pneac even better than face-to-face : improving outreach and collaboration through proven web-based...
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PNEAC
Even Better than Face-to-Face:Improving Outreach and
Collaboration through Proven Web-Based Tools
Wayne PferdehirtCo-DirectorPrinters’ National Environmental Assistance CenterU. Of Wisconsin-Madison
2006 National Environmental Partnership
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PNEAC
Today’s Presentation
A Little Background and Perspective
Three Case StudiesQuestions and Discussion:
Further Applications?
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PNEAC
The PremiseThere are better ways to do many
types of outreach than face-to-face meetings
What’s the problem?Travel time and distance limits
attendance by target audienceTraditional format greatly limits
meaningful interaction with stakeholdersCosts for host
• Staff time and travel• Facility• Speaker travel
No “replay” for folks unable to attend
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PNEAC
Three Case Studies
1. Proposed Rule for Management of Solvent-Contaminated Rags and WipesDec 2003
2. Ohio “Permit-by-Rule” for PrintersJan 2006
3. New Hazardous Waste ManifestSept 2006
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PNEAC
Case 1: Proposed Rule for Management of Solvent-Contaminated
Rags and Wipes
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PNEAC
The Experiment
Two Web conferences (i.e., “Webinars”) to present and discuss a proposed federal rule regulating used, solvent-contaminated wipes
Target audience was printers and technical assistance providers
Each Webinar ended with a Web-enabled survey to evaluate program impact and ease of use
The Webinars were designed to be a key part of a broader outreach strategy by EPA, PNEAC and partner trade associations regarding the proposed rule
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PNEAC
Logistics Two sessions
Early December 2003, 90 minutes each Free registration; capacity limited by
phone bridge and Placeware license
Promotion E-mail from trade association to
members Announcements from PNEAC via Web
site and listservs
Connecting Easy to participate from office, home, or
anywhere Toll-free dial-in for audio Interactive visuals via Web browser Handouts distributed via e-mail and
PNEAC Web site
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PNEAC
Shop Towel Webinar Results
Meaningfully engaged over 200 stakeholders in two Webinars Strong demand; both Web conference sessions
“sold out” in just a few days after announcement Additional stakeholders continue to view archives
Sessions were effective in helping participants understand proposed rule Before: 1.8 on 0-4 scale After: 3.0 on 0-4 scale
EPA received immediate, specific, documented feedback on options current practices preferences on rule options being considered
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Participants' Understanding of Proposed Shop Towel Rule
Before and After Webinars
0
50
100
150
200
250
300
very poor poor fair good excellent
Before Webinar
After Webinar
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PNEAC
Evaluation Results:Ease of Participation
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PNEAC
Results
Stakeholders appreciated opportunity to easily participate and provide meaningful input 95% of participants agreed or strongly agreed
that, “participating in the Webinar was easy and convenient”
Over 60% said they had never participated in a Web conference before
PNEAC was able to demonstrate value as sector-based catalyst and trusted bridge EPA Trade association partners Participants
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Example Polling Slide
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Example Poll: Methods Used for Removing
Solvents
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Example Policy Question and Feedback:
Impact of Allowing Shipment in Bags
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PNEAC
Case Study 2: Ohio EPA’s Permit-By-Rule For Printing
OperationsNew Permit-by-Rule for
Small/Medium Sized PrintersNeeded Effective Outreach
Mechanism to Explain Rule to Affected Printers
Ohio EPA, Print Trade Associations and PNEAC Partnered to get the Job Done
One Webinar Session, January 2006
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Welcome to Today’s Moderator and Speakers
Marci Kinter, SGIA• 703-359-1313• [email protected]
Gary Jones, PIA/GATF• 412-259-1794• [email protected]
Rick Carleski, Ohio EPA• 614-728-1742• [email protected]
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PNEAC
Ohio PBR Webinar ResultsEffectively briefed 30 printers on new
ruleAdditional stakeholders continue to view
archivesSessions were effective in helping
participants understand proposed ruleBefore: 1.6 on 0-4 scale After: 2.8 on 0-4 scale
EPA received immediate, specific, documented feedback on optionscurrent practicespreferences on rule options being considered
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PNEAC
Costs of WebconferencingWisLine Web
Contracted MS LiveMeeting service through University of Wisconsin-Extension, with coordinated phone bridge
Costs• Wisconsin educational and govt.
organizations$0.19/line/minute
• Non-Wisconsin educational and govt. organizations$0.25/line/minute
• Others must contract directly with Microsoft and audio phone conference providers
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Participants' Understanding of Ohio PBR
Before and After Webinar
0
50
100
150
200
250
300
very poor poor fair good excellent
Before Webinar
After Webinar
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PNEAC
Case Study 3: New Haz Waste Manifest System
New, standard haz waste manifest system to be used by all generators, transporters and disposal/treatment facilities as of Sept 2006
Need to introduce all manifest users to new forms and systems
Desire to make more engaging than “flat” web page or text file
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PNEAC
Case Study 3: Haz Waste Manifest
TrainingProject team: EPA Office of Solid
Waste and PNEACDesigned and developed Flash-
based introduction to new manifest requirements and formScheduled for release Summer 2006
Developed Using CamtasiaCaptures anything on computer
screen and voiceoverEasy to edit and produce
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Using the VideoUsing the Video
From the menu, select any part of the video
Please wait for your selection to load– slow Internet connections
may cause delays
– topics load in the order in which they appear
You may also use the slider for navigation
Using the Video
Introduction
2006 Changes
COMPLETING THE MANIFEST
-Generator
-Transporter
-Designated Facility -Discrepancies
-Rejections-International Shipments
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PNEAC
Reflections
Effective use of modern Web-based tools increases breadth and impact of outreach More impact for less cost Broader, more meaningful engagement of stakeholders Electronic archive documents event and provides replay
Strategy + Right Tool = Results Sound instructional design is essential Events and tools must be part of well-reasoned
outreach strategy
The Essential Combination for effective outreach Relationships Credibility The right tools Stakeholders’ belief that their participation will make a
difference
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PNEAC
Conclusions
Demonstrated that there are better ways to conduct outreach than live meetings in a few cities
Demonstrated value of Compliance Assistance Centers RelationshipsCredibilityAbility to effectively deploy
appropriate, Web-enabled tools for outreach