inrevenue and only 50% saw an increase in profitability.

In comparison to other advertising media, our industry isdoing well. “Other advertising media” includes direct mail,television, internet, point of purchase, cable TV, newspapers,business magazines, event sponsorships, radio consumermagazines, billboards, product placement, and mobile phoneadvertising.

Of the 14 competitive advertising/media PPAI tracks,promotional products advanced 7.2% while eleven othershad an increase and three were flat or down. Of the elevenshowing in increase in 2011, only three grew faster thanpromotional products:

Promotional products = 7.2% to $17.7 billionCable TV = 7.8% to $17.7 billionInternet advertising = 22% to $21.8 billionMobile phone advertising = 149% to 1.6 billion

While PPAI members have been prepared to compete for alarger share of the promotional products spend, they havenot been prepared to compete against other media.

As of the Town Hall, EXPO had 9,400 attendees (final statsput that number at well over 10,000) for a 10% increase, witheducational program attendance up significantly.

PPAI partnered with ASI on an advocate program, where itwas co‐branded as one voice, one person.

Facts and figures always help me to drive home points whenselling someone on a product or service. Hopefully, the onespresented here will help PMANC members in theirbusinesses.

pmanc newsletter march april 2013 pmanc - regional · pdf filewe are running 31% ahead of...

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