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LouisCaLautti

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>[email protected] • louis calautti rgd

Louis CaLautti, rgd

A member of The Registered Graphic Designers of Ontario (RGD) and alumni of the Ontario College of Art & Design, I combine a strong work ethic with a huge passion for smart design to exceed clients’ expectations every time. A detailed-oriented designer with strong typographic and layout skills. I have strong organizational skills and complete projects efficiently and in a timely fashion.

Building on my freelance, studio and in-house design experiences I’ve developed a strong background in critical thinking with a strategic design approach. My specialties includes corporate communications and identity, publication design, retail branding and advertising with strong working knowledge in rich media.

Louis Calautti, rgd

14 Lauder avenue

toronto oN M6H3E3

416 625 5247

[email protected]

><[email protected] • LOUIS CALAUTTI RGD

Objective: Corby Distilleries Limited is a

leading Canadian manufacturer and marketer

of spirits and imported wines. The goal was

to take the Company to a new stage in its

150- year history and to carry it across

stationery, signage and corporate collateral.

Results: The logo successfully highlighted

the Company’s business focus – the wine

and spirit industry while delivering a

balance between premium tradition and

dynamic modernity.

“I am extremely proud that the stimulus for

our new Corporate logo came from one of our

own employees, in particular Louis. It confirms

to me that we truly are a forward thinking

Wine and Spirit company, with a strong and

proud history, but an even stronger and

brighter future ahead of us. Our employees

feel that, and Louis was able to articulate that

in the form of creative inspiration. That makes

me proud as a leader, and extremely confident

that we are one unit, with a common view of

the future we wish to shape.”

– Con Constandis

President & CEO

Corby Distilleries Limited

CORBY IDENTITYCorby Distilleries Limited

2X 2X

2X2X

><[email protected] • louis calautti rgd

accEl Virox Technologies Inc.

targEt 1998 Merisel Canada Convention

coNNEct oNtario Ministry of Energy, Science and Technology

BoulEVard dEsigN Graphic Design Boutique

atlas/stEVENs Location Management Company

ViNtEXt Copywriting Consultant for LCBO

MoVE to Your grooVE Wonder+ Fresh Fitness Challenge

strada ElEctric Electrical Service

corPoratE idENtitY Various Clients


objective: To produce three publications

as part of the commitment to Ontario’s

secondary school students—to provide high

school students with important facts about

the options and opportunities available to

them as they are planning for their futures.

results: The concept established words

in a formal, but not rigid layout. Text was

separated into easy-to digest chunks,

offsetting headings with energetic imagery

and composition. The Ministry of Educa-

tion and the Ministry of Training, Colleges

& Universities was delighted with the end

results. The first two booklets were available

at the universities. The three booklets were

distributed to Ontario’s public and private

high schools, provincial schools, care and

treatment centres, libraries, employment

centres and all Government of Ontario

information kiosks.

sEttiNg outMinistry of Training, Colleges and Universities


objective: To create a pocket-sized information

booklet for distribution at the LCBO featuring

Corby Distilleries long and prestigious history,

whisky portfolio, tasting guidelines and

favourite cocktail recipes.

results: Corby Distilleries was delighted and

received positive feedback from LCBO.

corBY distillEriEs WHisKY EducatioN guidE



objective: To design and layout a full page

ad to introduce a new and innovative,

environmentally-friendly 250mL packaging

concept for three very popular varietals,

Chardonnay, Merlot and Cabernet Sauvignon.

results: The campaign yielded positive

feedback from client resulting in increased

sales and brand recognition.

tEtra PrisMa PacKagiNg: (r)EVoluitoN PriNt ads French Rabbit Wine

Objective: To design and layout a full pagead to introduce a new and innovative, environmentally-friendly 250 mL packaging concept for three very popular varietals, Chardonnay, Merlot and Cabernet Sauvi-gnon.

Results: The campaign yielded positive feedback from client resulting in increased sales and brand recognition.


objective: To design and layout a series of

Holiday Food & Drink ads for Kahlúa, showcasing

various recipes and holiday giveaway.

results: Corby Distilleries won the 2003

Elsie Award for Best Food & Drink Ad for the

3-part holiday series on Kahlúa.

KaHlÚa HolidaY PriNt ads


[email protected] louis calautti rgd


objective: To produce an invitation and

kit cover for a Canadian media event that

would preview Levi’s Engineered Jeans.

results: The message was kept youthful

and energized through the use of bold

imagery, graphics and typography. Received

positive feedback from client. Sold out

products and lots of buzz!

lEVi: tHE tWistEd origiNalLangdon Starr Ketchum Worldwide


objective: To design and layout a unique sales

and marketing tool that would help Corby’s

Marketing and Sales Managers better under-

stands the marketplace; the outlet types within

it, its consumers, drinking occasions, brand

focus and promotional relevance.

results: The overall message of the design

and format is contemporary with it’s relevant

images, a highly tactile choice for cover stock

and its careful consideration of typography

combined to achieve a widely utilized and

effective marketing tool.

“Great looking booklet – well done Louis!

Pernod Ricard loves it!”

– Colin Kavanagh

Vice President of Marketing


sEgMENtiNg tHE oN-tradE



objective: McGuinness Exotics is a new

brand in Canada that was launched in

May 2009. There was a need to develop

a look and feel for the brand that would

establish the essence of the brand in a

very urban and contemporary fashion.

At a glance, consumers should be able to

clearly identify that this brand has a

‘super fruit’ influence.

results: A whimsical illustrative approach

was taken to embody and highlight the

brand’s uniqueness. The vibrant colours

and energetic graphics are inviting and

communicate a dynamic urban message

while keeping the look cool, fresh and

fashionable. Central to the point-of sale

merchandise, the creative was carried

over to print magazine ads, tastings and

promotional events.

McguiNNEss EXotics



objective: Jogo Bonito, manufacturers

and distributors of premier soccer uniforms,

aimed to improve the overall look and

information architecture of their catalogue.

results: Developed a visually engaging

cover that conveys Jogo Bonito’s hard core

love for the game of soccer and the pride

that is put in each and every custom piece.

Response to the design and production

was overwhelmingly positive resulting in

increased sales.

Jogo BoNito uNiForM cataloguE

Jogo Bonito


objective: A national retail campaign was

developed to help raise money and awareness

for the Canadian AIDS Society.

results: Working closely with the Canadian

AIDS Society, the biggest challenge was in

creating a custom 4-panel necktag that would

sit on the bottle without obscuring the limited

edition front label. Inspired by the Canadian

AIDS Society ribbon, the necktag was the

cornerstone of the programme providing

creative direction for the other elements

including case cards, shelf talkers, print ads

and banners.

Polar icE VodKa



objective: During Christmas, Corby Distilleries

faces stiff competition as other distributors

ramp up their marketing. The challenge was

to promote Corby’s premium brown spirits

through as partner initiative with Harry Rosen.

results: A sleek and sexy solution geared

towards the sophisticated male consumers.

Elements included case cards, shelf talkers,

print ads and banners.

Multi-BraNd rEtail PrograM



objective: Virox Technologies Inc. was

looking to redesign their label for their

Accelerated Hydrogen Peroxide (AHP)

cleaning and disinfecting solutions family.

results: A solid typface combined with a

simple graphic conveys the solutions faster

and cleaner disinfecting power. The label

design uses a simple structure and strong

colour pallete to create a strong family brand.

accEl

Virox Technologies Inc.

[email protected] • louis calautti rgd


objective: To design a poster that would

communicate architecture and design

in Toronto. The challenge was to create a

design that would be simple, compelling

and memorable.

results: The poster is based on an ancient

Chinese puzzle called a ‘Tangram’. It is a

form that challenges the creative thinker

to construct a specific form using all seven

pieces. In this case the letter ‘T’ for Toronto

was constructed as the primary element while

a representational image of Toronto plays

a supporting role, resulting in a powerful,

graphic image.

Awarded People’s Choice Award

fad: FEstiVal oF arcHitEcturE & dEsigN PostEr coMPEtitioN

Toronto Society of Architects

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publication design

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ontario college of art

layout skills