Podcasting 101Turning Your Voice Into A Brand

@Palumbop@lumbo.me

Joseph Palumbo

josephpalumbo.com

PENCILS DOWN

What is podcastingWhy is podcasting such an effective marketing toolHow to create your first podcastHow to publish your podcast

Why should I listen to this guy?- Every Smart Audience

Lessons Learned

What is podcasting?

Who has listened to a podcast?

Podcasting is

Internet Radio?

Audio Blog Posts?

Highly Indexable On-Demand

Easily Consumable

Podcasts can be consumed actively or passively

Passive Content Active Learning

Gaining in popularity

163% increase between 2006 to 2012

*Edison Research via Forbes Magazine

49% of Americans know about podcasts

43% of 2.6B downloads were from mobile devices

So why is podcasting such an effective marketing tool?

People like to be entertained

Your expertise becomes your listeners ENTERTAINMENT

Storytelling is a powerful way to communicate your value prop

People like to learn more than they like to be taught

Cult of Personality

People who do it well

Even big companies do it

The Rackspace ProdCast

Creating your first podcast

Planning

Picking a show topic

Old Logic:

Be an expert

New Logic:

Become an expert

Dont make a living on what you already know. Making a living on what you can learn.

Simple

Find the core idea

Unexpected

Grab peoples attention by surprising them

Concrete

Make sure an idea can be grasped and remembered

Credible

Make it believable

Emotional

Help people see/feel the importance

Stories

Empower people to use an idea through narrative

Show Format- Monologue- Interview- Panel

Show Scope- Specific Topic- Temporal

Show Style- Scripted vs. Extemporaneous- Produced vs. Raw- Formal vs. Casual

You should be able to list 10 episodes

Creating your first podcast

Gear

Quality Matters

Quality Matters

but dont let it stop you

Hardware

Microphones

Whatever your budget spend the majority of it on your microphone(s)

Condenser vs. Dynamic

Condenser Microphones Less expensive More live than studio Pick up a lot of ambient noise

Dynamic Microphones More expensive Tighter studio sound Small recording range Require more gain (pre-amp)

Yeti BlueUSB Connection$120

Shure SM7BXLR Connection

$350

Phantom Power?

USB vs. XLR

USB Microphones Plug and Play Digital to digital signals Require a mixer if you want to use

more than one

XLR Microphones Require a digital audio

interface to convert analog to digital

Support for more professional equipment

Get a stand

Connect you mic

Computer vs. Digital Recorder

XLR and Computers

Digital Audio Workspaces

GarageBand

Logic Pro XAudacity Adobe

AuditionAudio Hijack Pro

My Studio aka Palumdog Millionaire $tudio

Environment Matters

EXCI

TEM

ENT

PLANNING RECORDING EDITING PUBLISHING

The Podcasting Triangle

EXCI

TEM

ENT

PLANNING RECORDING EDITING PUBLISHING

The Podcasting Triangle

Ive recorded. Now what?

Ive recorded. Now what?

Hosting

LibsynPodOmatic

Soundcloud PODCASTS.com

Seriously Simple Podcasting Squarespace

Publishing

Beginner Mistakes

Dont let your podcast run too long, always have a show plan

If youre interviewingSHUT UP Record one minutes of test audio before you start Have a backup recorder Be aware of ambient sound Prep your guests Listen to the entire recorded episode

Podcasting Resources

podcastalley.com podcastcastmethod.co podcast411.com Pat Flynns Tutorial - How to start a podcast

Questions?