iconic st Yle since 1972

Porsche Design

the historY

in 1972, Professor Ferdinand alexander Porsche left his position as chief Designer at the sportscar company and founded his own luxury brand: Porsche Design. the Porsche Design studio has been located in Zell am see [ austria ] since 1974.

in 2003, F. a. Porsche withdrew from the day-to-day running of the business and sold shares in his company, which had been independent until this point, to Porsche aG. the Porsche Design Group was born.

Ferdinand alexander Porsche died in salzburg on april 5, 2012, aged 76.

“when you think about the function of something, its design sometimes emerges of its own accord.” Professor Ferdinand alexander Porsche [ *December 11, 1935, in stuttgart, Germany; † april 5, 2012, in salzburg, austria ].

the ProDucts

today, the Porsche Design product portfolio encompasses a minimalist fashion collection and a technically inspired sport collection, including everything from luxurious hand-bags and functional luggage to leather accessories and men’s shoes.

the brand’s legendary sunglasses, exceptional writing tools, elegant watches and jewellery and state-of-the-art smartphones complete the range.

the PhilosoPhY

the guiding principles of F. a. Porsche still characterise Porsche Design products today: the designers begin by considering the function of every product. clear lines, purity, elegance and an innovative idea – this is the recipe used to create timeless classics and products that truly enhance everyday life. every product in the Porsche Design range refl ects this iconic style concept.

the Porsche Design studio in Zell am see is now consid-ered one of the most famous design houses in europe, and has received more than 180 national and international awards to date.

the stores

Berlin, new York, hong kong, new Delhi, london, Paris and milan. these are the international cities that are cur-rently home to Porsche Design stores. the brand is also represented at airports and in world-famous department stores, such as harrods in london or kaDewe in Berlin. and the number of stores is rising.

Between 2004 and 2014, the number of Porsche Design stores worldwide increased from seven to over 150.

Fashion

ChiC altitudeautumn | winter 2014 Fashion collection

in the spring of 2014, Porsche Design presented its autumn | winter 2014 fashion collection with a dedicated catwalk show as part of new York Fashion week.

the ready-to-wear collection is inspired by the jet-set lifestyle enjoyed by visitors to luxurious alpine ski resorts in the 1970s. the collection combines a futuristic retro look with the purist style of Porsche Design.

iconic elements oF the Fashion collectionBold, voluminous and protective shapes that swirl around the body |

the latest design techniques | magnetic clasps | high-quality materials: exquisitely tanned, exclusive italian lambskin |

Fine wool | Double Georgette silk

camPaiGn

stYlinG BY carine roitFelD

this season, Danish model nadja Bender and american model sean o’Pry are the faces of the Porsche Design advertising campaign. the campaign was shot in new York by photographer duo max von Gumppenberg and Patrick Bienert.

carine roitfeld, editor-in-chief of cr Fashion Book and Global Fashion Director of harper’s Bazaar, and former editor-in-chief of French VoGue was responsible for the styling: the expressive advertising images are characterised by a creative interplay of light and shadow in combination with volume, shape and proportions.

chester BenninGton For Porsche DesiGn

chester Bennington, the lead singer of the alternative rock band linkin Park, has designed the capsule collection for men in conjunction with Porsche Design. the six-part lifestyle collection combines the singer’s alternative rock style with the minimalistic aesthetics of the luxury brand.

“i’ve always loved fashion, and i particularly appreciate high-quality design”, says chester Bennington. “the pu-ristic and timeless design language of Porsche Design is unique. our collaboration enabled me to fulfil a dream.”

the highlight of the collection is an exclusive leather, vintage-look jacket made from the finest black calfskin. the collection also includes figure-hugging black-coated jeans, stylish boots, an exclusive calfskin weekend travel bag, sunglasses and a limited edition t-shirt.

sPort women

Porsche Design sport stands for a contemporary, mini-malist look, a modern design and innovative materials.

collaboration between the adidas and Porsche Design brands began in 2006 with a men’s sportswear line that defined an entirely new sportswear range: engineered luxury sportswear. the collection was supplemented with a women’s wear line in 2013.

Product highlight in the a | w 2014 collection for women:tOuRiNG JaCKet

a number of functional details make the touring jacket the ideal companion for winter skiing trips: the seams and zip fastenings are sealed, the hood can be adjusted, vents allow for additional ventilation and the shoulders are padded for protection. the recco® reflector assists the rescue team with location in case of an emergency.

autumn | winter 2014exceptional function meets sporty design

the categories:eleMeNtS [ Premium sportswear for hiking and trail running as well as skiwear and winter fashion ]RuNNiNG GOlF GYM

sPort men

Product highlight in the a | w 2014 collection for men:FuNCtiONal KNit JaCKet

For men, knitwear with high-performance qualities is one of the favourites of the range of materials for autumn | winter 2014. the functional knit jacket impressed the jury at the Plus X awards and received awards in the ‘high quality’ and ‘design’ categories. the jacket also received a red Dot award for ‘high design quality’. the fine merino mix with the thermocool™ features and the Primaloft® sport padding guarantee extreme comfort.

autumn | winter 2014exceptional function meets sporty design

the categories:dRiViNGeleMeNtS [ Premium sportswear for hiking and trail running as well as skiwear and winter fashion ]RuNNiNG GOlF GYM

Bounce™:s

the current generation of the multiple award-winning premium running shoe, Bounce™:s3

the Bounce™:s sports shoe from Porsche Design – fi rst unveiled in 2008 – is the world’s fi rst running shoe with fully mechanised cushioning to eliminate the effects of fatigue. the technology is based on the latest fi ndings from automotive development: an axis mechanism converts the vertical forces acting on impact with the ground into a horizontal forward motion. as a result, the foot is safely cushioned and the running experience is improved. it was for this reason that the Bounce™:s was singled out as one of the ‘50 Best inventions of the Year 2008’ by renowned american magazine, time.

with Bounce™:s4, Porsche Design sport presents the fourth generation of the exclusive Bounce™ range for the autumn | winter 2014 season. For Bounce™:s4, the characteristics of the predecessor models were perfected. the simplifi ed, open sole structure in the heel area demonstrates the innovative high tech suspension, which powerfully propels the runner forward. a solid carbon fibre plate increases stability and reduces the weight of the shoe, which means it is 20 % lighter than the predecessor model.

Bounce™:s4:Plus X awarD 2014Best ProDuct oF the Year 2014winner oF the cateGories ‘hiGh QualitY’, ‘DesiGn’ anD ‘erGonomics’.reD Dot ProDuct DesiGn awarD 2014

the twinBaG

awarDeD with the reD Dot awarD

ProDuct DesiGn 2013 ‘honourable mention’

celeBrities who own a twinBaG

actor uma thurman

actor Julianne moore

actor katie holmes

PORSChe deSiGN ReVOlutiONiSeS the WOMeN’S haNdBaG Porsche Design successfully launched the twinBag in 2013. the luxury brand revolutionised the women’s hand-bag with its purist design and innovative handle concept: the handle can be adjusted so that the twinBag can be carried either as a handbag or over the shoulder as a shoulder bag, allowing the sporty, modern business look to be transformed into an elegant evening handbag in an instant.

the modern and timeless design and the well conceived interior compartments of the new cosmoBag make this handbag a truly cosmopolitan accessory. it is the ideal accompaniment for every task, whether you want to achieve a confident business look or a laid-back casual look.

alongside versions in elegant and long-lasting saffiano leather, the cosmoBag is also available in an exclusive combination of glistening smooth-finish leather and roughened calfskin in a pony hair look. the cosmoBag fittings were developed by Porsche Design in italy and are available with either of the sophisticated galvanised silver or gold finishes.

craFtsmanshiP with a cosmo-Politan look : the cosmoBaG

hanD maDe in Florencethe women’s handbags from Porsche Design are made in Florence [ italy ] with the dedication of experienced crafts-manship and knowledge that has been passed down through the generations. even the choice of materials is exclusive:

the women’s handbags are made entirely of vegetable-tanned leather and finished with timeless fittings made from precious metal.

the legendary sport sunglasses from 1979, as made famous by Yoko ono, represent a Porsche Design milestone. the artist wore them for the fi rst time at a press conference in 1979, after which ono was seen with the Porsche Design Glasses so often that they are best known today as ‘Yoko ono sunglasses’. the unique design of the sunglasses was used as a template for the new P´8576 and P´8577 models.

the sunGlasses

the current P´8478 model of the exclusive glasses

sidewall

the design of the sidewall is inspired by the glacier goggles worn by former mountaineering icons and will impress with their sporty, elegant look. the front has a distinctive all-around titanium band and fl at shapes that contrast the green glass and the gold-coloured frame elegantly. the highlight of the model is the lateral glass inserts, which are both a design and a functional element: they offer extra protection from the wind and lateral sunlight.

electronicsin 2007, Porsche Design launched its fi rst mobile phone, which was selected as ‘Product of the Year’ in the designer mobile phone category by the trade magazine ‘connect’ in the same year. in 2012, the brand released its fi rst smartphone, designed in collaboration with BlackBerry. the P´9981 was also promptly awarded ‘Best smartphone of the Year 2012’ by the expert panel of judges for the renowned Plus X award. the all-touch P´9982 smartphone followed in 2013, establishing Porsche Design as the market leader in the luxury smartphone segment.

a purist, linear shape combined with innovative technology is typical of all mobile phones in the luxury brand’s range. high-grade stainless steel, a back panel hand-fi nished in leather, a specially developed keyboard and a crystal-clear touchscreen display are among the smartphone’s characteristic features. Distinguishable by a special series of Pin numbers, owners are instantly recognisable in the exclusive world of Porsche Design smartphone owners.

the awarDs:‘Best smartPhone oF the Year 2012’ [ Plus X awarD® ]

sales DensitY awarD harroDs, lonDoneXclusiVe launch awarD harroDs, lonDon

reD Dot awarD: ProDuct DesiGn 2013 ‘Best oF the Best’

the new all-touch P´9982 smartphone from BlackBerry®

the watches

ChRONOGRaPh ithe legendary chronograph i was the world’s fi rst black watch, even though a design concept of this nature was considered unthinkable for over 40 years. the watch is reminiscent of the non-refl ective instruments found in racing cars, where everything but the numbers and the hands are matt black. transferred to the chronograph i, the result is a black watch face with white lettering and luminous white hands and dials. the only coloured fea-ture is the large second hand in red, to ensure perfect readability.

Porsche Design presented the chronograph i – the world’s fi rst entirely black watch – in 1972, its founding year. it was revolutionary for the watch industry, and also became a favourite among watch enthusiasts because of its titanium strap and PVD-coated housing. innovative functions and the use of exceptional materials are what still sets these watch models apart today.

iconic watches

WORldtiMeR an ideal companion for cosmopolitan people, the ‘worldtimer’ watch features an innovative mechanism that re-interprets the world time function. a purist, functional layout allows the timepiece to display the time in two different time zones simultaneously and independently. once set correctly, the time in all 24 time zones can be displayed. when switching between time zones, the reference time is simply transferred to the central hands at the touch of a button – not even a single second is lost.

diVeRthe P´6780 Diver watch for divers is characterised by its highly sophisticated housing design: the round, stainless steel housing that encloses the watch face and clock mechanism folds into a shot-peened titanium bridge, in which the rubber strap is also integrated. the self-winding timepiece is waterproof to a depth of 1000 m and boasts a watch face that can also be read easily in the dark. the Diver succeeds the famous ocean 2000 – the fi rst divers’ watch from F. a. Porsche, designed in 1983.

awarDeD with the reD Dot ProDuct DesiGn awarD 2008 anD iF ProDuct DesiGn awarD 2008

FReNCh ClaSSiCthe ‘French classic’ leather goods range from Porsche Design offers a business collection uniting classic elements with purist design. the line includes briefcases, wallets, credit card holders, wheeled cases and leather cases for smartphones and tablets. the line is distinguished by a combination of timeless design and subtle colours plus the durable cowhide used to create the classic, accentuated surface structure, along with brushed fi ttings.

ROadSteR liNe the ‘roadster’ luggage series includes everything from wheeled cases and travel bags to briefcases and shoulder bags. the wheeled cases in the range feature brushed aluminium rods on their handles, made from the same material used to construct aeroplanes. the cases, which are manufactured in Germany, feature light wheels that roll smoothly, providing unlimited comfort when travelling. solid aluminium protectors ensure that the wheels are shielded from damage caused by steps or kerbstones. the series is made from highly abrasion-resistant nylon, and treated with a water and dirt-resistant coating.

CaRGON liNethe cargon line is characterised by its casual look and robust fi nish. made from an especially light and durable polyester, the series is water- resistant thanks to its tefl on® coating. the cargon line is also extremely light thanks to the materials selected for its manufacture.

Porsche DesiGn French classic trolleY 550

awarDeD the traVel + leisure DesiGn awarD For Best luGGaGe 2013 [ traVel + leisure maGaZine, new York ]

awarDeD the iF ProDuct DesiGn awarD 2012

the luGGaGea briefcase was one of the fi rst products created by the Porsche Design studio in the 70s. Just like they always have been, perfect craftsmanship and superior quality are still at the forefront of the various luggage series from Porsche Design today: the products are characterised by hand-brushed metal buckles and fi ttings, smooth zip fastenings and the fi nest types of leather. the luggage range covers everything from elegant items for business and travel to nylon items designed for leisure activities.

shYrt luGGaGe series the new shyrt luggage series offers great versatility in the Porsche Design classic look. the series comprises bags in over 20 designs, and is character-ised by straight lines and simple elegance. each bag is initially being offered in a timeless black design made from exclusive leather and robust nylon. the purist series includes classic briefcases and organisers, as well as modern tote bags and practical travel and shoulder bags.

the line is manufactured exclusively from high-quality materials: soft cowhide from italy and durable yet lightweight nylon. the luggage series is distinguished in particular by its all-round versatility for anything from classic business and travel looks, to a more casual and sporty style for leisure activities, or even as a key accessory for modern trendsetters.

P´2150 ShYRt NYlON BRieFBaG MVtrendsetters will like the Briefbag mV, with its large exterior compartment and organiser section in the interior.

P´2210 ShYRt leatheR tRaVelBaGthe ‘leather travelbag’ made from durable cowhide is the ideal travel companion for the fashion-conscious man.

BuSiNeSS hOldallthe ‘Business holdall’ model, featuring a matt leather finish and an upholstered laptop bag, is the ideal travel companion for professionals.

24h BaGthe spacious ‘24h Bag’, featuring a separate shoe compartment, is ideal for short overnight business trips or leisure breaks.

P´2130 tOte BaGthe stylish shopper ‘P´2130 tote Bag’ can be carried by the handle or worn as a shoulder Bag.

the Fashion BaGsthe ‘Fashion Bags’ luggage series is a symbiosis of functionality and urban design. the standards set by Porsche Design are reflected in the hand-crafted precision and high-quality materials featured by the products. metal buckles and fittings that were developed especially for the series and polished by hand lend the line its unmistakeable style. the well-thought-out interior layout is another highly practical feature.

P´3135 SOlidthe Fountain Pen is milled from a single piece of solid tita-nium, which gives it a unique design,and is characterised by innovative hidden mechanics in its shaft. only when gentle pressure is applied to the end of the P´3135 solid and the end piece is unscrewed can the entire mechanism be removed and the cartridge re-fi lled. an integrated 18-carat gold nib which features a high-grade rhodium coating emphasises the aesthetic quality of the pen.

P´3110 teCFleXthe shaft of these writing tools consists of woven ‘tecFlex’ stainless steel, which is also used in the construction of high-performance engines. the high-tech braided design contracts like elastic when the retractable pencil and ball-point pen are pressed down. in addition to its exceptional feel, the material is also highly fl exible and resistant to both wear and corrosion.

P´3115 laSeRFleXtiny holes, created with the latest laser technology, give this Ballpoint Pen its distinctive look. this atypical use of laser technology – at least for writing tools – adds an extraordinary, fl exible functionality to the solid stainless steel shaft: when the pen is pressed down to write, the pressure forces the laser-cut holes to contract. they then re-open once the nib is removed from the paper. this creates the impression that the body of the pen becomes fl exible.

the writinG tools Porsche Design has been adding a distinctive touch to ball-point pens, fountain pens and pencils since the 80s, and the writing tools produced by the luxury brand are still characterised today by their unusual materials and innovative functions.

Porsche design

Porsche Design Groupchristian weisshead of Prtel.: +49 [ 0 ] 711 911-12943email: christian.weiss@porsche-design.de

Porsche Design Grouptanya ernstPr manager Fashiontel.: +49 [ 0 ] 711 911-32206email: tanya.ernst@porsche-design.de

Porsche Design Groupangela scheckPr managertel.: +49 [ 0 ] 711 911-12919email: angela.scheck@porsche-design.de

Porsche Design of america kerstin hamann marketing & Pr tel.: +1 909 975 7562 email: kerstin.hamann@porsche-design.us

Porsche Design asia Pacific annie wallner marketing & Pr tel: +65 6645 3905 email: annie.wallner@porsche-design.asia