By 2016 nearly 37 million of americans will have booked travel using their mobile device.
By 2016 nearly 37 million of americans will have booked travel using their mobile device.
#2
SPONSORED CONTENT
Editorial FirePower to help brands tell great stories.
Brand Storytelling
Sponsored content
Native advertising
#3
TRAVEL MARKETING GOES VIRAL.
#4
NEW MEDIA. NEW WAYS TO PROMOTE
#5
BIG. BOLD. VISUAL
“Content is still king, but visuals reign."
#6
VIDEO: THE NEXT FRONTIER
Keeping California
top-of-mind as a travel destination.
A strong video strategy can help brands reach, inspire and engage
today's digitally savvy traveler in more ways than ever before
TODAYS TRAVELLERS….
Spend more time than ever watching videos on YouTube
Use YouTube as a primary source for travel inspiration
Watch travel videos across devices
Ages 18 to 24 subscribe to content focused on inspiration for future travel (video blogs)
Ages 25 to 64 subscribe to content to help them plan current travel (reviews, travel brands and travel networks)
Watch video content in other categories during travel research (restaurants, spas and beauty services, finance, extreme sports, and cooking and recipes)
#7
TRAVEL BRANDS REIMAGINE THEMSELVES AS LIFESTYLE CONNOISSEURS
“Millennials seek deeper connections to brands values and the
lifestyles that they represent”
“People will pay more for a brand that believes in something.”
Devin Liddell, Principle Brand Strategist at Teague
#7
SEMANTIC SEARCH
The chance to understand exactly what a traveler wants
#8
VIRTUAL TRAVEL EXPERIENCES
#9
INCREASE OF CONSUMER TECH
Personalized virtual assistants that remember your preferences and join in on the road.
Our individual e-agent.
#10
SHARE INSPIRING STORIES
”Traveling–it leaves you speechless, then turns you into a storyteller.”