• Smot- School of Business7&8, 2nd cross street,

nehru nagar,perungudi

(near taramani railway station)chennai-600096

POND’S

G.Arihant KumarC4T4/02/002

POND’S INTERNATIONAL• Theron T Pond, a Pharmacist from Newyork introduced "

Pond's Golden Treasure" in 1846 as a medicine.

• In 1905 , it was Re-launched as “POND’S EXTRACT”.

• In 1914, Pond's introduced the cold cream and vanishing cream and that moment marked the brand's evolution to a beauty icon.

POND’S in INDIA• Pond's range of products were in India from 1947.

• In 1955, Pond's merged with another company Chesebrough.

• Since 1956, Pond's Talcum Powder has been a trusted beauty product for Indian women.

• In 1987, Unilever purchased the brand from Chesebrough- Pond's.

• Pond's is a brand that has been carefully nurtured by HUL.

COMPETETION FOR POND’S

• Pond’s has competetions from

1 . Johnson & Johnson2 . cavinkare 3 . Godrej 4 . L’Oreal5 . Garnier

POND’S MARKET SEGMENTATION

• In the early 1950’s the target group that Pond's was aiming are the ladies above 30yrs of age.

• Pond's is aiming at the super premium segment .

• Currently pond’s target ladies above 20 years .

Strengths of ponds

PROMOTIONAL ACTIVITIES• The baseline of Pond's cold cream " Googly Woogly Woosh" .

• HLL have used campaigns and events .

• The song 'Roop ki Dhoop' has been created as the beauty anthem .

• Pond's uses the baseline " As beautiful as you want to be “.

• In 2006 they had an ( the prestigious Pond's Femina Miss India) to create and capture the beautiful moments in the life of the Indian Women.

• Buy any 100 gm or 400 gm Pond's talc pack, tear off the contest strip and see what luck has in store for you .

SOME FUN FACTS OF POND’S• A brand that has tried to evolve with the changing persona of Indian

Women .

• This is a brand that has celebrated Women's courage and personality.

• Pond's also became a generic name in the Winter care market.

• In a survey on customers by AC Nielsen ORG Marg in 2003 , Pond's were among the most trusted brands in India.

• Pond's is a brand for " Well grounded, self assured, and confident " women.

POND’S TALC POWDER

• Till 1980's Pond's were a household name in talcum powders.

• Pond's talc powder have many variants like Dream Flower, Sandal, Prickly Heat , oil control and Magic.

• Pond’s talc powder has a market share of 65%.

COMPETETIORS OF POND’S TALC POWDER

• Johnson & johnson

• Spinz ( cavinkare )

• Cinthol ( Godrej )

MARKET SHARE

ponds65%

J&J15%

spinz7%

cinthol5%

others8%

Sales

POND’S VS OTHER BRANDS

• POND’S

• SPINZ

• CINTHOL

• The shutter mechanism ensures that dispensing the product is easier than ever before and the talc remains fresh and fragrant at all times.

• The new fragrance is revolutionary and lasts for a full 12 hours.

PACKAGING STRATEGY

PRODUCT SIZES

20 Grams

50 Grams

100 Grams

400 Grams

REASONS FOR SUCCESS Consistent Quality .

Constantly Improving .

Changing with times .

Latest technologies .

Effective ingredients .

Unique fragrances .

PONDS

P i n k

B e a u t y

G i r l s

“ G o o g l y wo o g l y

W h o o s h ”

Po wd e r

C re a m J o b

H U L

F ra g ra n c e

C h e e ks

THANK YOU