1. Hi.Hi.Were POKE.

2. 1/ your challenge to us 2/ having a digital presence 3/ unconventional wisdom 4/ questions? agenda: 3. your challenge to us: Create the most highly innovative digital presence of any retail brand in the world. 4. your challenge to us: Help people connect with us, our products and most importantly one another via any platform or screen. 5. we heard: We want a digital presence that fuels the lifestyles of Fitness Fanatics, Fitness Sometimes, and the Unengaged, however theyre looking to get t. 6. digital presence What exactly does having a digital presence mean to the world of tness and retail? 7. dailymile 8. run keeper 9. lose it! 10. google plus & gphangouts.com 11. micoach 12. tbit 13. jawbone 14. withings 15. tesco 16. makerbot thing-o-matic 17. be your own souvenir 18. self expression once dened the digital tness arena 19. self expression once dened the digital tness arena 20. self expression once dened the digital tness arena 21. today, more important things have taken priority 22. today, more important things have taken priority 23. today, more important things have taken priority 24. unconventional wisdom. 25. unconventional wisdom: Todays tness enthusiasts and newbies are seeking innovative technology that fuels their tness lifestyle whether they know it or not. 26. unconventional wisdom: ...and todays tness enthusiasts and newbies expect that technology to have a direct connection to the achievement of their goals whatever those are. 27. unconventional wisdom: If Reebok is to become the brand for the tness lifestyle, we have to connect with enthusiasts and newbies where theyre getting t. And they wont be doing that on a website. 28. its time to live here 29. Reet The rst tness program built for you that comes with shoes built for you from the inside out. 30. Personalized to support the tness lifestyle of newbies and enthusiasts alike. Connects newbies and enthusiasts to Reebok and one another. Mobile brings Reebok into the act of getting t, not just onto the screen. how do you want to get Reet? Your goals. Your tness. In your shoes. And it all starts in the palm of your hand. 31. the app store is the new retail store Generate attention and marketing buzz for our new digital strategy by becoming the rst brand to sell something in the app store that isnt just an app. 32. Reebok Reefit ZigSlash No Rating Reebok Reefit EasyTone No Rating Reebok Reefit ZigFly No Rating Reebok Reefit ZigPlus No Rating Reebok Reefit ZigDynamic No Rating Reebok Reefit RealFlex No Rating $140 $140 $140 $140 $140 $140 Reet isnt just an app 33. Reebok Reefit ZigSlash No Rating Reebok Reefit EasyTone No Rating Reebok Reefit ZigFly No Rating Reebok Reefit ZigPlus No Rating Reebok Reefit ZigDynamic No Rating Reebok Reefit RealFlex No Rating $140 $140 $140 $140 $140 $140 Reet isnt just an app 34. Reebok Reefit ZigSlash No Rating Reebok Reefit EasyTone No Rating Reebok Reefit ZigFly No Rating Reebok Reefit ZigPlus No Rating Reebok Reefit ZigDynamic No Rating Reebok Reefit RealFlex No Rating $140 $140 $140 $140 $140 $140 Reet isnt just an app reebok 35. $140 Reefit RealFlex Reebok Fitness Welcome to Reefit, the first fitness experience designed to fit your feet and your goals from the inside out. From ensuring the proper fit with our patented fitbeds to getting your trainers right to your door from planning your routine to making sure you have a someone to commiserate with when the going gets tough, Reefit is with you every step of the way. Think of your new Reefits as the perfect shoes for you with your fitness routine built right in. Reet isnt just an app REEBOK REALFLEX 36. REEBOK REALFLEX RealFlex all all about natural movement. REEBOK REALFLEX RealFlex all all about natural movement. Reet isnt just an app 37. REEBOK REALFLEX RealFlex all all about natural movement. REEBOK REALFLEX RealFlex all all about natural movement. REEBOK REALFLEX RealFlex all all about natural movement. Reet isnt just an app 38. REEBOK REALFLEX RealFlex all all about natural movement. REEBOK REALFLEX RealFlex all all about natural movement. REEBOK REALFLEX RealFlex all all about natural movement. REEBOK REALFLEX RealFlex all all about natural movement. Reet isnt just an app 39. REEBOK REALFLEX RealFlex all all about natural movement. REEBOK REALFLEX RealFlex all all about natural movement. REEBOK REALFLEX RealFlex all all about natural movement. REEBOK REALFLEX RealFlex all all about natural movement. Reet isnt just an app 40. REEBOK REALFLEX RealFlex all all about natural movement. REEBOK REALFLEX RealFlex all all about natural movement. REEBOK REALFLEX RealFlex all all about natural movement. REEBOK REALFLEX RealFlex all all about natural movement. Reet isnt just an app 41. REEBOK REALFLEX RealFlex all all about natural movement. REEBOK REALFLEX RealFlex all all about natural movement. REEBOK REALFLEX RealFlex all all about natural movement. Reet isnt just an app 42. Reet isnt just an app 43. Reet isnt just an app 44. turn your Reeboks into Me-boks Every pair of Reet shoes is designed for your foot (and only your foot). After all, how can you get Reet if you dont have a great t? 45. turn your Reeboks into Me-boks THANKS FOR YOUR ORDER. Your custom tbed molds are on their way. You have 12 hours remaining to return your Reet RealFlex. FITBEDS GOAL TRACK 46. turn your Reeboks into Me-boks 47. turn your Reeboks into Me-boks Your custom tbeds have arrived at: 11 Harrison St., NY NY 10013 Reebok Reet 48. turn your Reeboks into Me-boks Youre ready to mold your custom tbeds. Its really simple, but weve created this walk- through so youre sure they come out perfect. Have a question?: GIVE US A SHOUT FITBEDS CRAFT GOALFITBEDS GOAL TRACK TIME TO Reet: 7 Days 13 Hours 49. turn your Reeboks into Me-boks Youre ready to mold your custom tbeds. Its really simple, but weve created this walk- through so youre sure they come out perfect. Have a question?: GIVE US A SHOUT FITBEDS CRAFT GOALFITBEDS GOAL TRACK TIME TO Reet: 7 Days 13 Hours 50. turn your Reeboks into Me-boks need image describing send your shoes back here Once youre nished, retun your tbeds to: ONCE YOURE FINISHED SEND YOUR FITBEDS TO: Reebok 1185 Avenue of the Americas #3, New York, NY. 10013 FITBEDS CRAFT GOALGOAL TRACK REPLAY VIDEO FITBEDS ONCE YOURE FINISHED, PUT YOUR FITBEDS IN THE SUPPLIED BOX AND DROP THEM IN THE MAIL. WELL TAKE CARE OF THE REST. TIME TO Reet: 6 Days 9 Hours 51. Reebok Reet how do you want to get Reet? 52. Reebok Reet We received your custom-molded tbeds. A designer will begin crafting your shoes shortly. Reebok Reet how do you want to get Reet? 53. You bought the Reet RealFlex. Tell us about how youre going to use them. OK, TELL US YOUR GOAL (Dont worry you can always change this later) WHATS YOUR REEFIT? NEXT how do you want to get Reet? FITBEDS GOAL TRACK TIME TO Reet: 4 Days 3 Hours 54. how do you want to get Reet? You bought the Reet RealFlex. Tell us about how youre going to use them. OK, TELL US YOUR GOAL (Dont worry you can always change this later) NEXT CROSS TRAINING RUNNING TENNIS BASKETBALL WALKING WHATS YOUR REEFIT? FITBEDS GOAL TRACK TIME TO Reet: 4 Days 3 Hours 55. You bought the Reet RealFlex. Tell us about how youre going to use them. OK, TELL US YOUR GOAL (Dont worry you can always change this later) CROSS TRAINING NEXT how do you want to get Reet? FITBEDS GOAL TRACK TIME TO Reet: 4 Days 3 Hours 56. how do you want to get Reet? You bought the Reet RealFlex. Tell us about how youre going to use them. (Dont worry you can always change this later) CROSS TRAINING NEXT TO LOSE WEIGHT TO STAY FIT TO TRAIN FOR A SPORT TO INCREASE LEAN MUSCLE MASS OK, TELL US YOUR GOAL FITBEDS GOAL TRACK 57. You bought the Reet RealFlex. Tell us about how youre going to use them. TO LOSE WEIGHT (Dont worry you can always change this later) CROSS TRAINING NEXT how do you want to get Reet? FITBEDS GOAL TRACK TIME TO Reet: 4 Days 3 Hours 58. ARE YOU MALE OR FEMALE? NEXT WHAT DO YOU WEIGHT NOW? BACK So you want to lose weight. We just have a couple of questions: WHATS YOUR GOAL WEIGHT? how do you want to get Reet? FITBEDS GOAL TRACK TIME TO Reet: 4 Days 3 Hours 59. MALE 190 LBS So you want to lose weight. We just have a couple of questions: 180 LBS how do you want to get Reet? FITBEDS GOAL TRACK NEXTBACK TIME TO Reet: 4 Days 3 Hours 60. how do you want to get Reet? FITBEDS GOAL TRACK Connect to Facebok Connect to Twitter Connect to Google+ CONNECT Your Google+ email address CONNECT CONNECT Last thing to do. Get the most out of Reet by connecting. TIME TO Reet: 4 Days 3 Hours 61. keep track of your Reet goal Youre never without your mobile. And now, youre always tracking your Reet goal as well. 62. this made tness social and data-driven... 63. so did this... 64. ...why cant this do the same no matter where you are? 65. keep track of your Reet goal 66. keep track of your Reet goal Reebok Reet Your Reet RealFlex have been delivered. Time to get out there! 67. Your RealFLEX Reets have been delivered. Reebok Reet START TRAINING Your Reet shoes have been delivered, your app is ready to track your goal. Switch on your Reet app every time youre out, and well take care of the rest. Good luck! Welcome back, Danny Your Goal: GOAL PROGRESS Teamt keep track of your Reet goal JOIN A Teamt 68. GOAL PROGRESS Teamt keep track of your Reet goal 69. GOAL PROGRESS Teamt keep track of your Reet goal 70. GOAL PROGRESS Teamt keep track of your Reet goal 71. GOAL PROGRESS Teamt keep track of your Reet goal 72. keep track of your Reet goal Teamt SPIN WITH ALICE JONES 23:36 DONE powered by gpworkouts.com 73. keep track of your Reet goal TRAIN LIKE A PRO Teamt SPIN WITH ALICE JONES 23:36 Teamt SPIN WITH ALICE JONES 23:36 DONE DONE powered by gpworkouts.com powered by gpworkouts.com 74. GOAL PROGRESS Teamt YOUR FRIENDSGROUP WORKOUTS Anyone want to do a 30min Spin Workout? RYAN HURLEY: 13 MINUTES AGO ONLINE NOW JOIN IVE LOST MY FIRST 10LBS! FEELS GOOD SARA FRAGATTA: Need to get motivated to run home tonight. Very tempted to get the subway instead! #ReeFit WHITNEY ANDREWS: get Reet with me 75. GOAL PROGRESS Teamt YOUR FRIENDSGROUP WORKOUTS 21 JULY 2011 AT 3PM JOIN JOIN JOIN Teamt SPIN WITH RYAN HURLEY 25 JULY 2011 Teamt YOGA 29 JULY 2011 AT 6:30 PM Teamt SPINNING WITH ALICE J AT 6:30PM get Reet with me 76. get Reet with me 21 JULY 2011 AT 3 PM GROUP SPIN WITH ALICE HURLEY 25 JULY 2011 AT 6:30 PM GROUP YOGA 26 JULY 2011 AT 3 PM GROUP SPINNING JOIN JOIN JOIN 28 JULY 2011 WELCOME TO GPWORKOUTS.COM powered by 77. get Reet with me 78. keep track of your Reet goal GOAL PROGRESS Teamt 79. keep track of your Reet goal GOAL PROGRESS Teamt 80. keep track of your Reet goal GOAL PROGRESS Teamt 81. get Reet on the big screen You can track your goal on the small screen while youre out and about, but checking at home is just easier on the big screen... 82. get Reet on the big screen 83. newbies can get Reet too Data is compelling. Through Reet, Reebok now has access to copious amounts of data to analyze, to encourage newbies, and to power an engaging site experience. 84. TODAY ON REEFIT CONVERSATION EVERYTHING YOU NEED TO MAKE SURE YOU HIT YOUR REEFIT GOAL, AND ALL IN ONE PLACE. REEFIT WITH TIERRY TRAIN LIKE A PRO THE REEFIT APP newbies can get Reet too TRAIN LIKE A PRO TODAY ON REEFIT CONVERSATION REEFIT WITH TIERRY EVERYTHING YOU NEED TO MAKE SURE YOU HIT YOUR REEFIT GOAL, AND ALL IN ONE PLACE. THE REEFIT APP 85. TODAY ON REEFIT CONVERSATION EVERYTHING YOU NEED TO MAKE SURE YOU HIT YOUR REEFIT GOAL, AND ALL IN ONE PLACE. REEFIT WITH TIERRY TRAIN LIKE A PRO THE REEFIT APP newbies can get Reet too TRAIN LIKE A PRO TODAY ON REEFIT CONVERSATION REEFIT WITH TIERRY EVERYTHING YOU NEED TO MAKE SURE YOU HIT YOUR REEFIT GOAL, AND ALL IN ONE PLACE. THE REEFIT APP 86. questions?