political framing

8/14/2019 Political Framing

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Thinking different, thinking management!

Nick Gonashvili


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Content Warm up exercise -photos Concept An experimental demonstration (a case)

History in brief Application of framing in Politics Cases

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Emotion: Happiness

Definition: a state of well-being and contentment

Ways to detect:Crow's feet wrinklesCheeks are pushed upMuscle that orbits the eyeshows movement

What emotion do yousee?

(click only after you decide)

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Emotion: Fear

Definition: an unpleasant oftenstrong emotion caused byanticipation or awareness of

danger

Ways to detect:Eyebrows are raised and pulledtogether

Upper eyelids are raisedLower eyelids are tensedLips are slightly stretchedhorizontally back to ears

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Emotion: Sadness

Definition: affected with orexpressive of grief orunhappiness

Ways to detect:Drooping upper eyelidsEyes appear to be losing focusLip corners are slightly pulled

down

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Emotion: Contempt

Definition: the act ofdespising : the state of mind ofone who despise

Ways to detect:A corner of the lip is tightenedand raised on one side of theface

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Emotion: Disgust

Definition: marked aversionaroused by something highlydistasteful

Ways to detect:Nose is wrinkledUpper lip is raised

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Emotion: Anger

Definition: a strong feeling ofdispleasure and usually ofantagonism

Ways to detect:Eyebrows are down and closetogetherEyes have a glare

Lips are narrow

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Emotion: Surprise

Definition: a coming uponunexpectedly; detecting in theact; taking unawares.

Ways to detect:Eyebrows are raisedEyes are widenedMouth is open

Now that we are ready, lets move to amore serious part

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Social forces

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social construction of a socialphenomenon

mass media sources or specificpolitical or social movements or

organizations

is

by

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Is influenced by: Context Personal experience Social factors etc.


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Amos Tversky and Daniel Kahneman (1981) demonstratedsystematic reversals of preference when the same problem ispresented in different ways, for example in the Asian disease

problem.

Can influenceresult

Participants were asked to "imagine that the U.S. is preparingfor the outbreak of an unusual Asian disease, which isexpected to kill 600 people

(Experiment)
http://en.wikipedia.org/wiki/Amos_Tverskyhttp://en.wikipedia.org/wiki/Daniel_Kahnemanhttp://en.wikipedia.org/wiki/Amos_Tverskyhttp://en.wikipedia.org/wiki/Daniel_Kahnemanhttp://en.wikipedia.org/wiki/Amos_Tversky


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The second group of participants were presented with the choicebetween:Program C: "400 people will die"Program D: "there is a one-third probability that nobody will die,

and a two-third probability that 600 people will die

Result:78 percent preferred program D, with the remaining 22percent opting for program C.

The first group of participants were presented with a choice

between two programs:Program A: "200 people will be saved"Program B: "there is a one-third probability that 600 people will besaved, and a two-thirds probability that no people will be saved

Result: 72 percent of participants preferred program A (the

remainder, 28 percent, opting for program B).


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The concept of framing is mostly attributed to the work ofErvingGoffman and point especially to his 1974 book, Frame analysis:An essay on the organization of experience.

Goffman used the idea of frames tolabel "schemata of interpretation"that allow individuals or groups "tolocate, perceive, identify, and label"events and occurrences, thusrendering meaning, organizing

experiences, and guiding actions

Goffman's framing concept evolved out of his 1959 work,The Presentation of Self in Everyday Life, a commentary on

the management of impressions. Nick Gonashvili


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Framing a political issue, a politicalparty or a political opponent isstrategic goal in politics,particularly in the USA

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"I've been told that you assassinated PresidentLincoln. Can you confirm that this is a simple

misunderstanding?

The accusation is nested in a seemingly reasonable request for adenial, but the request itself gives the framer a chance to spreadthe accusation.

When this occurs, the damage is already done.

Although it's tempting to say nothing at all, remember thatsilence can be interpreted in many ways. A response isrequired, but if it's anything more than a simple, straightand serious denial, you risk making the problem worse.

Nick Gonashvili


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- Is it true that there is seriousmisunderstanding and separation betweenthe opposition leaders?

- No, Its nottrue..........................................................................

What Irakli Alasania did, was rejecting theidea of the Georgian opposition beingseparated.. And explaining and proving thatthey have unity.But he did it more than it was necessary... Insuch cases no exaggeration is needed;simple denial and explanation is the bestway out

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- You killed 5 people

-No, Its not true, its a false accusation.- No, its not true, only 2 people died and it was

by chance.

- Do you recognize that you killed 5people?- Is it true that people died during proteston this day?

- It was totally determined by the situation andcircumstance that a few people died that day

Opposition questions:

Position answer:

Over all, there was a lot of accusation and alot of denial, though the gov. representativedid much better than opposition leaders

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For instance, the framer might make an accusationdirectly to the target, having already prepared theaudience by making that same charge and more in a more private venue, excluding the target.Targets, believing that they know the full scope of theproblem, then address the charges they know about.

The framer is then free to fall back on already-preparedground, leaving the target's carefully prepared defenseunanswered and effectively deflected.

As a target, it's wise to assume that the framer has had more communication withothers than you know, and that some of those others are convinced that you've doneand said what the framer claims. When you hear of new charges, try to draw out more,

to get everything on the table before trying to turn things around. To avoid furtherspreading falsehoods, privacy is best, but not always possible. Nick Gonashvili


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- Kennedy is someone who needs to be apresident, but George Bush is someone whowants to be a president

Actors: UN, EU, USA, GB, etc. CNN, BBC, The

Economist, etc.

North Korea refuses to cooperate on the issueof peaceNorth Korea presents a threat to the worldsecurity

UN imposes sanction on North Korea Nick Gonashvili


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Thinking different, thinking management!

political framing

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