portfolio

Portfolio lexa Schulte

ContactAlexa Schulte 600 Pioneer Road #1106Rexburg, ID 83440520 . 668 . [email protected]

Table of ContentsEvent Ad LogosBrochureMontageImaging FlierBusiness CardLetterheadWeb Page

Event AdDescription:This is a full bleed event ad done in color using a scanned image, created using only Microsoft Word. The ad is for a charity benefit dinner.

Date: May 15, 2015

Course/Instructor:Comm130 Section 03Ben Pingel

Program(s)/Tools:Microsoft WordEpson ScannerPDF2JPG.net (PDF converter)

Objectives:Find an already existing, high quality image.Properly scan it to use for a full bleed.Design and edit flier in Word.

Process:I started out by finding an image in a National Geographic magazine and scanning it to my computer. I liked this image because of its high quality and the content. When looking at the image I immediately could think of where I wanted grouping and white space. After putting my image into Microsoft Word I made some rectangle shapes to be banners for my text and title in order to give the text good visibility. I put in the text and immediately started my hunt for a good font to go with my African image. I felt like the title font was exactly what I was looking for when I found it. Then I wanted to find another font to use as a contrasting but complimentary body copy. Then I moved to working on the color scheme. I liked the prominent reds and decided to use its complementing color on the color wheel. I messed with different places for text and color until I ended up with the final product.

Come join the BYU-Idaho Charity Association for a BENE F I T D I NNER All proceeds will go to struggling families of Southern Africa.

Donations can also be made by visiting: helpfamiliesinafrica.org

Saturday June 20

7 pm

Help Families in Africa

Adas Buka Restaurant

$8 Admission

LogosDescription:Logo for an organization or company using original designs.

Date: June 6, 2015


Program(s)/Tools:Adobe Illustrator

Objectives:Use Adobe Illustrator to create a professional logo that can be used in different ways.

Process:I liked this project because it allowed me to use more of my art background. Since Im a painter, I enjoyed using the pen tool and brush to make my own designs and logos. After getting thirteen votes on my three logos, I chose the one with the most votes to refine and use for the final product. I did the outline of the corgi using the pen tool and then refined it with the brush tool. I also downloaded the Instagram font so I could use that in the title, to make it more legit. I used an orange color for the word Corgi because that is what color most corgis are. I wanted to keep it monochromatic because I like simplicity and I wanted the corgi itself to stand out with a black silhouette. I also decided to make the word Instagram bigger to place more emphasis on it. These designs are actually being used for an Instagram organization.

Corgisof In st ag r am



Corgis of Instagram

BrochureDescription:A two sided folding brochure.

Date: July 12, 2015


Program(s)/Tools:Adobe InDesignAdobe IllustratorAdobe Photoshop

Objectives:Use all three programs to design a two sided brochure in color.

Process:First, I did some sketches. I wanted a horizontal layout because I knew I wanted to use a long picture of a sunset as my cover photo. I used the light blue from the sky in the photograph on my subtitle to bring the colors together. I had the idea of making the word Arizona black so that it looked almost like a silhouette, just like the cacti in the photo. Then I started to design the first fold you see when it is opened. I wanted to use a lot of photos to show how beautiful Arizona is, so I decided to use a grid to bring them all together in a collage. I used long, white rectangles to make the grid, tracing a grid I made with guidelines locked in place. Then after I got rid of the guidelines, I made sure everything was lined up perfectly.The next page was the inside when it is completely unfolded. I wanted to keep my black and blue theme going and used the same font for the subtitles. Then I typed out what I wanted to say about the images I placed in the specific categories. I took my animal photo and used Adobe Photoshop to get rid of the background so I could use a text wrap around it.On the back of the brochure I put the logo I designed for a travel agency. I did quite a few sketches for the design and liked using the Arizona flag, which took some time to make in Adobe Illustrator. I used overlapping letters to make it say AZ Travel Agency. I liked that it rhymed. My final stages of making the brochure included printing, trimming, scoring, and folding.

MontageDescription:Using more than two images and typography to make a spiritual or inspirational montage.

Date: May 29, 2015


Program(s)/Tools:Adobe Photoshop

Objectives:Correctly blend three images together to make one image.

Process:I had exactly what I wanted to do in my head, so I first found the images online I wanted to use. Then I used my crop tool to make the first image 8.511. I selected Christs face in my second image using the lasso tool and moved him to my first image, then I added a mask. I then used black paint and a 100% opacity, soft-edged brush, to paint away the hard edges. My text was typed in using the text tool. Then I worked with different fonts and sizes to get it to what I was going for. I decided to add in a background to bring everything together. I went to www.cgtextures.com to sign up and download some textures to work with as a background. I wanted to use a font that would match the roman numerals on the pocket watch in my first image. So I went to www.dafonts.com and downloaded Roman Font 7 Regular to use in two of the words in my text for emphasis and contrast. I later went in and moved some of the layers, enlarged the image of Christ, as well as put an inner glow and drop shadow on my text.

ImagingDescription:For this project we were required to use our photography skills as well as Photoshop to make a flier that incorporated a specific color scheme. Showing the color swatches as well as the color scheme in the design.

Date: May 22, 2015


Program(s)/Tools:Adobe PhotoshopT3i Rebel Cannon Camera

Objectives:Use personal, high quality photos to make a flier.

Process:I knew I wanted to take a photo of my new bunny for the flier but wasnt sure what color scheme to do because my bunny is black and white. So I decided to use a simple background to do a monochromatic color scheme. I took quite a few pictures of the bunny using natural light through the window. I wanted to make sure there wasnt any harsh light so it could be a soft looking photo. I used my T3i Rebel Cannon camera to capture the shot. Then I uploaded my photo into Adobe Photoshop to do editing and my design. I made sure to edit using color balance, saturation, levels and sharpness. Then I began designing my project using rectangles that I matched to the color wheel. The teal I used is from the teal in the background of my image and it matched the teal in the color wheel perfectly. I also liked how it looked with the gray basket behind the text box. I used the picture as a full bleed and made it 8.511 landscape so I could use my white space and have a close image of the bunny. I used the color drop tool to get the lighter shades of teal to use in my text. After writing all my text I used the different shades of teal to make a monochromatic rectangle displaying each of the different shades I used and placed the letters from the word teal in each box, changing each letter to contrast the shade behind it. This was probably my favorite part of the design because it was fun to put together.

FlierDescription:Black and white flier for a graduate leadership conference.

Date: May 9, 2015


Program(s)/Tools:Adobe InDesign

Objectives:Learn how to design a flier in black and white using InDesign.

Process:When sketching ideas for this flier, my focus was on the principles taught in the FOCUS process. I wanted to make sure all the FOCUS rules were followed, and so I created sketches that I felt would illustrate that effectively. Once I chose my favorite sketch, I started to design it in Adobe InDesign. I first placed the photo and made sure it the image was clear. Next I made long, black rectangles using the shape tool to start creating what I was going for. I used the text tool to add text, chose appropriate fonts and shapes. Then I inserted the downloaded logo and used the lines I drew from the ruler to make sure it was aligned with the word Graduate. I also used some kerning to make the title more legible. I also put the time and date in an obvious place because it is most important for people to remember, other than what it is for. I added the rest of the requirements and made sure everything was perfectly aligned.

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Business CardsDescription:Business card design using an originally designed logo.

Date: June 14, 2015


Program(s)/Tools:Adobe Illustrator & InDesign

Objectives:Learn to create a unique business card.

Process:I started out sketching ideas for a personal logo for my husband. He likes sailing so I started with sail boats but I didnt want it to look like a sailing business. I wanted something more versatile. That is when I came up with using a sailing compass. After doing a few sketches I started to create my compass on Adobe Illustrator. First I made a triangle using the shape tool and stretched it into a long pointed triangle. I then duplicated it, flipped it, and made it black to make the shadow part of the pointed triangle. I then duplicated that, flipped it and did that process two more times to make the four points.I then used the shape tool to make a circle for the middle of the compass. Next, I made a new triangle using the same method but made it solid black and smaller to make the next four points of the compass. Then I used the circle tool to make a new circle without fill. I made the stroke thick and made it its own shape to bring everything together and I put it over the shape so that each of the smaller, black points touched it at its point. I then colored the shape gold but left a black stroke to keep its distinct shape.I took the logo and placed it in InDesign where I created my business cards front and back. I noticed the S in Schulte lined up perfectly with where the compass points south and decided to use that S as the symbol for south. I made the S in Schulte match the other directional letters in the compass by making it the same font and color of the other directional letters. I used a san serif font on the first letters to make it contrast the other letters in his name.I also used the drop tool to make the beige background. I used the text tool to enter his information on the card and place it.

JACOB SCHULTE

N

EW

573 . 976 . 2035

[email protected]

schulteconstruction.com

600 S Pioneer Rd

Rexburg, Idaho 83440

N

E

S

W

JACOB SCHULTE

LetterheadDescription:Letterhead design using an originally designed logo.

Date: June 14, 2015


Program(s)/Tools:Adobe Illustrator & InDesign

Objectives:Make a letterhead that has enough room in the design for a letter. Process:For the letterhead I copied everything from the business card and rearranged it to look like a letterhead. I mostly just worked with resizing objects and the opacity for the watermark. I also turned the logo to be pointing towards the contact information to make it have more of a focal point and flow. I also turned the business card on its side and moved the logo and name. I feel like it turned out the way I wanted.

NW

573 . 976 . 2035

[email protected]

schulteconstruction.com

600 S Pioneer Rd

Rexburg, Idaho 83440

JACOB SCHULTE

N

EW

Web PageDescription:A personally designed web page that shows a logo I created.

Date: June 27, 2015


Program(s)/Tools:TextWrangler & Photoshop

Objectives:A personally designed web page that shows off a logo I created.

Process:This was a challenging project for me because I have never used HTML or CSS. I used text wrangler to make up my HTML and then CSS. I made the border color match my logo by using the color tool in Adobe Illustrator. I copied the color hex and placed it in my CSS. I also used that color for my title background as well as the heading under my introduction. I also changed the color of my link to my blog to match the indigo in my logo, using the same method. This helps it to stand out so it looks click-able as well as repetitious.

I used a validator to make sure that my HTML and CSS would work properly. I also found online how to make the borders curved because I felt like that would look better. I also moved my logo into the center to make the focal point have more flow. My favorite part was applying the wood background to this. My husband and I both love wood and I felt like this fit with my message and gave it a little flavor. Another fun thing I did was make it so that on the website, the background image stays put while scrolling the words.

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