Revelry among existing

competitors

Threat of new entrants

Bargaining power of the

buyers

Threat of substitutes

Bargaining power of the

suppliers

Porter’s Five Force Analysis

MarutiRenault

Mahindra and Mahindra Honda

Tata MotorsForce Motors

Renult Duster Maruti Suzuki Ertiga Mahindra Quanto

Premier RioMahindra Thar

Tata Sumo Mahindra Bolero

Low in terms of choices available ,

Minimum Average waiting period is 6 month

High Barriers to entry Licensing

Taxes and government policies

Cost of Production

High, 70% of the EcoSport’s components

are manufactured in India