portfolio 2012
DESCRIPTION
Collection of my best work so farTRANSCRIPT
PORTFOLIO 2012
Emanuela Delfino
SunRide
Design and implementation of a sustainable mobility system in Cape Town
Politecnico di Milano Product Service System Design 2011/2012
Master ThesisTutor: Carlo VezzoliCo-tutors: F. Ceschin, C.Dell’Era and P. Landoni and M. M’Rithaa
PRODUCT SERVICE SYSTEM
Service system offering diagram
The aim of the project is to offer sustainable mobility, firstly, to elderly and disabled people, and secondly to commuters and tourists, both in the city centre and in the poorer outer suburbs of Cape Town. The mobility system is designed around a solar and electric bicycle taxi.
System map of the project at its full operative phase
Providing company
Locals &Tourists
Vehicles and maintenance
Service agreement Request of transportation
Payment for the service
Cab within city centre
Payment for vehicle rental
The City of Cape TownMunicipality
Locals (with priority to elderly
and disabled)
Vehicles and maintenance
Payment for vehicle rental
Service agreement
Payment for the serviceService agreement
BEC
Bicycle workshops
Payment for transportation
Payment
Request of transportation
Pay-per-use agreement
Transportation
Vehicle rental
Local associations
Township tour
The same model is applied to 2 BECs in the Cape Town area
Tourists
Vehicles and maintenance
Service agreement
Request of city tour
Township tour request
Payment for the service
Payment for the service
Payment for vehicle rental
City tour
Transportation
Awol & Tours Touristic Agency
=
SunRide is a bicycle taxi rental company born from the collaboration between BEN (bicycle Empowerment network) a no profit association aimed at promoting the bicycle mobility in the poorer suburbs. And a local manufacturing company Shonaquip, a social enterprise that produces and commercializes wheelchairs and mobility aids for disabled people.
How the system works:
The storyboard video show how the system works from the point of view of the user of the service. click the image to view the video
Take a lift from the SUNand around Cape Town
you’ll have FUN
For more info call 0800 60 30 40 or visit
www.sunride.org.za
Short-distance taxi service around the city centre
&Touristic tour
in the city centre and in the townships
A project promoted by
and delivered by
AdvertisementBrand Image
Need short-distance taxi around Lavender Hill?
For more info call 0800 60 30 40 or visit www.sunride.org.za
A project promoted by
The SunRide taxi offers cheap fares and relaxing ride!
Wheelchair friendly, suitable for all ages and environmentallyfriendly as well!
For booking call Fagodien Campher 0842414544
or visit the Imfundo Cycles Workshop
(next to Lavender HillsSecondary School).
Design approach
The followed design approach is focused not only on designing a PSS solution, but also on designing the proper transition path strategy and activities to gradually incubate, introduce and scale up the PSS concept. In parallel with the identification and involvement of the actors that can support and foster the implementation process. It is a dynamic approach, in fact the PSS concept vision is not a static goal to achieve, but it is always subjected to adaptations and evolution as consequence of the implementation process.
Implementation: pilot project in Lavender Hill, Cape Town
Pilot project system map
Pilot project context
The system map tool shows the interaction between the actors involved in the project
Lavender Hill is a township, poor suburban area, populated by the coloured community and characterized by unemployment, poverty and crime. The people that benefit from the experiment are both the users and the PSS providers. The main users are the elderly, sick and disabled from the community of Lavender Hill, who have physical and economic difficulties to move and reach the main places of interests. Furthermore secondary users are local NGOs, commuters and tourists. The PSS providers are the manager of the Bicycle centre and its Cycle Club that driving the vehicle can exercise and gain income, a way of keeping them away from the negative influences in the community.
Implementation phases: pilot project as a lab
Prototype manufacturing Presentation to the users
Presentation to the providers Service and vehicle test Feedback collection
Implementation phases: pilot project as a window
Open gallery to visit the experiment
Launch event 12 October 2011 Publications
Involvement of new potential stakeholder
Senegoal
Service supporting a group of immigrants to build up opportunities for their future.
Politecnico di Milano Product Service System Design Course2009/2010Final project forMapping and Visualization of the PSS and Material for Design
Tutors: Valentina Auricchio, Gianluca Brugnoli and Fabio Sergio, Luisa Collina and Cabirio Cautela
PRODUCT SERVICE SYSTEM
Senegoal is a service that help people from Senegal to buit up their future. The agency give the possibility to the africans to come in Italy to work for a certain period of time to collect money that they will use to start a new investement in Senegal. Two agencies, one in Dakar and one in Milan are always in contact to find a job for all the applicants and to provide all the documents (VISA, resident permit). With the service we designed also the logo, the interior of the agency, the advertisement campain and a personal kit.A website is provide to subscibe to the program and to keep in touch the applicant with the family.
The website
call 093245789
.Do not
hesitate!
AD
VER
TISE
MEN
T
• poster• bus • flyers
Preparation.• Legal Visa
• Psychology test
• Skills and experience
Apply for the SENEGOAL program.
Stipulate contract with SENEGOAL.
• Get KIT with all the info
AG
ENCY
SEN
EGA
L
Residence permitBank accountAccomodation
AG
ENCY
ITA
LY
Introductionday at thecompany
LIFE
IN IT
ALY
Get in touch: Website,Email,
Bank account
They use the KIT
First day at work.
Finish working.
More opportunities to create a new
life.Money
collected.
Quit from the service
Stay in the program
2
45BA
CK IN
SEN
EGA
L
1 3The companies ask workers to
the agency
START
System Map
5 booksellers (from piazza Duomo)3 bracelets sellers (from piazza Duomo) 2 body guards (from Mondadori and Ferrari shop)1 shop assistant (from Ferrari shop)1 italian volunteer (from EFO&AWA onlus association)
. face to face interviews
. expert interviews
. video and photo ethnography
. personal observation and pictures
. video on internet
. self-documentation (tool kit)
. context immersion
METHODOLOGIES
Results of Tool kit camera one use only Face to face interviews:
I can’t wait to see the paradise.”The new one“
+ REDpersona “> He comes illegally
> He’s been here for just a few days> He still thinks that Italy is a Paradise>He doesn’t know about his future ”
PERSONAS
Looking for a way to go back.
”> He comes illegally > He sells illegal stuff in the street> He remains being illegal all the time> He wants to escape
“
”The homesick“
+ BLUEpersona
”The italianish“It was worth all my sacrifices.
“ > He arrived legally> Questura did not give him a residence permit> He married an Italian girl> He became an Italian citizen> He wants to continue living in Italy with his new family”
One day everything will get better. ”The hopeful immigrant“ ”
“> He arrived legally> The questura did not give him a residen-ce permit > He met people who offered him a legal job > He lost the job and he became illegal> He will go back to Senegal with his head held high
YELLOWpersona
GREENpersona
The agency is very simple, a colorful and peaceful place where senegalese people are welcomed to enter and know about the programme.
The kit is given to all the applicants before coming in Italy and it holds a mobile phone, a sim card, an USB pen drive, a welcome booklet, a dictionary, a credit card and some vouchers for the plane tickets.
Italiano-Wolof
Wolof-Italiano
GARZANTI2010
I PIC
CO
LI D
IZIO
NA
RI
more information on www.airEuropa.com/voucher
35%ONLY FOR
WORKERS.
WELCOME TO ITALY
4825 2765 2736 0987 VALIDTHRU 10/15AMADOU SECK
Special call rate for
Push SIM from back to detach.
PERSONAL KIT
The interior of the agency The personal kit
The exhibition
An opportunity to create your future.
info: 800 123 342www.lavoro.gov.it/senegoal
POSTER
The advertisment
FLYER
Opportunity builders. Senegoal g ives t he opportunity t o you t o have a l egal j ob i n Italy, communicated by agencies in Sengal and Italy. This service w orks t o an agreement b etween t he Italian and t he Senegalese goverments. We showed our service in an exhibition at university re-creating the path of a
senegalese person who uses the service. The watcher has to follow all the step in the exhibition pretending to be one senegalese person attending the service.
BACKHOME
AGENCY IN SENEGAL
start thejourney A
GEN
CY
INIT
ALY
WO
RK
& L
IVE
IN IT
ALY
UN
DER
STAN
D
THE PR
OB
LEM
Light on/Leash off
PRODUCT SERVICE SYSTEM
Service design project developed during 1 week workshop named “Leisure Moment in Milan the healhty city” in collaboration with Naomi Hasuike from MH Way.
Politecnico di Milano Product Service System Design2010/2011Final Design Studio
Tutors: Fabrizio Pierandrei and Cabirio Cautela
Light on/Leash off: a personal device to place between the leash and the collar to switch on the light in the public dog areas, connecting to the public furniture.
Involvment: advertising campaign
How the system works: Advertisement
Join by registering your new dog...
or by asking it to your pet’s vet On the way to the park
Leash off Light on
Mi
Mi
Domenica in Famiglia
1 week workshop “Sunday: Happy moments in Milan the healhty city” in collaboration with Dario Buzzini from IDEO.
Politecnico di Milano Product Service System Design2010/2011Final Design Studio
Tutors: Fabrizio Pierandrei and Cabirio Cautela
PRODUCT SERVICE SYSTEM
Sunday in familyIt is an on-line platform which allows “familyless” workers and student in Milan, to organize the Sunday family lunch through the creation of new bonds. This because in the Italian tradition Sunday is the day dedicated to the family, celebrating with the lunch.
hosts
guests
USERS
get ‘punti�fragola’more customers
give comments
search hosts sponsors & promotion
organize lunch
System map
On-line platform
BenefitsFit in a new placeBuild rootsNew city, new Family
finally...choose your Family!
Epon contacts others members of the same sunday lunch, so that they can meet each other
Epon interested in this service decides to register and join a sunday lunch.
Epon, an ex-change student in Milan, sees the 'domenica in famiglia' advertising on the esselunga magazine
How the system works:
Everyone performs their task in the preparation of the lunch. The new family is enjoying their time together.
The system helps the family keep tangible memory of the event.
Dipa welcomes his guests to his place
Epon invites Lisa and Emy again to go together to the host's lunch
Epon is such a curious lad that he also wants to meet Emy for coffee.
Epon and Lisa do the shopping at 'Esselunga' and they use the card of the 'domenica in famiglia' to gain ‘punti fragola’.
Postcard advertising
Our family is missing a teenagewww .domenicainfamiglia.com
Our family is missing a motherwww .domenicainfamiglia.com
Communication strategy
Discount magazineCommercial video
Hostel +bc
Business canvas analysis for the no-profit association +bc using the Business Model Generation handbook
Politecnico di Milano Product Service System Design 2010/2011Final Design Studio
Tutors: Cabirio Cautela
BUSINESS ANALYSIS
Business model CANVAS “as is”
Research and analysis about the Business model of the no-profit association, which aims at teaching how to fix a bicycle, adopting a learning-by doing approach. The “Ciclofficina” is a space where people freely can find tools, spare parts and share the passion for bicycle. It is completely run by volunteers which means that when people have time contribute to make this initiative work. Mainly for this reason, it does not have a stable business model and it has risked to close.
Business model CANVAS “to be”
The canvas shows how the association can make different partnership and be economically sustainable and make clean profit, without leave behind the key value of the association. For example making a partnership with hostels in Milan, providing recycled bicycle to the tourists of the hostel. Old bicycles and spare parts are provided by the Police of Milan which collect abandoned bicycles around the city.
Storyboard Video Video to show how the system works.click on the image to view the video
PRODUCT
The aim of the course is the creation of innovative products on the topic of mobility lifestyle giving the students the possibility to face the entire design process.
Politecnico di Milano Product Service System Design 2009/2010Concept Design Studio
Tutors: Silvia Girardi, Norman Mc Nally and Valentina Auricchio.
Snap
Snap is not just a bag. It’s not just a sleeping bag. And it’s not just a hammock. It is more than that. It is the multifunctional solution thought for those that love to nap everywhere.
Bed sheet set
The package becomes the bedside pocket
The cord tightens the bed sheet up to the matress
Feet pocket
Hammock
Ground cloth
FUNCTIONS:
FEATURES:
The peculiarity of the design process wasto apply all the technical and creative abilities but also a big dose of commitment in terms of relational, managing and networking capabilities. Moreover it was asked to the design team to completely finance and lead the projects even in terms of materials gathering and production methods.
20 Snap limited edition were presented and sold during the event: Through the Box 2010.
Beware.sharp design ideas
22june
tuesday
at politecnico di milanobovisa campusvia durando 10
beware. be there. be through the box.
WWW.TTBOX2010.COM
open from 12,.00 to 15.00
Let us take you to the annual Design Event of PSSD 2010 at Politecnico di Milano Bovisa Campus, via Durando 10, Milan. This year we are showcasing fresh and tasty ideas of traveling products by 55 talented designers from 20 countries. Creative products from lamps, pocket games, bags, table, speaker, watch, fashion, you name them, we’ve got them. So Beware. Be there. Be through the box.
THROUGH
TH
E
BOX
55 designers 20 countries
1 design EVENT
sponsored byspecial thanks to
LABORATORIO ALLESTIMENTO
LABORATORIO FOTOGRAFIA
LABORATORIO MODA
LABORATORIO MODELLI X-RAY SPECS
For further info:www.ttbox2010.comhttp://www.flickr.com/photos/ttbox2010/
Fit’it
Design, manufacturing and advertisement of a portable and contemporary furniture kit
Cape Peninsula University of Technology Cape Town 2011
Tutors: Mugendi M’Rithaa and Johan van Niekerk
PRODUCT
Left Right Design has been started by a group of 6 BTECH industrial design students from the Cape Peninsula University of Technology (CPUT). The goal was to design, manufacture and sell the Fit’it kit composed of a table and a set of stools in order to achieve, and hopefully exceed, a profit of R5000 (euro 500) before the end of 2011.
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3 4
1 2
Transportation packaging
Assembling instructions
Assembling video
(click on the image to view the video)
Fit'it is a flat-pack furniture kitthat you can s lot together b y hand
any extra tools. It can be easily packed up, transported and assembled wherever you need to sit around a table with your friends. Fit'it is durable, attractive, practical and customizable. It can be adapted to your mood with a simple flip o f the top and w hen you need m ore space it can be stored out of the way
// leftrightdesign.blogspot.com // // [email protected] //
// +27724959479 //
// leftrightdesign.blogspot.com // // [email protected] //
// +27724959479 //
Business card
A3 Advertising poster
A6 FlyersWebsite
Communication tools
(click on the image to view)
Public Design Festival
Come And Enjoyplay and socialize
Public Design Festival 2009
“Building up the public spacein 2 x 5 metres”
URBAN DESIGN
READ
MEETING
RESPECT ENVIRONMENT
COME&ENJOY
The aim of the project is to create a space where you can deposit bike, luggage or shopping bags, but not only, because it becomes a specific place to socialize.
The idea was to create a little meeting point (2 x 5 m) where people, who live everyday the city, can take a break from chaos and frenzy in order to spend time to socialize, enjoy, chat and eat.
Come and enjoy is designed for a big city like Milan, where the possibility to find an outdoor equiped sharing point is not easy.
The structure is extremly simple and cheap: it is made up of forty wood boxes of different highs which create, in the first part, the path to reach the “meeting area” and after they become tables and seats for specific activities.
Users can spend their time playing table games buying their personals pawns - cheap wrapped candies - from a specific vending machine.The bike & luggage deposit works insering a coin. Come and Enjoy!!
pic&nic
checkers
scrubble
laptop station
SOCIALIZE
PLAY
EAT LIVING THE CITY
HAVE FUNTALK
Multi layer wood: thickness 5 mm
3 €/m2
Plexiglass23,65 €/m2
construction scheme SCALE 1:25
unfinished wood beams
Unfinished chestnutwood beamssquare section8cm2 € per units
Side works
Miscellaneus works designed for University courses, for external committents and for personal interests.
Blind I Am Zoomers Magazine is a trend research about contemporary welcoming concept. The Magazine is a collection of articles mainly about the welcoming in a city and it is divided into theme sections like events in the city, shops, products, services and advertising in order to explain the context in which the welcoming takes place.
Feel coMfortABLEAll over the world we see signs such as “Wel-come to Milan” when entering a city – either along the highway or at the airport. Such signs’ purpose is to welcome arriving people, or in other words; to greet the visitors in a glad and friendly way. If accomplished, the visitors will revisit the city, which probably is the main purpose from an economical point of view. The welcome sign is however only the first step of making the visitors happy and satisfied. To truly fulfill this mission, the city and the people of the city have to provide us with interesting information, entertain us, agree with our values and make us feel com-fortable. These factors all contribute to the characteristics of a welcoming city.
More generally, we need to discuss the act of welcoming from different points of views: First, the idea of experiencing the giving and/or the receiving of actions that strike us as pleasant or nice. This usually takes place when somebody arrives to a place, activity or context. Second, we can talk about “pre--
concepts” and “first impressions” created by the experience and memories associated with a good or bad reception; and finally the act of sharing as a tool to cause positive feelings.
The first concept is related to the creation of pleasant experiences in the welcoming pro-cess, whether in a deliberate or spontaneous way. This concept can be applied in different contexts like interpersonal relations, social inclusion, corporative strategies, and etcetera. In this case, welcoming is part of the well known social ritual that throughout time has been creating new meanings and new values thanks to technology, mass media and cul-tural exchange. Whether we are hosts or guests; we are nevertheless in the middle of this process.
“Pre-concepts” and first impressions are important since they always create positive/negative thoughts or happy/unhappy memories in people’s minds. For that reason, to construct stimulating environments and
encouraging activities is of great essence in order to carry out a warm greeting, and so forth build a truly welcoming place.
Sharing is also an activity connected to wel-coming, mainly because – as we have observed in our research – people try to make their guests feel as friends even if they are complete strangers. Individuals, groups, non-profit orga-nizations, and companies try to entertain and perform in their surroundings with the inten-tion to include friends, pedestrians, homeless people, strangers and/or potential consumers.
As a result of our research on signals of wel-coming, we have identified multiple elements useful to design a great welcome; enjoyment, sharing, comfort, communication, reception, feelings. That is to say, we are not just talking about saying hello. Furthermore, it is clear that humans express their welcoming actions in different ways. In this paper we’ll see examples of new ways of welcoming people – both to the city, and more generally.
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iEMANUELA
cSOFIAi
EMANUELA
EMPTY SPACES BECOME ART GALLERIESNo Longer Empty is a new non-profit group of artists and curators. They find unused storefronts in Manhattan and fills them with temporary art shows. The project revitalizes empty spaces by filling them with art, and whomever is welcome to come and have a look.
WRITER: Sofia ReibringSOURCE: www.nolongerempty.com
The choir named Göteborgs Indiekör practices in Gothenburg, Sweden. The members board a random tram in Gothenburg (this was first done in April, 2009) and sing songs from their repertoar. Watch the clip on Youtube and you will get the welcoming feeling. This tram singing project is a part of a larger project named thetramsessions.blogspot.com, which is all about performing music in the trams of Gothenburg.
The singers of the tram sessions now have free passes for the public transportations in Gotheburg, which can be interpreted as the habitants of Gothenburg like this project. They feel more welcome when entering the tram.
WRITER: SOfia ReibringSOURCE:thetramsession.blogspot.com
WELCOME TO THE MUSEUMThis is an outdoor installation of the artist Bros. The city was full of bright colored plates with the purpose to celebrate the urban elements.
The intent was to exalt elements of the city as flowerbeds, becoming monuments to the nature or the garbage transformed into monuments to trash and doormats at the exit of the subway, bearing messages of ‘welcome’ in an imaginary open-air gallery, prepared during a night raid.
Welcome to the museum wanted to invite people to have a vision of the city as a museum.
It is an exhibition that wants to celebrate the daily space and objects that are in the same place from many times, it wants to be the representation of the commonplace.
Apparently this is a viral video for Volkswagen. It has been making rounds on the Internet since it was released at the end of September. In the video, a group of people installs a giant piano over top of a busy staircase in a subway. Each step on the staircase corresponds to a separate key on the piano. The people’s reactions to it were amazing – most preferred to use the piano stairs rather than elevator stairs.
The advertising agency Team was behind this experiment that they called the Fun Theory - an ambitious experiment to try to change people’s bored attitude in Stockholm. The transformation of a subway staircase into a piano increased the stair use by 66 per cent.
They also developed the Fun Theory by trying to make people more responsible of the environment, especially the separation of rubbish for recycling by arousing people’s curiosity and making it fun.
TRANSGRESORA MILAN
Transgression is what many young people are looking for, they want to escape from their daily appearance and become new people during the night, leaving their well-ironed shirts and ties at home. They put makeup on their faces using blue or black colors, they wear latex dresses, and so on. I am talking about a way to have fun either if they are straight, gay or transgender: this is a passion that is spreading increasingly among young people in Milan, especially in places located in Corso Como, for example the De Sade club, or the Amnesia club. These places organize parties where the unique rules are that « everything is legitimate » and « everything is permitted ».
WRITER: Miguel BelloSOURCE: www.milanapartments.me
TRAM SESSIONS
FUN MAKES PEOPLE’S LIFES BETTERI definitely believe that the easiest way to change people’s behavior for the better is by making actions more fun to perform. In this case, the creativity of the piano staircase welcomes bored people who, every day, have to do the same action, go upstairs and downstairs, to make something fun out of the daily actions.
People need to be pushed by an attractive input as curiosity in order to make them to do something boring or tiring. We take a global example; love. Everyone knows that a first sight attraction or curiosity is necessary in order for the love to grow deeper. People need to be involved in everyday life; they need stimulus from the surroundings to drive their interests on doing actions for the society and for themselves.
WRITER: Emanuela DelfinoSOURCE: DDB Agency Stockholm
events in the city
events in
the city
WRITER: Emanuela DelfinoSOURCE: Broschure: Bros presenta Collezione PubblicaPIC: Cosimo Filippini
ART GALLERY IN THE SUBWAYThe team of Improv Everywhere created an art gallery opening on the 23rd Street subway platform in Manhattan. They put up 30 placards next to objects in the space (pipes, electrical boxes, signs, advertisements), transforming them into works of art.
WRITER: Silvia RemottiSOURCE: www.improveverywhere.com
TAKE YOUR PIC IN THE METROSome people installed a photo-graphy studio on a random subway car to take photos of every single person who rides the subway to produce a yearbook at the end of the year. The resulting photos show just how diverse New York subway riders can be.
WRITER: Silvia RemottiSOURCE: www.improveverywhere.com
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A WELCOMING CITY INVITES THE PEOPLE TO HAVE FUN AND ENJOY THEMSELVES IN THE URBAN CONTEXT.
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advertisingWELCOME TO VENICE CASINOThis is an advertisement from Venice Casino, which uses the moving baggage space to communicate with tourists, creating a creative welcome and also an invitation for them.
WRITER: Gabriela RochaSOURCE: www.thecoolhunter.net
ALLOW DESIGNMany of graffiti designers have an uncontrollable passion for drawing or writing anything in public locations; they just look around to guarantee that no one’s watching, and start sketching. But now the interactive Sharpe e-cost Billboard will satisfy their desires, allowing people to create their own graffiti. People are actually welcome to do such thing that otherwise is banned.
WRITER: Gabriela RochaSOURCE: www.thecoolhunter.net
INVITE FOR A NEW THINKING“Per fare un albero” (Create a tree) is a project by Fiat, City of Milan and the designer Fabio Novembre, who have a goal of creating a “symbol of a new way of living”. The Fiat 500 C, according to Fiat’s spokespeople, is friendly, innovative and has an eco-friendly character. The twenty fiberglass replica is exposed in Via Napoleone with different tree planted inside them. The message for people passing by is to care about the environment, but also to make them feel welcome to be creative concerning the environment and advertising.
WRITER: Gabriela RochaSOURCE: Walking around in MilanPIC: Gabriela Rocha
ADIDAS VIRAL ADVERTISEMENTAdidas made a viral advertising for the new Adidas Ajax Amsterdam home shirt for the 2008-2009 season. A crowd of ‘Adidas folks’ started exchanging shirts with strangers. People from all ages and body shapes start undressing and trying to get the new Adidas Ajax shirt. The people were really surprised but they really like the welcome of the new shirt.
WRITER: Silvia RemottiSOURCE: www.viralblogg.com
THE ARRIVING FANFARERight after a RyanAir airplane arrives at the destionation airport - right after it hits the ground - a fanfare goes off. The fanfare is RyanAir’s way of pointing out that the flight was on time, which almost always is the case. The short music could also be interpreted as a welcome to the passengers.
WRITER: Sofia ReibringSOURCE: Flying with RyanAir
COMFORTABLE PUBLIC SPACEIKEA in Japan has decided to promote the opening of a new store in Kobe developing a creative guerilla style campaign concept. IKEA is trying to make inroads in Japan by advertising in one of that country’s high-traffic areas like train interiors. The train’s interior that connects the store to the center has been embellished with IKEA furniture and The Kobe
Monorail will serve as a rolling catalog. This campaign reminds to a previous one conducted in New York for Design Week with interior furniture as outdoor installations in difficult places like bus stops, park benches. This campaign wants to show to the customer that with IKEA products you can create a homely friendly feeling anywhere.
WRITER: Emanuela DelfinoSOURCE: www.pinktentacle.com/2008/04/ikea-decks-out-kobe-train/
hosting
hostin
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Welcome to fuorisalone 2009 - a place in Milano where you can find all the new trends in the design world. Walking through Zona Tortona all the day in the crowdy streets can be really tiring. The designers of Springtime studio had a great idea: changing a parking lot into a place to sit. The project saves a seat to you in a play on the culture-cemented idea of a
parking space. The idea was part of a design competition made by Esterni that plan to give a parking space back to the public. The mission: developing a creative solution for a parking spot of 2 to 5 meters (due per cinque), returning it to the public domain in a positive way. Person Parking seems to be made for a low-traffic area. A soft place to relax, to take a break, to eat someting or just to chat. The illustrative form suggests you to sit and take part of it. The experiment was successful: many people took part in it and enjoyed it. Person Parkin is an innovative way to welcome people in the urban public space.
WRITER: Silvia RemottiSOURCE: Walking around in MilanPIC: Silvia Remotti
SIGNS FOR RECYCLINGIn a Milanese appartment where three Swedish students live, you find clear directions on how to sort the garbage. In the cabinet under the basin, there are handwritten signs indicating where to put paper, metal and other garbage. Of course the Swedish students know exactly how to do this in their own home - the signs are just there to help guests. In other words, this is a way of welcoming.
WELCOME BACK TO THE SOCIETYThere are lots of organizations worldwide that help homeless, prisoners or people addicted to narcotics to re-integrate and rejoin the society. For example, in Italy, San Patrignano Community takes care of young men and women who have serious drug abuse problems. The community does this through offering a new home, healthcare, study opportunities, and jobs. This can change their lives and help them
to become a member of the society again.
The core of the problem is not the drug abuse, but it is the human being with his fears and weakness that threaten to suck him in. Therefore, this is not a community for drug addicts but it is a community for living, where you can restart life after years spent as a social outcast.
The real definition is a community against social marginalization.
WRITER: Emanuela DelfinoSOURCE: www.sanpatrignano.org
BE WELCOME EVERYWHERE WITH EVERYONEBeWelcome is a hospitality exchange service. Imagine arriving in a big city and, instead of trying to find a taxi, there is somebody already waiting for you. Imagine that instead of going to eat at the place recommended by the guidebook, someone shows you his favorite restaurant.
Bed sharing, organized by Esterni,
is also an example of this. It is used especially during particular events in Milan, when hotels in Milan are all booked and very expensive.
These projects promote the meeting between people with the same interests and the cultural growing in cities usually perceived as cold and closed.
WRITER: Emanuela DelfinoSOURCES: www.bewelcome.orgwww.bedsharing.org
IKEA’S BEDAnybody who visits IKEA during weekend in China will be sure to find the familiar scene of customers napping on the couches and beds. Opening their first store ten years ago, IKEA has become a popular place for the Chinese rising middle class. It is now a place for spending free time; in other words, they do not necessarily buy any furniture. It is very interesting to observe how IKEA allows this kind of behavior.
This allowance expresses a kind of welcoming where the customers can really fell at home.
WRITER: Miguel BelloSOURCE: www.psfk.com
WRITER: Sofia ReibringSOURCE: Visiting an appartment in MilanPIC: Sofia Reibring
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TO REACH MANY POTENTIAL CLIENTS, THE ADVERTISMENT NEEDS TO BE WELCOMING.
PERSON PARKING
Blind I Am Movie Trendbook is the result of the previous trend research about welcoming.
Five big different directions has been found.
The main character, Jack, is trying out these new 5 trends in order to understand that welcoming is all about feeling comfortable with the surroundings.
http://www.youtube.com/watch?v=9n6tkQY5UBk
* Carcadè and lemongrass - 20 teabags x 2 gr.each
* Chamomile - 20 teabags x 2 gr.each
* Carcadè and lemongrass - 20 teabags x 2 gr.each
* Carcadè - 50gr pak
* Carcadè - 50gr pak
* Carcadè - 50gr pak
* Black Tea - 20 teabags x 2 gr.each
CTM altromercato - E.U. Market
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Catalogue design Meru Herbs products
During my volunteering mission in Kenya I gave my contribution also re-designing the brand image, brochure and products catalogue for the tea and jam company, Meru Herbs, which operates in Meru.
Logo re-design
Women carrying water, Ngong Road, Nairobi. Landscape, Jampark Plaza, Nairobi.
Ruth Kerubo, 4 years old, Jukumu Letu, Nairobi. Children playing in the dumpsite, Mathare, Ngong.
Pictures shooted during my volunteering experience in Kenya, Summer 2010
An event showcasing the products of 6 design teams from CPUT Btech Industrial Design 2011. Each team had to design and manufacture a product making a profit of R5000 by November 2011.
Advertising poster spread around the City.
Opening Night July 28th from 6 p.m.@[1hoh], 1 Hares ave, Woodstock, Cape Town
on view until July 30th
http://5kshow.wordpress.com
Postcard delivered around the area
Communication tools before the event
http://5kshow.wordpress.com
Exhibition space
Wine sponsorCommunication tools supporting the event
Magazine publication
Click on the image to read the article
A5 Front and back flyer.
Flyers designed as a memorandum with a brief description of each product exhibited.
6 design teams from CPUT Btech Industrial Design 2011
present their innovative products in the object house.
Design, manufacture and profit R5000 by November 2011.
because789 have designed a flash drive family from
repurposed wood. French oak, from old wine barrels, red oak from door ways and maple, from the flooring. Each has it’s own
personality and each family, their own story.
http://because789.co.za
Fit'it is a flat-pack furniture kit that you can slot
together by hand without any extra tools. It can be
easily packed up, transported and assembled
wherever you need to sit around a table with your
friends. When you need more open space it can be stored
out of the way.
http://leftrightdesign.blogspot.com
“Superhero” and “Bird” organizational units can be used in a hallway or perhaps your home office. It is designed to help you organise and keep track of events and a space to put down your wallet and keys or any other bits and pieces.
http://smacharry.blogspot.com
This product is an armband which holds one mace/pepper spray canister and it is designed for any mountain biker or runners’ safety.The product is not intrusive on the users chosen sporting activity and provides peace of mind.
http://rootdesignstudiosa.110mb.com
Nomadic Furniture provides you with a bed,
two benches and a couch integrated into
one product. The bed provides a place
to sleep for you and a partner while the benches
have the ability to seat you and five of your friends.
The three-seater couch gives you a place to relax and
watch a movie.
http://five45.com
A device that affords mobility for PC's. Aimed at people who bring their computers to LAN events. It allows them to carry all their PC equipment (except the monitor) in one neat package that is comfortable and convenient to carry.
http://takecoverbags.com
During the exhibition the stop-motion video was telling the story behind each products exhibited. (click on the image to view the video)
Thank you for your attention.