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Airport Marketing

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What Drives Traffic?

Demographics 35 50 yrs59% area residents within

35 mi

Business 53%

Military 21% Leisure 26%

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ALL PARKING BY COUNTY

JUNE

0%

16%

10%0%

13% 3%0%

4%54%

Baldwin, AL

Escambia, AL

Mobile, AL

Bay County, FL

Escambia, FL

Okaloosa, FL

Santa Rosa, FL

Walton, FL

OTHER

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Source: US DOT O&D YE 2Q 2008

Rank City Market MOB PNS VPS Total

1 Washington/Baltimore 26,480 112,090 44,570 183,140

2 Dallas 30,310 51,150 60,840 142,300

3 Atlanta 23,270 81,260 27,190 131,720

4 New York 29,110 70,260 26,210 125,580

5 Denver 6,780 50,350 16,930 74,060

6 Chicago 27,830 17,130 17,610 62,570

7 San Francisco/Oakland 7,240 45,340 7,530 60,110

8 Las Vegas 5,620 34,910 16,610 57,140

9 Boston 7,140 30,320 17,950 55,410

10 Los Angeles 11,940 24,690 16,340 52,970

11 Charlotte 11,870 36,290 3,280 51,440

12 Orlando 4,100 41,610 3,180 48,890

13 St. Louis 8,600 21,920 18,030 48,550

14 Detroit 6,330 24,260 12,320 42,91015 San Diego 7,590 28,270 5,670 41,530

16 Kansas City 3,480 21,310 15,280 40,070

17 Memphis 5,140 8,680 24,000 37,820

18 Seattle 6,720 24,050 6,430 37,200

19 Ft. Lauderdale 3,570 27,760 2,580 33,910

20 Indianapolis 4,610 18,960 8,960 32,530

And 16 of the Top 20 O&D Markets for

Pensacola/Gulf Coast By Passenger Traffic

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100 Mile Map

Pensacola Gulf Coast

Market Update

100 Miles

The Opportunity at PNS

Location, Location, Location

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Pensacola-Mobile DMA

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Rank

53

56

57

60

61

63

68

75

77

Designated Market Area (DMA)

New Orleans

Albany-Schenectady-Troy

Little Rock-Pine Bluff

Tulsa

Pensacola-Mobile

Ft. Myers-Naples

Tucson

Omaha

Spokane

TV Homes

600,150

553,790

552,400

519,820

517,410

491,760

451,580

407,700

403,820

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Alabama Total Population - 836,108

Florida Total Population - 878,058

Mississippi Total Population - 164,508

TOTAL POPULATION - 1,878,674

TOTAL HOUSEHOLDS - 594,618

TOTAL DMA POPULATION

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American Express Data Region

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AtlantaBirminghamNew OrleansNashvilleMontgomeryJackson, MSMemphisNew YorkBaton RougeHoustonHuntsvilleDallas

AtlantaBirminghamNew YorkNew OrleansHoustonOrlandoTampa/St. PeteNashvilleDallasWashington/BaltimoreMiami/Ft. LauderdaleMontgomery

American Express Cardholders2007 Point of Origin 565,356 Customers. $586 Million

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Visitor State of Origin

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Promoting the Market

Top of Mind Awareness

Pensacola Means LowerFares

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Airline In-Flight

Magazines

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Florida Trend

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Visitor & Military

Guides

Back Cover Ad

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Local Business

Magazine

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Lower Fares in

PensacolaDigital Billboards 3 in Mobile, 4 in FtWalton, 1 in Pensacola and 1 in Foley

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Booking Engine

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Lower Fares in

PensacolaTelevision with WALA Fox 10/ WEAR C-3

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Internet Banner Ads

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E-Newsletter

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Social Media

Hoot Sweet Stats

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SMS Text Campaign

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Public Relations

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FIDS/BIDS

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Free WiFi Internet

Charging Stations

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Airport Ambassadors

The Airport initiated an in-houseprogram that will enhance our focus oncustomer service.