political communication: introduction
DESCRIPTION
Introductory lecture for the Political Communication final year option for students across the CMC and Communication degreesTRANSCRIPT
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What is…..
PoliticalCommunication???
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Today’s Lecture
• Key definitions
• Some context
• Models of political communication
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What is politics?
The process of decision making that accommodates the requirements of all those affected by those decisions
A social process determined by the nature of society
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What is Democracy
Direct translation is power of the people
• Works at some levels
Most democracies are based on some form of representation
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Why is communication so important?
• To link represented and representatives– Aids decision making that serves societies’ best
interests
• To explain and inform about decisions
• Ongoing process of horizontal and vertical discussion and feedback creates social cohesion around legitimate governance
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It is not all about distortion
It is far more than spin
And anyway what do we really mean by the term spin?
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It is not all about distortion
It is far more than spin
And anyway what do we really mean by the term spin?
Who’s this guy?
And why is he relevant?
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Political communication is…
• “crucial for the building of a society where the state and its people feel they are connected”
• [helps] gain legitimacy among and compliance from the people”
• Based on an understanding of the sender, media and receiver
Read: Lilleker, 2005, p. 1-17
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But… • Electoral political organisations and actors
communicate…
• So do non-electoral organisations and actors
• The media has a large amount of input
• We can also add our opinions and experiences
• A HIGHLY COMPLEX ENVIRONMENT!
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An unusual context
• Key actors, participants and audiences
• Part of the promotional culture
• Elements of the pre-modern, modern and post-modern
• Mirrors corporate communication yet also very different
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• 5 unit learning outcomes (p2): read and understand them
• Lecture plus seminar weekly sessions
• Reading !!!!!!
• Assignments:• 1. End term 1
– Expectations
• 2. Start term 3– Expectations
Weighted marking criteria (p 3 & 4)
Tutorial support
Why is this ad unusual?
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Theoretical Ideal
• Liberal/ plural democratic contexts = specific expectations & purposes
• ..“communication which should enable citizens to live democratically”.. (from Negrine 1996)
• Notion of ‘Public sphere’ (Habermas 1962)
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Rhetoric and Ethics
• A rhetoric of political communication (Smith 1990)
• Ethics inherent in all communication (Johannesen in Denton2000) Central in political communication?
A click away
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Direction
• The elite model – top down?
• The pluralist model – competition
• The Feedback model
• A mediated model
• The Democratic model – circular communication
• The interdependent model – detached synergy
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• Citizen(s)
• Fragmented:• (From noble citizen to
apathetic cynic)• Flux:• Changing ‘tribal’
allegiances regularly
Perspectives you need to take
• Political communication expert
• Strategic• Comprehensive• Integrated • Multi-faceted
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Perspectives you need to take
• Political communication expert
• Strategic• Comprehensive• Integrated • Multi-faceted
• Citizen(s)
• Fragmented:• (From noble citizen to
apathetic cynic)• Flux:• Changing ‘tribal’
allegiances regularly
![Page 17: Political Communication: Introduction](https://reader033.vdocument.in/reader033/viewer/2022061123/54733c92b4af9f980a8b51a5/html5/thumbnails/17.jpg)
The unit guide
• 5 unit learning outcomes (p2): read and understand them
• Lecture plus seminar weekly sessions
• Reading !!!!!!
• Assignments:• 1. End term 1
– Expectations
• 2. Start term 3– Expectations
Weighted marking criteria
Tutorial support
![Page 18: Political Communication: Introduction](https://reader033.vdocument.in/reader033/viewer/2022061123/54733c92b4af9f980a8b51a5/html5/thumbnails/18.jpg)
For Seminars
• What direction is pol comm in the UK (or any other nation you are familiar with), what is the evidence for this?
• How does this effect us as citizens?
• What should the direction be– Draw on advertising/marketing/pr/media/social
best practice