popularity 2.0

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Popularity 2.0 or publicity in social media @ana_adi | www.anaadi.wordpress.com

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Guest lecture to UWS Contemporary Screen Acting Students

TRANSCRIPT

Page 1: Popularity 2.0

Popularity 2.0or publicity in social media

@ana_adi | www.anaadi.wordpress.com

Page 2: Popularity 2.0

Conversation@ana_adi | www.anaadi.wordpress.com

Page 3: Popularity 2.0

How do you start a conversation?

@ana_adi | www.anaadi.wordpress.com

Page 4: Popularity 2.0

What makes a conversation successful?

@ana_adi | www.anaadi.wordpress.com

Page 5: Popularity 2.0

Listen

Create (Buzz)

Engage

Network

@ana_adi | www.anaadi.wordpress.com

Page 6: Popularity 2.0

Listen

What interests you?

What do others care/speak about?

@ana_adi | www.anaadi.wordpress.com

Page 7: Popularity 2.0

Listen = Search + Read

@ana_adi | www.anaadi.wordpress.com

Page 8: Popularity 2.0

Create (Buzz)

Relevant content (fits the platform & the audience)

@ana_adi | www.anaadi.wordpress.com

Page 9: Popularity 2.0

Engage

@ana_adi | www.anaadi.wordpress.com

Page 10: Popularity 2.0

Network

@ana_adi | www.anaadi.wordpress.com

Page 11: Popularity 2.0

And you listen again

@ana_adi | www.anaadi.wordpress.com

Page 12: Popularity 2.0

Create a 1 minute (maximum) story using the following platforms

Storify

Animoto

JayCut

@ana_adi | www.anaadi.wordpress.com

Page 13: Popularity 2.0

1. Show your creation to the class

2. Discuss the challenges of working with a new tool

3. Discuss how the platform shaped your story

4. Think of how you can publicize it

@ana_adi | www.anaadi.wordpress.com