Policy PrimerPolicy Primer

TumblrTumblr An overview: Terms of An overview: Terms of

Service & Privacy PolicyService & Privacy Policy

NET 303Davida Aerlic

When using When using TumblrTumblr……

““you are you are consentingconsenting to to

the the collection, collection, transfer, transfer,

manipulation, manipulation, storage, storage, disclosure disclosure and other and other

uses of your uses of your information information (Tumblr, 2012).”(Tumblr, 2012).”

Tumblr Tumblr is a free platform designed to create and share text, images, audio and video material.

So So whowho ownsowns thethe contentcontent you you

create on Tumblr?create on Tumblr?

You own all You own all intellectual intellectual property rights property rights to the to the content you create and Tumblr content you create and Tumblr

and/or and/or third parties third parties retain ownership retain ownership of of all intellectual property rights in all all intellectual property rights in all material other than material other than yoursyours (Tumblr, 2012). (Tumblr, 2012).

A few A few other things to other things to consider consider when when posting to TumblrTumblr……

When you make something When you make something

publicly available publicly available on on the Internet, it becomes the Internet, it becomes

practically practically IMPOSSIBLE IMPOSSIBLE to to take down take down all copies all copies of it.of it.

Therefore, when posting you Therefore, when posting you should consider that all should consider that all

publicly-postedpublicly-posted material will be available to material will be available to other Tumblr usersother Tumblr users and users of other social and users of other social media sites and this material media sites and this material can be can be distributed distributed and

analysed analysed via these sites.via these sites.(Tumblr, 2012)(Tumblr, 2012)

Your Tumblr account could be

suspended or

terminated at anytime…

Tumblr retains the right retains the right to create limits on

and related to use of the services in its sole sole discretion discretion at any time with or without notice.

With newnew products, servicesservices, and features

launching all the time, they need the flexibility flexibility

to make changeschanges, impose limits, and occasionally suspend or terminate certain

offerings offerings (like features that flop). They can also

suspendsuspend any individual account at any time (Tumblr, 2012).

Does TumblrDoes Tumblr inform inform you when it changes it’s you when it changes it’s

Terms of Service?

Tumblr can modify its Tumblr can modify its Terms Terms of Serviceof Service at any time by at any time by

posting a revisionposting a revision through the website and bythrough the website and by

providing notice providing notice to you to you usually via email.usually via email.

Registration, Tumblr Registration, Tumblr URLsURLs, and Security

““One of the great features of Tumblr's One of the great features of Tumblr's products is customizability, and bloggers products is customizability, and bloggers have a lot of flexibility in how their blogs have a lot of flexibility in how their blogs behave. When you visit a blog in our behave. When you visit a blog in our network, that blog may collect more network, that blog may collect more information than we do, and may provide information than we do, and may provide information to third parties that we have information to third parties that we have no relationship with, including to no relationship with, including to advertisers (Tumblr, 2012)”advertisers (Tumblr, 2012)”

Does Tumblr Does Tumblr collect

information from my my blog?blog?

““One of the great features of Tumblr's One of the great features of Tumblr's products is customizability, and bloggers have products is customizability, and bloggers have a lot of flexibility in how their blogs behave. a lot of flexibility in how their blogs behave. When you visit a blog in our network, that When you visit a blog in our network, that blog may collect more information than we blog may collect more information than we do, and may provide information to third do, and may provide information to third parties that we have no relationship with, parties that we have no relationship with, including to advertisers (Tumblr, 2012)”including to advertisers (Tumblr, 2012)”

What Information does

Tumblr Collect Tumblr Collect and How Do They Use It?How Do They Use It?

Who Does Who Does Tumblr Tumblr Share Share Your Your

Information Information with?with?

Tumblr never shares

information from

you unless…

they have your

permissionpermission to share that

informationinformation

Or they have given

you prior noticenotice that the information

will be sharedshared

Or that information

that does not not identify identify you

Is Your InformationInformation Secure?

Basically your informationinformation is as securesecure as you make it.

To prevent unauthorized prevent unauthorized access to

your Tumblr account selectselect and protect protect your passwordpassword appropriately and limit limit accessaccess to your computer and browser.

And don’t forget don’t forget to sign out sign out after

you’ve finished using Tumblr’sTumblr’s services.

Can the Privacy Policy be changedchanged at any time like

Terms of Service?Terms of Service?

TumblrTumblr can amend their

Privacy Policy Privacy Policy from time to time, using the process for

modificationsmodifications set forth in our Terms of Terms of Service. Service.

The use of informationinformation

they collectcollect now is

subject to the Privacy Privacy Policy Policy in effecteffect at the time such information is used (Tumblr, 2012).

Important privacy pointImportant privacy point

In some casescases Tumblr collects information about

content you provideprovide to the services.

For instance, the mobile mobile devicedevice you use and your phone number might be

collected to improve improve servicesservices. However, you will

have a choice choice as to whether this information is

collectedcollected and store (Tumblr, 2012).

Also in some cases Tumblr

may choose to buy buy or sell sell business assetsbusiness assets. .

In these transactions, user user informationinformation is typically one of the

transferred business business assetsassets (Tumblr, 2012).

FurthermoreFurthermore, if Tumblr’s assets, were

acquiredacquired, or if they were to go out of

businessbusiness or enter

bankruptcy, user informationinformation would be one of the assets that is

transferred or acquired by a

third third party(Tumblr, 2012).

It is importantimportant for users to know that such

transferstransfers may occur, and that any acquirer of

us or our assets assets may continue to use your

Personal Personal Information Information as set forth in this policy (Tumblr, 2012).

A company A company you may not know

could end up with your TumblrTumblr information.

How does that make you feel?make you feel?

“The real privacy real privacy concerns arise when users allow people they do not know and normally

would not trust would not trust to have access to the personally identifiable information they have

made availableavailable. (Goettke and Christiana, 2007). “

HowHow youngyoung is too is too

young for young for Tumblr?Tumblr?

You have to be at least

13 years old 13 years old to use Tumblr as

TumblrTumblr is based on U.S. federal and state state legislation.legislation.

Deleted Deleted your your TumblrTumblr account…. But what happens to the account…. But what happens to the

information shared information shared across across Tumblr blogs?Tumblr blogs?

“Deleting your Account your Account may not fully remove the content you have

publishedpublished from our systems, as cachingcaching of, backups of, copies copies of, or references to your Account information may not be

immediately removed immediately removed (Tumblr, 2012).”

“In addition, given the nature of sharing nature of sharing on the ServicesServices, some of the public activity on your Account prior to deletion (such as such as Re-blogs of your blog postsRe-blogs of your blog posts) may remain stored on our servers and

accessible to the public accessible to the public (Tumblr, 2012).”

A few more more interesting facts facts

aboutabout Tumblr…

Community Guidelines

As a global platform for creativity and self-creativity and self-expressionexpression, Tumblr is deeply committed to supporting

and protecting freedom of speechfreedom of speech.

Tumblr also celebrates creativity so FEEL FREE FEEL FREE to express yourself freely and to reflect who you are, and what you

lovelove, think, witnesswitness, and believe (Tumblr, 2012).

“Unlike democracies, which enable citizens to express political opposition through the voting booth, non-democratic regimes provide little or no formal outlets for political dissent. In the absence of these formal outlets, actors that oppose specific policies or entire regimes must express their opposition via extra-legal means directed at state authority (Mclaughlin, 2003).”

Malicious bigotry, harm to minors,

promotion and glorification of self-harm, gore and mutilation content, sexually

explicit videos, non-genuine social

gesture schemes, username and URL abuse, spam

HoweverHowever Tumblr is not for…

Mass registration and automation, unauthorized contests,

sweepstakes, or giveaways, third-party

theme distribution, copyright and trademark infringement

or…

impersonation, stalking, or

harassment, privacy violations, and resource abuse,

unlawful uses and content

or…

“Though they are intendedintended to

positivelypositively contribute to

society, negativenegative aspects

invariably invariably surface as by-products of the development of

new technologies new technologies such as these (Patchin and Hinduja, 2006).”

Termination and Termination and Deletion

On terminationtermination of your Account

or upon your deletion of deletion of particular particular pieces of Subscriber Content from the Services, Tumblr shall make reasonable efforts to make such

Subscriber Content inaccessible inaccessible and cease use of itand cease use of it; however, you acknowledge and agree that:

caching ofcaching of, copies of, or

references to the users users content content may not be

immediately removedremoved;

such removed removed content

may persist in backupsbackups (not available to others) for a

reasonable period reasonable period of time; and

such removed content content may

be availableavailable (and stored on our servers) through the

accounts accounts of other users

because of re-bloggingre-blogging (Tumblr, 2012).

“Censorship is the moral or moral or legislative process legislative process by which society “agrees” to limit what an individual can do, say,

think, or see. All societies All societies have forms of censorship, effective only with sufficient

threat and severity threat and severity of punishment for violating the censorship rule (Depken, 2006).”

Patchin, J., & Hinduja, S. (2006). Bullies Move Beyond the Schoolyard. Youth Violence and Juvenile Justice, 4(2). Retrieved from: Curtin Library Database

Depken, C. (2006). Who Supports Internet Censorship? First Monday, 11(9).Retrieved from: http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1390/1308

Tumblr. 2012. Terms of Service. Retrieved from: http://www.tumblr.com/policy/en/terms_of_service

Tumblr. 2012. Privacy Policy. Retrieved from: http://www.tumblr.com/policy/en/privacy

Tumblr. 2012. Community Guidelines. Retrieved from: http://www.tumblr.com/policy/en/community

Goettke, R., & Christiana, J. (2007). Privacy and Online Social Networking Websites. Computer Science 199r: Special Topics in Computer Science Computation and Society: Privacy and Technology. Retrieved from: http://www.eecs.harvard.edu/cs199r/fp/RichJoe.pdf

Laughlin, S. (2003). The use of Internet for political action by non-state dissident actors in Middle East. Retrieved from: http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1096/1016

References