PortfolioJustin Smith & John Oddo

Umbro[ Alive Water ]

With over 3.5 billion fans worldwide, soccer is the most popular sport on the planet. Umbro was once the leader in soccer equipment, equipping both the world’s professional teams and novice soccer players alike. While Nike bought Umbro in 2007, the brand is not living up to its’ potential.

The best course of action for Umbro is to create goodwill for the brand worldwide. To do so we will partner with Water for People—an organization that helps people in developing countries im-prove quality of life by developing locally sustainable drinking water resources. Together, we will create a water bottle that will deliver 100% of its profits to providing clean water to those in need.

The brand of water that’ll change the world is ‘Alive’. The name communicates the idea of living life to its fullest, a feel-ing we all strive for, and wish others to experience. Alive is the feeling that con-nects us all, and it’s the feeling that will help us change the world.

Alive will be launched in conjunction with the 2014 Fifa World Cup.

Advertising | Umbro

Advertising | Umbro

Gambia

Malawi

Ghana

[ Logo Variations ]

[ iPhone App + Website ]

Advertising | Umbro

[ iPhone App + Website ]

Advertising | Umbro

Mukono

Mukono

240

Country StatsCapital: KampalaLanguages: English / SwahiliPopulation: 32,369,558Currency: Ugandan Schilling

Dollars Donated

240

Gambia

2 | 12 | 2014Nullam hendrerit massa Ac lectus ultricies ac porta est fermentum. Sed cursus placerat lacus.

2 | 12 | 2014Nullam hendrerit massa Ac lectus ultricies ac porta est fermentum. Sed cursus placerat lacus.

Ghana

Venezuela2 | 12 | 2014Nullam hendrerit massa Ac lectus ultricies ac porta est fermentum. Sed cursus placerat lacus.

2 | 12 | 2014Nullam hendrerit massa Ac lectus ultricies ac porta est fermentum. Sed cursus placerat lacus.

2 | 12 | 2014Nullam hendrerit massa Ac lectus ultricies ac porta est fermentum. Sed cursus placerat lacus.

2 | 12 | 2014Nullam hendrerit massa Ac lectus ultricies ac porta est fermentum. Sed cursus placerat lacus.

Farming Life

Social Life

Food & Cooking

Educational Life

2 | 12 | 2014Nullam hendrerit massa Ac lectus ultricies ac porta est fermentum. Sed cursus placerat lacus.

2 | 12 | 2014Nullam hendrerit massa Ac lectus ultricies ac porta est fermentum. Sed cursus placerat lacus.

UzbekistanCountry StatsCapital: KampalaLanguages: English / SwahiliPopulation: 32,369,558Currency: Ugandan Schilling

Dollars Donated

Mukono

Mukono

240

Country StatsCapital: KampalaLanguages: English / SwahiliPopulation: 32,369,558Currency: Ugandan Schilling

Dollars Donated

240

Gambia

2 | 12 | 2014Nullam hendrerit massa Ac lectus ultricies ac porta est fermentum. Sed cursus placerat lacus.

2 | 12 | 2014Nullam hendrerit massa Ac lectus ultricies ac porta est fermentum. Sed cursus placerat lacus.

Ghana

Venezuela2 | 12 | 2014Nullam hendrerit massa Ac lectus ultricies ac porta est fermentum. Sed cursus placerat lacus.

2 | 12 | 2014Nullam hendrerit massa Ac lectus ultricies ac porta est fermentum. Sed cursus placerat lacus.

2 | 12 | 2014Nullam hendrerit massa Ac lectus ultricies ac porta est fermentum. Sed cursus placerat lacus.

2 | 12 | 2014Nullam hendrerit massa Ac lectus ultricies ac porta est fermentum. Sed cursus placerat lacus.

Farming Life

Social Life

Food & Cooking

Educational Life

2 | 12 | 2014Nullam hendrerit massa Ac lectus ultricies ac porta est fermentum. Sed cursus placerat lacus.

2 | 12 | 2014Nullam hendrerit massa Ac lectus ultricies ac porta est fermentum. Sed cursus placerat lacus.

UzbekistanCountry StatsCapital: KampalaLanguages: English / SwahiliPopulation: 32,369,558Currency: Ugandan Schilling

Dollars Donated

[ Wheat Paste Player Promo ]

Advertising | Umbro

[ Bus Wrap Player Promo ]

Advertising | Umbro

Visual Identity | Sharp Machine

Sharp Machine[ Visual Identity ]

Sharp Machine has a focus to create a lasting brand through creative storytelling. Every company or organization has a set of attributes that makes it unique (or at least it should). That’s what’s called a brand story. It relates to the products and services you sell. We want to help create and communicate your story.

What does storytelling have to do with my company, you might ask? Everything! Good storytelling gets people interested, but great storytelling inspires people to buy your product, use your service, or get involved with your organization.

Visual Identity | Sharp Machine

Visual Identity | Sharp Machine

Visual Identity | Sharp Machine

Visual Identity | Bethel Churh

Bethel Church[ Visual Identity ]

For over ten years Bethel Church has had the desire for a brand identity. So in August of 2011, we kicked off the long anticipated Bethel Branding Project. We assembled our team of talented designers and jumped headfirst into creating their new visual identity. Not only was this an effort to come up with a memorable logo — this was the start of a journey to creatively tell the world their story. The brand is what conveys their personality; it’s the way they look, walk and talk. It’s how Bethel visually interact with its audience and convey who they are and what they have to tell the world. Our aim was to develop a brand that accurately displays Bethel Church and leaves a lasting impression.

[ Building Signage ]

Visual Identity | Bethel Churh

[ Web Presence ]

Visual Identity | Bethel Churh

[ Merch ]

Visual Identity | Bethel Churh

Visual Identity | Red Country

Red Country[ Visual Identity ]

Red Country is an ambient rock band located in Florida. They have a demegraphic of 18-25 year olds and there desire was to create a symbol that was simple and iconic. We worked through a few styles and settled on a very simple yet effective icon.

CMYK accentsGrayscale

80%

60%

40%

20%

C: 11 M: 75 Y: 55 K: 46

C: 70 M: 44 Y: 23 K: 36

C: 25 M: 25 Y: 74 K: 5

HEX accents

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Visual Identity | Red Country

Visual Identity | Red Country

Visual Identity | Red Country

[ Roll out and Merch ]

Visual Identity | Beauty I Am

Beauty I Am[ Visual Identity ]

Beauty I Am is the aspiring actor, passionate musician, obsessive screenplay writer.We are a group of people pursing various careers in Hollywood.

Those who are in pursuit need a community of support from those who are in the trenches with them. They need wisdom and counsel from those who have gone before, and most importantly, they need to remain grounded in their identity.The actor / musician / writer / model / comedian / director / designer / dreamerReach your dreams without sacrificingY_u_s_lf.

Visual Identity | Beauty I Am

Visual Identity | Beauty I Am

Visual Identity | Beauty I Am

[ Other Pages ]

Process - The Beam[ Visual Identity ]

The Beam is an orginization that has a heart to mentor young men and women to direct their thoughts and wallets towards financial increase and eventually thinking like a millioniare.

Though we are still in process this is a great piece to show roughly how the first and second rounds typically look on paper.

Visual Identity | The Beam

Visual Identity | The Beam[ Mood]

Visual Identity | The Beam

Visual Identity | The Beam

[ Photorealistic render/ Alternate versions]

Visual Identity | The Beam

Visual Identity | The Beam

[ Photorealistic render/ Alternate versions]

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Visual Identity | The Beam

[ Color render]

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Visual Identity | The Beam

[ Color render]

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Visual Identity | The Beam

[ Color render]

We appreciate you taking the time to view our work.