podcasting: what is it and should i do it?

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Podcasting What is it and should I do it? Presented by Kristin Sundin Brandt & Erin Martin Kane

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Presentation by Kristin Sundin Brandt and Erin Martin Kane at SheStreams 2011.

TRANSCRIPT

Page 1: Podcasting: What is it and should I do it?

PodcastingWhat is it and should I do it?

Presented by

Kristin Sundin Brandt & Erin Martin Kane

Page 2: Podcasting: What is it and should I do it?

About Podcasts

Page 3: Podcasting: What is it and should I do it?

About Podcasts

Active social networkersFacebook - 66% vs 41%

Edison Research - The Current State Of Podcasting 2010

27% of Americans have listened to a podcast = Approximately 70 million

Page 4: Podcasting: What is it and should I do it?

About Podcasts

Edison Research - The Current State Of Podcasting 2010

Consumers continue to prefer consuming content at their desktop• 71% audio• 83% video

32% found through iTunes

Page 5: Podcasting: What is it and should I do it?

About Podcasts

Page 6: Podcasting: What is it and should I do it?

Should You Podcast?

Why?

Page 7: Podcasting: What is it and should I do it?

What?

Should You Podcast?

Page 8: Podcasting: What is it and should I do it?

How?

Should You Podcast?

Page 9: Podcasting: What is it and should I do it?

Still want to podcast?

Page 10: Podcasting: What is it and should I do it?

Hosts

Page 11: Podcasting: What is it and should I do it?

Time

Page 12: Podcasting: What is it and should I do it?

Audio or Video

Page 13: Podcasting: What is it and should I do it?

Post or No Post

MusicSponsor

VoicemailIntroBreak

InterviewBreak

Wrap upMusic

Page 14: Podcasting: What is it and should I do it?

Equipment

Page 15: Podcasting: What is it and should I do it?

Equipment

Page 16: Podcasting: What is it and should I do it?

Equipment

GarageBandAudio Hijack Pro

LevalatorSkypeiChatLibsyn

Page 17: Podcasting: What is it and should I do it?

Advertising/Sponsorships

Page 18: Podcasting: What is it and should I do it?

Advertising/Sponsorships

Page 19: Podcasting: What is it and should I do it?

Advertising/Sponsorships

Page 20: Podcasting: What is it and should I do it?

Advertising/Sponsorships

Page 21: Podcasting: What is it and should I do it?

Events

Page 22: Podcasting: What is it and should I do it?

Thank you!

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