poder hispanic media kit 2013

2013 U.S. HiSpanic Media Kit

Intelligence

journalism forThe Business Elite

Editorial / about us

Source: Simmons NCS/NHCS Spring 2012

Editorial brEakdown

Business 35%

Entrepreneurship 25%

General Lifestyle and Entertainment 13%

Opinion 10%

Arts & Culture 8%

Travel 5%

Trade 2%

Health 2%Source:Publishers Estimate, 2012

Power and Influential Columnistsour rEadErs infusE and inspirE. thEy don’t lEad, pEoplE just follow.

The US edition has four columnists who write from around the nation: Washington DC, Kansas, LA and New York. The US edition also features an exclusive business column by Antonio Lucio, head of marketing at Visa. The Miami edition has four columnists who examine local issues within the market. Other influential columnists include Veronica Villafañe, Eric Farnsworth, Marcela Sanchez, Mary Sanchez, and Jorge Ramos.

Power Editorial Sections News Briefs: From US, Latin America and Miami

The Big Story: The issue’s feature story

The Seat: A Q & A with a major politician / businessman / CEO

Hispanic Enterprise: Examines major business topics such as innovation, diversity, best business practices and best financial and educational institutions

Success & Motivation: Featuring small business entrepreneurs

Movers & Shakers: Features businessmen and women on the rise

Movies: Looking at new movies that feature latino actors, writers and directors

BizBooks: Best books to read

A Cut Above: The “insider’s in” featuring the most recent gadgets, high end hotels/resorts/destinations, dining, cars and luxury items/gifts

Open for Business: A look at new businesses

Travel: Hot spot destinations around the globe

Poder‘s ‘Fresh Look’ City Guide Series: Looking into the lifestyle, business, and political life of growing Hispanic city centers

Agenda: Featuring top business and cultural events to attend in US and Miami

Year established: 2002re-launch Poder hisPanic: June 2010FrequencY: 6 x a Year (bi-MonthlY)

PODER Hispanic is a bi-month-ly publication producing intelligence journalism for the business-minded Hispanic, and

anyone interested in becoming more knowledgeable about America’s fastest growing population. In keeping true to its name, PODER Hispanic speaks to successful Latinos and those who aspire to be. It was produced as a vehi-cle to provide the Hispanic corporate and entrepreneurial communities with valuable, timely, and reliable informa-tion. As a leading business and lifestyle magazine, PODER Hispanic is written for a global audience of influential senior business executives, political decision-makers, and entrepreneurs interested in current events in both politics and business.

PODER Hispanic charts the growth of Latinos in all realms of business, politics and entertainment, while also reporting on Hispanic lifestyles and trends. PODER Hispanic offers busi-ness news, profiles and exclusive in-terviews with high-ranking executives and political leaders, covering topics of great concern as well as exposing new issues impacting the world. Other topics of interest featured in the maga-zine include culture, travel, current events, and lifestyle.

With specially themed signature issues like “PODEROSOS”, “Top Franchises for Hispanics” and “20 Under 40”, PODER Hispanic presents its readers opportu-nities to expand themselves personally and professionally. The magazine also features a South Florida and Texas edi-tion, targeting both South Florida and Texas’ corporate and entrepreneurial communities. Its innovative and com-prehensive cutting edge editorial cover-age and exclusive insider access on the US Hispanic market and Latin America have made it an influence in social, economic, political and cultural arenas.

about tElEvisa publishing + digital

ThePoder Hispanic Reader / Research

rEadEr / rEsEarch

PODER Hispanic is published by Televisa Publishing + Digital which is part of Televisa Group, the largest media company in

the Spanish-speaking world based in its market share and a major participant in the international entertainment business. With presence in 20 countries and over 100,000 points of sale, Televisa Publishing + Digital publishes over 189 titles with an annual circulation of over

174 million. Televisa Publishing + Digital’s titles are #1 in market and audience share in most of its markets.

Televisa Publishing + Digital provides multi-platform opportunities for optimum delivery and impact. Televisa Publishing + Digital’s popular brands extend to online properties, vents, and branded products that reach a greater audience and exceed advertiser’s needs.

rEadErship ranking: u.s. hispanic MagazinE MarkEt(Numbersin000/Avgissueaudience)

Source: Simmons NCS/NHCS Winter 2012

gEndEr

Male 58%Female 42%

avEragE agE

18 - 24 10%25 - 34 23%35 - 44 27%45 - 54 24%55+ 16%Avg Age 42Median Age 44

Marital status

Married 63%Not Married 37%

country / rEgion of birth

United States 34%Mexico 18%Central America 10%South America 5%Cuba 5%Dominican Republic 4%Puerto Rico 3%Other 21%

languagE spokEn in hoME

English Dominant 49%Spanish Dominant 23%Bilingual 28%

as pEr cEnsus, podEr hispanic rEadErs rEsidE in

South 31% West 28% Northeast 22%Midwest 19%

highEst lEvEl of Education coMplEtEd

Graduated College+ 75%Masters Degree 37%

hoME ownErship

Own 73%Rent 27%

housEhold sizE

Average People in Household 4Average Children in Household 3

EMployMEnt status

CEO / Owner / President 38%Other C-Level 3%VP 2%Managing Director 3% Manager 22%Associate 32%

childrEn in housEhold

% of Readers with Children in Household 43%

agE of childrEn in housEhold

Under 2 12%3-5 35%6-11 30%12-17 25%

housEhold incoME

$100,000+ 45%Average HHI $98,587Median HHI $85,600

dEMographic profilE

2,594 People en Español

2,441 TVyNovelas

2,007 VANIDADES

1,604 TV Notas

1,432 Cosmopolitan en Español

1,265 Ser Padres

1,247 Poder Hispanic

1,181 National Geographic en Español

912 ESPN Deportes La Revista

911 Siempre Mujer

908 Latina

Source: Simmons NCS/NHCS Spring 2012 / Poder Hispanic subscriber study / BIGresearch, 2012

Intelligence for the business elite.

$3.95 USD the queens of green

How ArquitectonicaGeo is Adding Natural Wonder to Miami’s new Museums

ferran adriaFrom elBulli with Love

AUGUST – SEPTEMBER 2012 / MIA www.poder360.com

Hispanic Enterprise: Four Latinos in the Pro Sports Owner’s Box p.69

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The Latino Vote WILL HISPANICS BE THE DECIDERS IN THE 2012 ELECTION?

THE WRITING’S ON THE WALL

Artists Color Midtown MiamiPlus Manny Diaz Receives the 2012 Climate Award

Rate Base of business publications in the US Hispanic market

*ABC Audited, Hispanic Business is BPA auditedSource: Media Economics, 2011

Latino Leaders

400,000224,003

PodeR HisPanic is ranked as the 5th read magazine among U.s. hispanics: 80% share their issUe with at least one other person; 43% share it with more than jUst one person; 26% spend a minimUm of 1 hoUr reading the magazine.”

“

*Source: BIGinsight Televisa Poder Survey, December 2012

MArkeTiNg/

Promotional opportunities

MarkEting / proM

otionalopportunitiEs

Psychographic Information

they have refined tastes agree witH tHe following StateMentS: PODER HISPANIC index

It is worth paying extra for quality goods 115

i consider myself interested in the arts 147

i prefer driving luxury vehicles 166

everything i wear is of the highest quality 144

they are global citizens

agree witH tHe following StateMentS: PODER HISPANIC index

i like to travel the unbeaten path 157

i am interested in international events 81

i am interested in other cultures 271

they are well connected and influencers


i am the first of my friends to have new electronic equipment 271

i am often chosen to be the spokesperson 171

i am good at leading discussions 125

i like to introduce people to each other 133

they are knowledgeable and ambitious when it comes to their careers


i am a workaholic 190

i want to get to the top in my career 127

i like to share my knowledge with others 112

i would like to set up my own business 112

they are environmentally conscious which in turn shapes their shopping habits


i am more likely to buy from companies with environmentally friendly ads 111

i am more likely to purchase environmentally friendly products 133

i believe eco-friendly products produce higher quality products 112

it’s important for others to see me as environmentally conscious 115

Source: Simmons NCS/NHCS Spring 2011, prototype based on Hispanic MagazineIndex against Hispanic Market

dEfining thE podEr hispanic rEadEr

Signature Events

poder business awardsLocATioN:MiAMiTiMiNg:NoveMber2013

The Poder Business Awards celebrate excellence and leadership in the Americas by recognizing those men and women who have demonstrated remarkable strat-egy, vision and execution in their respective businesses and organizations as well as those who are changing or can change the region’s development dynamics on several fronts. Poder Business Awards is created in partnership with The Ameri-cas Business Council Foundation to identify and award best practices in the region in social entrepreneurship, sustainability and peace that are producing systemic change in their own communities. Past awards recipients have included influential business leaders and personalities such as Alberto Ibarguen, Gustavo Cisneros, Jorge Perez, Luis Alberto Moreno, Emilio Estefan, and Juanes.

hispana leadership summit LocATioN:TbDTiMiNg:SepTeMber2013

In its eighth consecutive year, the Hispana Leadership Summit presented by Poder Hispanic and Vanidades, is a destination weekend conference geared to empower Hispanic women leaders. Offering panel based conversations from the perspective of a wide realm of successful women who have excelled in their re-spective fields, HLS provides valuable advice that attendees can apply to their per-sonal and professional lives. The highlight of the event is “An Evening in White”, the traditional white party celebrating women in the Hispanic community.

Emerge LocATioN:hoUSToN,ATLANTA,MiLWAUkee,LoSANgeLeSTiMiNg:MArch,JUNe,AUgUST,NoveMber2013Poder Hispanic’s signature networking event series, Emerge is a one-of-a-kind event for the “emerging” Latino professionals. It helps young Hispanic profession-als expand their network and enhance their personal development by taking the traditional networking venues and elevating the conversation and experience to target the Hispanic professional’s lifestyle. It is the first event of it’s kind to bring together future Hispanic business leaders and give them the tools and motivation they need to go back and make an impact in their respective fields and commu-nities. In the “My Journey” panel discussions, successful professionals share their experiences and key learnings attained during their personal journey to achieve-ment. Past sponsors include State Farm, Prudential, and Southwest Airlines.

PRINT AND CUSTOM PUBLISHING

PROMOTIONS ONLINE & MOBILE TALENT USE & MANAGEMENT

Televisa Magazines

Print Advertising

Advertorials

In-Book Promotions /Sweepstakes

Print Online Tie-Ins

Custom Publishing

Content Development

Database Creation

Special Issues

Multi-Media Programs

Signature Events

Shopper Marketing

Customized Programs

Grassroots Strategies

Integrated Opportunities

Esmas.com / Televisa Portal

Vertical Sites

Content Integration

Promotions & Advertising

Polls & Surveys

Site Sponsorship

iPad Apps

Mobile Apps

Retail to content / In-store

DVD’s, Novelas, etc.

Televisa Talent / Celebrity Endorsement

Creative Rights

In-store appearances

rATeS/Circulation / Dates / specs

ratEs / circulationdatEs / spEcs

As part of Televisa Publishing + Digital, we provide a number of multi- platform opportunities that bring advertiser’s brands and products to life. From fashion shows and themed events, to conferences and multi-media programs, we take brands to the next level! Aside from the signature events listed, PODER Hispanic puts together custom events tailored to meet your brand’s needs.

cross platforM capabilitiEs

28 • www.poder360.com

www.poder360.com • 29

PODER HISPANIC MAGAZINE 8 DECEMBER/JANUARY 2012DECEMBER/JANUARY 2012 8 PODER HISPANIC MAGAZINE

boards to serving as anchor and special cor-

respondent for CNN/U.S. has taken lots

of guts and gumption. When she started

working in TV she was told many times

that she should change her name but she

refused to do so. Over the years she has

been told no repeatedly on stories she

wanted to do. She persevered and has been

able to tell untold stories like those in “La-

tino in America” and “Black in America.”

Julian PosadaPresident,

Chicago Fire

business*

A sports first: The first Latino president of

a major U.S. sports franchise comes from

outside the world of sports executives.

When he became president of the Chica-

go Fire of Major League Soccer a year ago,

it marked a dramatic change in Posada’s

career path. With Colombian roots and a

master’s in business from Northwestern

University’s highly rated Kellogg School

of Management, Posada had made a name

for himself in publishing, first as general

manager of Hoy, Chicago’s only Spanish-

language daily newspaper, and then as

publisher of Café, an English-language

“lifestyle magazine” aimed toward second

and third generation Latinos. In his new

role, Posada has sought to bridge cultural

gaps again, trying to promote the Fire to

futbol fanatics who often hold strong old-

country loyalties to such popular clubs as

Chivas Guadalajara.

To-do list: Includes increasing atten-

dance at Toyota Park; signing a jersey

sponsorship deal; and winning the Fire’s

first league championship since capturing

MLS Cup as an expansion team in 1998.

Mariano RiveraPitcher,

New York Yankees

sports*

Enter Sandman: His office is a clay

mound in the middle of a diamond—a

baseball diamond—and on any given day

Monica Lozano CEO, Impremedia

media*

Third Generation’s The Charm: Her

grandfather founded La Opinión in 1926

and ran it for years. But Lozano wanted

to be a teacher instead. She didn’t go into

teaching but ended up with an audience

anyway, an audience of 9.8 million. That’s

how many Hispanic adults are reached

by impreMedia, which includes La Opin-

ión in Los Angeles, El Diario La Prensa in

New York, La Raza in Chicago, Rumbo in

Houston, and five other publications.

Transforming the Legacy: Newspa-

pers and magazines are “old media”. How

are they going to survive? The answer?

Transform them into the heart of a cus-

tomer-driven media empire that deliv-

ers content via print, online, video, social

media, and mobile platforms. Lozano is

also building on the family legacy by serv-

ing on the boards of Bank of America and

Disney as well as USC and the University

of California.

Sandra de Castro Buffington Director, Hollywood

Health & Society, USC

arts & entertainment*

A prescription for health: She may not

be a household name, but her work has

reached nearly every home in the country:

Anyone who has seen “House,” “Grey’s

Anatomy” and countless other TV shows

has felt De Castro Buffington’s influence.

That’s because as director of Hollywood,

Health & Society, a program of the Uni-

versity of Southern California Annenberg

Norman Lear Center, de Castro Buffing-

ton advises show writers and producers

on health storylines—everything from

cervical cancer to rape to exotic diseases

encountered overseas. She also connects

them with all kinds of health profession-

als and specialists, helping showrunners

build not only believable storylines, but

ones beneficial to the viewers as well.

She’s worked with telenovela producers to

weave in information about cancers that

disproportionately affect Latinas.

Going viral globally: De Castro Buffing-

ton has traveled around the world to share

her program’s model with nonprofits and

TV executives, hoping to make a differ-

ence in TV audiences’ health.

Arturo Vargas Executive Director,

NALEO

education & philanthropy*

Getting out the vote: For Vargas, 2011

was all about looking out for Latino voters.

In September, Vargas, executive director of

the National Association of Latino Elected

and Appointed Officials, was elected chair-

man of the Los Angeles City Council Re-

districting Commission, which oversaw

the redrawing of Congressional districts

in the city. Through NALEO, he’s also led

an effort to naturalize eight million Latino

permanent legal residents and continued

to provide policy and skills development

seminars to Latino elected officials. In

2012, NALEO, aims to increase the Latino

electorate by implementing a voter engage-

ment program. From would-be teacher to advocate: As

a kid, Vargas, whose office is in the same

Los Angeles neighborhood where he grew

up prior to attending Stanford, wanted to

become a teacher. But after graduation,

L.A.’s Unified School District was not hir-

ing. Instead, the son of Mexican immigrants

created policy at the National Council of

La Raza and the Mexican American Legal

Defense and Education Fund before taking

the reigns at NALEO in 1994.

Gustavo Arnavat Executive Director,

Inter-American

Development Bank

government*

A deep knowledge of money: Arnavat,

an East Coast Cuban American, has more

than 20 years of experience on Wall Street

as an investment banker and lawyer fo-

cused on Latin American finance. Now,

after unanimous Senate confirmation in

2009, Arnavat represents the U.S. on the

Executive Board of the IADB. Arnavat

spent 2011 working on IADB recapitaliza-

tion. The capital structure is now under the

Better Bank Agenda to improve the IADB’s

effectiveness, transparency, pricing and

prudence in lending. Arnavat understands

that the better off Latin America is eco-

nomically, the more stable the politics and

the better developed it will become, in turn

increasing the demand for American goods

and services. The IADB is currently devel-

oping programs for 26 borrowing countries

and 48 member countries.

Coming up: 2012 will be a year of negoti-

ation with Congress for funding increases

to make the bank a more effective instru-

ment for carrying out U.S. development

policy and foreign policy in the Americas.

Cristian SamperMuseum director,

Smithsonian

education*

Feet to the fire: Raised in Colombia, edu-

cated at Harvard, this globe-trotting scien-

tist found himself named interim director

of the Smithsonian Institution in early

2007, the first Latino to lead the 164-year-

old institution, during what may have been

the national treasure’s most trying period.

For the next 15 months, he endured Con-

gressional grilling and media scrutiny while

tackling budget cuts. Along the way, he

helped stabilize the Smithsonian’s reputa-

tion and finances. Prepped in the jungle: Now back in his

prior position as director of the Smithson-

ian’s National Museum of Natural History,

Samper was recently named Hispanic Sci-

entist of the Year by the Museum of Science

& Industry in Tampa, Fla. Fernando Gast, a

former colleague in Colombia, says Samper

learned to handle challenges ranging from

political to scientific while cutting his teeth

as a researcher in cloud forests patrolled by

armed guerrillas. “You develop an instinct

for what works and what doesn’t,” Gast

says. Samper, only 46, has that, and more.

Brian SandovalNevada governor

government*

GOP Hispanic Darling: A year after

becoming Nevada’s first Hispanic gover-

nor, Sandoval, along with Florida senator,

Marco Rubio and New Mexico governor,

Susana Martinez, is a Latino that Repub-

licans are counting on to garner Latino

votes in these vital swing states. At 48,

Sandoval has an unlikely resume: at 35, he

became the youngest chairman ever of the

Nevada Gaming Commission; at 42, he

was the state’s first Hispanic federal judge.

Hispanic identity? Sandoval’s family has

New Mexico roots that date three gen-

erations. He once said his father didn’t

teach him Spanish growing up “to pro-

tect us...from people who would call us

wetbacks or beaners.” He also reportedly

told a Univision reporter off-camera that

he wouldn’t worry about his own three

children being targeted by law enforce-

ment if they were ever in Arizona. Why?

“My children don’t look Hispanic.” As for

Alabama’s newer and stricter immigration

law, Sandoval recently said, “I don’t see it

as being a model” for Nevada.

Soledad O’Brienjournalist

media*

The changing face of America: Maria de

la Soledad Teresa... O’Brien. What a great

pre-conceived notion buster. When some-

one says “network anchor, news reporter

and documentary maker” what kind of

person do you think of? Probably not a half

Afro Cuban, half Australian Irish, Harvard

graduate and mother of four who has trav-

eled America and the world reporting the

news and telling stories previously untold.

Guts and Gumption: To go from a job

pulling staples off of walls and bulletin

during the baseball season, the Panama-

nian New York Yankees pitcher is called on

to do perhaps the toughest job in the sport,

in front of tens of thousands of people:

close a game, making sure that his team’s

lead is preserved in a win. That Rivera

does this with preternatural ease, striking

out batter after batter with one pitch—the

cut fastball—is what makes him so feared.

Ask any player, coach or sports analyst and

chances are they’ll agree that the reserved,

humble Rivera is the best closer that has

ever played the game, so deadly to batters

that he walks to the mound, usually in the

8th inning, to ominous heavy metal music

(Metallica’s “Enter Sandman”).

Broken record: Rivera has been so consis-

tent and accurate since his 1995 rookie year

that this past season he officially became

the pitcher with the most saves in the histo-

ry of the game. His tally: 603 and counting.

Janet Murguía President and CEO,

NCLReducation & philanthropy*

Not afraid: Presiding over the National

Council of La Raza’s annual conference this

summer, Murguía wasn’t afraid to call out

President Obama for not addressing Latino

issues in depth in his speech to the group.

Such is the power and influence of Murguía,

who oversees the largest Latino advocacy or-

ganization in the country. Under her leader-

ship, NCLR continued its work to establish

Latino voter engagement and empower-

ment and fought anti-immigrant legislation

at the state and local level, including via a

successful boycott of Arizona. NCLR helped

thousands of Latino families save their

homes from foreclosure and solidified a re-

gional presence to help support Latino based

communities. Expect more involvement this

year, especially when it comes to registering,

educating and mobilizing Latino voters prior

to the November presidential election.

Impressive: Murguía, who once worked

as a deputy assistant to President Bill

Clinton, comes from a family that em-

phasized social justice, and has two sib-

lings who are federal judges.

Special Collector’s IssuesEvery year, Poder Hispanic publishes its signature special issue, The “Poderosos,” acknowledging those in power. This special issue provides great advertiser exposure because of its unique content and high impact format.

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december - january 2013 / uSa www.poder360.com

Hispanic Enterprise: Opportunities on the Supply Side p.78mo

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usa

$3.95 usd$3.95 usd pr

The Year’s Most Influential Hispanics

From Art and Politics to Business and Sports, 20 Pages of People who Matter

Election Aftermath and a

Look Ahead

vik munizPortraits of the People

First Step for Dreamers

ruben navarrette jr

clean artOscar Murillo, from La Paila

to London

PlusTony Bennett’s

Viva DuetsCOVER_USA_DecJan_NEWkjc.indd 1

11/15/12 12:09 PM

On Demand Events These events are ongoing throughout the year

special advanced Movie screening packages/poder hispanic at Miami film festival Tie in your brand with Poder Hispanic and a star powered upcoming Hollywood movie by participating as a sponsor in movie screenings in top Hispanic DMA’s. Packages include ad pages, email blast to our readers, logo inclusion in movie passes, signage opportunities, sampling in movie theaters, and more!

*No extensionsNote: Televisa Publishing will not be held responsible for any unpublished ads if the materials were not turned in by the above mentioned deadlines.

2013 closing datEsISSUE

NUMBER

12-01

12-02

12-03

12-04

12-05

12-06

ISSUE MONTH

feb/Mar

April/May

June/July

Aug/Sep

oct/Nov

Dec/Jan

ON SALE DATE

02-12-2013

04-16-2013

06-11-2013

08-13-2013

10-08-2013

12-10-2013

RESERVATION DEADLINE

01-07-2012

03-11-2013

05-06-2013

07-08-2013

09-03-2013

11-04-2013

MATERIAL DEADLINE*

01-10-2012

03-14-2013

05-09-2013

07-11-2013

09-05-2013

11-07-2013

PodeR HisPanic continUes to be the #1 bUsiness magazine among U.s. hispanics.”

“

*Source: ABCinteractive, June 2012

circulation vitalityrate Base growth 2011-2013

2011 400,0002012 400,0002013 400,000

highest circulating business magazine in the us hispanic market.

ratEs4c 1x rates

Full Page $32,0001/2 Page $20,0001/3 Page $14,4002 Page spreads $64,000 premium positions

2nd cover $40,0003rd cover $38,400back cover $41,600

additional sizes, special positions, 2c and bW rates available upon request.rates are in gross.Frequency discounts available.

2013 rate Base 400,000*2013 audience 1,247,000

*ABC AuditedSource: Simmons NCS/NHCS Winter 2012Based on Estimated Figures

ininches–indicatedinwidthbyheight.perfectbound(1/8gutterallowance).LiveMatter(7/16eachsidefromtrim).

FuLL PAGETrimSize-7.875x10.5bleedSize-8.125x10.75Non-bleedSize-7.375x10

2 PAGE SPrEAdTrimSize-15.75x10.5bleedSize-16x10.75Non-bleedSize-15.25x10

1/2 PAGE HOrizONTALTrimSize-7.875x5.25bleedSize-8.125x5.5Non-bleedSize-7.375x4.75

1/2 PAGE VErTiCALTrimSize-3.9375x10.5bleedSize-4.1875x10.75Non-bleedSize-3.4375x10

1/3 PAGE VErTiCALTrimSize-2.625x10.5bleedSize-2.875x10.75Non-bleedSize-2.25x10.125

DigiTAL

Offerings for 2013

digital offErings

for 2013

PriNTSurE

In order to guarantee the safe and timely arrival of your materials, we encourage you to use PrintSure. PrintSure is our new, reliable and cutting edge solution software that collects job information from the user via a form, performs an optional local pre-flight check and delivers assets from the user’s workstation over the internet to the PrintSure server, thereby making the process of delivery safe, fast and easy.

PrOOF SuBMiSSiON

A conventional proof (MatchPrint, Chromalin) or digital color proof (Fuji, Kodak, etc) are recommended, but laser prints for layout are acceptable. For color accuracy, a digital color proof MUST be provided with every ad, otherwise we will not be held responsible for “Make-goods”.

rEMOTE FiLE dELiVEry

Adobe Acrobat PDF/X-1a files only. We DO NOT accept other formats. Color ads should be sent as composite files. Remote ads which require changes must be re-submitted.

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FiLE FOrMATS

Preferred format: Adobe Acrobat PDF/X-1a.

NOTE

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MatErial guidElinEs

about tElEvisa digital/EsMas.coM Televisa leverages all of its unique talent and properties, including the vastly popu-lar programs on US Hispanic television, via a digital entertainment platform in-cluding a robust portal, mobile platform and various magazine websites. These digital channels bring to consumers unique and exclusive worldclass content, such as late breaking news, entertain-ment, women’s interests and sports. With 10.5 million monthly visits, 4.4 million unique visitors and almost 53.1 million page views in the US, Televisa Digital/Esmas.com delivers advertisers a large, highly desirable audience and offers consumers a complete digital entertain-ment platform experience. With the US Hispanic online audience growing faster than the total US internet population, Televisa Digital/Esmas.com’s proper-ties are the perfect medium to reaching an engaged and ever-growing audience due to its strong impact and penetration within the market.

product ad size

leaderboard 728x90Medium rectangle 300x250sponsorship button 300x100Video Preroll 640x480

Floating Ads Varies. Televisa sites support Rich Media and Standard Flash Ad Units. Custom placement available.

traffic numbers for televisa digital/ esmas.com

Visits 10.5 Millionunique Visitors 4.4 Millionavg. time on site 00:06:38Page Views 53.1 Million

traffic numbers for televisa digital/ esmas.com Mobile sites

Visits 4.0 Millionunique Visitors 1.7 Millionavg. time on site 00:05:58Page Views 18.3 Million

Source: Google Analytics, August 2012

user profile for televisa digital/ esmas.com

Male 50.5%Female 49.5%18 - 24 35.9%25 - 34 29.7%35 - 44 12.9%45 - 54 17.1%55+ 4.4%Median age 33Presently Married 47.8%not Married 52.2%Median hhi $82,210children in hh 52%

Source: Simmons NCS/NHCS Spring 2012, Esmas.com users last 30 days

Televisa Publishing + Digital’s Business / Men / Lifestyle Network

When it comes to business, lifestyle, and men’s interests, Televisa Publishing +

Digital delivers in the online space. From politics and business, to news in the

booming US Hispanic market, or the new lifestyle trends for today’s modern

Hispanic man, Televisa Publishing + Digital provides the affluent and educated

Hispanic with the content to satisfy their needs and special interests. With

fresh content that is updated daily, we deliver unparalled coverage to target

today’s modern and informed Hispanic male.

poder 360.com / Esmas negociosThe official site for Poder Hispanic magazine, written in both English and Spanish, Poder 360.com offers exclu-sive online content featuring a thor-ough analysis of business, economic and social trends. As of late 2010, Poder 360.com lives on the Esmas por-tal making it Esmas’ premier business channel. An important component of Poder 360.com is PODERtv, which features image and video feeds from high profile events, presentations and discussions as well as exclusive inter-views with top executives, policy mak-ers, financial gurus, and heads of state. Providing daily news briefs , blogs and opinion columns by renowned writers, Poder 360.com delivers marketers with a premium environment to reach influential business leaders and entre-preneurs.

audiEncE gender Male 56% / female 44%25-54 77%avg age 40avg hhi $114,450

Source: BIGresearch/Esmas Custom study, Spring 2012 and Simmons NCS/NHCS Spring 2011 based on projected target HHI

Myautomovil (www.myautomovil.com)

My Automovil offers motor content to the USH market through Myautomovil.com, a professional vertical auto content website in Span-ish-language for US Hispanics. Myauto-movil.com also serves as Esmas.com’s auto channel. Backed by Motor-Presse, its content is reliable and respected, focusing on the US market with international expertise. MyAutomovil.com has unparalleled access to auto makers and international auto informa-tion through Motor-Presse, offering car enthusiasts the range of auto content they are seeking including test-drives, auto shows, auto makers, videos, and photogalleries.

audiEncE gender Male 68% / female 32%25-54 82%avg age 39avg hhi $55,608Source: BIGresearch/Esmas Custom study, Spring 2012

Esquire (www.esquirelat.com)

Esquire is the most reputable men’s magazine brand in the world. Its verti-cal magazine website, Esquirelat.com, thrills and challenges its users giving them information about the people, places, and things they need, and ought to know. It features information on lifestyle, power, politics, relation-ships, business and economics for the most influential Latin American and Hispanic men.

audiEncE affluent male, ages 25-54

Source: Projected target

Our signature events come to life in their own microsites featuring an extensive photo gallery, videos of the events, interviews, behind the scenes, and everything else associated with our events. Microsites are created for Hispana Leadership Summit and EMERGE events.

EMErgE

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Signature Events Microsites

Men’s health (www.menshealthlatam.com)

Men’s Health understands that men like to be healthy and to have a sound-less body, mind and soul. Menshealth-latam.com presents its users with daily advice on managing stress in the workplace, having successful careers, eating healthy, keeping a positive at-titude, balancing relationships, love and tips on looking and feeling their absolute best.

audiEncE Male, ages 18-44

Source: Projected target

87% of PodeR HisPanic readers visit facebook, and 46% visit facebook on a daily basis, while 62% of PodeR HisPanic readers Use twitter, and 19% Use twitter on a daily basis.

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*Source: BIGinsight Televisa Poder Survey, December 2012

Esmas noticias (www.esmas.com/noticias)

Your gateway to what’s going on in theworld, Esmas Noticias offers up to the minute international and local news, current events,RSS feeds, weather, photogalleries and biographies. Esmas Noticias also features “Reportero”, user generated news reports through vid-eos and photos providing users with an interactive platform for their news.

audiEncEgender Male 57% / female 43%25-54 77%average 40average hhi $50,034

Source: BIGresearch/Esmas Custom study, September 2011

digital offErings for 2013televisa Publishing + digital is committed to entertaining and informing millions of us hispanics while innovating our content through the latest technologies in order to provide hispanics with information everywhere and anywhere. We deliver our content through various different formats so that our reader fully experiences our brand in all of its dimensions.

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vertical Magazine

sites

Qr codes in our major publications

social Media 1,214 Facebook fans, 6,276 twitter followers

tvynovelas.com

Vanidades.com

smartphone sites

Vanidades.com, esmas Mujer, cosmoenespanol.com

targeted Microsites

Vanidades icons of style

cosmo summer splash

online destinations and targeted channels

esmas Mujer

esmas salud

cosmoenespanol.com

caras.com.mx

ipad apps

Fashiondecoration

MiaMi (us headquarters)

6355 nW 36th streetMiami, Fl 33166

tel: 305.871.6400Fax: 305.871.5062

nEw york

150 e 58th street, 22nd Floor

new York, nY 10155tel: 212.838.7220Fax: 212.838.8532

houston

11200 broadway, suite 2743

Pearland, tx 77584tel: 832.895.6665Fax: 832.895.6401

los angElEs

8383 Wilshire boulevard, suite 648

beverly hills, ca 90211tel: 323.655.0535Fax: 323.655.8011

chicago

875 n Michigan ave,suite 3100

chicago, il 60611tel: 312.373.3710

poder hispanic media kit 2013

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