402 South Hope Ave. Santa Barbara, CA 93105 (805) 682-2000 www.sbautogroup.com

Porsche Macan Speeds onto Digital Scene in 2014

C

lick to add text

402 South Hope Ave. Santa Barbara, CA 93105 (805) 682 - 2000 www.sbautogroup.com

Porsche Enters The Compact

SUV Market with The Macan

Santa Barbara Auto Group is

conveniently located off the 101

and Hope Ave and proudly

serves Santa Barbara residents

and the greater Southern

California area as the premier

dealer for Acura, Audi, BMW,

Jaguar, Land Rover, Porsche,

Mercedes-Benz, and

Smart.Thesales department at

Santa Barbara Auto Group has

one purpose – to exceed

customers’ expectations from test

drive to delivery. The

professional sales team is

committed to a no-pressure, high

integrity approach to every

ownership experience. Santa

Barbara Auto Group represents

eight different luxury brands and

friendly experienced sales

representatives are available

seven days a

week.SantaBarbara Auto Group

also features a dedicated

professional service department

and a state-of-the-art facility

offering the most current

diagnostic and repair equipment

available and highly skilled

factory-trained technicians to

deliver efficient quality vehicle

care.

• The sports car manufacturer is taking an unusual approach with the market launch campaign for the vehicle, too.• The campaign revolves around an innovative yet comprehensive online platform that allows various social media channels in particular to be used to interact with interested users. Porsche AG is also using this campaign to revise its entire online presence. • Opting for a complete, responsive design, Porsche AG is once again setting benchmarks for the industry as well as guaranteeing a uniform experience across all end devices.

402 South Hope Ave. Santa Barbara, CA 93105 (805) 682 - 2000 www.sbautogroup.com

The Macan’s Online Marketing

Campaign

Santa Barbara Auto Group is

conveniently located off the 101

and Hope Ave and proudly serves

Santa Barbara residents and the

greater Southern California area

as the premier dealer for Acura,

Audi, BMW, Jaguar, Land Rover,

Porsche, Mercedes-Benz, and

Smart.Thesales department at

Santa Barbara Auto Group has

one purpose – to exceed

customers’ expectations from test

drive to delivery. The professional

sales team is committed to a no-

pressure, high integrity approach

to every ownership experience.

Santa Barbara Auto Group

represents eight different luxury

brands and friendly experienced

sales representatives are available

seven days a week.SantaBarbara

Auto Group also features a

dedicated professional service

department and a state-of-the-art

facility offering the most current

diagnostic and repair equipment

available and highly skilled factory-

trained technicians to deliver

efficient quality vehicle care.

• At present, users receive background information and technical details about the Macan twice each week.• A direct marketing campaign that comprises five steps is being run in parallel.• The content of this campaign is increasingly tailored to the respective recipient, the final result being that a customized, printed catalogue is sent to the potential buyer, showing every detail of the Macan that the interested party has already configured online.

402 South Hope Ave. Santa Barbara, CA 93105 (805) 682 - 2000 www.sbautogroup.com

Augmented Reality App

Santa Barbara Auto Group is

conveniently located off the 101

and Hope Ave and proudly serves

Santa Barbara residents and the

greater Southern California area

as the premier dealer for Acura,

Audi, BMW, Jaguar, Land Rover,

Porsche, Mercedes-Benz, and

Smart.Thesales department at

Santa Barbara Auto Group has

one purpose – to exceed

customers’ expectations from test

drive to delivery. The

professional sales team is

committed to a no-pressure, high

integrity approach to every

ownership experience. Santa

Barbara Auto Group represents

eight different luxury brands and

friendly experienced sales

representatives are available

seven days a week.SantaBarbara

Auto Group also features a

dedicated professional service

department and a state-of-the-art

facility offering the most current

diagnostic and repair equipment

available and highly skilled

factory-trained technicians to

deliver efficient quality vehicle

care.

• The innovative approach behind the online campaign is also underlined by the Macan corners in the Porsche Centres.• Here, potential buyers can find out more about the Macan before the market launch in Germany in April 2014 using an “augmented reality app”, which gives users a virtual yet incredibly realistic experience.• As Porsche speeds onto the digital scene with this new campaign, it is exciting to consider the possibilities that lie within this new development. • In addition to following online information releases, customers can also contact Santa Barbara Auto Group to learn more about the Porsche Macan and stay up to date with the latest Porsche news.

Click to add text

402 South Hope Ave. Santa Barbara, CA 93105 (805) 682 - 2000 www.sbautogroup.com

Add text here

Add text or

photo here

Santa Barbara Auto Group is conveniently located off the 101 and Hope Ave and

proudly serves Santa Barbara residents and the greater Southern California

areaas the premier dealer for Acura, Audi, BMW, Jaguar, Land Rover, Porsche,

Mercedes-Benz, and Smart.

The sales department at Santa Barbara Auto Group has one purpose – to

exceed customers’ expectations from test drive to delivery. The professional

sales team is committed to a no-pressure, high integrity approach to every

ownership experience. Santa Barbara Auto Group represents eight different

luxury brands and friendly experienced sales representatives are available

seven days a week.

Santa Barbara Auto Group also features a dedicated professional service

department and a state-of-the-art facility offering the most current diagnostic and

repair equipment available and highly skilled factory-trained technicians to

deliver efficient quality vehicle care.

About Santa Barbara Auto Group

Click to add text

Add text or

photo here

Add text or

photo here

Santa Barbara

Auto Group

402 S Hope Ave

Santa Barbara, CA 93105

(805) 682-2000

http://sbautogroup.com

http://www.drivesantabarbara.com