Pomerantz Career Center

Student Marketing Campaign

Angi McKie

Director, Marketing and Public Relations

Background

• The College of Business students were utilizing services at Pomerantz Career Center

• College of Liberal Arts and Sciences (CLAS) students were not using services as much

Goal

• To increase the number of CLAS students using services

Tracking

• The number of students in UI Employment Expo

(Stores data regarding on-campus interviews and advising notes)

Brainstorming

Write down a goal for something you’d like to do/accomplish

on your campus

Target Audience:• 17 majors within CLAS that Pomerantz

Career Center had listings for and larger quantities of students in the major

The Idea:• Something new, different and fun• PCC staff brainstorm session• Focus on getting attention

The Plan

• Academic Outreach

• Campus Promotion

• Special Events

Academic Outreach

• Career Advisors contacted departments to re/establish relationships

• Completed fact finding worksheet ahead of meetings

• Contacted department-related student organizations

• Connected with Academic Advisors for majors

Promotion

• Print advertisement – Posters and fliers on campus– Bus posters– Ads in student newspaper – ran 10 times

over 5-6 weeks

• PowerPoint/kiosk slides on campus

• T-shirts

Special Events

• Invitation sent by email and mailed postcard for both events

• Breakfast for faculty and staff in Liberal Arts and Sciences– Offered overview of UI Employment Expo– Services highlighted

Special Events

• Open House for students in College of Liberal Arts and Sciences– Popcorn, pop/water, 100 Grand bars,

Smarties, Payday bars– Career Jeopardy– Scavenger Hunt through office for prizes– Door prizes– Movie “Officespace” playing

Brainstorming

Break into small groups and come up with strategies/ideas of things to

implement for your goals

Results

• 50 faculty/staff at breakfast

• 100 at open house

• Buzz around campus

The Numbers (within targeted departments)

Before campaign:

• 2,069 students in UI Employment Expo for advising and job/internship search

One year later:

• 2,547 students in UI Employment Expo for advising and job/internship search

• Increase of 19%

Questions?

Thank you for attending!