poc zephyr

7/27/2019 POC Zephyr

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protecting those who protect.


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Project: POC ZephyrStudent workContextual Module

The goal o this project was to alter an existing companies position in the marketwhile keeping their design style and company values constant. Our team chosethe company POC. POC produce high end, visually stunning, saety equipment orgravity sports such as mountain biking and skiing. I decided to create a gas maskor the fre services targeting the problems with current masks.


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Core Values

When developing a product at POC, we do it in the

spirit of doing the best. We never compromise in

choosing materials or construction, and we never

compromise safety, quality or performance.

-POC

Protection

TechnologyDesign

SafetyFreedomMedical

InnovationPerformance

68POC

Common Persona Themes

After looking into potential future personas within the

emergency services and looking into problems that each

individual sector has, it is key to begin to evaluate. By

evaluating the personas and picking out the key issues and

problems that are common amongst all of them you can

begin to build up a better understanding of areas that POC

would need to address. The evaluation of the personas gives

us the common values that each of these people embody

and problems that all of these people face on an almost

daily basis.

Communicates protection to the user

Reassurance

Up to date

Subtlety and calming design

Reliability

High Design

Range of movement

Longevity

Gives an authoritative view

Perceived as reassuring and calming

Approachable

Efcient

CleanQuality

Competence

Professional

Human

Lack of condence in gear and situation

Lack of condence in themselves

The Gear is not calming, it is too aggressive or intrusive at

times

Gear gets in the way

The gear can be restrictive, there is a lack of freedom of

movement

Gear presents wrong perception to the public, it can be seen

as aggressive and agitative

Gear is to complicated and dont look easy to use

Gear doesnt look up to date

Gear isnt one complimentary system, there are many pieces

of equipment that can do the same job

Common Values

Common Problems

Common Persona Themes

The frst step was to produce a report on the company and the uture directionthe group aimed to take the company. We considered the needs o users wereand how we could best provide or them using POCs style and ethos.

18POC

Mood Board

This mood board

demonstrates what POC is

all about. POC is a brand

for the extreme, for people

who push the limits, for

those who do things out of

the norm. It is a brand that

prides safety and protection

above all else, allowing its

customers to go out, enjoy

themselves and create

memories. It allows you to

get the most out of what you

do, whatever you do, and at

whatever level you do it at.

POC focuses on good, clean

design based around the

latest technology and sound

medical knowledge.

19POC

Design Work: James Burchill, Adam James, Dan Tanner, Gelson Marcon,Josh Rex and Penn Lingris


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This is a collection o some o thedevelopment sketches rom thecreation o the POC Zephyr


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This was the fnalresult. Producedmainly rom Ureal,3d printed piecesand vacuumormed plastic

The Zephyr was producedin conjunction with fveother students whoalso produced items orPOC to create o amilyo products within newmarket area and thebrand style.

poc zephyr

Documents