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TRANSCRIPT
PODCASTING 101 PRIMER
Rich Helms BookTrailer101.info [email protected]
WHAT IS PODCASTING?
➤ More than just putting audio files on the web
➤ A show (podcast) is made up of a series of episodes
➤ You are syndicating a show
➤ Once a show is syndicated, then listeners can subscribe
➤ They are automatically informed of new episodes
➤ Syndication requires a host with RSS (Really Simple Syndication) support
➤ I use podcasts.com
➤ Free and easy to use. Hides the complications
PODCASTING IS POPLAR
From podcasts.com site
PURPOSE OF THIS PRESENTATION
➤ Learn how to podcast
➤ No theory - just an approach that works
➤ Requirements:
➤ PC/Mac
➤ Microphone
➤ Sound editing software - Audacity (free) audacityteam.org
➤ Lame MP3 encoder (Other Audacity Downloads for Mac)
➤ podcasts.com account (free)
➤ iTunes account if you want to syndicate on Apple iTunes
➤ iTunes application software installed
MICROPHONE
➤ You need more than your built-in mic
➤ Your audio quality is an indication of the show quality
➤ Buy an external mic
➤ USB mics give great quality
➤ Blue ($70) to Rode ($245)
STEPS
➤ Record/edit first show
➤ Add opening/closing to recording (optional)
➤ Sign up for PodCasts.com account (free - done once)
➤ Create podcast (show - done once)
➤ Upload first episode
➤ Test - listen on podcasts.com
➤ Add episode to your website
➤ Create Apple iTunes podcast - done once
➤ Wait for approval (24 hours)
➤ Look for it in iTunes podcasts catalog, test
➤ Next time you add an episode, it will appear in iTunes in minutes
RECORD FIRST SHOW
➤ Install microphone. USB mics do not need software installed
➤ Start Audacity AFTER mic is running
➤ Audacity loads mic list only when starting
EDIT AUDIO
➤ Remove unwanted areas
➤ Select, then delete. Can undo to back out a change
SAVE AS MP3 FILE
➤ First time you save an MP3 file, you will be directed how to install Lame MP3 support
➤ EXPORT as 44,000 16 bit stereo, 128k constant data rate
➤ Save project in case you need to edit again
ENTER MP3 TAGS
➤ If you used music remember to attribute the creator
➤ You now have an episode
ADD A NEW PODCAST (SHOW)
➤ Select Add New Podcast from Account Dashboard
PODCAST DETAILS
Podcast name - Name of the SHOW - not one episode
Podcast category - Arts, Business, Comedy, Education, Games & Hobbies, Government & Organizations, Health, Kids & Family, Miscellaneous, Music, News & Politics, Religion & Spirituality, Science & Medicine, Society & Culture, Sports & Recreation, Technology, TV & Film
Subtitle - tag line
Description - BRIEF line about show and link to website
PayPal email - if charging (optional)
PODCASTS.COM SETTINGS/DESCRIPTION
ITUNES INFORMATION
➤ iTunes email address (account owner)
➤ Name
➤ Podcast author
➤ Summary (like description) - BRIEF
➤ Keywords - for searching
➤ Explicit - Yes/No
➤ Optional search engine optimization settings
➤ Logo image (600x600 pixels) - canstockphoto.com
ADD A NEW EPISODE
ADD EPISODE TO YOUR BLOG
➤ Once added, test listen to ensure it uploaded OK
➤ Add to your BLOG
<audio style="width: 100%;" controls="controls"><source src="http://www.podcasts.com/download/MAKING-VIRAL-VIDEOS-PART-2-2cd3" type="audio/mpeg" />Your browser does not support the audio element.</audio>
Replace the address above with the one from your site
ONCE EPISODE IS UPLOADED
➤ Listen and test the episode
➤ Once you are happy that the episode works, click to promote to iTunes
➤ Must have an iTunes account and iTunes installedSubmit
ITUNES
➤ You submit to iTunes only ONCE for a show
➤ Wait for approval (24 hours)
➤ Look for it in iTunes podcasts catalog, test
➤ Next time you add an episode, it will appear in iTunes in minutes
PROFESSIONAL SHOW FORMAT
1. A show (podcast) is made up of a series of episodes
2. A show has an intro (theme music and opening lines) as well as a standard closing (website address)
1. Same for each episode
2. Find free music at incompetech.com by Kevin MacLeod
3. Each episode has the unique content
Episode
Theme music/std opening - unique content - closing music/msg
ADVANCED - SHOW AUDIO TEMPLATE
➤ Opening music
➤ Opening dialog
➤ Closing music
LOWER MUSIC FOR DIALOG
➤ Called Ducking
➤ Select Envelope Tool
➤ Drag top volume to lower the music
➤ Save template.aup project
ADD IN EPISODE
➤ Select Time Shift Tool
➤ Drag episode to start as opening music ends
ALIGN CLOSING MUSIC
➤ Time Shift Tool still selected
➤ Drag closing music to start just as episode ends
IN CONCLUSIONS - THE BASICS
➤ Record/edit first show
➤ Sign up for PodCasts.com account (free - done once)
➤ Create podcast (show - done once)
➤ Upload first episode
➤ Test - listen on podcasts.com
➤ Add episode to your website
➤ Create Apple iTunes podcast - done once
➤ Wait for approval (24 hours)
➤ Look for it in iTunes podcasts catalog, test
➤ Next time you add an episode, it will appear in iTunes in minutes