3

• 2015 rally monoseries

• Covering

• Information on monoseries

• Organization of monoseries

• Partnership proposal

PRESENTATION PLAN

5

• 7 events

• 15 rally Volkswagen Polo cars

• 30 crews

• Thousands of spectators at events

• Tens of thousands of fans on the Internet

2015 RALLY MONOSERIES

7

• Staff per event

• 3-4 video operators

• 5-7 photographers

• Observer

• Journalist

COVERING

9

• Helicopter shooting

• On-board cameras (2 per car)

• Live Instagram reports

• On-line photos

• Live news: Facebook, Vkontakte, Twitter

COVERING CLOSER TO SPECTATORS

11

• Promo video 1-2 minutes

• Event overview video 5-7 minutes

• 15-20 news at academyrally.ru (text 2000-3000 symbols, photo, video)

• 2000-3000 photos

• Newsletter mailing

COVERING CONTENT PER EVENT

13

• Articles in media (from media crews)

• Articles in media (after press tours)

• TV and Radio reports

• Information in local media

• Advertisement in event area

COVERING THIRD-PARTY COVERING

15

• Print advertising in Volkswagen dealers’ centres (brochures)

• Roll ups in Volkswagen dealers’ centres

• Articles in Volkswagen Magazine (4 times a year)

• Interaction with journalists (Volkswagen press-attaché)

• Information on monoseries on official Volkswagen web sites (sites, social networks, YouTube)

• Video on monoseries at Volkswagen dealers’ centres

COVERING VW ASSISTANCE

17

• Leaflets - 100 000 pcs

• Brochures 50 000 - 70 000 pcs

• Calendars - 5 000 pcs

• Co-driver notebooks - 1 000 pcs

ORGANIZATION

19

• Administrative personnel - Project director - Project manager - 2 project coordinators

• Technical personnel - Design engineer - Mechanical engineer - Engine engineer - 10 mechanics

ORGANIZATIONSTAFF

21

• 10 tents• 20 flags• Fence for service area• Portable tables and chairs• Support cars: - 3 Volkswagen Amarok - 5 Volkswagen Crafter - 2 Volkswagen Multivan• Catering area• Journalists area• Press-wall

ORGANIZATIONSERVICE AREA (BRAND BOOK)

23

• FIA homologated drivers overalls - 50 pcs

• Mechanics overalls - 50 pcs

• Helmets - 50 pcs

• Racing underwear - 50 sets

• Co-driver bags - 30 pcs

ORGANIZATIONCREWS EQUIPMENT (BRAND BOOK)

25

• Jacket • T-shirts• Polo-shirt• Shirt• Cap• Wind stopper• Fleece jacket

ORGANIZATIONTEAM OUTFIT

• Backpack• Bag• Shorts• Coat• Hat• Panama• Lanyard