popup housing, mit kumbhathon, aug 2015
TRANSCRIPT
Pop-up Housing MIT KumbhathonBy Sampath Reddy
Sadhugram, Kumbha Mela 2015
Buildings
Time? Cost? Approvals? Labor! Land! Skill! Scalability! Ownership Vs Rental?
Elevator Pitch
“We Design, Market and Install Pallet Rack based housing kits and eco friendly building solutions using Indigenous Methods and Reusable Industrial materials”
PROBLEM - Urbanization - More people living in cities than rural land - 2.5 Billion additional people will be moving into cities by 2050 - Proliferation of Slums : 54% of Mumbai lives in slums – World Bank - Popup Events - Case Study: Kumbh Mela 2015, Nasik - 10 M need Housing - 28,000 hotel capacity - 2 M local population - 30 M expected visitors Existing built environment cannot cater to this large transitional
demand
Solution Popup Housing – Animation Video Rack supported buildings Pallet Racks are available all across the planet Mass produced, low cost, Low skills, high Density Predefined Load specifications and Structurally Certified Saves 2/3 building costs and 1/3 land Durable for 20 yrs
We Customize, improvise, design and repurpose these industrial materials to create multi level, high density habitable spaces
SolutionUser centered Modular Buildings
Popup Housing1 MODULAR √2 SMALL ~3 MOVABLE/ REUSE/RECYCLE √4 SELF BUILDABLE ~5 ADAPTABLE/
CONFIGURABLE/PLUGIN
√
6 MULTI LEVEL/HIGH DENSITY
√
7 PREFAB/MASS PRODUCED √8 OPEN SOURCE √9 OPEN STACK
(Infra as a Service)√
10 Post and beam(Frame and Infill)
√
Market
Low cost smart Infrastructure Affordable Housing Student Housing Migrant Hostels Transit camps Slum Redevelopment Disaster Releif Education centres – Schools, Skill Development Centres Secondary units Portable, adaptive structures on Interim land Popup Events: On Demand Housing, Housing as a Service
Business Model
Product and Service Building projects contract Rental Model for Events
Competition
Product: Conventional Building Systems: Civil, Masonry, Steel Structures, Contractors Alternate Building systems: Pre fabricated buildings, Alternative architecture systems; Shipping containers,
Portacabins, Bamboo construction et al
Marketing Strategy
References Social Media Marketing Showcasing successfully implemented projects and impact Affiliations with private sector and Govt Sector Actively reaching out and advertising to potential customers for
popup events like hotels, Akhadas, corporations etal
Team
Sampath Reddy : Founder 8 yrs corporate experience as an Aerospace Engineer. Executive
General Management from IIM Lucknow. 3 generations Family background in Construction and hospitality. Bangalore
Social Entrepreneur Varun Thautam: Architect and Designer Masters in Architecture and Urban Planning, Canada. Advisors: Freeman Murray, Co-founder Jaaga Sridhar Pabbisetty: Ex CEO centre of Public Policy, IIM Bangalore,
Urban Planner and expert. Bangalore
Traction
MIT Kumbhaton Sector 1 C office for NMC Made in Nasik : Biggest Festival in Kumbh:
Director Housing and office Orders in Pipeline: Rural BPO, Schools, Low cost
housing structures Intent for Contractors for Popup Events; Navratri,
World culture Festival, Art and Culture Festivals
Needs
Project Contracts Amount: Rs 20,00,000• Founder salaries• Sales & Marketing• New hires• Technology / Product or Service development• Capital expenses / equipment
SAMPATH REDDY9243401366
[email protected] INITIATIVE BY
MIT KUMBHATHON
It has the quality of all great things, its SIMPLE