polytechnic institute of nyu spring’09 travel search engines
TRANSCRIPT
![Page 1: Polytechnic Institute of NYU SPRING’09 Travel Search Engines](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee45503460f94bf2dc4/html5/thumbnails/1.jpg)
Polytechnic Institute of NYUSPRING’09
Travel Search Engines
![Page 2: Polytechnic Institute of NYU SPRING’09 Travel Search Engines](https://reader030.vdocument.in/reader030/viewer/2022032414/56649ee45503460f94bf2dc4/html5/thumbnails/2.jpg)
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Outline
• Intro• Threats for agents• E-commerce• SideStep• Yahoo! FareChase• Conclusion
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Intro
• Old model: Travel agents• System used: GDS ,designed by airlines.• E-commerce model: First B2B• Travel agents’ main source: airlines commission• Airlines were looking how to reduce payments• Solution - new channels: Web sites, call centers• Benefit: reach travelers directly
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Traditional Model
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New Model
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Threats for agents
•Disintermediation (airline companies)
•Reintermediation (Cybermediaries)
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E-commerce
• Products are sold effectively over the Web
• Many travel Web sites were established
• Examples: Expedia, Travelocity, Sidestep, Kayak, Farechase and Priceline.
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What is Metasearch?
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Top 9 Travel MSS
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SideStep
• SideStep - the traveler's search engine
• Type: Metasearch engine
• Income: Advertising and referral fees
• Alliances with leading travel marketers
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SideStep strategy• Acquired TripUp
• Acquired TravelPost
• The Trips Facebook application
• The Extended Info application
• SideStep toolbar
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Yahoo! FareChase
•Yahoo! FareChase – online travel search engine
•Type: Metasearch engine
•The site provides useful search tools
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YFC advantages
•FareChase is the default search engine
•Travelocity booking engine still avaliable
•Fourth largest travel aggregator
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Conclusion
• Get new and save existing customers• Branding issues• Continuous improvement
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Thank You!
Any Questions?