pop up and pop in: new initiatives in library orientation
TRANSCRIPT
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Pop Up and Pop In New Initiatives in Library Orientation
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Do libraries need to advertise?
• Identifying the user
• Shift from library as place to library as
service
… promotional efforts must be social in
nature, aimed at starting conversations
instead of treating our users as captive
audience
Marketing Today’s Academic Library
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Targeted mobile campaign
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Follow the feet…
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We’re all winners
•Outcome New user engagement Visibility and Awareness
•What Next? Student feedback
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Objective of our Link 3 Space
A designated welcome space for new students to meet
and deepen their familiarity with the library through
activities.
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Reasons for Link 3 Activities
1. A more creative
library orientation
experience.
2. Alleviate ‘library
anxiety’ through
bonding exercise.
3. Reach out to
students in a more
informal way.
From this…
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What we did: Activities
To this…
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What helped
• Prizes, competition
and sponsorship.
• Outreach efforts.
• Planning and
preparation.
• Our Peer Mentor
scheme.
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Challenges
• Numbers could
be low.
• Time period
allotted was too
long.
• Some games
took off, some
didn’t.
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Successes
• Games tended to engage, entertain and foster
a deeper interest in library services.
• High qualitative experience for those present.
• Helped to demystify processes of the library.