pop culture, sustainability & innovation
DESCRIPTION
Research proposal inviting artists, scientists, and academics to explore the relation between pop culture, sustainability & innovation. The proposal focuses on four areas: 1. Interpreting sustainability 2. Greening of pop culture 3. Future nature 4. User-centered sustainability If this triggers you, please leave a comment, or visit www.oriolpascual.comTRANSCRIPT
Pop Culture Sustainability amp
Innovationby
Oriol pascual
Oriolpascualcom
Layout
bull Pop culture makes everyone an artist
bull Synergies between art amp sustainability
bull Opportunities for art science amp academia
Sustainable Dance Floor
Today everyoneis a cultural agent
Traditional media
Complex amp expensive
New media affordable amp accesible
Power shift also aplies to physical
objects
Atoms are the New Bitsby Chris Anderson
Desktop 3D printing - MakerBot
3D printed figures
ldquoConnectivity = productivityrdquo Iqbal Quadir
technological Innovation
is transformingpop culture
Creativity = entrepreneurship
Pop culture
VideoMusic
Gaming
Product design
LeisureDance
Fashion
Performance
Photo
Pop Culture
Graphic
Pop culture today
bull Empowerment of the individual
bull High connectivity
bull Always online
bull Digitalization = cheap production amp free distribution
What is the role of sustainability
Sustainability
People
ProfitPlanet
Balance between social environmentalamp economic development
Sustainability today
bull Science-centered Kwh Kg CO2 etc
bull Policy-driven Kyoto EU Directives
bull Focus on functionality at reduced environmental load
Sustainability needs
bull User perspective
bull Experience dimension
bull Interpretation amp understanding by non-scientific public
Scientist
Society
ArtistFacts amp data
About makingproducts greener
Interpretation amp visionAbout providing
experiences
Sustainability
Society
ValueEcology
PopArtist
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Layout
bull Pop culture makes everyone an artist
bull Synergies between art amp sustainability
bull Opportunities for art science amp academia
Sustainable Dance Floor
Today everyoneis a cultural agent
Traditional media
Complex amp expensive
New media affordable amp accesible
Power shift also aplies to physical
objects
Atoms are the New Bitsby Chris Anderson
Desktop 3D printing - MakerBot
3D printed figures
ldquoConnectivity = productivityrdquo Iqbal Quadir
technological Innovation
is transformingpop culture
Creativity = entrepreneurship
Pop culture
VideoMusic
Gaming
Product design
LeisureDance
Fashion
Performance
Photo
Pop Culture
Graphic
Pop culture today
bull Empowerment of the individual
bull High connectivity
bull Always online
bull Digitalization = cheap production amp free distribution
What is the role of sustainability
Sustainability
People
ProfitPlanet
Balance between social environmentalamp economic development
Sustainability today
bull Science-centered Kwh Kg CO2 etc
bull Policy-driven Kyoto EU Directives
bull Focus on functionality at reduced environmental load
Sustainability needs
bull User perspective
bull Experience dimension
bull Interpretation amp understanding by non-scientific public
Scientist
Society
ArtistFacts amp data
About makingproducts greener
Interpretation amp visionAbout providing
experiences
Sustainability
Society
ValueEcology
PopArtist
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Today everyoneis a cultural agent
Traditional media
Complex amp expensive
New media affordable amp accesible
Power shift also aplies to physical
objects
Atoms are the New Bitsby Chris Anderson
Desktop 3D printing - MakerBot
3D printed figures
ldquoConnectivity = productivityrdquo Iqbal Quadir
technological Innovation
is transformingpop culture
Creativity = entrepreneurship
Pop culture
VideoMusic
Gaming
Product design
LeisureDance
Fashion
Performance
Photo
Pop Culture
Graphic
Pop culture today
bull Empowerment of the individual
bull High connectivity
bull Always online
bull Digitalization = cheap production amp free distribution
What is the role of sustainability
Sustainability
People
ProfitPlanet
Balance between social environmentalamp economic development
Sustainability today
bull Science-centered Kwh Kg CO2 etc
bull Policy-driven Kyoto EU Directives
bull Focus on functionality at reduced environmental load
Sustainability needs
bull User perspective
bull Experience dimension
bull Interpretation amp understanding by non-scientific public
Scientist
Society
ArtistFacts amp data
About makingproducts greener
Interpretation amp visionAbout providing
experiences
Sustainability
Society
ValueEcology
PopArtist
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Traditional media
Complex amp expensive
New media affordable amp accesible
Power shift also aplies to physical
objects
Atoms are the New Bitsby Chris Anderson
Desktop 3D printing - MakerBot
3D printed figures
ldquoConnectivity = productivityrdquo Iqbal Quadir
technological Innovation
is transformingpop culture
Creativity = entrepreneurship
Pop culture
VideoMusic
Gaming
Product design
LeisureDance
Fashion
Performance
Photo
Pop Culture
Graphic
Pop culture today
bull Empowerment of the individual
bull High connectivity
bull Always online
bull Digitalization = cheap production amp free distribution
What is the role of sustainability
Sustainability
People
ProfitPlanet
Balance between social environmentalamp economic development
Sustainability today
bull Science-centered Kwh Kg CO2 etc
bull Policy-driven Kyoto EU Directives
bull Focus on functionality at reduced environmental load
Sustainability needs
bull User perspective
bull Experience dimension
bull Interpretation amp understanding by non-scientific public
Scientist
Society
ArtistFacts amp data
About makingproducts greener
Interpretation amp visionAbout providing
experiences
Sustainability
Society
ValueEcology
PopArtist
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Complex amp expensive
New media affordable amp accesible
Power shift also aplies to physical
objects
Atoms are the New Bitsby Chris Anderson
Desktop 3D printing - MakerBot
3D printed figures
ldquoConnectivity = productivityrdquo Iqbal Quadir
technological Innovation
is transformingpop culture
Creativity = entrepreneurship
Pop culture
VideoMusic
Gaming
Product design
LeisureDance
Fashion
Performance
Photo
Pop Culture
Graphic
Pop culture today
bull Empowerment of the individual
bull High connectivity
bull Always online
bull Digitalization = cheap production amp free distribution
What is the role of sustainability
Sustainability
People
ProfitPlanet
Balance between social environmentalamp economic development
Sustainability today
bull Science-centered Kwh Kg CO2 etc
bull Policy-driven Kyoto EU Directives
bull Focus on functionality at reduced environmental load
Sustainability needs
bull User perspective
bull Experience dimension
bull Interpretation amp understanding by non-scientific public
Scientist
Society
ArtistFacts amp data
About makingproducts greener
Interpretation amp visionAbout providing
experiences
Sustainability
Society
ValueEcology
PopArtist
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
New media affordable amp accesible
Power shift also aplies to physical
objects
Atoms are the New Bitsby Chris Anderson
Desktop 3D printing - MakerBot
3D printed figures
ldquoConnectivity = productivityrdquo Iqbal Quadir
technological Innovation
is transformingpop culture
Creativity = entrepreneurship
Pop culture
VideoMusic
Gaming
Product design
LeisureDance
Fashion
Performance
Photo
Pop Culture
Graphic
Pop culture today
bull Empowerment of the individual
bull High connectivity
bull Always online
bull Digitalization = cheap production amp free distribution
What is the role of sustainability
Sustainability
People
ProfitPlanet
Balance between social environmentalamp economic development
Sustainability today
bull Science-centered Kwh Kg CO2 etc
bull Policy-driven Kyoto EU Directives
bull Focus on functionality at reduced environmental load
Sustainability needs
bull User perspective
bull Experience dimension
bull Interpretation amp understanding by non-scientific public
Scientist
Society
ArtistFacts amp data
About makingproducts greener
Interpretation amp visionAbout providing
experiences
Sustainability
Society
ValueEcology
PopArtist
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Power shift also aplies to physical
objects
Atoms are the New Bitsby Chris Anderson
Desktop 3D printing - MakerBot
3D printed figures
ldquoConnectivity = productivityrdquo Iqbal Quadir
technological Innovation
is transformingpop culture
Creativity = entrepreneurship
Pop culture
VideoMusic
Gaming
Product design
LeisureDance
Fashion
Performance
Photo
Pop Culture
Graphic
Pop culture today
bull Empowerment of the individual
bull High connectivity
bull Always online
bull Digitalization = cheap production amp free distribution
What is the role of sustainability
Sustainability
People
ProfitPlanet
Balance between social environmentalamp economic development
Sustainability today
bull Science-centered Kwh Kg CO2 etc
bull Policy-driven Kyoto EU Directives
bull Focus on functionality at reduced environmental load
Sustainability needs
bull User perspective
bull Experience dimension
bull Interpretation amp understanding by non-scientific public
Scientist
Society
ArtistFacts amp data
About makingproducts greener
Interpretation amp visionAbout providing
experiences
Sustainability
Society
ValueEcology
PopArtist
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Desktop 3D printing - MakerBot
3D printed figures
ldquoConnectivity = productivityrdquo Iqbal Quadir
technological Innovation
is transformingpop culture
Creativity = entrepreneurship
Pop culture
VideoMusic
Gaming
Product design
LeisureDance
Fashion
Performance
Photo
Pop Culture
Graphic
Pop culture today
bull Empowerment of the individual
bull High connectivity
bull Always online
bull Digitalization = cheap production amp free distribution
What is the role of sustainability
Sustainability
People
ProfitPlanet
Balance between social environmentalamp economic development
Sustainability today
bull Science-centered Kwh Kg CO2 etc
bull Policy-driven Kyoto EU Directives
bull Focus on functionality at reduced environmental load
Sustainability needs
bull User perspective
bull Experience dimension
bull Interpretation amp understanding by non-scientific public
Scientist
Society
ArtistFacts amp data
About makingproducts greener
Interpretation amp visionAbout providing
experiences
Sustainability
Society
ValueEcology
PopArtist
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
3D printed figures
ldquoConnectivity = productivityrdquo Iqbal Quadir
technological Innovation
is transformingpop culture
Creativity = entrepreneurship
Pop culture
VideoMusic
Gaming
Product design
LeisureDance
Fashion
Performance
Photo
Pop Culture
Graphic
Pop culture today
bull Empowerment of the individual
bull High connectivity
bull Always online
bull Digitalization = cheap production amp free distribution
What is the role of sustainability
Sustainability
People
ProfitPlanet
Balance between social environmentalamp economic development
Sustainability today
bull Science-centered Kwh Kg CO2 etc
bull Policy-driven Kyoto EU Directives
bull Focus on functionality at reduced environmental load
Sustainability needs
bull User perspective
bull Experience dimension
bull Interpretation amp understanding by non-scientific public
Scientist
Society
ArtistFacts amp data
About makingproducts greener
Interpretation amp visionAbout providing
experiences
Sustainability
Society
ValueEcology
PopArtist
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
ldquoConnectivity = productivityrdquo Iqbal Quadir
technological Innovation
is transformingpop culture
Creativity = entrepreneurship
Pop culture
VideoMusic
Gaming
Product design
LeisureDance
Fashion
Performance
Photo
Pop Culture
Graphic
Pop culture today
bull Empowerment of the individual
bull High connectivity
bull Always online
bull Digitalization = cheap production amp free distribution
What is the role of sustainability
Sustainability
People
ProfitPlanet
Balance between social environmentalamp economic development
Sustainability today
bull Science-centered Kwh Kg CO2 etc
bull Policy-driven Kyoto EU Directives
bull Focus on functionality at reduced environmental load
Sustainability needs
bull User perspective
bull Experience dimension
bull Interpretation amp understanding by non-scientific public
Scientist
Society
ArtistFacts amp data
About makingproducts greener
Interpretation amp visionAbout providing
experiences
Sustainability
Society
ValueEcology
PopArtist
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
technological Innovation
is transformingpop culture
Creativity = entrepreneurship
Pop culture
VideoMusic
Gaming
Product design
LeisureDance
Fashion
Performance
Photo
Pop Culture
Graphic
Pop culture today
bull Empowerment of the individual
bull High connectivity
bull Always online
bull Digitalization = cheap production amp free distribution
What is the role of sustainability
Sustainability
People
ProfitPlanet
Balance between social environmentalamp economic development
Sustainability today
bull Science-centered Kwh Kg CO2 etc
bull Policy-driven Kyoto EU Directives
bull Focus on functionality at reduced environmental load
Sustainability needs
bull User perspective
bull Experience dimension
bull Interpretation amp understanding by non-scientific public
Scientist
Society
ArtistFacts amp data
About makingproducts greener
Interpretation amp visionAbout providing
experiences
Sustainability
Society
ValueEcology
PopArtist
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Creativity = entrepreneurship
Pop culture
VideoMusic
Gaming
Product design
LeisureDance
Fashion
Performance
Photo
Pop Culture
Graphic
Pop culture today
bull Empowerment of the individual
bull High connectivity
bull Always online
bull Digitalization = cheap production amp free distribution
What is the role of sustainability
Sustainability
People
ProfitPlanet
Balance between social environmentalamp economic development
Sustainability today
bull Science-centered Kwh Kg CO2 etc
bull Policy-driven Kyoto EU Directives
bull Focus on functionality at reduced environmental load
Sustainability needs
bull User perspective
bull Experience dimension
bull Interpretation amp understanding by non-scientific public
Scientist
Society
ArtistFacts amp data
About makingproducts greener
Interpretation amp visionAbout providing
experiences
Sustainability
Society
ValueEcology
PopArtist
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Pop culture
VideoMusic
Gaming
Product design
LeisureDance
Fashion
Performance
Photo
Pop Culture
Graphic
Pop culture today
bull Empowerment of the individual
bull High connectivity
bull Always online
bull Digitalization = cheap production amp free distribution
What is the role of sustainability
Sustainability
People
ProfitPlanet
Balance between social environmentalamp economic development
Sustainability today
bull Science-centered Kwh Kg CO2 etc
bull Policy-driven Kyoto EU Directives
bull Focus on functionality at reduced environmental load
Sustainability needs
bull User perspective
bull Experience dimension
bull Interpretation amp understanding by non-scientific public
Scientist
Society
ArtistFacts amp data
About makingproducts greener
Interpretation amp visionAbout providing
experiences
Sustainability
Society
ValueEcology
PopArtist
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Pop culture today
bull Empowerment of the individual
bull High connectivity
bull Always online
bull Digitalization = cheap production amp free distribution
What is the role of sustainability
Sustainability
People
ProfitPlanet
Balance between social environmentalamp economic development
Sustainability today
bull Science-centered Kwh Kg CO2 etc
bull Policy-driven Kyoto EU Directives
bull Focus on functionality at reduced environmental load
Sustainability needs
bull User perspective
bull Experience dimension
bull Interpretation amp understanding by non-scientific public
Scientist
Society
ArtistFacts amp data
About makingproducts greener
Interpretation amp visionAbout providing
experiences
Sustainability
Society
ValueEcology
PopArtist
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
What is the role of sustainability
Sustainability
People
ProfitPlanet
Balance between social environmentalamp economic development
Sustainability today
bull Science-centered Kwh Kg CO2 etc
bull Policy-driven Kyoto EU Directives
bull Focus on functionality at reduced environmental load
Sustainability needs
bull User perspective
bull Experience dimension
bull Interpretation amp understanding by non-scientific public
Scientist
Society
ArtistFacts amp data
About makingproducts greener
Interpretation amp visionAbout providing
experiences
Sustainability
Society
ValueEcology
PopArtist
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Sustainability
People
ProfitPlanet
Balance between social environmentalamp economic development
Sustainability today
bull Science-centered Kwh Kg CO2 etc
bull Policy-driven Kyoto EU Directives
bull Focus on functionality at reduced environmental load
Sustainability needs
bull User perspective
bull Experience dimension
bull Interpretation amp understanding by non-scientific public
Scientist
Society
ArtistFacts amp data
About makingproducts greener
Interpretation amp visionAbout providing
experiences
Sustainability
Society
ValueEcology
PopArtist
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Sustainability today
bull Science-centered Kwh Kg CO2 etc
bull Policy-driven Kyoto EU Directives
bull Focus on functionality at reduced environmental load
Sustainability needs
bull User perspective
bull Experience dimension
bull Interpretation amp understanding by non-scientific public
Scientist
Society
ArtistFacts amp data
About makingproducts greener
Interpretation amp visionAbout providing
experiences
Sustainability
Society
ValueEcology
PopArtist
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Sustainability needs
bull User perspective
bull Experience dimension
bull Interpretation amp understanding by non-scientific public
Scientist
Society
ArtistFacts amp data
About makingproducts greener
Interpretation amp visionAbout providing
experiences
Sustainability
Society
ValueEcology
PopArtist
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Scientist
Society
ArtistFacts amp data
About makingproducts greener
Interpretation amp visionAbout providing
experiences
Sustainability
Society
ValueEcology
PopArtist
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Sustainability
Society
ValueEcology
PopArtist
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Role of the pop artist
bull Interpreting science amp hard data into feelings experiences amp visions
bull Contributing to awareness creation amp public debate
bull Innovating amp pushing the boundaries of the established
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Cases
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Meet the Food You Eat by Adam Little
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Pulse city watch
bull Measures environmental data (1000 units in Paris)
bull Promotes people participation in building sustainable cities
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Pulse City Watch by Fing
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Laser tag graffiti
Laser Tag Graffiti by Graffiti Research Lab
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Next nature
Light Grassby Frits Stam
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Public space amp energy consumptionPower Flower turns energy consumption into art
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Opportunities for art scienceamp academia
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
4 themes
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
1 Interpreting sustainability
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
We Feel Fine
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
1 Interpreting sustainability
bull Rationale sustainability is hard to grasp understand amp feel
bull Goal translate environmental data into artistic representations
bull Data energy CO2 waste footprintbull Example expressions of energy
consumption
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
2 Greening pop culture
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Reverse Graffiti
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
2 Greening pop culture
bull Rationale pop culture can be more sustainable
bull Goal Explore synergies between sustainability amp pop culture
bull Examples Sustainable Dance Club Green Graffiti
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
3 Future nature
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Dune 42 by Studio Roosegaarde
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
3 Future nature
bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos
naturebull Examples interactive landscapes
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
4 User-centered sustainability
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Don Norman
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
4 User-centered sustainability
bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users
bull Goal understand how users perceive different dimensions of green
bull Example product semantics (pdf)
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability
Flickr Photo by Dvortgirl
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Sustainability
Innovation Pop culture
Defining the interdisciplinary field combining sustainability innovation amp pop culture
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
research opportunities
bull How is sustainability amp innovation influencing pop culture
bull Under which circumstances does sustainability drive innovation in pop culture
bull What is the role of the professional pop artist in sustainable innovation
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
Artistsscientists amp academics
canrsquot afford to miss this opportunity
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
It is time toinvent the future
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
About Oriol Pascual
bull Business Developer at Enviu
bull Pre-Incubation Manager at Dnamo
bull PhD Candidate TUDelft
bull New Media Lover
oriolpascualcom
onsustain
oriolpascualcom
onsustain