BRIEFLogos that I have designed for a mixture of live briefs and competition briefs.‘Design To Your Home’ is a website that sells Hungarian home furnishings.‘Green Strawberry Design’ is an interior design blog.‘Louise Tiler’ is a textiles and surface pattern designer.

BRIEFTo create the identity for Marks and Spencer’s ‘Plan A’ campaign.

CONCEPTI wanted to reflect the environmental nature of the campaign in the logo. The campaign was also required to fit inside the Marks and Spencer’s corporate guidelines. Other elements of the campaign include promotional billboards and re-usable bags.

BRIEFTo create the identity for a new denim brand called ‘WÅVEN’ that is aimed at contemporary dressed men and women aged 18-30.

CONCEPTI wanted to focus on the woven aspect of the brand. I created a typeface, which will become a major part in the brand identity, as well being used for the logo. This identity can then be applied across a range of products.

BRIEFTo create the identity for a new denim brand called ‘WÅVEN’ that is aimed at contemporary dressed men and women aged 18-30.

CONCEPTI applied the identity that I had created for WÅVEN across a range of products. This includes t-shirt graphics, a leather patch for jeans and the swing tag that would go on all of the WÅVEN clothing.

BRIEFTo create the identity for a hypothetical cake shop and cafe based in Dubai, called ‘The Pudding Club’.

CONCEPTI wanted to reflect the idea that the cakes and food is all freshly made, so this I wanted to show some of the kitchen utensils required for baking. This identity was then applied across a range of cake shop and cafe related products.

BRIEFTo create the identity for a hypothetical cake shop and cafe based in Dubai, called ‘The Pudding Club’.

CONCEPTI applied the identity that I created for The Pudding Club across a range of products. This includes the menu, the receipt holder, cake packaging and apron.

BRIEFTo create the identity for a hypothetical type museum and gallery called ‘Type Factory’.

CONCEPTI wanted the identity to reflect the typographic nature of Type Factory. I then applied this identity across a range of products, including the entrance ticket, informational booklet, promotional poster and website.

BRIEFTo create the identity and packaging for aromatherapy products aimed at people with stress related sleeping disorders. The range is called ‘Sleep Tight’.

CONCEPTI wanted the packaging to relate to the idea that the products were about the scents. The image-based element also acts as a window through to the actual product. The products include scented candles, essential oils, incense and a booklet of breathing exercises.

BRIEFTo create the identity for a range of travel products that will be sold at The Body Shop.

CONCEPTThe ranges within ‘Travel Collection’ are based on the kind of destination that you are traveling to (e.g. mountains/seaside/countryside). The products are packaged in travel-sized bottles and the overall packaging adheres to airport liquid restrictions, so you are ready to go!

BRIEFTo create the identity for a range of travel products that will be sold at The Body Shop.

CONCEPTThe ‘Travel Collection’ identity was then applied across a range of promotional material for the new range. This includes an in store promotional poster, an in store price list, a promotional flyer in the form of a boarding pass and a loyalty passport.