Pop-up advertising

By

It is a form of online

advertising by

appearing as a little

window on top of a

Web site.

History of Pop-up adverts

It started in the 1990s on a website called www.tripod.com.

The first pop-up advert was created by Ethan Zuckerman.

When can we see pop-up adverts?

Most pop-up adverts are linked to download pages where the audience can download music, images, and others; these websites are most often illegal. Clicking on one pop-up ad might lead automatically to other pop-up ads opening. In addition clocking on pop-up ads might download viruses on user’s computer.

Types of pop-up adverts: Pop-up adverts might look like an ordinary webpage or show up on the side as a separate box on the webpage.

• Irrelevant pop-up spam:For instance “You just won £1 billion!” As pop-up blockers started to appear they started to extinct as well.

• Irrelevant pop-up ads:They have nothing to with the content of the page the user is using and they try to sell a something. Even though there are loads of them online, they arenot popular because they are known for being pirated. Therefore they don’t get many clicks.

Types of pop-up adverts: • Relevant pop-up ads: These include messages that are relevant andunlike to two above, they appear in an elegantway by slightly overshadowing the content the users is reading. • Relevant content suggestion pop-ups:In other words, content marketing is the new form of effective advertising with pop-up adverts. For instance the reader is visiting an online recipe webpage, then an ad will suggest to buy the new cooking book of a chef or tobuy certain gadgets for the kitchen.

Types of pop-up adverts: • Time-Driven Pop-ups:Some pop-ups appear after a the visitor stayed for a certain amount of time on the website. Therefore these pop-ups don’t appear to so aggressive as those that vigorously shout at the visitor as soon as she/he opens the webpage. • Behavior-Driven Pop-ups:They only appear after the user appears to be interested in the subject for instance by clicking on the third page or by scrolling down to 66% on a website.• Exit Pop-ups: Once the visitors starts to click on other websites this pop-up comes up to extend for instance a special offer to entice visitors before they are gone.

Are pop-up adverts successful?

Approximately 70% of the population gets annoyed by pop-up adverts; the fact they are the number one reason why people block a website supports this. On the other hand a subscription rate can two-fold with the help of pop-ups adverts. For example with the help of pop-up advertising, www.entrepreneur.com increased their sales by 162% and subscriptions by 86%.

In conclusion if pop-ups are targeting the right audience, in the right time and with the right design; they can be a very useful marketing tool.