Pocari Sweet Case StudyGamification in Customer Engagement

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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IONOPOLIS• Japanese soft drink

Pocari Sweat launched

an electrolyte drink in

Indonesia with a game

called Ionopolis.

IONOPOLIS• Over 94,000 signed up

to defeat comic book

monsters who wanted to

dehydrate a city.

IONOPOLIS• Players shared updates,

checked out locations on

Foursquare and were

rewarded for buying

drinks with in-game

benefits.

IONOPOLIS• They can also post status

updates on Facebook or

Twitter, and check into

specific locations on

Foursquare to perform

certain tasks.