Professional Management GroupAn Introduction

Sunil Gavaskar,

Chairman

India’s first sports management company

Madison World is a diversified group with 20 units across 10 specialized functions in Advertising, Media, Outdoor, PR, Rural, Retail Entertainment, BTL, Mobile, Events and Sports

Sam Balsara

Chairman, Madison and Director, PMG

India’s top media agency (ET-2008)

PMG IS PART OF

Noomi MehtaMD, Selvel

Advertising and Director, PMG

Asia’s largest outdoor agency

Selvel with its pan-India presence has been at the forefront of delivering comprehensive outdoor solutions to clients

Together, we deliver :

360 degree sporting and media solutions to our clients

Established in 1986

Many firsts to our credit :- Pioneers in media syndication

- First ever sports program on Indian television- First ever full fledged Cricket Rating- First ever cricket credit card in India with Citibank

We work with all major blue chip companies

across IndiaAll Cricket Ratings and awards in India done by PMG

Work across sports : cricket, football, golf, tennis, chess, motorsport

Consultants for Sponsorships

Event Conceptualization

and marketing

Awards & Ratings

Media SyndicationSports PR

Television Production

Athlete Management

CLIENTS & PARTNERS

PMG CredentialsAn Overview of PMG’s Golf Events

McDowell’s Signature Club Golf Championship

Conceptualized by PMG for McDowell’s Signature in 2002

Several golf tournaments for Professional, Top amateurs and Corporate golfers… however, the Signature Club Golf Championship the only tournament to decide – “The Champion Golf Club of India”

India’s largest Golfing event

Signature Club Golf Championship as it stands today: 6000 club golfers. 42 of India’s top golf clubs & 1 in Nepal. 30 cities. Sept – Dec (9-11 weeks). All India Final - International venue. 2010 – the 9th edition.

McDowell’s Signature Club Golf Championship

Stage 1 : Intra-Club This first stage is exclusively for members of the respective

clubs in each city.

There are three handicap categories : 0-8, 9-16, 17-24.

The two best golfers from each handicap category form the 'Club team' and represent the Club at the next stage – the Regional Finals.

Stage 2 : Regional Finals : Inter-club All the club teams from each region compete against each

other at the Regional Finals to decide on the Regional Champion Golf Club – the club that will represent the region at the All- India Finals.

McDowell’s Signature Club Golf Championship

Stage 3 : All-India Finals  The Four Regional Champion Golf Clubs compete against

each other to decide the “The Signature Champion Golf Club of India”, scoring kept same as Inter Club round

As an added attraction and to ensure a neutral venue, the All India Finals are held at a golf course abroad. 2004 : Kandy, Sri Lanka. 2005 : Bangkok. 2006 : Malaysia. 2007 : Pattaya. 2008 : Bali. 2009 : Phuket. 2010 Chiang Mai

McDowell’s Signature Club Golf Championship

Innovations in 2009 by PMG (2009 Signature theme – Bold & Beautiful)

• Introduced PowerPlay Golf

• T 20 of golf

• Peter McEvoy, OBE & founder of Powerplay golf was present at the launch press conference

Bold – New Golf Format

• Introduced Fashion shows at the Regional Finals

• Neha Dhupia was the face of the event

• Sarah Jane was also present as one of the show stoppers

Beautiful - Fashion Nights

McDowell’s Signature Club Golf Championship

BOLD

Introduced a new fast format involving higher risk called “POWERPLAY GOLF”

FEATURES :

• Faster format only 9 holes instead of 18

• 2 flags in each hole white and black

• Players can play to tougher black flags on each hole for double points with a risk to lose points if they do badly

McDowell’s Signature Club Golf Championship

15

BEAUTIFUL

• Introduced Signature High Stakes Fashion Nites to coincide with the regional finals of the Club Golf event in Mumbai, Bangalore, Delhi and Kolkata

• Face of the Event: NEHA DHUPIA

• Designers : LINA TIPNIS, SIDDHARTH TYTLER etc

• Top designers designed clothes keeping the sporting element in mind

• A fashion show with top models followed by Neha as the showstopper handing out caps to the regional finalists

McDowell’s Signature Club Golf Championship

Neha Dhupia putting at the PC while Peter McEvoy – founder PPG & Debashish Shyam VP, USL look on

McDowell’s Signature Club Golf Championship

Golfers receiving their caps from Neha Dhupia and Sarah Jane at the East Zone Regional Finals, Kolkata

McDowell’s Signature Club Golf Championship

The Lucknow team gets the trophy from Ekta Choudhary, Pantaloons Femina Miss India Universe 2009

Celebrity Golf- The Lords of 1983

AIM : To felicitate the Champions of the 1983 Cricket World Cup on the 25th Anniversary of their victory at Lords

Events organised:

1) Golf Event between the 1983 Indian cricket team and other celebrities in Delhi

2) Felicitation dinner by BCCI in Delhi

3) Auction of autographed diamond studded cricket bat and ball

4) Final Awards ceremony at LORDS where they won the World Cup in ’83 which was attended by Sharad Pawar, Dr. Mallya etc

Celebrity Golf- The Lords of 1983

Unveiling of the Diamond Studded cricket ball and bat that is to be auctioned

On Course Branding The Team in a buoyant mood

Celebrity Golf- The Lords of 1983

Media Coverage of the Golf tournament