My Principles of Business School Based Assessment

(S.B.A.)

On Marketing

Name: Sasha-Kay Cowan

Teacher: Mrs. Walker

School: Jose Marti Technical High School

Candidate number: 100053776

Centre number: 100053

Grade: 111 vocational

Table of content

Introduction I

Acknowledgement II

Description of business 1

Marketing Department 2

Market Research 3

Product 4

Place (Distribution Channel) 5

Promotion Mix 6

Government Regulations 7

Use of Technology 8

Consumer complaints 9

Ethical issues 10

Appendix 11

Bibliography 12

Acknowledgement

For the completion of this School Based Assessment I would like to applaud my teacher Mrs. Walker for her help, my fellow classmates and last but not least God. Without his loving mercy his project would not be finished.

Thank you all

Introduction

In this School Based Assessment the executive summary of the company Mon Bonheur will be expressed. Some of which are the organizational chart and the governmental regulations. This School Based Assessment will be focusing on the marketing department of this company.

Description of business

Mon Bonheur ‘My Bliss’ is a sole trader ship company in the art and production of make-up. The company will depend on Aquaculture for its resources. Both companies are situated in Kingston, which makes delivery and retrieval fast, easy and effective. The capital city is highly populated and will provide recognition to the establishment. The make-up will be made from herbs and ground provisions such as coffee, mint and wheat. The objectives are to gain recognition, wealth, and independence and provide job opportunities for the future economy.

Marketing Department

Organizational chart of the Marketing Department

According to the organizational chart above, the Sales Representative and the Research Personnel will be subordinates to the Marketing Manager. The marketing manager will be the overseer of the marketing department. The Sales Representative will be reporting to the Research Personnel on any queries which may arise and the Research Personnel will have to give the Sales Representative all the information required to inform the general audience of the product, and explain why some measures are taken to advertise the product as well as conduct research on those in high demand. The Sales Representative will take opinions from the public and inform consumers on new items in stock.

Sales Representative

Research Personnel

Marketing Manager

Market Research

Target Population

Beauty cosmetics will be for females in mid-teens to adults. We will be producing for all economic social classes. Females are normally party-goers and have a ‘knock’ for looking younger or older than usual.

Price

Two prices being considered are Penetrating Pricing and Psychological Pricing.

Penetrating Pricing- This is to sell a product at a low price in order to have an instant attraction to the item by buyers.

Psychological Pricing- This is when a seller uses the price to respond in an emotional, rather than rational basis, for example, ‘price point perspective’ 99 cents instead of one dollar.

Competitors

The competitors of Mon Bonheur will be Opal, L’Oreal and Dark and Lovely. Meanwhile the competitors are international, Mon Bonheur will be sold island wide. Mon Bonheur will be

solely Jamaican, this will bring natives to the product and sponsoring will be attained

Product

Branding

The branding will have two eyes surrounded by a polar border with the slogan ‘Time to Break Free’. The coordination will symbolize a beautiful person being trapped in the cold thought of her being ugly. The person in returns gets fed up with these thoughts and ‘breaks free’.

By Sasha-kay Cowan

Packaging

Plastic containers will be used as they are durable, stable, recyclable and flexible. Small caps will be used for lip glosses, mascaras and lipsticks. All products will vary in shape and size also the facts will be at the back. This is a plain indication of how the packaging will be like.

Place (Distribution Channel)

The indirect distribution channel will be used to get the products to the consumer. The company will sell their make-up to wholesalers and retailers. The company will have a small van for delivery to the wholesalers and retailers. And from the retailers and wholesalers the product will be sold to the consumers.

Promotion Mix

Advertisement is crucial and with the usage of techniques and the media, the product will be recognized, for example posters, commercials, brochures and banners. Another method is public relations, as it helps persons to have a better understanding of the product. Upon helping persons in understanding they also get suggestions on what they can do to improve the product by the public. A public relations officer may go to random consumers and exchange thoughts and opinions on the product.

Government Regulations

The company will be in full acceptance with the Health and Safety Act, Trade License, copyright laws, patent, import and export license as well as any other authorization needed to run the business legally. The company will also be paying taxes to the government and the bills for the cost of production. In attaining these authorizations the business will be able to gain the trust of the government and it will be a legal company and not be in association with any criminal activities which may lead to foreclosure or imprisonment. Consumers will then have trust in the company that a good product is being sold to them.

Use of Technology

The use of technology will not be as great or put into place as the manual labor. Only three telephones will be used, one at each branch of the building, one fax machine, six radios, two computers and on van to transport the finished goods to be sold to wholesalers and retailers. Since it will be a small business only few electronics will be used in the facility.

Consumer complaints

Consumers are prospective and one thing always catches their eyes and it’s the prices. Persons will argue about the prices but Mon Bonheur promises to have the prices at a low, so that even persons at the low economic class will be able to afford the product. Not only the social class but persons are thrifty nowadays and find means to which they can save money, because of Mon Bonheur’s affordability it will help making saving money easy for thrifty buyers.

Ethical issues

Since Mon Bonheur uses no technology which emits toxic fumes, it does not contribute to the emissions. Recycling of plastic bottles will be in effect, the sewage will be properly and legally disposed of and rubbish will be thrown in skips and be collected by the garbage trucks. No littering will be tolerated on and around the compound. In doing these, it creates a clean and functional environment for the workers to work in and it prevents contamination of the make-up by germs and bacteria. Consumers only buy if they know the environment is healthy, no person will buy from a filthy area and with this said and done, the trust in us will build.

By having good ethical standard, the business will be seen by the costumers as one of principle and gives respect to costumers. This will, in turn, encourage them to support the business.

Appendix