poor man's content marketing - muhive
DESCRIPTION
In this deck we showcase simple methods to drive your value proposition and gain an audience for your brand online. We talk about blogging, syndication, social media sharing, online communities and engagement among other topics.TRANSCRIPT
Poor man’s Content
Marketing
Simple methods to drive value proposition and gain an audience
We decided to crack the content
conundrum!
Numberspeak
• Demystified our product & muHive automation
• Fuels steady amount of website hits
• Increased followers globally
• Organic growth of social media engagement
– Zero ad spend
How did it benefit us
How big is our team?
Content marketing is just one of the things we do
The virtuous cycle
Customers
Quality
Content Marketing
Audience
Comes from
Drives
Attracts
Expect Converts to
June- July July-Aug Aug- Sep
Visits
Page views
Unique visitors
6%
20%
6%
27% 62%
28% 38%
19% 66%
Well received public launch
Initial buzz dies out. No new efforts
Dedicated content effort
started
New, focused content strategy
Do you speak numbers?
% change MoM
% change MoM
% change MoM
Let’s see what we did to get
here
Commandments of Clean
Content
Let’s begin …
Our blog
Write good content
• One blog = one idea, no more
• Use one or two images, related to the topic
• Keep it simple
• Write about your industry
• Write about your technology
• Write about your vision
Write about your domain
• Write about what’s new!
• Demystify with use cases
Write about your product
• Different channels attract different types of audience
• We share on:
– On our wall/stream
– Within communities
– Engage in subsequent discussions/comments
Share on different social channels
• Summarize your content differently each time you share it
Same article shared on three
days, with three different
summaries.
Each summary relates to different
sections of the same blog. No
cheating or link baiting!
Share differently each time
• Use schedulers
We schedule a post for three different times: India, UK
and USA. 11am and 3pm are considered best reading times
Share for a global audience
Our Website
Content focused around an industry is used to drive campaigns for it via email and social media.
Industry specific resource pages
muHive for online retail muHive for travel & OTAs
Let’s introduce our automation engine!
Our customers loved using this … but found it complex to use. We needed to simplify it.
We created (blog + video) demos of scenarios that our automation engine could address
#wIN A customer from Italy was the first to create an automation rule by using these
Automation specific resources
Network and
Communities
• Set-up a paper.li to grab good social content
– Relevant to your domain
Create a network
• We learnt this after looking at our own product
Acknowledge everyone mentioning you
More on this Engagement ninja later!
• Find online communities related to your domain and technology
• Share your content with other practitioners via discussions and comments
– Do not spam, keep it relevant to the topic
– Do not be overtly promotional
Communities on the web
Also a great way to reach early adopters!
These are the communities we joined and started contributing to:
Where can I find these?
Slideshare
Ready audience for B2B companies who share strategies and use cases!
We created 2 communities for the purpose of sharing articles related to customer engagement by us and others
Create communities
We also use the following for distribution and engagement
Other distribution channels
Neutral posts go on medium because it is beautiful and has a great audience
We syndicate our content on popular portals in our domain like
Other distribution channels
Something that works well
for us!
fooding
Use social
engagement
Use muHive to listen and
respond to people talking about
our topics of interest
We listen to topics like
Customer Engagement and respond to
relevant messages with links to our content
And this works!
It drives a steady stream of hits via different
social networks.
Beyond your
brand & product
• Created EngagementNinja.com
• Shares good engagement and CRM related articles from across the world
• Purely topic related, no advertisements
A neutral identity
An educational initiative
We found a lot of people searching for topics like “getting started with customer engagement”
So we created: A comprehensive online resource with a information on getting started, what to expect and even complete use cases * Resource in progress
You need to register to read through the resource, so we get email addresses of prospects
That’s it! But wait …
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Team
Sagar Vibhute
Co-founder at muHive
Technology interests:
databases, information architecture and evolving role of social tech
Twitter: @biggfoot
Ritesh M Nayak
Co-founder at muHive
Technology interests:
social software, information retrieval, distributed systems and ICT4D
Twitter: @itsmeritesh
If you need more tips for your website
Click on these decks below to see what we did to increase adoption and streamline our website for conversions.
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Photo credits
• Slide 2: Photo Credit: yewwei.tan via Compfight cc
• Slide 10: Photo Credit: World of Good via Compfight cc
• Slide 14: Photo Credit: ePublicist via Compfight cc