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PORTAFOLIOG A B R I E L A S O S A L A M A R C H E
ElEl
P O R T A F O L I O I 2
Diseño e implementación de identidad corporativa.
School of Media SciencesRochester Institute of Technology
CROSS- MEDIA INNOVATION CENTER AT RIT
Rochester Institute of Technology School of Media Sciences55 Lomb Memorial Drive Phone: (585) 475-5992 Email: [email protected], NY 14623
Chris BondyAdministrative ChairSchool of Media SciencesThe Cross-Media Innovation Center
Cross-Media Innovation CenterRochester Institute of Technology
Rochester Institute of TechnologySchool of Media Sciences69 Lomb Memorial Drive
Rochester, NY 14623
Chris BondyAdministrative ChairSchool of Media SciencesThe Cross-Media Innovation Center
Rochester Institute of Technology School of Media Sciences 55 Lomb Memorial Drive Phone: (585) 475-5992 Email: [email protected], NY 14623
P O R T A F O L I O I 3
Rochester Institute of TechnologySchool of Media Sciences69 Lomb Memorial Drive
Rochester, NY 14623
Cross-Media Innovation CenterRochester Institute of Technology
P O R T A F O L I O I 4
CROSS-MEDIA INNOVATION CENTER AT RITDiseño de material colateral para la primera cumbre anual de CMIC.
School of Media SciencesRochester Institute of Technology
GABRIELAGabriela Sosa
RITRochester, NY
CMIC SUMMIT 2012
Special GuestRIT SCHOOL OF MEDIA SCIENCES
TABLE RESERVED
Special GuestRIT SCHOOL OF MEDIA SCIENCES
TABLE RESERVED
P O R T A F O L I O I 5
CROSS-MEDIA INNOVATION CENTER AT RITDiseño y diagramación de folleto para la primera cumbre anual CMIC.
School of Media SciencesRochester Institute of Technology
THURSDAY, OCTOBER 181:00 - 1:20 PM WELCOME - SUMMIT AGENDA 1:20 - 1:45 PM CMIC MISSION AND OVERVIEW 1:45 - 2:45 PM INDUSTRY TRENDS2:45 PM BREAK3:00 - 4:00 PM ECONOMIC OUTLOOK4:00 - 5:00 PM THE LIBERATED PHOTOGRAPH5:00 - 6:00 PM BREAK6:00 - 7:00 PM COCKTAILS7:00 - 8:00 PM DINNER8:05 - 8:15 PM BRUCE JAMES INTRODUCTION8:15 - 8:45 PM DESSERT SPEAKER9:00 PM ADJOURNED
FRIDAY, OCTOBER 197:30 - 8:00 AM CONTINENTAL BREAKFAST8:00 - 8:30 AM EXPLORING STRATEGIC BUSINESS MODELS8:30 - 9:00 AM THE PACKAGING OPPORTUNITY 9:00 - 9:30 AM MINIMIZING COLOR VARIANCE9:30 - 10:00 AM INNOVATION SHOWCASE 10:00 - 10:15 AM BREAK10:15 - 10:45 AM STRATEGIC SERVICES 10:45 - 11:15 AM PERSONALIZATION IN THE GRAPHIC ARTS11:15 - 11:45 AM DATA/CONTENT IS KING11:45 - 12:45 PM LUNCH 12:45 - 1:15 PM MOBILE - 2CLOUD - 2PRINT1:15 - 1:45 PM INTERACTION WITH MOBILE MARKETING1:45 - 2:15 PM INNOVATION SHOWCASE2:15 - 2:30 PM BREAK2:30 - 3:00 PM MARKING TECHNOLOGY3:00 - 3:30 PM REAL WORLD DIGITAL PRODUCTION3:30 - 4:00 PM CMIC RESEARCH AGENDA 4:00 PM ADJOURNED
AGENDA CMIC SUMMIT 2012 ROCHESTER INSTITUTE OF TECHNOLOGY
PRESENTER BIOS & SUMMARIES
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PRESENTER BIOS & SUMMARIES PRESENTER BIOS & SUMMARIES
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Gina Testa (Welcome) 1:00 - 1:20 PMRegina (Gina) R. Testa is vice president, Graphic Communications Industry Business for Xerox. She was appointed to this position in January 2009. Testa leads a team of industry experts focused on serving the major segments of the graphic communications industry: commercial printing, packaging, quick and franchise printing, book publishing, photo specialty products, transaction printing, direct mail, pre-media and creative services.
Prior to her current position, Testa was vice president, Channel and Customer Business Development, Xerox Production Systems Group. In this role, Testa created and launched the Xerox ProfitAcceleratorTMvprogram; launched the business development training and professional services strategy; and managed the Fujifilm global reseller relationship. In 2009, Testa was appointed and continues to serve as a director on the national boards of the Printing Industries of America (PIA) and the National Printing Equipment Suppliers (NPES) organizations. Testa also serves on the boards of the Print On Demand initiative (PODi) and the RIT Cross Media Innovation Center. Testa is a past board member of the National Association of Print Leadership (NAPL). Testa holds a bachelor’s degree from Colgate University and master’s of business administration degree from the Rochester Institute of Technology.
Patricia A. Sorce, Ph.D. (CMIC MISSION) 1:20 - 1:45 PMPat is currently the director of the MS Program in Print Media at RIT School of Media Sciences. She teaches in the areas of marketing research, buyer behavior and database marketing. Her recent book, Personalization, examines the factors that impact the demand for personalized printing. Pat earned a Ph.D. in cognitive and experimental psychology from the University of Massachusetts. She has published in refereed marketing, management, and psychology journals.
These publications have spanned a wide range of topics including basic research in psychology (retrieval processes in long term memory), marketing segmentation analysis (lifestyles of older consumers), and most recently, internet buying behavior and relationship marketing. Before her appointment in the School of Media Sciences, she served as Associate Dean of the RIT College of Business from 1996 through 2001.
Chris BondyChris Bondy is the Gannett Distinguished Professor and Administrative Chair of the School of Media Sciences at Rochester Institute of Technology. As part of his role, Chris is involved in establishing meaningful relationships with industry vendors and service providers by integrating research, training and student work-study experiences. On an even greater scale, he is leading the effort to transform the School of Media Sciences into an industry-relevant, cross-disciplinary educational experience— refreshing traditional courses and teaching new courses in cross-media, asset management and database publishing.
With over 3 decades of industry experience, Chris has extensive experience in strategy, business development, product planning, process reengineering, and sales/marketing communications. Chris held the following positions: Group Director, Production Software & Services, InfoTrends; Chief Technology Officer, Direct Mail Holdings; Vice President, Professional Services & Solutions, Kodak; Vice President, Marketing & Practice Management and Vice President & Chief Engineer, Production Solutions, Xerox. He hold patents with both Xerox and Kodak in vairable data printing and workflow optimization methodologies. Chris is an active industry speaker and leads strategic consulting initiatves for both solution providers and service providers across the globe. Chris received his Bachelor of Science at New York Institute of Technology in Interdisciplinary Studies: Business Marketing, Behavioral Science & Graphic Design. He received a Masters of Engineering and Science in New Product Development at Rochester Institute of Technology.
INDUSTRY TRENDS THURSDAY, OCTOBER 18
1:45 PM - 2:45 PM
EXECUTIVE SUMMARY
The graphic communications industry is in tremendous turmoil. We have recently weathered a perfect storm of economic, cultural, and social changes that have caused us to reevaluate our industry and to determine the most relevant way to communicate in the future.
This keynote will explore the significant trends we should be aware of and discuss possible points of leverage that will drive our graphic communications efforts to be more relevant in the next decade. Specifically, Chris will discuss how convergence and optimization are the guiding posts for the future. He will also present strategic pillars for success surrounding the need for innovation, transformation, and building the appropriate connections for the future.
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PRESENTER BIOS & SUMMARIES PRESENTER BIOS & SUMMARIES
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Joe WebbDr. Joe Webb is one of the graphic arts industry’s best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink’s Economics and Research Center. His book, “Disrupting the Future: Uncommon Wisdom for Navigating Print’s Challenging Marketplace”, written with Richard Romano, has been described as “the manifesto for a new generation of printers.”
A 35-year veteran of the graphic arts industries, his “Mondays with Dr. Joe” column is recognized as a must-read feature on WhatTheyThink since 2003. His economic forecast webinars and industry presentations assist C-level executives, owners, and analysts understand changes in the economy, technology, and the industry affect their strategic decisions. He is a Ph.D. graduate of the NYU Center for Graphic Communications Management and Technology (1987) and has served on the Center’s Board of Advisors. He holds an MBA in Management Information Systems from Iona College (1981), was a magna cum laude graduate in Managerial Sciences and Marketing from Manhattan College (1978), and was a member of its economics honor society. Dr. Webb started in the industry with Agfa’s Graphic Systems Division, was a marketing executive with Chemco Photoproducts, and entered consulting full time in 1987. In 1994, he founded the influential TrendWatch information service, sold to multinational publisher Reed Elsevier in 2000. Dr. Webb’s other books are “Renewing the Printing Industry,” “Getting Business,” “Changing Our Mindset,” and “Does a Plumber Need a Website?”
ECONOMIC OUTLOOK THURSDAY, OCTOBER 18
3:00 PM - 4:00 PM
DISRUPTING THE FUTURE:
“This book is the ‘Manifesto’ of a new generation of printers who will shrug off centuries of craft thinking and embrace the new business of print media. Most of the craft skills of the old print industry are now shrink-wrapped, replacing inky fingernails and dot kvetching with zeroes and ones. There is no nobler profession than printer. Although printers have adapted as the technologies for reproduction changed, they have not adapted to the new forces of communication. The time for the re-invention of the printing industry is now. There is a future for print and the innovative printers of today will be there tomorrow. This book is a roadmap to that future.”
—Frank Romano, Professor Emeritus, RIT School of Print Media
Frank CostFrank Cost is the McGhee Distinguished Professor, School of Photographic Arts and Sciences, RIT. After serving as the Associate Dean and the Interim Dean in the College of Imaging Arts and Sciences at Rochester Institute of Technology, Frank has returned to his first love: teaching photography. He still works closely with academic programs in art, craft, design, printing, publishing, photography, film & animation, and new media. He has advised the graphic communications industry on strategies for new technology acquisition and process integration as well as technology manufacturers seeking to understand the real needs of the industry. Frank has conducted industry seminars and consulted throughout the USA, Europe, Asia, South America, and the Middle East. He is the author of the Pocket Guide to Digital Printing and The New Medium of Print: Material Communication in the Internet Age.
THE LIBERATED PHOTOGRAPH THURSDAY, OCTOBER 18
4:00 PM - 5:00 PM
EXECUTIVE SUMMARY
One healthy growth market for print in the developed world has been in photobooks. Professor Cost has been studying and influencing this market since the beginning. In this talk he focuses on the underlying cultural and psychological factors that drive the market, and asks questions that are intended to lead to new research that will inform future product development.
P O R T A F O L I O I 8
SoMAS
School of Media Arts & Sciences
ROCHESTER INSTITUTE OF TECHNOLOGY
College of Imaging Arts & Sciences www.cias.rit.edu/somaswww.cias.rit.edu/printmedia
585.475.2727
School of Media Arts & Sciences
Rochester Institute ofTechnology
The School of Media Arts & Sciences (SoMAS) teaches students innovative ways to transform content and connect to a wide range of audiences.
Building on over seven decades of leadership in graphic communications SoMAS offers multi-disciplinary programs that prepare students to become Media Architects.
1
Our graduates are in high demand – over
ninety percent are hired
within three months
“ “
.
SCHOOL OF MEDIA SCIENCESDiseño y diagramación de brochure promocional para SOMAS.
Rochester Institute of Technology
P O R T A F O L I O I 9
5
The trusted Techie
I am a Media Architect,
and I have the
opportunity to be a
Trusted Techie
“
“
.
Has the database and
programming skills that
allow him or her to
strategically manage
content and IT systems
across varying platforms
including Web, print,
mobile, social and
emerging media.
4
The media Guru
I am a Media Architect,
and I have the
opportunity to be a
Media Guru
“
“
.
Provides creative
solutions in the technical
application of design
from concept through
production using image
processing tools and
techniques.
Has the critical thinking
skil ls to develop and
implement efficient
workflow strategies and
production planning.
schedules.
Dig
ital Im
ag
ing
& W
eb
Ind
ustry
2
The strategic Decision Maker
I am a Media
Architect, and I have
the opportunity
to be a Strategic
Decision Maker
““
.
Has a critical
understanding of factors
that influence key
strategic decisions in
media-driven businesses.
The strategic decision
maker can evaluate
the dynamics of
global competition
and have the skil ls to
market technologies
and manage media
campaigns.
The media Architect
Our students are the
future leaders creating
new products and processes
that enable businesses to
improve and grow
“
“
.
Provide innovative
solutions that transform
and connect traditional
and emerging media.
They effectively manage
content to reach global
audiences that range from
one person to mill ions
through print, Web, mobile,
and social media.
Ad
vertisin
g &
Ma
rketin
g In
du
stry
P O R T A F O L I O I 1 0
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The media Optimizer
Has an in-depth knowledge of cross-media
optimization, and the skil ls to provide innovative
systems-oriented solutions in areas such as quality,
efficiency and productivity.
I am a Media Architect,
and I have the
opportunity to be an
Optimizer
“ “
.
6
The productionExpert
I am a Media Archi-
tect, and I have the
opportunity to be
Production Expert
“
“
.
Has a keen understanding
of the print production
processes. Uses his or her
skil ls to provide leadership
in content development,
management and
distribution for media
publications, packaging
and on-demand
applications.
Pu
blish
ing
& M
ed
ia In
du
stry
http://www.rit.edu/programs/print-media
http://www.rit.edu/programs/media-arts-and-technology
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Masters Degree in Print Media
Along with our
undergraduate degree,
SoMAS offers an MS
degree in Print Media
that helps students
develop advanced
leadership skil ls
in print processes
and operational
management.
Our graduate-level
areas of concentration
include news media,
quality assurance,
material science,
asset management,
publication design,
cross-media workflow,
marketing and business.
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Bachelor of Science Degree in Media Arts & Technology
Our graduates earn a
Bachelor of Science
degree in Media Arts
and Technology a
one-of-a-kind cross-
disciplinary degree
that develops
skil ls across areas
such as traditional
publishing, cross-media
workflow, digital asset
management and
database publishing.
To gain further
in-depth knowledge
in a particular area of
interest, students can
begin a concentrated
course of study during
their sophomore year.
Areas of focus can
include: advertising
and media strategy,
contemporary publishing,
content management,
digital imaging and pre-
media, packaging, print
production, print quality,
and three-dimensional
computer graphics.
ONLINE
PROGRAMS
P O R T A F O L I O I 1 1
1312
We believe that an
education is most
effective when
experience is part of
the curriculum. Our
industry connections and
professional affi l iations
offer unique opportunities
for two 10-week
cooperative educational
internships—a required
part of the Media Arts
& Technology Program.
This paid, professional,
hands-on experience
helps foster confidence
and establishes critical
connections in the
industry.
SoMAS is not only a
leader in the education
of media transformation,
we have become a
Center of Excellence,
providing training, and
technical solutions to
our alumni, and industry
professionals to enable
their continued success.
This effort is central to our
ongoing connection to
the community, industry
partners, and over 5,000
alumni.
Students graduate as professionals with an
integrated skill set, a strong technical background
of digital workflow processes, and a keen
understanding of industry issues and trends
“ “
.
1110
The Media Arts & Technology program offers
an unparalleled opportunity for students
to work at the intersection of art, science,
and technology
“
“
.
SoMAS awards merit-based scholarships,
and provides financial support to students
in both our Undergraduate
and Graduate programs
“ “
.
Ou
r De
gre
e P
rog
ram
s
P O R T A F O L I O I 1 2
Catálogo de Productos
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Tels: 809.583.1720 • Fax: 809.582.7470Sin Cargos: 809.200.1720
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Tel: 809.872.1111 • Fax: 809.872.1000
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E d i c i ó n N o. 1
CRUZ AYALA S.A.Diseño y diagramación de catálogo de productos.
P O R T A F O L I O I 1 3
ALTA CALIDAD A BAJO COSTO “
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3MISCELANEOS: TIRILLA DE ORINA, ACEITE DE INMERSION, AGUA BIDESTILADA, ALCOHOL ISOPROPILICO 70%, SOLUCION LIMPIADORA, SOLUCION DE BLANCO.
1PRUEBAS RAPIDAS: ALFA FETO PROTEINA, ANTI-HBC CORE MEMBRANA, CHLAMIDYA MEBRA-NA, DROGA 1, 2, 4 Y 5 PANELES, EMBARAZO TIRILLA Y MEMBRANA, H-PYLORI MEMBRANA, HEPATITIS B MEMBRANA, HEPATITIS C MEMBRANA, HIV 1/2 MEMBRANA, ROTAVIRUS MEMBRANA, TROPONIN I MEMBRANA, TUBERCULOSIS MEMBRANA, MONONUCLEOSIS MEMBRANA.
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P O R T A F O L I O I 1 4
NAJOSDesarollo de la identidad corporativa para Najos.
MenúArroces
navideños/hongos/maiz/primaveral
Carnescerdo/filetes a la ciruela/pechugas al medio luto
Delicias Arabessix/graives/backlawa/toiff
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quesillos/mantecaditos
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P O R T A F O L I O I 1 5
ARQUITECTURA Y SERVICIOSDiseño de logotipo y tarjeta de presentación.
A R Q U I T E C T U R A & S E R V I C I O S
P O R T A F O L I O I 1 6
SCHOOL OF MEDIA SCIENCESDiseño de logotipo. Propuesta de logotipo para Big Scoops para su implementación en clase Database Publishing.
Rochester Institute of Technology
P O R T A F O L I O I 1 7
A C C E S O R I E S
vintVINT ACCESORIESDiseño de logotipo.
P O R T A F O L I O I 1 8
COLADICDiseño de material colateral para the 8th Moot Court Competition.
FACETHE GLOBALCHALLENGE!
FINAL ORAL ROUNDHosted by the
(COLADIC-RD)and judged by WTO Law experts from around the globe
Hotel Clarion, Santo Domingo24th-30th May 2010
For more information about the EMC2, please visit www.elsamootcourt.org
or visit www.coladic-rd.org
8th ELSA Moot Court Competition (EMC²) on WTO Law
P O R T A F O L I O I 1 9
P O R T A F O L I O I 2 0
COLADICDiseño de afiche para jornada de derecho penal internacional.
P O R T A F O L I O I 2 1
COLADICDiseño de afiche para conferencia internacional.
P O R T A F O L I O I 2 2
s t u d i o t w e n t y - t w o
6000 Reynolds Dr #157 Rochester, Ny 14623
Phone#: 585-350-6946 [email protected]
www.studiotwentytwo.com
Studio Twenty-Two
s t u d i o t w e n t y - t w o
SCHOOL OF MEDIA SCIENCESDiseño de logotipo e impresión de data variable. Propuesta para Studio 22 para clase de Database Publishing.
School of Media SciencesRochester Institute of Technology
P O R T A F O L I O I 2 3
RED LABEL GAMESDiseño de logotipo para página web.
P O R T A F O L I O I 2 4
FUNDAMENTOS DE DISEÑO WEBDiseño de una pagina web en HTML5 y CSS3. Diseño web para clase de fundamentos de diseño web en RIT.
Rochester Institute of Technology
HTML CSS
WORKSHOP 3 5
P O R T A F O L I O I 2 5
MULTIMEDIADiseño de un portafolio online. Diseño web para clase de multimedia en UNAPEC.
Universidad APEC
P O R T A F O L I O I 2 6
CROSS-MEDIA INNOVATION CENTER AT RITDiseño de header para boletines informativos electrónicos de CMIC.
School of Media SciencesRochester Institute of Technology
June, 2012CROSS-MEDIA INNOVATION CENTER at RIT
NewsletterIndustry Partners
“Women In Graphic Communication Study” by Twyla Cummings
P O R T A F O L I O I 2 7
SCHOOL OF PRINT MEDIADiseño de header para boletines informativos electrónicos de SPM.
School of Media Sciences (actual)Rochester Institute of Technology
G A B R I E L A S O S A ( 809 ) 849-8836 • Gsosa . lamarche@gmai l . com • Gabr ie lasosa . tumbl r.com