portfolio
DESCRIPTION
A collection of ads, design and artTRANSCRIPT
JUST A GLANCE
FINAN
CIAL
REPO
RT
2009
OVE
RVIE
W O
F RE
VENU
E SO
URCE
S
tea 45%
food 18%
alcohol 20%other 5%
merchandise 12%
THE RAYMOND-HADLEY CORP. LOGO DESIGN
RAYMOND- HADLEY CORPORATION
THE
WWW.RAYMONDHADLEY.COM
BUSINESS CARD AND LETTERHEAD DESIGN
LA TEIERA: COMPANY BRANDING
THE PROPOSED BUSINESS, LA TEI-
ERA, IS AN ARTSY TEAHOUSE BY DAY,
AND A FUNKY BAR AT NIGHT WITH LIVE
MUSIC. BRANDING MATERIALS SUCH
AS LETTERHEAD, ENVELOPES,
BUSINESS CARDS AND ADVERTISE-
MENT WERE DESIGNED AND PRESENT-
ED. WITH THE BRIGHT COLOR PALLETT
AND ECLECTIC TONE, LA TEIERA IS NOT
YOUR GRANDMOTHER’S TEA PARTY.
“Being good in business is the most fascinating kind of art. Making money is art and working is
art and good business is the best art.”
Andy Warhol
We are very pleased to report to you on a superb year for your company - a year of record revenue, profit, cash flow, and earnings per share. It reflects the hard work of the La Teiera family, whom we’re proud to call our colleagues. It’s also the result of important strategic choices we made - choices that have put La Teiera in a strong position to continue to grow profitably, to strengthen our client relationships, and to seize the most attractive opportunities in the economy.
We have great expectations as we turn the page to the next chapter of La Teiera’s growth. We are proud of the La Teiera staff and we are grateful to you, our shareholders, for your support in our journey. We hope and trust that you are pleased with how your company is growing and evolving.
Cheers,
DEAR SHAREHOLDERS
Jennifer & AllisonFounders of La Teiera
LA TEIERA ANNUAL REPORT: SPREADS FROM THE BOOK
FINAN
CIAL
REPO
RT
2009
OVE
RVIE
W O
F RE
VENU
E SO
URCE
S
tea 45%
food 18%
alcohol 20%other 5%
merchandise 12%
mission statement foundersTARGET MARKETOur target market ranges from 20-30 years old, both male and female. These people are young professionals, grad students and artists. While some aren’t employed, others are making about $30,000-$40,000 in their early careers. They are educated people interested in the arts. Our target market is racially diverse. These people are creative and artistic and seek adventure overseas. Many of them have traveled or have a strong interest in worldly exploration and an appreciation for other cultures. Being environ-mentally friendly, our customers choose to ride bikes, trains, or walk in their urban setting. Although Indie music tends to dominate their iPod, they have a broad range of music in various styles, which matches their open-mind-edness. When it comes to fashion, our market pays attention to style but doesn’t follow trends. They create their own style by altering clothes from thrift stores, with an occasional purchase from mainstream stores like Urban Outifitters.
“My name is Lily and I’m from Brooklyn. I just landed my first job as a freelance photographer and I’m pretty stoked about it. I live with my boyfriend Cedric and we have a hedgehog named Sonic. I graduated from SVA last year. On the weekend I kick it with my friends; we usually hit up some free concert in a park or hang out at our favorite lesser-known spots in the city. I really like going to gallery openings, poetry readings and other artistic performances as long as it doesn’t cost too much. I try my best to be eco-friendly. Last summer I learned how to speak Italian when I dated this guy who had just moved to New York from Rome. I really like hanging out at La Teiera during the day. I can kick back by myself, whether its with a book or just to relax and get some creative inspiration. At night it’s always a really chill place to hang out with friends and listen to music, and I love all the artists that come through to perform.”
target market location/interiorLOCATION
Greenwich Village is one of the greatest culinary and cultural centers of the world. Here, you can explore the winding tree-lined streets of the historic West Village to get off the beaten path for the ultimate food and cultural experience, which is why we chose it as our location for La Teiera. We have a fantastic space located at 110 Fourth Avenue. The studio is cozy and comfortable by day and transforms into a cool lounge at night.
LA TEIERA ADVERTISEMENT
THE “ TALK TO MY AGENT’ CAMPAIGN WAS
CREATED FOR STATE FARM IN
ORDER TO INCREASE INSURANCE BRAND
AWARENESS AMONGST 18-25 YEAR OLDS.
THE CAMPAIGN HIGHLIGHTS THE BENEFTIS
OF AN AGENT-BASED INSURANCE MODEL
BY PRESENTING THE TARGER MARKET AS
COOL, CALM AND COLLECTED IN NOR-
MALLY A STRESSFUL SITUATION. THESE
“BEGINDEPENDENTS” (18-25 YEAR OLDS)
PAY VERY CLOSE ATTENTION TO CELEB-
RITY LIFE. THIS INSIGHT FUELED THIS
HOLLYWOOD-DRIVEN CAMPAIGN. THE
FOLLOWING FOUR ADVERTISEMENTS ARE
LEFT-SIDED GATEFOLDS, MAKING ONLY
THE LEFT HALF OF THE AD VISIBLE WHEN
FLIPPING THROUGH A MAGAZINE. THE
VIEWER MUST PULL THE AD OUT TO
UNVEIL THE ENTIRE SITUATION.
THE STATE FARM CAMPAIGN
STATEFARM “TALK TO MY AGENT” FACEBOOK PAGE
THE “ TALK TO MY AGENT’ FACEBOOK
WAS AN ADDITIONAL COMPONENT TO
THE STATE FARM CAMPAIGN. THE
FACEBOOK PAGE OFFERS FEATURES
SUCH AS AN AGENT “DETAGGING”
PHOTO TOOL FOR USERS WHO FIND
THEMSELVES NOT LOOKING THEIR BEST
IN TAGGED PHOTOS. USERS CAN ALSO
UPLOAD PHOTOS OF THEMSELVES ONTO
MAGAZINE COVERS, CHECK OUT
PICTURES FROM THE STATE FARM
PHOTO TENT IN TIME SQUARE, OR EVEN
SPLICE THEIR OWN WEBCAM FOOTAGE
WITH RED CARPET INTERVIEWERS LIKE
RYAN SEACREST, TO FEEL LIKE A REAL
CELEBRITY.
THE THAILAND TOURISM CAMPAIGN
THE THAILAND TOURISM CAMPAIGN
WAS DESIGNED TO INCREASE
TRAVEL AMONGST THE 18-25 YEAR
OLD AGE DEMOGRAPHIC. THE ADS
WERE INTENDED TO COMBINE THE
BASIC TASKS INVOLVED IN YOUR
DAILY ROUTINE (EATING, SLEEPING
AND SHOWERING) WITH A THAI
ADVENTURE, FUELING THE
CAMPAIGN TAGLINE: WHERE YOUR
ROUTINE BECOMES AN ADVENTURE.
thailand
Grab a memorable lunch on one of Thailand’s most exotic and famous eaterys. Here you can explore hundred of floating concessions with fresh fruits, vegtables, and customary foods of Thailand. Today lunch will be a three course meal of tradition, culture, and exploration.
where routine becomes an adventure.
Thailandwhere routine becomes adventure.
Snooze till the sunrises over s
ome of the most
beautiful and exotic beaches in the world,
after all you will be in need
of some serious z’s
after Thailand’s famous full moon beach parties.
Thailandwhere routine becomes an adventure.
Step into the life of one of Thailand’s most prized
animals. For hundreds of years this creature represents
a
sign of peace and power. Enjoy a re
freshing shower in the
jungles of Thailand from this creatures massive trunk and
start off your day right, because today’s ad
venture will
be just as exotic and different
as your morning shower.
miDIRECTED BY JESSE GEIGER WRITTEN BY SHERI GRAUBERT
4-PLAY
written by Euripides
directed byJesse Geiger
The Bacchae
HANGAR THEATRE PLAY POSTERS
Salvador DaliREFERENCES TO
Written by Jose Rivera Directed by Sherri Eden Barber
MAKE ME HOT
“sneak peak”charcoal 10”x12”