point of view: seven deadly sins of marketing automation system selection
DESCRIPTION
David Raab is a renowned consultant specializing in the selection of marketing systems and vendors. His clients have included major firms in the financial services, retail, communications, and technology industries. In this Point of View, we look at David’s list of “The Seven Deadly Sins of Marketing Automation System Selection.”TRANSCRIPT
“The Seven Deadly Sins of Marketing Automation System Selection”
Marketing Performance Services
MarcomProductions.com
The Seven Deadly Sinsof
Marketing AutomationSystem Selection
By David Raab
# 1:Ignoring Users
MarcomProductions.com
The Seven Deadly Sinsof
Marketing AutomationSystem Selection
By David Raab
# 2:Lack of Purpose
MarcomProductions.com
The Seven Deadly Sinsof
Marketing AutomationSystem Selection
By David Raab
# 3:No Requirements
MarcomProductions.com
The Seven Deadly Sinsof
Marketing AutomationSystem Selection
By David Raab
# 4:Talk Only to Leaders
MarcomProductions.com
The Seven Deadly Sinsof
Marketing AutomationSystem Selection
By David Raab
# 5:Let the Vendor Drive
MarcomProductions.com
The Seven Deadly Sinsof
Marketing AutomationSystem Selection
By David Raab
# 6:Focus on Functions
MarcomProductions.com
The Seven Deadly Sinsof
Marketing AutomationSystem Selection
By David Raab
# 7:Work Without Experts
MarcomProductions.com
The Seven Deadly Sinsof
Marketing AutomationSystem Selection
By David Raab
Rich Cunningham Marcom ProductionsMultimedia Content Marketing Programs
Marketing Performance Services