portfolio 2014 soboleva

PORTFOLIO

/

Soboleva [email protected]+7 916 640 22 21

KnOPPeRsLaunch

brainstormingideas

Drawing first sketch

Getting materialsfrom client

including produc-tion&cost restrictions

Getting approvedvariant from client

Carrying outdesign in details

Drawing photoshop sketches

the way i think: From sketchto implementation

/

Soboleva TaTiana [email protected] +7 916 640 22 21

Carrying outdesign in details,coordination with

client

vertical wind tunnel/


Each waffle of Knoppers is quick off the mark as it is actually flying.

trampoline/


Promoter invites participants to jump on this trampoline. Just one slight movement and you can easily glide in the air!

promo stand 1/


Promotional stand supports the idea of lightness.

promo stand 2/


Stand with textured waffle is to em-phasize the generous combination of superior ingredients and layers of Knoppers. Waffle soars in the air mixing lightness with tasty layers.

promo zone 1/


Stand with waffle layers pedestal allows you to talk about each layer of Knoppers.Lights and naturalistic materialsensure a premium view of the stand.

promo zone 2/


Stand with an unwrapped waffle and group of ingredients on a red ribbon reveal a rich combination of superior ingredients and layers of Knoppers. Topper and roll-up demonstrate vital energy.

promo zone 3/


Stand represented as the feeling of lightness: transparent base with product hovering inside and coun-tertop as unwrapped waffle.Topper and roll-up deliver a mes-sage of everyday vital energy by demonstrating combination of deli-cious and quality ingredient layers.

promo uniForm/


Promo uniform shows pack’s color and emphasizes product layers.

MIcROsOFTDeMO DaysevenT

home interactivezone

/


Guests of the event fell into the wonderful world of Endless possibilities of Windows 8, which is divided into five special zones.

travel interactivezone

/


Familiarity with the new Windows 8 was held in demonstrations and competitions proposed in each of the five zones.

Business interactivezone

/


Guests moved freely from one area to another, which have been decorated by company’s colors and used interface ele-ments of Windows 8.

Fashion&art interactivezone

/


In each zone Microsoft animators and trainers demonstrated features of Windows 8 and answered questions.

sport interactivezone

/


Applications and digital-entertainment theme-based activities were individually selected for each zone.

non-standard presswall/


promo uniForm/


TRIMeDveDyancP“PLaywIThaRshavIn”

TRIMeDveDyancP“PLaywIThaRshavIn”

HeliosCondC Bold+ + =

campaign logotype/


polo t-shirt/


cap/


certiFicate/


photoFrame/


presswall/


FeLIx B-DayPROMO & evenT

анкета

ПоздраМЯУс днем рождения кота Феликса!Заполните небольшую анкету,

чтобы мы могли информировать вас обо всех примяучательных

событиях в жизни Felix......а вы – делать

каждый день своего пушисто-го озорника по-настоящему

праздничным!

sampling. promo-contact/


/


promo uniForm and giFtsI show mischievous Felix’ character at promo uniform and put special emphasis on Birthday:· cat ears with birthday cap· stylish promo clothes

Customers who fills questionnaire gets a compliment:· card with original construction· mini-ball toy· peace of cake toy· silicone bracelet· birthday cap

events in shopping centre.sketch

/


events in shopping centre/


Felix invites customers to celebrate his birthday, have mischievous fun and get prizes!Central element of promo-stand is a big cake. It is photo-zone and shelves with a product on.

/


entertainments on stand

Game “Tasty Felix’ sorter”Sorter is a game for re-ally mischievous guests! Choose one of tasty holes on the wall and try to throw the soft plush ball into it! Every hole is signed by dif-ferent flavor.

Game “Cat & birds”There’s no better time to play Felix’ favorite “Cat & birds” then Felix’ birthday! A table with several holes, where randomly appears bird. The goal is to check reaction and hit the bird.

Game “Cat’s eating party”Felix knows: if it’s your Birthday, everything is in your hands… or paws! Game for 4 participants. The goal is to hold Felix’ paw and catch balls.

additional activityon promo stand

/


At the birthday every gift must be packed up!Customers can pack up their gifts in branded paper on special stand.

ФИО

Возраст

Любимые игры

Имя питомца

e-mail

ПоздраМЯУ!

/


oFFice eventFelix celebrates his birthday – everybody are invited!

/


welcome-kitTo support birthday’s atmosphere every employee finds on his table the welcome-kit:· birthday cap· balloon· mini-horn

/


guest meetingEvery guest comes inside on special cat’s carpet.Professional photographer takes a photo of every guest on branded presswall.

/


meow vegas partners eventFelix invites to celebrate his birthday in unique mischievous casino!Guest get a welcome-set of game chips and can spend time at one of game zones:· black-n-white roulette· card games

/


partners event entertain-menteverybody has mischief inside!Artist paints friendly caricatures of the guests.Do you know what kind of mischievous cat is you?

wishes for FelixGiant card where every guest can write his own wish for Felix.Optional: at the end the best wish can be chosen.

nescaFecLassIc

ReLaunch

idea №1/


Rational kernel of Nescafe ClassicI’m a smart shopper and try to buy bet-ter quality products at advantageous prices.

Now I buy premium coffee like Jacobs at promo prices because I think that it is better due to higher amount of high quality beans.

key visual/


Nescafe Classic updated it’s recipe, so now coffee got better taste every morning!

wet sampling in store/


Promoter gives out tastes of new Nescafe Classic in the most crowded areas of stores.

ratio wet degustation out/


Coffee works!With the new “Nescafe Classic” morning start anew! Now in places where people previously only went to work, now you can try a hot coffee!

wet degustation/


In the morning at the factories entrances are giving out tastes.

ratio dry sampling out/


There is rational kernel “Nescafe Classic” in every mug!

See the large “Nescafe Classic” mug? Come and find the rational kernel inside! There is a large red “Nescafe Classic” mug full of samples, pasted on a postcards with a game.

wow-installation/


idea №2/


The way you wake up and stand up is the way you spend all the day!

Now it will be a cheerful day, because you get a hot mug of “Nescafe Classic” to begin it.Coffee wishes from the new “Nescafe Classic” start your morning!

key visual/


The way you wake up is the way you spendall day!

wet sampling in store/


Promoter offers a mug of coffee with a cheerful phrase of the day (sticker with the coffee-line on the glass).

coFFee lines/


promo place/


promo place 2/


promo-contact/


wow-installation 1/


Smile to the morning with “Nescafe Classic” and get hot coffee for a smile!

Vending machine with a special photo-element for smile detec-tion. You smile, the system recognizes the smile, and gives out hot coffee to start the morning!

wow-installation 2/


King-size mug with the opportunity to receive the cheerful phrase of a day. Touch the mug and read the phrase!

selF-run. sampling with “metro”

/


Open the new morning with “Nescafe Classic”!Read “Metro” newspa-per with “Nescafe Clas-sic” sample inside!

Interesting and cheerful article will wake you up, and new “Nescafe Clas-sic” will start your day when you’ll be at the office!

sm creative contest/


Competition for the best morning cheerfulness on “Nescafe Classic” Vkontakte page. Did you know that a cup of coffee a day can develop your creativity? Let’s check it in! Send your recipes to start the day. Share your ideas and win a prizes from the “Nescafe Classic”!

city event/


City day starts in the morning! Grab a new “Nescafe Classic” and get a cheerful morning!

GePOMeRcPROMO

promo stand in pharmacies/


Each pharmacy has one promoter-consultant. Accommodation: on the trading floor, near windows with hepatic drugs. Promoter works near roll-up, which reflects all the necessary information about the drug.

Beer coaster in Bar/


In the channels of “risk”, where a person does damage own liver, the brand acts as a marker, which wisely resists the negative factors of influence. Guest get the branded coaster with a glass of beer in the bar.

Beer coaster in Bars/


plate coaster in caFe/


В зоне посадки на стол приносят подставку под тарелку с интерактивным тестом на состояние печени – гость может пройти его, пока ждет заказанные блюда, и получить рекомендацию от бренда.

plate coaster in caFes/


Plate coaster with an interactive test of hepar condition in restaurant on the table - the visitor can go through it, waiting until the dishes ordered, and get recommendation from the brand.

/


Creative stickers glue on mirrors in women’s restrooms.

stickers in woman lavato-ries

/

plate coaster in caFe/


В зоне посадки на стол приносят подставку под тарелку с интерактивным тестом на состояние печени – гость может пройти его, пока ждет заказанные блюда, и получить рекомендацию от бренда.

stickers in gyms/


The channels where a person takes care of himself or herself, the brand acts as an intelligent assistant - he will tell you how to take care of yourself and your liver wisely.

BillBoard in towns (daytime)/


Billboard with the image of the liver, which changes color from grey (the impact of negative factors) to pink (drug effect).

BillBoard in towns (night-time)


Billboards placed in areas of frequent traffic jams. It uses the light technology.

/ /

ILLusTRaTIOns

illustration For advertising poster

/


Client: L’Oreal

storyBoard For proposal


Client: Heineken

/ /

storyBoard For proposal/


Client: SAB Miller

illustrations For child’staBle game

/


thank you!/


portfolio 2014 soboleva

Documents

trampoline soboleva

promo uniform soboleva

promo zone

layers of knoppers

waffle of knoppers

promotional stand

waffle layers pedestal

product layers