pokenevent solutions. agenda 1.branded experience 2.pokens & touchpoints design 3.visitor...
TRANSCRIPT
PokenEVENT Solutions
AgendaAgenda
1. BRANDED EXPERIENCE
2. POKENS & TOUCHPOINTS DESIGN
3. VISITOR EXPERIENCE
4. POKENS Costs & Timeline
Branded Experience - Web Portal
Custom branding and identity
presence
Everything you have on paper can be digital
Add links to your website and social media platforms
Branded Experience – Collecting documents
The collected people and objects appear in your timeline in chronological order
All the brochures and files are accessed through the EASL Library window on the left side of the website.
All searchable and neatly organized.
Sync
Branded Touchpoints Examples
You can place a touchpoint anywhere in your booth so participants can collect information digitally.
Touchpoints Design Tips
The Poken touchpoint should be placed anywhere from above waist to eye height so you avoid making the visitor bend down to collect your info.
Touchpoints cannot be placed directly on anything metal or electrical like a TV screen.
A download wall is a popular way to present many documents which visitors can choose from.More client examples to follow.
Your booth @ EASL
Example
Touchpoints
Touchpoint design
Client example
pokenTAG
Bounding box
4 cm
4 cm
6 cm
Touchpoint Online design
Touchpoint in the real world
Touchpoint content online
Touchpoint content online from PC view to mobile view
Touchpoint content can have any digital file up to 30MB each. You can have up to 5 different files on one touchpoint. You can also add social networks like Twitter and Facebook to each touchpoint. See examples above.
Touchpoint Online design
Touchpoint
Poken
NFC
• When visitors go to your booth– Visitors can now be escorted thru the booth
or Visitors can conduct their own free-form tour
• Visitors collect Information– By touching specific touchpoints the visitors
collectthe exact information they are looking for
– All information about what the visitors wantsor who they met is captured
• Visitors meet Sales Team– Your team can also interact with visitors
directly by touching Poken to Poken
• End of Visit– Email summary of the content collected
will be send to visitors after their tour
Visitor experience
The poken becomes the visitor’s collection tool for their guided or unguided visit within your booth
Visitors are guided by sales staff through a journeyabout your products & services
Using a POKEN, the visitor’s digital business card is captured on each touchpoint
Visitor experience
• Recap Email– Visitors receive a branded email showing
what they collected– All information is hosted on Poken
servers and updateable at any time
• Event web portal– Visitors can log into their own personal
branded EASL portal to see allcollected people & things
• Post-event Reporting on partner.poken.com– Exported manually in Excel format
w/ touchpoints for each visitor– Exhibitors will be able to log into
partner.poken.com - (no www is needed)to extract reports.
Auto Emails
Event Portal
After event experience
1. Pokens can range from 15 euro to 50 euro depending on volume and digital services requested. Usually the average event price including shipping, branding and onsite labour is between 18-22 euros.
2. Additional services are Download Wall using touchpoints (see page 7) Class certifications, Mobile apps, scavenger hunts, touch service, event stats, etc,etc.
3. Timing depends on each event and the scale of the event- typically 3 weeks is enough, but more is better.
Costs and Timeline
Rudy Marrero (Sales)
+41-79-517-9824
www.poken.com
THANK YOU !