poll shows confusion and lack of transparency in ticketing
TRANSCRIPT
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8/6/2019 Poll Shows Confusion and Lack of Transparency in Ticketing
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Opinions about the Ticket Industry
Over two thirds of General Ticket Users agree that ticket
industry transparency is important, with 68% demanding
disclosure of all Primary market VIP ticket withholding.
Q30:Which is closer to your view?
Additionally
Q32. To what extent do you agree or disagree with the following statement?
Original ticket issuers (such as Ticketmaster, event venues, artists or teams) have
the right to ignore face value pricing, and to sell tickets through a resale market
for much higher prices
General Ticket Users associate Options & Choice andAffordable
more with the Ticket Resale Market than the Primary Market.
Q24-25: Which of the following attributes do you think are associated with the
primary ticket/ ticket resale market? You may select up to 3 attributes. Multiple
responses permitted (up to 3); Ranked by Ticket Resale Market
Confusion over Paperless Tickets
General Ticket Users confuse paperless tickets with electronic
and mobile phone ticket systems. Though 85% initially say the
know very little to a lot about paperless tickets, among tha
group, only 29% can offer a correct definition, unaided.
Q35:How much do you know about Paperless ticketing systems?
Q36: In your own words, please describe what you think Paperless ticketing
systems are. Asked of those who know at least a very little about Paperless
ticketing systems.
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Introduction
In the face of developing ticket system technologies, game-
changing mergers and new players in the ticket industry field,
fans are left to navigate a confusing landscape of ticketing
options. Furthermore, fans rights and free-market principles
deteriorate with the propagation of paperless tickets by primary
ticket sellers.
Penn Schoen Berland, an independent market research and
consulting firm, conducted 1000 online surveys in the U.S. among
General Ticket Users. The purpose of this poll was to understand
General Ticket Users awareness and opinions of Paperless ticket
systems as well as their attitudes about the ticket industry and
ticket rights.
DESCRIPTION OF PAPERLESS TICKETSSHOWN TO ALL GENERAL TICKET USERSPaperless tickets describes a new ticketing technology that has been
implemented for some major artists' concerts (e.g., Miley Cyrus) and b
some major sports teams (e.g., Cleveland Cavaliers and Houston
Rockets). The following describes how the system generally works: Tickets must be purchased online and are often non-transferable.
To gain entry into an event the ticket purchaser swipes the credit card
used to purchase the ticket and presents a government issued ID
rather than presenting a physical ticket.
A receipt with the seat location is printed off and given to the ticket
purchaser. Once purchased, many paperless tickets cannot be given away or
resold.Some ticket issuers allow paperless tickets to be transferred, but only
through their own websites, and often the issuers limit resale prices to the
original purchase price or impose a price cap or price floor on resellers. Paperless tickets cannot be given away or sold or purchased through
any other marketplace (e.g. eBay, StubHub, Craigslist) or through
ticket brokers.
After reading a description of paperless tickets, General Ticket
Users who have purchasedpaperless tickets drops from 40%
to 22%. A jump from 7% to 21% of General Ticket Users who
have never heard of paperless tickets is further indication thathere is confusion over what a paperless ticket is.
Q37:Based on this explanation of paperless tickets, have you?
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STUDY METHODOLOGY: Penn Schoen Berland conducted online surveys in the
United States among 1000 General Ticket Consumers. For the purposes of this
research, all respondents were required to have purchased or listed for sale ticket
for any concert, theater, sporting or cultural event online within the past 12
months. Surveys were conducted June 27th
June 29th
2011.
All numbers shown in this report represent percentages unless otherwise noted.
Columns that do not add up to 100 may be due to removal of other, dont
know responses, rounding of decimals or inclusion of multiple responses.
Questions answered by the full sample of 1000 General Consumers are subject to
a sampling error of plus or minus approximately 2.5 percentage points at the 90
percent level of confidence. This means that in 90 out of 100 samples like the one
used here, the results obtained should be no more than 2.5 percentage points
above or below the figure that would be obtained by interviewing the full
population of the audiences included in this research.
In addition to sampling error, one should bear in mind that question wording and
practical difficulties in conducting surveys can introduce error or bias into the
findings of opinion polls.
*Detailed audience definitions available upon request
Opinions about Paperless Tickets
Opinions about paperless tickets are split. Fewer than 1 in 5
General Ticket Users think paperless tickets arevery good for
consumers, strongly supportpaperless tickets and are very likely
to purchasepaperless tickets.
Q39:Based on what you just read, to what extent do you think paperless tickets,
as explained above, are good or bad for consumers?
Q40: How strongly do you support or oppose paperless tickets as described above?
Q41: How likely would you be to purchase paperless tickets as described above?
General Ticket Users worry about paperless ticket restrictions.
Drawbacks surrounding inability to give away paperless tickets
are especially concerning.
Q42-52: The following is a list of both positive and negative statements that could
be made about paperless tickets. Considering each statement, please indicate
how the statement influences your favorability of paperless tickets, if at all.
General Ticket Users see paperless tickets as less convenient
than electronic or hard tickets or just as convenient. Fewer
than 1 in 5 find paperless tickets to be more convenient.
Q53:Which is closer to your view?
Most would not purchase paperless tickets if it meant they
would not be able to give away or resell their tickets.
Q54:Which is closer to your view?
Ticket RightsGeneral Ticket Users overwhelmingly demand full ticket rights,
including control over use, ownership, and ability to transfer or
resell tickets to anyone, through any method or marketplace.
Q26-29:Which is closer to your view?
General Ticket Users believe the ticket industry should uphold
market principles, with market-determined ticket prices. 67%
of General Ticket Users believe that fans who use ticket resale
markets should determine ticket prices.
Q31:Which is closer to your view?
General Ticket Users enjoy the benefits of ticket transferability,
as a majority state they have given away or received tickets in
the past.