porsche hybrid series
DESCRIPTION
PORSCHE HYBRID SERIES. Presented Elsie 595202521 Kurt 595201034 Luc 594202043 Yen 595202533. PORSCHE INTELLIGENT PERFORMANCE. -What is Hybrid -Porsche Cayenne S Hybrid -Hybrid Vehicle Business Overview -Marketing Strategies. PORSCHE INTELLIGENT PERFORMANCE. What is Hybrid?. - PowerPoint PPT PresentationTRANSCRIPT
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PORSCHE HYBRID SERIES
PORSCHEINTELLIGENTPERFORMANCE
Presented
Elsie 595202521 Kurt 595201034 Luc 594202043 Yen 595202533
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PORSCHEINTELLIGENTPERFORMANCE
-What is Hybrid
-Porsche Cayenne S Hybrid
-Hybrid Vehicle Business Overview
-Marketing Strategies
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What is Hybrid?
PORSCHEINTELLIGENTPERFORMANCE
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What is Hybrid?
PORSCHEINTELLIGENTPERFORMANCE
Recharging: Engine->Power Electronics->Cable->Flywheel Battery
Release: Flywheel Batter->Cable->Power Electronics-> Electric Motors
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What is Hybrid?
PORSCHEINTELLIGENTPERFORMANCE
-Advantages
-Less CO2 Engine, Electric Motor
-Higher Efficiency Less Gasoline, Higher Speed
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Porsche Cayenne S Hybrid
PORSCHEINTELLIGENTPERFORMANCE
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PORSCHEINTELLIGENTPERFORMANCE
Porsche Hybrid Series
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PORSCHEINTELLIGENTPERFORMANCE
Porsche Hybrid Series
-Features and Specs
Engine 3.0 liter V6 380 hp @ 5500 rpm 0~60 mph(96km/h): 6.1s Top Track Speed: 150 mph(240km/h) Length 4.846 mm Width 1.939 mm Height 1.705 mm Unladen weight 2.240 kg
CO2 emissions in g/km 193 g MSRP US$67700
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PORSCHEINTELLIGENTPERFORMANCE
Porsche Hybrid Series
-Prizes-Image
-Performance-Customers
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Hybrid Vehicle Business Overview
PORSCHEINTELLIGENTPERFORMANCE
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Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-Target Market
-SWOT
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Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-Target Market
United States of America
Europe
Taiwan
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Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
Strengths-Strong Brand Image-High quality products-Very high financial margin-Operational Flexibility
Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers
Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution
Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota
Inte
rnal
Helpful Harmful
Exte
rnal
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Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
Strengths-Strong Brand Image-High quality products-Very high financial margin-Operational Flexibility
-Strong Brand Image
-High quality products
-Very high financial margin
-Operational Flexibility
Inte
rnal
Helpful Harmful
Exte
rnal
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Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
Strengths-Strong Brand Image-High quality products-Very high financial margin-Operational Flexibility
Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers
Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution
Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota
Inte
rnal
Helpful Harmful
Exte
rnal
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Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
-Focus on luxury segment leads to restrictedgrowth in the luxury segment
-Relatively small innovation capacity –>dependence on external innovation suppliers
Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers
Inte
rnal
Helpful Harmful
Exte
rnal
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Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
Strengths-Strong Brand Image-High quality products-Very high financial margin-Operational Flexibility
Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers
Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution
Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota
Inte
rnal
Helpful Harmful
Exte
rnal
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Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
-Technological synergies with VW
-Reduce future consumption and environmental pollution
Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution
Inte
rnal
Helpful Harmful
Exte
rnal
![Page 21: PORSCHE HYBRID SERIES](https://reader036.vdocument.in/reader036/viewer/2022062407/56812bca550346895d901fd0/html5/thumbnails/21.jpg)
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
Strengths-Strong Brand Image-High quality products-Very high financial margin-Operational Flexibility
Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers
Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution
Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota
Inte
rnal
Helpful Harmful
Exte
rnal
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Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
-Strong competitive rivalry in automobile industry
-High ecological standards
-Dependence on oil
-Other companies already developed hybrid technology, such as Toyota
Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota
Inte
rnal
Helpful Harmful
Exte
rnal
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Marketing Strategies
PORSCHEINTELLIGENTPERFORMANCE
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PORSCHEINTELLIGENTPERFORMANCE
-Auto Exhibition
-Media exposure
-Test Drive
-Brand Value
Marketing Strategies
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PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Auto Exhibition Geneva Motor Show
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PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Media exposure Advertisement (Magazines and Television)
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PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Slogan of Cayenne S Hybrid The future of the sports car.
Future
Hybrid Technology
Sports
SUV Sports Car
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PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Media exposure 24 Hours Nürburgring (Officially called ADAC 24h Rennen Nürburgring in German )
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PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Test Drive
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PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Brand Value Porsche design
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PORSCHEINTELLIGENTPERFORMANCE
Presented
Elsie Kurt Luc Yen
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