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Page 1: Portfolio
Page 2: Portfolio
Page 3: Portfolio

WELCOME

ThinkTank Publishing and Creative House was established in January 2009 in Dubai / UAE.

This company is a joint venture between Vision^ LLC, established in 2005 in Kuwait and

Taibah LLC, established in 2006 in Kuwait, with the aim to build a new platform for a

new publishing concept.

Page 4: Portfolio

We seek to establish communities of conversation surrounding our publications. Talented Creatives deserve attention not only from publishers, but from readers as well. To distribute, advertise and sell our publications are only the beginning of our mission. To build avid audiences of readers who are enriched by these works and to build our creative platform/hub - that is our ultimate purpose.

Page 5: Portfolio

The ultimate goal of the company is to create and provide a reliable portal, through which, creatives, readers and business owners would depend on our accurate contents

for their decision making.

03:04

Page 6: Portfolio

STUDENTALK

has set of

f to become

part of

the

university

world, part

of your studen

t life.

We want to know

you; know

what you think,

what you dream

of and what you as

pire to become

We are

what we

believe

in, so don’t

hesitate

to voice

y o u r

opinions.

T h e y

The univer

sity is in

deed a wor

ld in its

own as one

starts to

form firm o

pinions an

d

beliefs, as

one acquir

es not only k

nowledge,

but most

importantl

y, a person

ality.

From the 1

st issue

of Februar

y 2001

should

heard,

or better

still,

read!!

be

C O M PA N Y P R O F I L E

Time to GO Wild !

Designed by: Hamad Al Saab & Ali Sultan

WITH COMPLIMENTS OF:

Mounif Nehmeh

Co-founder MNA Partnership

“Design fundamentally stems from what

surrounds us, both physically and

emotionally”

MEN’S PASSION - July / August 2008 - ISSUE # 005 - SOLD AT KD 3

Life - Health - Property - Casualty - Marine - Aviation

Life - Health - Property - Casualty - Marine - Aviation

Life - Health - Property - Casualty - Marine - Aviation

Life - Health - Property - Casualty - Marine - Aviation

www.gulfins.com.

GIC retains Standard & Poor’s interactive financial

strength and long-term counterparty credit rating

of “BBB+/Positive”

Leading composite insurer in Kuwait and in the Arab World

• Strong operating performance and competitive position

• Sound management and corporate strategy

• Strong balance sheet liquidity and positive cash flows

• Improved investments, capital adequacy and financial flexibility

Mounif NehmehCo-founder MNA Partnership

Design fundamentally stems from what surrounds us, both”

“physically and emotionally

MEN’S PASSION - July / August 2008 - ISSUE # 005 - SOLD AT KD 3

MEN’S PASSION - July / August 2008 - ISSUE # 005 - SOLD AT KD 3

Designed by: Hamad Al Saab & Ali Sultan

Page 7: Portfolio

Creative Deisgn

Editorial Design

Publishing

SERVICES05:06

Page 8: Portfolio
Page 9: Portfolio

CREATIVE DESIGN

AngiDemi

Eva

Halle

Choose Your Smile

SalmiyaLaila Tower - Salem Al Mubarak StreetTel: 2 573 00 50 / 60

Kuwait CityAl Khurafi Tower Tel: 2 249 77 97 / 87

AngiDemi

I like

Eva

Halle

The Smile That Fits Your Personality

SalmiyaLaila Tower - Salem Al Mubarak StreetTel: 2 573 00 50 / 60

Kuwait CityAl Khurafi Tower Tel: 2 249 77 97 / 87

Left: Corporate Wall DesignRight: Print Advertisment

07:08

Page 10: Portfolio

Choose Your Smile

Salmiya

Laila Tower

Tel: 2 573 00 50 / 60

Kuwait City

Al Khurafi Tower

Tel: 2 249 77 97 / 87

Brad Denzel

JohnMat

thew

Salmiya

Laila Tower

Tel: 2 573 00 50 / 60

Kuwait City

Al Khurafi Tower

Tel: 2 249 77 97 / 87

The Smile That Fits

Your Personality

Great

Page 11: Portfolio

09:10

Choose Your Smile

Salmiya

Laila Tower

Tel: 2 573 00 50 / 60

Kuwait City

Al Khurafi Tower

Tel: 2 249 77 97 / 87

Brad Denzel

JohnMat

thew

Salmiya

Laila Tower

Tel: 2 573 00 50 / 60

Kuwait City

Al Khurafi Tower

Tel: 2 249 77 97 / 87

The Smile That Fits

Your Personality

Great

Salmiya

Laila Tower - Salem Al Mubarak Street

Tel: 2 573 00 50 / 60

Kuwait City

Al Khurafi Tower

Tel: 2 249 77 97 / 87

Give Your Theeth The

White They Need

Page 12: Portfolio
Page 13: Portfolio

CREATIVE DESIGN

الساميةبرج ليلى غالري

2 573 00 50 / 60

العاصمةبرج الخرافي

2 249 77 97 / 87

حماية تالئم أسلوب حياتك

60 / 50 00 573 2برج ليلى غالريالساميةالعاصمة

87 / 97 77 249 2برج الخرافي

حماية تالئم أسلوب حياتك

السامية

برج ليلى غالري

2 573 00 50 / 60

العاصمةبرج الخرافي

2 249 77 97 / 87

حماية تالئم أسلوب حياتك

الساميةبرج ليلى غالري

2 573 00 50 / 60

العاصمةبرج الخرافي

2 249 77 97 / 87

حماية تالئم أسلوب حياتك

Left: Uni Pole DesignTop Right: Uni Pole DesignBottom Right: Print Advertisment

11:12

Page 14: Portfolio

SunMon

TueWed

7 am

8 am

9 am

10 am

11 am

Noon

1 pm

2 pm

3 pm

4 pm

5 pm

6 pm

7 pm

8 pm

Thu

To do

FriSat

WEEK 2

JAN 09 74

8

5

9

6

10

This book belongs to

2009Sun

18

1522

Mon2

916

23

Tue3

1017

24

Wed4

1118

25

Thu5

1219

26

Fri6

1320

27

Sat7

1421

28

Sun

512

1926

Mon

613

2027

Tue

714

2128

Wed1

815

2229

Thu2

916

2330

Fri3

1017

24

Sat4

1118

25

Sun

714

2128

Mon1

815

2229

Tue2

916

2330

Wed3

1017

24

Thu4

1118

25

Fri5

1219

26

Sat6

1320

27

Sun30

29

1623

Mon31

310

1724

Tue

411

1825

Wed

512

1926

Thu

613

2027

Fri

714

2128

Sat1

815

2229

Sun

411

1825

Mon

512

1926

Tue

613

2027

Wed

714

2128

Thu1

815

2229

Fri2

916

2330

Sat3

1017

2431

Sun

613

2027

Mon

714

2128

Tue1

815

2229

Wed2

916

2330

Thu3

1017

2431

Fri4

1118

25

Sat5

1219

26Sun

411

1825

Mon

512

1926

Tue

613

2027

Wed

714

2128

Thu1

815

2229

Fri2

916

2330

Sat3

1017

2431

Sun1

815

2229

Mon2

916

2330

Tue3

1017

2431

Wed4

1118

25

Thu5

1219

26

Fri6

1320

27

Sat7

1421

28

January

March

February

April

Sun31

310

1724

Mon

411

1825

Tue

512

1926

Wed

613

2027

Thu

714

2128

Fri1

815

2229

Sat2

916

2330

Sun

512

1926

Mon

613

2027

Tue

714

2128

Wed1

815

2229

Thu2

916

2330

Fri3

1017

2431

Sat4

1118

25

May

July

June

August

Sun

613

2027

Mon

714

2128

Tue1

815

2229

Wed2

916

2330

Thu3

1017

24

Fri4

1118

25

Sat5

1219

26

Sun1

815

2229

Mon2

916

2330

Tue3

1017

24

Wed4

1118

25

Thu5

1219

26

Fri6

1320

27

Sat7

1421

28

September

October

November

December

“I especially take my time with kids so that they feel comfortable

and they are happy to return.”Dr. Geoges Aouad

Dr. Georges Aouad

DDS, DES Pediatric Dentistry

“It is a great pleasure treating

patients and to be able to relieve them from pain”Dr. Sonia A. Ghani

on the practice of Endodontics

Dr. Sonia A. Ghani

General Practitioner

“Pain-free Esthetics”

Dr. Rami Sarkis,

on his principle in practicing dentistry

Dr. Rami Sarkis

Implant, Prosthetic and Aesthetic dentistry

Sixth Ring Road

Sixth Ring Road

Forth Ring Road

Fourth Ring Road

Fifth Ring Road

Fifth Ring Road

Canada Dry Stre

etJa

mal Abdul N

asser R

oad

Jahra Road

Jahra Road

Third Ring Road

Second ri

ng R

oad

Salem Al Moubarak S

treet

Arabian Gulf Road

Blajaat RoadCorporation Road

Fahaheel Expressway - 30

King Fahad Ben Abdul Aziz Road - 40

Damascus Street - 45

King Faisal Motorw

ay - 50

Airport Road

Ardiya

Riggae

Keifan Faiha

Abdullah

Al SalemQadisiya

Dasman

Rawda

AdaliyaKhaldiya

Shamiya

Shaab

Hawalli

Bneid Al QarLiberation

Towr

Surra

Yarmuk

Bayan

Jabriya

East Hawalli

Rumaithiya

Salwa

Mishrif

Sabah Al Salem

Al Qurain

Al Egaila

Sabhan

Industrial

Area

South

Kheitan

AbrakKheitan

Farwaniya

OmariyaRabiah

SouthRabiah

Jleeb

Al Shyoukh

Granada

Sabah Al Naser

Shuwaikh

Industrial

Area

Kuwait Towers

Arabian Gulf

Arabian Gulf

Arabian Gulf

Seif Palace

Salmiya

Kuwait International

Airport

Salmiya

Laila Tower - Salem Al

Mubarak Street

Tel: 2 572 00 50 / 60

Opening Soon

Al Bayraq Tower

Al Egaila

Kuwait City

Al Khurafi Tower

Tel: 2 249 77 97 / 87

Our Locations

Sun

Mon

Tue

Wed

7 am

8 am

9 am

10 am

11 am

Noon

1 pm

2 pm

3 pm

4 pm

5 pm

6 pm

7 pm

8 pm

Thu

To do

Fri

Sat WEEK 1

DEC 08/JAN 09

12

3

31

2829

30

New Year’s Day.

“Real success is finishing your lifework wit the work that you love”

Dr. Jamil Nasr

Dr. Jamil NasrAesthetic Dentistry, Specialist in Crowns and Bridges

“Honesty, honesty, honesty”

Dr. Subodh Sharma,

on his principle in treating patients

Dr. Subodh Sharma

Orthodontist

“Patients should feel that we know our job well so that they

could trust us completely”Dr. Bassam Rahal

Dr. Bassam Rahal

Endodontist DDS, CESE

“The world loves a smile, and

i know a beautiful smile can

provide a lifetime of happiness to

my patients.”

Dr. Waleed Al-Fulaij, his analogy on dentistry

Dr. Samer S. Kaddour

DDS, MSD, PHD Consultant of Esthetic & Restorative Dentistry

“Raise your standards and give

more of yourself. Then you will

achieve the success you deserve.”

Dr. Eyad Nwisser

Dr. Eyad Nwisser

Crowns & Bridges Aesthetic Dentistry

At the end of the day, it is all about the people - the doctors, the nurses and the technicians that make the difference.

“It’s the singer, not the song”Dr. Waleed Al-Fulaij, his analogy on dentistry

Dr. Waleed Al-Fulaij

DS., M.S., C.A.G.S., Prosthodontist, Esthetic and Implantology Medical Director

NOTES

2009NOTES

2009

Page 15: Portfolio

dO�� r��«Ë ÂU� q�dO�� r��«Ë ÂU� q�

Tel: Salmiya Layla Gallery Tower 5730050 - Kuwait Khurafi Tower 2497797 Website: www.bayandental.comTel: Salmiya Layla Gallery Tower 5730050 - Kuwait Khurafi Tower 2497797 Website: www.bayandental.com

Card inside

Card back

Card front

Enve;ope

Tel: Salmiya Layla Gallery Tower 5730050 - Kuwait Khurafi Tower 2497797 Website: www.bayandental.com

Tel: Salmiya Layla Gallery Tower 5730050 - Kuwait Khurafi Tower 2497797 Website: www.bayandental.com

Card inside

Card back

Card front

Enve;ope

Tel: Salmiya Layla Gallery Tower 5730050 - Kuwait Khurafi Tower 2497797 Website: www.bayandental.comTel: Salmiya Layla Gallery Tower 5730050 - Kuwait Khurafi Tower 2497797 Website: www.bayandental.com

Card inside

Card back

Card front

Enve;ope

Tel: Salmiya Layla Gallery Tower 5730050 - Kuwait Khurafi Tower 2497797 Website: www.bayandental.comTel: Salmiya Layla Gallery Tower 5730050 - Kuwait Khurafi Tower 2497797 Website: www.bayandental.com

Card inside

Card back

Card front

Enve;ope

CREATIVE DESIGN

Left: Notebook designRight: Greeting Card Design

13:14

Page 16: Portfolio

Play It Right

Time to GO Wild !

Designed by: Hamad Al Saab & Ali Sultan

Designed by: Hamad Al Saab & Ali Sultan

Page 17: Portfolio

CREATIVE DESIGN

Play It Right

Designed by: Hamad Al Saab & Ali Sultan

Time to GO Wild !

Designed by: Hamad Al Saab & Ali Sultan

Designed by: Hamad Al Saab & Ali Sultan

Designed by: Hamad Al Saab & Ali Sultan

Designed by: Hamad Al Saab & Ali SultanDesigned by: Hamad Al Saab & Ali Sultan

Print Advertising Campagne

15:16

Page 18: Portfolio
Page 19: Portfolio

CREATIVE DESIGN

Print Advertisment

Residential, Commercial irrigation Productsand landscape designs.

Dependable service, trustworthy people

P.O. Box: 27345 Safat - 13134 Kuwait, Tel: +965 492 8880, Fax: +965 492 8881, website: www.albaharcom.com 17:18

Page 20: Portfolio

STATIONARY

lette

rhe

ad

letterhead letterhead letterhead letterhead letterhead letterhead letterhead

Center for Leadership Development

membershipcard membership card membership card m

embers

hip

ca

rd m

embership card membership card membership card membership card membership card m

embe

rship

CD imprint CD imprint CD imprint CD imprint CD imprint CD im

prin

t C

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Center for Leadership Development

Center for Leadership Development

Center for Leadership Development

Center for Leadership Development

By Hamad Al Saab and Ali Sultan © By Hamad Al Saab and Ali Sultan ©

Page 21: Portfolio

CREATIVE DESIGN

STATIONARY

lette

rhe

ad

letterhead letterhead letterhead letterhead letterhead letterhead letterhead

Center for Leadership Development

membershipcard membership card membership card m

embers

hip

ca

rd m

embership card membership card membership card membership card membership card m

embe

rship

CD imprint CD imprint CD imprint CD imprint CD imprint CD im

prin

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Center for Leadership Development

Center for Leadership Development

Center for Leadership Development

Center for Leadership Development

By Hamad Al Saab and Ali Sultan © By Hamad Al Saab and Ali Sultan ©

Print Advertisment

19:20

Page 22: Portfolio

OBJECTIVEWe are looking at a new concept for the oil sector introduced for the first time in the Middle East

Center for Leadership Development (CLD)

Employees will ask themselves now:

Why do we need leadership development?

Is my work not good enough?

Am I not appreciated here?

These would be the common question KPC leaders will ask.

The answer is a clear NO!

Leadership development means

Widen the horizon

Prepare for the future

Interact with others on the same level

Get to know new fields

Bottom Line

Take your knowledge and skills to a new level.

This program is for the best of the best

The leaders of tomorrow.

The whole marketing concept will focus on the individual. The employee should

feel honored to be approached by CLP. To achieve this we have to manage to

make people see themselves as an important asset for the company. They should

look forward to being part of this “secret society”.

To give the project its appropriate value, we set design and practicality standards

very high, All designs and materials are elite and beyond commercial production

standards.

Please take a moment to discover a new marketing approach for a new and

inspiring education concept.

By Hamad Al Saab and Ali Sultan © By Hamad Al Saab and Ali Sultan ©

“Building for Tomorrow”

“Safety is a result of doing things right, and doing things right is a direct result of effective leadership.”

“Safety is a result of doing things right, and doing things right is a direct result of effective leadership.”

THE LOGOThe logo

Every name needs a face and the first impression is the most

important step to awake curiosity.

For a new concept we need new shapes.

The logo stands free on printing materials, no borders in-

volved.

This represents the freedom of minds

The body builds a unit with the circle, which stands for center

and focus.

Orange is a very friendly color which reflects a lot of energy.

So the logo shown represents all the above mentioned criteria

for this concept.

Center for Leadership Development

By Hamad Al Saab and Ali Sultan © By Hamad Al Saab and Ali Sultan ©

Center for Leadership Development

ProposalBy Hamad Al Saab and Ali Sultan

Vision^ Co.

Page 23: Portfolio

Center for Leadership Development

I Practice... I Can

I Hear... I ForgetI See... I RememberI Do... I Understand“Building

for Tomorrow”

“Safety is a result of doing things right, and doing things right is a direct result of effective leadership.”

“Safety is a result of doing things right, and doing things right is a direct result of effective leadership.”

THE KITInformation and Hand Out Pack

Course Program

CD Presentation

MerchandiseUSB StickKey chainBusiness card case

Notebook

Enrolment Form

MEMBERSHIP CARD

Abdullah Al Salem1684KPI

Center for Leadership Development

By Hamad Al Saab and Ali Sultan © By Hamad Al Saab and Ali Sultan ©

ROLL OUT PLAN

Tease

adve

rtise

ment

Mirror d

istrib

ution

Info

rmatio

n and H

andout Pack

Distrib

ution

Launch o

f Web s

ite

Press

confe

rence

Offi

cial l

aunchin

g of p

rogra

m

Press

cove

rage

Exclu

sive in

terv

iew w

ith C

EO

(Men’s

Passio

n),

Dinner E

vent

1st m

eeting w

ith

Inquire

rs

Monthly

update

with

an exc

lusiv

e CLD n

ewslette

r

-2 weeks -2 days Launch + 1 week + 2 week-3 weeks

By Hamad Al Saab and Ali Sultan © By Hamad Al Saab and Ali Sultan ©

THE MIRROR

Why the mirror?Studies show that public’s vanity is also a bonus for advertisers – it seems that people simply can’t resist

a peek at themselves in the mirror and so have no choice but to see the adverts and the message KPC is

delivering to them. Indeed, recent trials of the product found it to be highly effective in making.

Moreover, When the management acknowledges the view and behavior of the employee, he or she feels

taken seriously which helps to create a better cooperation between CLD and employees instantly.

Mirrors will be displayed inside elevators and ID scan (in/out) areas

The deepest principle in human

nature is the craving to be

appreciated. -William James

Acknowledge the importance of other people. Create an environment that will allow employees to develop the energy and commitment to be

highly motivated in their work and involvement. Such an environment has the following elements:

Supportiveness

Employees know what they’re supposed to do, that their work is valued, that they will be rewarded

for their efforts and good work, and that you are committed to their personal success.

Openness

Objectives and goals are clear, where praise is given publicly where employees have the ability to

express their thoughts and ideas knowing their suggestions will be valued.

Trust & Confidence

Where individuals can share in planning and goal setting freely

By Hamad Al Saab and Ali Sultan © By Hamad Al Saab and Ali Sultan ©

MEDIAIndoor advertisement

Indoor advertisement will include massages of powerful and enthu-siasm quotes from the CEO addressed to oil sector’s employees dis-played as follows:

Billboards Stands Flags These displays are posted in high traffic, high-volume venues where employees gather to socialize or work such as elevator area, lobby and parking

Other indoor advertisement in forms of flash clips would be played on lobby TV/Screen and oil sector web site.

Exclusive interview with CEO

Exclusive interview with the CEO will be conducted by the high

end magazines and business magazines.

Example:

Men’s Passion magazine would present exclusive special print

issue to be distributed for the oil sector employees and cli-

ents.

Press conference:

As is always the case when it comes to PR, press conference

& press release are more effective than any other of the mar-

keting channels used. All local newspapers and magazines

would be invited for press conference event with demonstra-

tion of the program facilities that is presented by the CEO

The event will take place in-house because virtually it will

make the press begin to see you as an expert in your field

and you will start to be asked to comment on issues in your

sector.

When it comes to

PR, press conference &

press release are more

effective than any

other of the marketing

channels used, sim-

ply because if you do

it in-house it virtually

makes the press begin

to see you as an expert

in your field and you

will start to be asked to

comment on issues in

your sector.

By Hamad Al Saab and Ali Sultan © By Hamad Al Saab and Ali Sultan ©

MEDIAThe official launching of the program

Corporate set Prestigious Seated lunchSound and music effects of the oil sector history and achievementsAudio and video flash clips and announcements VIP/CIP invites Gifts and GiveawaysPress and TV coverageOfficial opening video of the program

Dinner event

Prestigious dinner event for CLD candidate where would be greeted by the CEO and introduced to the program with video/audio presentation and handouts would be presented to the candidates among giveaways

The event would be also covered by for the internal oil sector and local media.

The life of many a person could probably be changed if someone would only make him feel important. -Dale Carnegie

By Hamad Al Saab and Ali Sultan © By Hamad Al Saab and Ali Sultan ©

GIVEAWAYS

You may be a natural-

born leader, but wait and see

what you’ll be capable of after joining CLD

By Hamad Al Saab and Ali Sultan © By Hamad Al Saab and Ali Sultan ©

CREATIVE DESIGN

Creative ConceptCenter for Leadership Development

21:22

Page 24: Portfolio

180 20 80

Page 25: Portfolio

CREATIVE DESIGN

Car Policy BrochurePrint Advertisement

180 20 80

180 20 80

Life - Health - Property - Casualty - Marine - Aviation

Life - Health - Property - Casualty - Marine - AviationLife - Health - Property - Casualty - Marine - Aviation

Life - Health - Property - Casualty - Marine - Aviation

www.gulfins.com.

GIC retains Standard & Poor’s interactive financial strength and long-term counterparty credit rating of “BBB+/Positive”

Leading composite insurer in Kuwait and in the Arab World•Strong operating performance and competitive position•Sound management and corporate strategy•Strong balance sheet liquidity and positive cash flows•Improved investments, capital adequacy and financial flexibility•

املواصالت أو إإلعادة للمستفيدين املرافقني:

في حالة إصابة أو مرض أي مستفيد متنعه من استمرار الرحلة املقصودة ، تتحمل

أو املعتاد اإلقامة الى مقر وإعادتهم املرافقني املستفيدين نفقات سفر الشركة

مرافقة املستفيد أو املصاب الى مقر اإلقامة املعتاد أو مرافقة املستفيد أو املصاب

الى املستشفى.

أقل أو ١٥ سنة أو عمرها (عمره أو طفلة املستفيدين طفال أحد في حالة كون

أو بـتـزويـده الشـركـة تـقــوم يرافقهـا / يرافقه ص وجود شخ دون ذلك) من

تـزويـدها مبرافـق أثـنـاء الرحـلة الى مقر أقامته املعتاد.

في املستفيد بقاء حالة في األولى: الدرجة من األسرة أفراد ألحد اإلقامة و السفر

املستشفى ملدة تزيد عن خمسة أيام ، تتحمل الشركة التكاليف التالية بالنسبة لفرد

من أفراد العائلة من الدرجة األولى. تكلفة رحلة العودة الى مكان العالج و اإلقامة مببلغ

قدره ١٥٠ دوالر أمريكي في اليوم ملدة عشرة ايام كحد أقصى.

تكاليف السفر املترتبة عن وفاة أحد أفراد األسرة األقربني (أقرباء الدرجة األولى).

اإلقامة بلد لوفاة حدثت في نتيجة رحلته الى قطع أي مستفيد عندما يضطر

املعتاد ألحد أفراد األسرة من الدرجة األولى ، تقوم الشركة بترتيب عودة املستفيد

الى مقر إقامته املعتاد. إن هذة امليزة متوفرة في احلالة التي يكون فيها املستفيد

غير قادر على استخدام وسيلة املواصالت التي كان يستقلها في رحلته األصلية.

في حالة كون أحد املستفيدين طفال أو طفلة )عمره أو عمرها ١٥ سنة أو أقل من

ذلك( ودون وجود مرافق له / لها، تقوم الشركة أيضا بتزويد مرافق له / لها خالل

الرحلة الى مقر إقامته املعتاد.

اإلقامة بلد خارج الطارئة املستفيد مرض أو إصابة عن الناجمة الصحية املساعدة

الصيدلية املنتجات و الطبي والعالج واجلراحة العالج تكلفة الشركة تتحمل املعتاد:

املقررة من قبل الطبيب املعالج، والتي تكون متوفرة في مكان تلقي العالج مببلغ ٥٠٠٠

ض والعاهات السابقة للتأمني). دوالر أمريكي كحد أقصى للدفع (بإستثناء األمرا

متديد إقامة أي مستفيد نتيجة املرض أو اإلصابة الطارئة خارج بلد اإلقامة املعتاد:

أ)٢.

ب)

أ.٤.

ب.

في حالة االضطرار لتمديد إقامة املستفيد خارج بلد اإلقامة املعتاد نتيجة مرض او إصابة

طارئة ،تتحمل الشركة تكاليف الفندق أو غير ذلك من تكاليف اإلقامة (شرط املوافقة

املسبقة من اخلليج للمساعدة وبناء على نصيحة الطبيب املعالج).

أن أقصى مبلغ يستحق الدفع هو ١٥٠ دوالر أمريكي في اليوم الواحد و ملدة أقصاها ٥

أيام.

وفاة املستفيد :

في حالة وفاة أي مستفيد سوف تقوم الشركة مبا يلي :

ترتيب عودة جثمان الفقيد أو الفقيدة للدفن فـي بلد اإلقامة املعتاد ، أو مقر الدفن.

ان اقصى مبلغ يستحق الدفع هو ٢٠٠٠ دوالر داخل أقطار مجلس التعاون اخلليجي

ومبلغ ٥٠٠٠ دوالر أمريكي فـي كافة األقطار األخرى.

ترتيب عودة املستفيدين املرافقني الى مقر الدفن أو الى بلد اإلقامة املعتاد.

فـي حالة كون أحد املستفيدين طفال أو طفلة )عمره أو عمرها ١٥ سنة أو أقل( من

ذلك دون وجود مرافق له/ لها تقوم الشركة بتوفير مرافق خالل الرحلة الى مكان

اإلقامة املعتاد ، أو مقر الدفن. تقدم االمتيازات املوضحة في الفقرة ٧)ب( أعاله فقط

عندما يكون املستفيدين غير قادرين على استخدام وسيلة املواصالت املستخدمة

للرحلة األصلية.

إرسال األدوية:

الى الطبيب قبل من مستعجلة بصورة املقررة األدوية إرسال بترتيب الشركة تقوم

املستفيد في حالة عدم توفرها في املكان الذي سافر إليه املستفيد غير أن الشركة لن

تكون مسئوله عن تكلفة هذة األدوية.

تكاليف السفر الناجمة عن حدوث اضرار في منزل املستفيد :

تتحمل الشركة تكاليف السفر املترتبة على عودة واحد من املستفيدين الى مقر اقامته

املعتاد في حالة تعرض مقر إقامته املعتاد لألضرار الناجتة عن حريق او انفجار أو سرقة.

عن طريق استخدام العنف في اقتحام املنزل أو اخلروج منه مما جعل املنزل غـيـر صـالـح

للسـكـن واإلقامة ، أو يعرضه ملزيد من األضرار مما يبرر حضور املستفيد.

أ.٧.

ب.ج.

ارسال الرسائل املستعجلة :

بناء على طلب املستفيد تقوم الشركة بترتيب ارسال الرسائل املستعجلة أو تلك التى

يتطلبها تنفيذ البنود (١) حتى (٩) أعاله.

النوع التاني من املساعدة : املساعدة املقدمة للسيارة

وتركيا ومصر وفلسطني وسوريا ولبنان واالردن اخلليجي التعاون س مجل أقطار (كافة

س واجلزائر واملغرب). وتون

تقدم املزايا التالية بالنسبة للسيارة احملددة أوصافها فـي جدول الوثيقة:

سحب أو نقل السيارة )خارج بلد اإلقامة( فـي حالة تعطل السيارة تقوم الشركة بترتيب

سحبها أو نقلها الى أقرب مقر للتصليح.

ان أقصى مبلغ ممكن دفعه هو :

١٥٠ دوالر أمريكي بالنسبة للسحب.

٣٠٠ دوالر أمريكي بالنسبة لنقل السيارة التي تستدعي استخدام رافعة.

السيارة حيث لتكاليف تصليح بالنسبة االمتياز لهذا وفقا مبلغ أي دفع يتم لن

تكون تكلفة إصالح السيارة على نفقة املؤمن له املستفيد.

اإلقامة والسفر نتيجة لتعطل السيارة (خارج بلد اإلقامة)

في حالة تعطل السيارة تتحمل الشركة ما يلي:

نفقات الفندق لغاية ١٢٠ دوالر أمريكي لكل مستفيد يوميا ملدة أقصاها ثالثة أيام

في حالة حدوث عطل ال ميكن إصالحة في نفس اليوم.

تكاليف السفر املترتبة على عودة املستفيدين الى مكان اقامتهم املعتاد إذا جتاوز

وقت التصليح ٤٨ ساعة بعد تعطل السيارة.

اجلهة الى السفر تكلفة الشركة تتحمل رحلتهم استئناف املستفيدون قرر ما اذا

(أ) ٢ الفترة في املبينة تلك اكبر من التكلفة تكون إال (شريطة املقصودة أعاله).األصلية

اثنني ولم تتحرك السيارة الكثر من ٤٨ إذا كان عدد املستفيدين اكثر من في حالة ما

.١٠

——

أ)٢.

ب)

الستئناف مماثلة سيارة استئجار يقرروا أن للمستفيدين يجوز تعطلها. بعد ساعة

الرحلة، وفي هذه احلالة يزودون بسيارة مستأجرة لفترة أقصاها ٤٨ ساعة (شريطه ان ال

تتجاوز تكلفة استئجار هذة السيارة ٣٠٠ دوالر أمريكي).

املكوث و السفر نتيجة لسرقة السيارة: (خارج بلد اإلقامة).

وفي حالة سرقة السيارة تقوم الشركة مبنح املستفيد ذات امليزة وفقا ملا هو مبني في (٢)

اعاله شريط ان يتم تبليغ الشرطة عن احلادث فورا.

نقل أو إعادة وإيداع وحراسة السيارة التي مت تصليحهاأو تسلمها: (خارج بلد اإلقامة)

إذا حدث بعد تعطل السيارة ان تطلب االمر إصالحها وعدم حتريكها ألكثر من ٧٢ ساعة

وإذا حدث في حالة السرقة عند استعادتها بعد أن غادر املستفيد مكان وقوع السرقة

تتحمل الشركة النفقات االتية :

تكلفة نقل السيارة الى مقر إقامة املستفيد املعتادة

دوالر ١٥٠ يتعدى ال مببلغ املستردة أو املصلحة السيارة وحراسة إيداع تكلفة

أمريكي خالل مدة احلراسة.

لنقل تعيينها أو تعيينه مت من أو املستفيد سفر على املترتبة السفر تكلفة

السيارة الى مقر اإلقامة املعتادة.

خدمة السائق احملترف: (خارج بلد اإلقامة)

في حالة مرض أو وقوع حادث أو وفاة السائق مما يتعذر معه قيادة السيارة شريط إال يكون

أي املرافقني قادر على أن يحل محل السائق تقوم الشركة بتعيني سائق محترف لقيادة

السيارة ومن فيها الى مكان اإلقامة املعتاد او إلى اجلهة املقصودة في الرحلة.

النوع الثالث من املساعدة : املساعدة املقدمة لألمتعة

يكون عندما فقط التالية املزايا تقدم اإلقامة) بلد عدا ما العالم انحاء (جميع

املستفيد خارج بلد اإلقامة املعتادة ملدة ال تتجاوز ٦٠ يوما متتالية.

السرقة أو االختفاء أو التدمير أو الضرر الذي تتعرض له األمتعة واملمتلكات الشخصية

املنقوله بالسيارة:

ب.أ.

ج..٥

وثيقة السيارات الذهبية

وثيقة السيارات الذهبية

املواصالت أو إإلعادة للمستفيدين املرافقني:

في حالة إصابة أو مرض أي مستفيد متنعه من استمرار الرحلة املقصودة ، تتحمل

أو املعتاد اإلقامة الى مقر وإعادتهم املرافقني املستفيدين نفقات سفر الشركة

مرافقة املستفيد أو املصاب الى مقر اإلقامة املعتاد أو مرافقة املستفيد أو املصاب

الى املستشفى.

أقل أو ١٥ سنة أو عمرها (عمره أو طفلة املستفيدين طفال أحد في حالة كون

أو بـتـزويـده الشـركـة تـقــوم يرافقهـا / يرافقه ص وجود شخ دون ذلك) من

تـزويـدها مبرافـق أثـنـاء الرحـلة الى مقر أقامته املعتاد.

في املستفيد بقاء حالة في األولى: الدرجة من األسرة أفراد ألحد اإلقامة و السفر

املستشفى ملدة تزيد عن خمسة أيام ، تتحمل الشركة التكاليف التالية بالنسبة لفرد

من أفراد العائلة من الدرجة األولى. تكلفة رحلة العودة الى مكان العالج و اإلقامة مببلغ

قدره ١٥٠ دوالر أمريكي في اليوم ملدة عشرة ايام كحد أقصى.

تكاليف السفر املترتبة عن وفاة أحد أفراد األسرة األقربني (أقرباء الدرجة األولى).

اإلقامة بلد لوفاة حدثت في نتيجة رحلته الى قطع أي مستفيد عندما يضطر

املعتاد ألحد أفراد األسرة من الدرجة األولى ، تقوم الشركة بترتيب عودة املستفيد

الى مقر إقامته املعتاد. إن هذة امليزة متوفرة في احلالة التي يكون فيها املستفيد

غير قادر على استخدام وسيلة املواصالت التي كان يستقلها في رحلته األصلية.

في حالة كون أحد املستفيدين طفال أو طفلة )عمره أو عمرها ١٥ سنة أو أقل من

ذلك( ودون وجود مرافق له / لها، تقوم الشركة أيضا بتزويد مرافق له / لها خالل

الرحلة الى مقر إقامته املعتاد.

اإلقامة بلد خارج الطارئة املستفيد مرض أو إصابة عن الناجمة الصحية املساعدة

الصيدلية املنتجات و الطبي والعالج واجلراحة العالج تكلفة الشركة تتحمل املعتاد:

املقررة من قبل الطبيب املعالج، والتي تكون متوفرة في مكان تلقي العالج مببلغ ٥٠٠٠

ض والعاهات السابقة للتأمني). دوالر أمريكي كحد أقصى للدفع (بإستثناء األمرا

متديد إقامة أي مستفيد نتيجة املرض أو اإلصابة الطارئة خارج بلد اإلقامة املعتاد:

أ)٢.

ب)

أ.٤.

ب.

في حالة االضطرار لتمديد إقامة املستفيد خارج بلد اإلقامة املعتاد نتيجة مرض او إصابة

طارئة ،تتحمل الشركة تكاليف الفندق أو غير ذلك من تكاليف اإلقامة (شرط املوافقة

املسبقة من اخلليج للمساعدة وبناء على نصيحة الطبيب املعالج).

أن أقصى مبلغ يستحق الدفع هو ١٥٠ دوالر أمريكي في اليوم الواحد و ملدة أقصاها ٥

أيام.

وفاة املستفيد :

في حالة وفاة أي مستفيد سوف تقوم الشركة مبا يلي :

ترتيب عودة جثمان الفقيد أو الفقيدة للدفن فـي بلد اإلقامة املعتاد ، أو مقر الدفن.

ان اقصى مبلغ يستحق الدفع هو ٢٠٠٠ دوالر داخل أقطار مجلس التعاون اخلليجي

ومبلغ ٥٠٠٠ دوالر أمريكي فـي كافة األقطار األخرى.

ترتيب عودة املستفيدين املرافقني الى مقر الدفن أو الى بلد اإلقامة املعتاد.

فـي حالة كون أحد املستفيدين طفال أو طفلة )عمره أو عمرها ١٥ سنة أو أقل( من

ذلك دون وجود مرافق له/ لها تقوم الشركة بتوفير مرافق خالل الرحلة الى مكان

اإلقامة املعتاد ، أو مقر الدفن. تقدم االمتيازات املوضحة في الفقرة ٧)ب( أعاله فقط

عندما يكون املستفيدين غير قادرين على استخدام وسيلة املواصالت املستخدمة

للرحلة األصلية.

إرسال األدوية:

الى الطبيب قبل من مستعجلة بصورة املقررة األدوية إرسال بترتيب الشركة تقوم

املستفيد في حالة عدم توفرها في املكان الذي سافر إليه املستفيد غير أن الشركة لن

تكون مسئوله عن تكلفة هذة األدوية.

تكاليف السفر الناجمة عن حدوث اضرار في منزل املستفيد :

تتحمل الشركة تكاليف السفر املترتبة على عودة واحد من املستفيدين الى مقر اقامته

املعتاد في حالة تعرض مقر إقامته املعتاد لألضرار الناجتة عن حريق او انفجار أو سرقة.

عن طريق استخدام العنف في اقتحام املنزل أو اخلروج منه مما جعل املنزل غـيـر صـالـح

للسـكـن واإلقامة ، أو يعرضه ملزيد من األضرار مما يبرر حضور املستفيد.

أ.٧.

ب.ج.

ارسال الرسائل املستعجلة :

بناء على طلب املستفيد تقوم الشركة بترتيب ارسال الرسائل املستعجلة أو تلك التى

يتطلبها تنفيذ البنود (١) حتى (٩) أعاله.

النوع التاني من املساعدة : املساعدة املقدمة للسيارة

وتركيا ومصر وفلسطني وسوريا ولبنان واالردن اخلليجي التعاون س مجل أقطار (كافة

س واجلزائر واملغرب). وتون

تقدم املزايا التالية بالنسبة للسيارة احملددة أوصافها فـي جدول الوثيقة:

سحب أو نقل السيارة )خارج بلد اإلقامة( فـي حالة تعطل السيارة تقوم الشركة بترتيب

سحبها أو نقلها الى أقرب مقر للتصليح.

ان أقصى مبلغ ممكن دفعه هو :

١٥٠ دوالر أمريكي بالنسبة للسحب.

٣٠٠ دوالر أمريكي بالنسبة لنقل السيارة التي تستدعي استخدام رافعة.

السيارة حيث لتكاليف تصليح بالنسبة االمتياز لهذا وفقا مبلغ أي دفع يتم لن

تكون تكلفة إصالح السيارة على نفقة املؤمن له املستفيد.

اإلقامة والسفر نتيجة لتعطل السيارة (خارج بلد اإلقامة)

في حالة تعطل السيارة تتحمل الشركة ما يلي:

نفقات الفندق لغاية ١٢٠ دوالر أمريكي لكل مستفيد يوميا ملدة أقصاها ثالثة أيام

في حالة حدوث عطل ال ميكن إصالحة في نفس اليوم.

تكاليف السفر املترتبة على عودة املستفيدين الى مكان اقامتهم املعتاد إذا جتاوز

وقت التصليح ٤٨ ساعة بعد تعطل السيارة.

اجلهة الى السفر تكلفة الشركة تتحمل رحلتهم استئناف املستفيدون قرر ما اذا

(أ) ٢ الفترة في املبينة تلك اكبر من التكلفة تكون إال (شريطة املقصودة أعاله).األصلية

اثنني ولم تتحرك السيارة الكثر من ٤٨ إذا كان عدد املستفيدين اكثر من في حالة ما

.١٠

——

أ)٢.

ب)

الستئناف مماثلة سيارة استئجار يقرروا أن للمستفيدين يجوز تعطلها. بعد ساعة

الرحلة، وفي هذه احلالة يزودون بسيارة مستأجرة لفترة أقصاها ٤٨ ساعة (شريطه ان ال

تتجاوز تكلفة استئجار هذة السيارة ٣٠٠ دوالر أمريكي).

املكوث و السفر نتيجة لسرقة السيارة: (خارج بلد اإلقامة).

وفي حالة سرقة السيارة تقوم الشركة مبنح املستفيد ذات امليزة وفقا ملا هو مبني في (٢)

اعاله شريط ان يتم تبليغ الشرطة عن احلادث فورا.

نقل أو إعادة وإيداع وحراسة السيارة التي مت تصليحهاأو تسلمها: (خارج بلد اإلقامة)

إذا حدث بعد تعطل السيارة ان تطلب االمر إصالحها وعدم حتريكها ألكثر من ٧٢ ساعة

وإذا حدث في حالة السرقة عند استعادتها بعد أن غادر املستفيد مكان وقوع السرقة

تتحمل الشركة النفقات االتية :

تكلفة نقل السيارة الى مقر إقامة املستفيد املعتادة

دوالر ١٥٠ يتعدى ال مببلغ املستردة أو املصلحة السيارة وحراسة إيداع تكلفة

أمريكي خالل مدة احلراسة.

لنقل تعيينها أو تعيينه مت من أو املستفيد سفر على املترتبة السفر تكلفة

السيارة الى مقر اإلقامة املعتادة.

خدمة السائق احملترف: (خارج بلد اإلقامة)

في حالة مرض أو وقوع حادث أو وفاة السائق مما يتعذر معه قيادة السيارة شريط إال يكون

أي املرافقني قادر على أن يحل محل السائق تقوم الشركة بتعيني سائق محترف لقيادة

السيارة ومن فيها الى مكان اإلقامة املعتاد او إلى اجلهة املقصودة في الرحلة.

النوع الثالث من املساعدة : املساعدة املقدمة لألمتعة

يكون عندما فقط التالية املزايا تقدم اإلقامة) بلد عدا ما العالم انحاء (جميع

املستفيد خارج بلد اإلقامة املعتادة ملدة ال تتجاوز ٦٠ يوما متتالية.

السرقة أو االختفاء أو التدمير أو الضرر الذي تتعرض له األمتعة واملمتلكات الشخصية

املنقوله بالسيارة:

ب.أ.

ج..٥

وثيقة السيارات الذهبية

وثيقة السيارات الذهبية

من املسبقة املوافقة على احلصول ودون نفسه تلقاء من املركبة بتصليح قام الشركة . إذا

كما يلي:اخلسارة أو التلف الذي يصيب اإلطارات والرجنات والطوس واإليريال وفتحة السقف

اذا كان احلادث معلوم سواء كان املؤمن له داعم أو مدعوم بدون حتمل.

أما إذا كان احلادث مجهول يتحمل املؤمن له ٪٥٠ من اجمالي التصليح.

اخلسارة أو التلف الذي يصيب الزجاج.

يتم تبديل زجاج السيارة في حالة الكسر بحصوه أو لسبب آخر غير احلادث

املروري داخل الوكالة وبدون حتمل وذلك للحادث األول الذي يحدث بعد سريان

ثالث من أكثر صنعها سنة يتجاوز ال التي السيارات أنواع لكافة سنوات.التأمني

احلادث غير وبسبب السيارة لنفس الزجاج كسر حوادث تكرار حالة وفي

استبدال تكاليف من باملائة) (خمسون ٪٥٠ نسبة له املؤمن يتحمل املروري

الزجاج داخل كراج الوكالة وبدون أي حتمل عند االستبدال لدى شركات الزجاج

بغض السيارات أنواع جميع على البند هذا ويطبق الشركة. من املعتمدة

النظر عن تاريخ الصنع

مالك وتكون على مسؤولية احلادث وقوع بعد املركبة من تسرق التي القطع عن املركبة كليا.

ثانيا: يسقط حق املؤمن له في التعويض ويلتزم برد ما سبق أن تسلمه من الشركة

في احلاالت التالية:

إذا لم يلتزم بتنفيذ األحكام اخلاصة باالشارات الضوئية أو حدود السرعة او األنحراف

املفاجئ أو القيادة عكس اجتاه السير أو على طرق أو أرصفة غير معدة لسير املركبات

و الواردة في قانون املرور و اللوائح والقرارات الوزارية املنفذة له أو في األماكن التى ليس

للمركبة حق املرور فيها كاملطارات املدنية أو العسكرية.

.٩أ.

ب.

أ.١٠.

ب.

.١١

أو أي شخص آخر وهو في غير له املؤمن املركبة مبعرفة أثناء قيادة إذا وقع احلادث

تعاطي نتيجة أو ادرات أو الروحية املشروبات متعاطيا كان أو الطبيعية حالته

احلبوب أو السوائل الطبية أو أي مواد مخدرة أو حتت غلبة النعاس.

قيادة من إجازة املركبة مبعرفة شخص غير حائز على قيادة نتيجة احلادث وقع إذا

العامة اإلدارة أو احملكمة قبل من إجازته أو سحبت بالكويت للمرور العامة اإلدارة

للمرور أو كانت غير صاحلة لقيادة مثل هذا النوع من السيارات.

القيادة رخصة في الواردة بالشروط التقيد دون القيادة نتيجة احلادث وقع إذا

كاستخدام النظارات أو السماعات الطبية أو غيرها.

إذا وقع احلادث نتيجة عمل ارتكبه املؤمن له عن إرادة وسبق إصرار.

إذا ثبت أن التأمني قد عقد بناء على إدالء املؤمن له بيانات كاذبة او إخفاء معلومات أو

وقائع جوهرية تؤثر على قبول املؤمن تغطية اخلطر أو على سعر التأمني أو شروطه.

وقائع أخفائه أو احلادث وقوع كيفية عن غير صحيحة ببيانات له املؤمن ادلى إذا

جوهرية تؤثر على تقدير الشركة ملدى التزاماتها.

إذا كان احلادث نتيجة أستخدام املركبة في غير الغرض املرخص به لها من إدارة املرور

واملصرح به في هذة الوثيقة أو في مالحقها خاصة في اختبارات السرعة أو الفحص

أو سحب البضاعة أو نقل التأجير أو باألجرة الركاب أو نقل التعليم أو التجربة أو

الطرادات والسيارات واجلرارات والدراجات أو أيه آلة أو معدة.

أجهزة نقص األخص وعلى احلادث وقوع وقت املركبة أجهزة كفاءة عدم ثبت إذا

اإليقاف بنسبة تتجاوز ٣٠٪ أو نتيجة أليطارات مستهلكة بنسبة ٪٤٠.

املؤمن عليها كوضع للمركبة أو فقد أو تلف الى وقوع خسارة يؤدي الذي االهمال

مواد قابلة لالشتعال بها أو عدم اتخاذ االحتياطات املطلوبة للتأكد من صالحيتها

للسير أو تركها دون إحكام غلقها أو ترك مفاتيح التشغيل بها أو ما شابه ذلك.

ثالثا: لن تكون الشركة ملزمة بتقدمي أي عون أو مساعدة ناجمة مباشرة أو غير مباشرة عن :

.٥.٦

.١٠

تصرفات الغش و اخلداع من قبل املستفيد أو اي شخص أخر يسعى للمطالبه بناء

على هذة الوثيقة.

أو النتحار أو التأمني من املستفيدين أجل من أو السيارة لقائد العمدية االفعال

الشروع فيه أو اشتراك السيارة في مسابقة السرعة.

جتاوز قائد السيارة اإلشارة الضوئية احلمراء أو السرعة الزائدة عن احلد األقصى املقرر

قانونا ، أو السير عكس اجتاه السير ويفترض تطبيق هذا االستثناء على قائد السيارة

ثالثا من (٣) البند ألحكام طبقا املصابني بقية تعويضات وتسوى غيره دون فقط

(التغطية التأمينية للحوداث الشخصية).

اخلسارة التبعية من أي نوع.

املرض أو احلاالت البثولوجية الناجمة عن اإلستهالك االختياري للكحوليات و املواد

السامة وادرات او العقاقير التي يحصل عليها دون وصفة طبية.

أو العقلي املرض أو اإلنتحار أو محاولة اإلنتحار أو للتأمني أي حالة مرضية سابقة

احلمل أو الوالدة و مضاعفاتها.

رابعا: لن تتحمل الشركة مسؤولية التكاليف التالية :

من مسبق ترخيص دون بترتيبها عنه ينوب من أو املستفيد يقوم مساعدة الشركة. اي

مساعدة طبية من بلد اإلقامة املعتاد.

االطراف أو السمع تقوية وسائل أو الالصقة العدسات أو املستبدلة النظارات

االصطناعية وعالج االسنان ما لم يكن نتيجة حادث.

بتعريض حياة املشوب املساعدة تقدمي الشركة مسؤولة عن لن تكون خامسا:

فـي ينقل راكب ألي بالنسبة للخطر-وكذلك املساعدة تقدمي على القائمني

السيارة ويكون من االشخاص

املوجودين على قارعة الطريق ويطلبون املساعدة لنقلهم في السيارة أو استحالة

.٤.٥

.٢.٣

تقدمي املساعدة نتيجة للظروف السائدة عند احلاجة للعون.

سادسا: كذلك ال يغطي هذا التأمني:

اإلصابات التي قد تترتب على حادث السيارة إذا لم يكن لقائد السيارة حق قيادتها

وقت احلادث أو كان يقودها بغير إذن مالكها كما هو احلال في السيارة إذا سرقت .

للفرار قائدها ارتكبه عمل نتيجة للسيارة احلادث على تترتب قد التي االصابات

بنفسه أو لقيامه بنقل أشخاص فارين من وجه السلطة أو بضائع أو أشياء مهربه أو ممنوعة قانونا.

سابعا: ال يغطى هذا التأمني الهالك و التلف و احلوادث و املساعدة التى تكون قد

وقعت أو نشأت بسبب اي عامل من العوامل املبينة فيما بعد ، او تكون قد نتجت

منها او نشأت عنها أو تعلقت بها أو تكون هذة العوامل قد ساهمت في وقوعها

هي : وذلك كله بطريق مباشر أو غير مباشر عن قريب أو عن بعيد و العوامل املشار أليها

و البراكني ثوران و و االعصار )الطوز( الرملية الزوابع و والعواصف الفياضانات و السيول

الزالزل و الهزات االرضية و تساقط البرد ، أو أي اضطرابات أخرى في الطبيعة والغزو و أعمال

العدو االجنبي و االعمال احلربية )سواء اعلنت احلرب او لم تعلن( ، و احلرب أألهلية واالضراب

أو االعتصام او املظاهرات و االضطرابات الشعبية و العصيان و الثورة و االنقالب العسكري

واغتصاب السلطة ، و املصادره والتأميم و التضرر الالحق من قبل أو بامر حكومة أو سلطة

مباشرة يتصل وأي عامل النووية و الذرية والتفجيرات املشعة أواملواد ، أو محلية عامة

ادعاء أو طلب تقدمي حال ةفي املتقدمة االسباب من بأي سبب مباشرة غير بطريقة مبوجب أو

هذة الوثيقة على املؤمن له أن يثبت ان العرض أو التلف أو الضرر أو املسئولية قد نشأت

بصورة مستقلة من العوامل املذكورة أعاله و ليس لها عالقة بتلك العوامل ومالم يتم هذا

االثبات ال تكون الشركة ملزمة بأيه تأديه من الطلب أو االدعاء املذكور.

وثيقة السيارات الذهبية

وثيقة السيارات الذهبية

من املسبقة املوافقة على احلصول ودون نفسه تلقاء من املركبة بتصليح قام الشركة . إذا

كما يلي:اخلسارة أو التلف الذي يصيب اإلطارات والرجنات والطوس واإليريال وفتحة السقف

اذا كان احلادث معلوم سواء كان املؤمن له داعم أو مدعوم بدون حتمل.

أما إذا كان احلادث مجهول يتحمل املؤمن له ٪٥٠ من اجمالي التصليح.

اخلسارة أو التلف الذي يصيب الزجاج.

يتم تبديل زجاج السيارة في حالة الكسر بحصوه أو لسبب آخر غير احلادث

املروري داخل الوكالة وبدون حتمل وذلك للحادث األول الذي يحدث بعد سريان

ثالث من أكثر صنعها سنة يتجاوز ال التي السيارات أنواع لكافة سنوات.التأمني

احلادث غير وبسبب السيارة لنفس الزجاج كسر حوادث تكرار حالة وفي

استبدال تكاليف من باملائة) (خمسون ٪٥٠ نسبة له املؤمن يتحمل املروري

الزجاج داخل كراج الوكالة وبدون أي حتمل عند االستبدال لدى شركات الزجاج

بغض السيارات أنواع جميع على البند هذا ويطبق الشركة. من املعتمدة

النظر عن تاريخ الصنع

مالك وتكون على مسؤولية احلادث وقوع بعد املركبة من تسرق التي القطع عن املركبة كليا.

ثانيا: يسقط حق املؤمن له في التعويض ويلتزم برد ما سبق أن تسلمه من الشركة

في احلاالت التالية:

إذا لم يلتزم بتنفيذ األحكام اخلاصة باالشارات الضوئية أو حدود السرعة او األنحراف

املفاجئ أو القيادة عكس اجتاه السير أو على طرق أو أرصفة غير معدة لسير املركبات

و الواردة في قانون املرور و اللوائح والقرارات الوزارية املنفذة له أو في األماكن التى ليس

للمركبة حق املرور فيها كاملطارات املدنية أو العسكرية.

.٩أ.

ب.

أ.١٠.

ب.

.١١

أو أي شخص آخر وهو في غير له املؤمن املركبة مبعرفة أثناء قيادة إذا وقع احلادث

تعاطي نتيجة أو ادرات أو الروحية املشروبات متعاطيا كان أو الطبيعية حالته

احلبوب أو السوائل الطبية أو أي مواد مخدرة أو حتت غلبة النعاس.

قيادة من إجازة املركبة مبعرفة شخص غير حائز على قيادة نتيجة احلادث وقع إذا

العامة اإلدارة أو احملكمة قبل من إجازته أو سحبت بالكويت للمرور العامة اإلدارة

للمرور أو كانت غير صاحلة لقيادة مثل هذا النوع من السيارات.

القيادة رخصة في الواردة بالشروط التقيد دون القيادة نتيجة احلادث وقع إذا

كاستخدام النظارات أو السماعات الطبية أو غيرها.

إذا وقع احلادث نتيجة عمل ارتكبه املؤمن له عن إرادة وسبق إصرار.

إذا ثبت أن التأمني قد عقد بناء على إدالء املؤمن له بيانات كاذبة او إخفاء معلومات أو

وقائع جوهرية تؤثر على قبول املؤمن تغطية اخلطر أو على سعر التأمني أو شروطه.

وقائع أخفائه أو احلادث وقوع كيفية عن غير صحيحة ببيانات له املؤمن ادلى إذا

جوهرية تؤثر على تقدير الشركة ملدى التزاماتها.

إذا كان احلادث نتيجة أستخدام املركبة في غير الغرض املرخص به لها من إدارة املرور

واملصرح به في هذة الوثيقة أو في مالحقها خاصة في اختبارات السرعة أو الفحص

أو سحب البضاعة أو نقل التأجير أو باألجرة الركاب أو نقل التعليم أو التجربة أو

الطرادات والسيارات واجلرارات والدراجات أو أيه آلة أو معدة.

أجهزة نقص األخص وعلى احلادث وقوع وقت املركبة أجهزة كفاءة عدم ثبت إذا

اإليقاف بنسبة تتجاوز ٣٠٪ أو نتيجة أليطارات مستهلكة بنسبة ٪٤٠.

املؤمن عليها كوضع للمركبة أو فقد أو تلف الى وقوع خسارة يؤدي الذي االهمال

مواد قابلة لالشتعال بها أو عدم اتخاذ االحتياطات املطلوبة للتأكد من صالحيتها

للسير أو تركها دون إحكام غلقها أو ترك مفاتيح التشغيل بها أو ما شابه ذلك.

ثالثا: لن تكون الشركة ملزمة بتقدمي أي عون أو مساعدة ناجمة مباشرة أو غير مباشرة عن :

.٥.٦

.١٠

تصرفات الغش و اخلداع من قبل املستفيد أو اي شخص أخر يسعى للمطالبه بناء

على هذة الوثيقة.

أو النتحار أو التأمني من املستفيدين أجل من أو السيارة لقائد العمدية االفعال

الشروع فيه أو اشتراك السيارة في مسابقة السرعة.

جتاوز قائد السيارة اإلشارة الضوئية احلمراء أو السرعة الزائدة عن احلد األقصى املقرر

قانونا ، أو السير عكس اجتاه السير ويفترض تطبيق هذا االستثناء على قائد السيارة

ثالثا من (٣) البند ألحكام طبقا املصابني بقية تعويضات وتسوى غيره دون فقط

(التغطية التأمينية للحوداث الشخصية).

اخلسارة التبعية من أي نوع.

املرض أو احلاالت البثولوجية الناجمة عن اإلستهالك االختياري للكحوليات و املواد

السامة وادرات او العقاقير التي يحصل عليها دون وصفة طبية.

أو العقلي املرض أو اإلنتحار أو محاولة اإلنتحار أو للتأمني أي حالة مرضية سابقة

احلمل أو الوالدة و مضاعفاتها.

رابعا: لن تتحمل الشركة مسؤولية التكاليف التالية :

من مسبق ترخيص دون بترتيبها عنه ينوب من أو املستفيد يقوم مساعدة الشركة. اي

مساعدة طبية من بلد اإلقامة املعتاد.

االطراف أو السمع تقوية وسائل أو الالصقة العدسات أو املستبدلة النظارات

االصطناعية وعالج االسنان ما لم يكن نتيجة حادث.

بتعريض حياة املشوب املساعدة تقدمي الشركة مسؤولة عن لن تكون خامسا:

فـي ينقل راكب ألي بالنسبة للخطر-وكذلك املساعدة تقدمي على القائمني

السيارة ويكون من االشخاص

املوجودين على قارعة الطريق ويطلبون املساعدة لنقلهم في السيارة أو استحالة

.٤.٥

.٢.٣

تقدمي املساعدة نتيجة للظروف السائدة عند احلاجة للعون.

سادسا: كذلك ال يغطي هذا التأمني:

اإلصابات التي قد تترتب على حادث السيارة إذا لم يكن لقائد السيارة حق قيادتها

وقت احلادث أو كان يقودها بغير إذن مالكها كما هو احلال في السيارة إذا سرقت .

للفرار قائدها ارتكبه عمل نتيجة للسيارة احلادث على تترتب قد التي االصابات

بنفسه أو لقيامه بنقل أشخاص فارين من وجه السلطة أو بضائع أو أشياء مهربه أو ممنوعة قانونا.

سابعا: ال يغطى هذا التأمني الهالك و التلف و احلوادث و املساعدة التى تكون قد

وقعت أو نشأت بسبب اي عامل من العوامل املبينة فيما بعد ، او تكون قد نتجت

منها او نشأت عنها أو تعلقت بها أو تكون هذة العوامل قد ساهمت في وقوعها

هي : وذلك كله بطريق مباشر أو غير مباشر عن قريب أو عن بعيد و العوامل املشار أليها

و البراكني ثوران و و االعصار )الطوز( الرملية الزوابع و والعواصف الفياضانات و السيول

الزالزل و الهزات االرضية و تساقط البرد ، أو أي اضطرابات أخرى في الطبيعة والغزو و أعمال

العدو االجنبي و االعمال احلربية )سواء اعلنت احلرب او لم تعلن( ، و احلرب أألهلية واالضراب

أو االعتصام او املظاهرات و االضطرابات الشعبية و العصيان و الثورة و االنقالب العسكري

واغتصاب السلطة ، و املصادره والتأميم و التضرر الالحق من قبل أو بامر حكومة أو سلطة

مباشرة يتصل وأي عامل النووية و الذرية والتفجيرات املشعة أواملواد ، أو محلية عامة

ادعاء أو طلب تقدمي حال ةفي املتقدمة االسباب من بأي سبب مباشرة غير بطريقة مبوجب أو

هذة الوثيقة على املؤمن له أن يثبت ان العرض أو التلف أو الضرر أو املسئولية قد نشأت

بصورة مستقلة من العوامل املذكورة أعاله و ليس لها عالقة بتلك العوامل ومالم يتم هذا

االثبات ال تكون الشركة ملزمة بأيه تأديه من الطلب أو االدعاء املذكور.

وثيقة السيارات الذهبية

وثيقة السيارات الذهبية

Golden Car Policysoon as possible and not later than 48 hours after the mentioned accident.

Any claim letter, warning or judicial documents must be notified or handed

over immediately to the company as soon as they are received by the insured,

moreover the insured must notify the company immediately whenever he is

informed that a lawsuit, investigation or private enquiry has been filed or raised

regarding the mentioned accident. Moreover in case of theft or other criminal act

which necessitates filing a claim by virtue of this policy, the insured must report

it to the police authorities immediately and also cooperate with the company in

order to convict the perpetrator of the crime and he must not begin repairing the

vehicle before notifying the company and obtaining its approval in this regard.

If the insured fails to comply with this condition, he will lose his right to claim for

compensation.Neither the insured nor his representative may submit any declaration of

6.

responsibility, promise or payment without obtaining the written approval of the

company and the company, if it so desires, may conduct defense or prosecute

the lawsuit in the name of the insured regarding any claim for which it is liable by

virtue of this policy and it may settler such a claim and it may claim in the name

of the insured and for its interest for all the compensations and damages. In this

regard the company has full power to conduct any proceeding and settlement

of any claim and the insured must provide the company with all the necessary

information and assistance.

If at the time of any claim arising under this policy, there are several insurance

7.

coverage by more than one insurer, the company will not be bound to pay other

than the part of the loss, damage, expenses or fees which is equal to the ratio

between the insurance amount and the total amounts of the insurances, however

if there are several insurances for assistance during the travel, the company will

not be liable forany of the benefits which may be become due to be paid by

virtue of this policy.

All the certificates, information and proofs required by the company will be

8.

prepared and submitted to the company on the account of the insured or the

beneficiary and they must be exactly according to the form and type required by

the company. For any claim of body injury, the beneficiary is to be subject to a

medical examination on the account of the company whenever he is requested

to do so.Any receipt or discharge document given by the beneficiary, the insured or his

9.

legal representative to the insurance company against any compensation paid by

virtue of this policy will be considered a full and final a quittance of the company

from all its obligations stipulated in this policy for any injury, including death that

took place or takes place or happens as a result of the accident whether it occurs

before or after the date of the receipt or discharge.

The company is not bound to notify the insured about the date of renewing the

10.

policy before the date of its expiry.

The right of the insured to claim for any amount under this policy to cover

11.

any injury will be dropped if nine months elapse after the date of the accident

without filing a claim.

It is considered a basic condition for binding the company to pay any amount

12.

due to be paid by virtue of this policy that the insured comply in full with the

conditions of this policy in raising an act, or abstaining an act, furthermore it is

also considered a basic condition for binding the company that the statements

and declarations issued by the insured in his application for insurance as well as

all the declarations signed by him, are to be accurate.

Cancellation Right •

The company may cancel his policy after the expiry of seven days from notifying the

insured by a registered letter to the latest known address and in this case the company

will return to the insured the paid premiums after deducting a pro rata portion thereof

for the period in which the policy was valid. The insured may also cancel this policy at

any time after seven days from notifying the company in this regard, (Provided that no

claim was made during he validity period of the policy) In this case the company will

return the premium to the insured after deducting the portion pro rata the period in

which the policy remained valid according to the short term insurance categories.

All the above does not require any notice, warning or taking any other procedure.

Insurance validity period

Percentage deducted from the premium

by the company

From a week to a month

Two monthsThree monthsFour monthsFive monthsSix monthsSeven monthsEight months and above

1 ÷ 8

2 ÷ 8

3 ÷ 8

4 ÷ 8

5 ÷ 8

6 ÷ 8

7 ÷ 8

100 %

(Arbitration condition)

Every dispute arising from this policy regarding the determination of the damage

value must be referred to an arbitrator for settlement. The two parties will appoint

this arbitrator in writing, if they fail to select one arbitrator, each of them will select an

arbitrator in writing within one month from the date in which either party requests the

other party in writing to appoint an arbitrator.

The two arbitrators are to appoint an umpire before entering upon reference. The

umpire shall sit with the arbitrators selected by the parties and preside the arbitration

sessions. No case shall be filed before courts of justice before the arbitrator(s) issue an

arbitral for determining the damage value.

If the company disclaims liability for any claim hereunder, the insured is to refer his

claim for determining the value of the indemnity to arbitration according to the

provisions herein contained within 12 months from the date of the disclaim, otherwise

he will be considered assigner of his right to claim indemnity.

Golden Car Policy

Golden Car Policyrisk happens solely because of the accident, as a direct result thereto and the

person who is injured in the accident, is a passenger in the car and one of those

who are covered by this insurance. The person is considered a passenger in the

car whether he is inside it, entering it or getting out of it.

This insurance inclusively covers the driver of the car whose descriptions

2.

are stated in the schedule, his spouse, parents, sons and daughters who are

accompanying him in the car, if the accident is caused by or to the car and where

the persons injured in the accident don’t have the right to claim for total or partial

blood money that can be obtained from the compulsory insurance of other car

involved in the accident.

The insurance amount (which is hereinafter referred to as the indemnity) and

3.

which becomes due for one passenger by virtue of this policy, is determined as

follows:Death: Total blood money of an amount of Kuwaiti Dinars Ten

a)

thousand only.Total permanent disablement: Total blood money of an amount of Kuwaiti

b)

Dinars Ten thousand only.

Partial permanent disablement: The final disability percentage multiplied

c)

by Kuwaiti Dinars Ten thousand only.

In all permanent disability cases no other than the disability percentage

determined by the government medical committees will be taken into

consideration.If the total of the compensations calculated according to the above mentioned

basis for several persons covered by this policy in the same accident exceeds the

whole insurance amount of K.D.25000, (Kuwaiti Dinars Twenty five thousand),

all the calculated amounts will be reduced by equal reduction percentages in

order to be totaling to an amount of not more than the above mentioned total

insurance amount in any case whatsoever.

The validity of this insurance will continue for the rest of its period after any

4.

accident leading to compensate one or more persons by virtue of this policy and

reducing the insurance amount of the personal accidents after the accident by

the amount due compensation and reducing all what may become due thereafter

during the insurance validity period by the same percentage so that the company

will not pay during the whole insurance period an amount exceeding its original

insurance amount. All the above is without exceeding the maximum limit per

one person during the insurance period. No claim during the insurance period

will affect the insurance amount which will be renewed after the expiry of its

periods.

Exceptions to all the previous coverage

First: The exclusions from the insurance coverage limits for which

the company is not liable, are as follows:

The indirect loss, wear and tear which is suffered by the insured or the shortage in

1.

the value of the vehicle resulting from using it. The company is not liable for the

defect; breakdown or breakage suffered the mechanical or electrical parts unless

it is resulted from an accident suffered by the insured vehicle.

The loss or defect resulted from overloading the vehicle or failure to secure the

2.

stability and safety of the load or if the number of its passengers at the time of the

accident exceeds the number determined by the law.

The loss or defect suffered by the load of the car or its additional appliances such

3.

Golden Car Policy

as telephone, tape recorder, TV set or similar items or any personal properties

unless they are provide for in the policy or its appendixes in addition to stating

the insurance value and settlement of the additional premium due for them.

The fall in the value of the insured car resulted from the accident, its repair or

4.

otherwise.Missed benefit as a result of the breakdown which prevents the operation of the

5.

vehicle after the accident regardless to the length of the delay period and its

reasons whatsoever.The accidents committed by unknown party which exceeds the limit of K.D. 500

6.

(Kuwaiti Dinars five hundred only). Regarding any exceeding amount, the insured

will meet a percentage of 50% of the full value of damages in case of overturn,

collision with a pavement, a post or anything other than vehicles or falling into a

pit. In all cases the insured is to provide a police report otherwise he will lose his

right for compensation.When the car is painted due to scratches thereon, the company will pay 40 % of the

7.

repair value, and when the car is completely painted the company will pay a limit

of K.D.150, and the remaining balance will be on the account of the insured.

If the insured repair the care without obtaining a prior approval from the

8.

company.The loss or defect suffered by the tyres, rings, wheels covers and antenna and

9.

opening in the ceiling unless when it is resulted from accident suffered by the

vehicle and the insured meets 50 % of the full value of the damages.

The loss or defect suffered by the glass exceeding K.D.75 whereas any exceeding

10.

amount will be met by the insured.

The parts stolen from the vehicle after the occurrence of the accident will be under

11.

the liability of the owner of the vehicle in full.

Second: In the following cases, the right of the insured for

compensation will be null and void and the insured is bound to

return the amounts received previously from the company:-

If he does not comply with the rules of the traffic lights, speed limits, sudden

1.

turning, driving opposite to the traffic direction or on roads or pavements which

are not prepared for vehicles traffic which are stated in the Traffic Law and its

executive ministerial regulations and decisions or the places in which the vehicle

is not permitted to be driven such as civil or military airports.

If the accident occurs while the vehicle is driven by the insured or any other person

2.

who is under abnormal mental conditions or while being under the influence of

alcoholic drink or drugs or as a result of taking medical pills, liquids, any narcotics

or sleepiness.If the accident occurs as a result of driving the vehilcel by a person who does not

3.

have a driving licence from the Traffic General Departgment in Kuwait or whose

driving licence is withdrawn by the court or the Traffic general Department or the

driving license is not valid for driving such type of vehicles.

If the accident happens as a result of driving without compliance with the

4.

conditions stated in the driving license such as wearing spectacles, hearing aid

or otherwise.If the accidents occurs as a result of an act committed by the insured deliberately

5.

and with premeditation.If it is proved that the insurance was concluded on the basis of false statements

6.

given by the insured or for hiding information or substantial facts affecting the

approval of the insurer to cover the risk, the insurance premium or conditions.

If the insured delivers incorrect statement regarding the circumstances of the

7.

Golden Car Policy

The usual driver means any person whose name is determined in the policy,

*

(Provided that such person is licensed to drive the car included in the coverage.)

The car means the car whose descriptions are determined in the schedule of the

*

insurance policy, provided that:-

It is not used for public transport of passengers, goods, commercial transport or

1.

for hire with or without a driver.Its weight should not exceed 3500 Kilogram.

2.

Usual country of residence means the country in which the policy was issued.

Usual place of residence means the residence house of any beneficiary of this

policy in the usual country of residence.Breakdown means electrical or mechanical failure, road traffic accident, loss,

damage or destruction resulted from fire, or theft suffered by the vehicle and

causing the vehicle to be immobilized.Types of assistance provided by the company:

First type of assistance: Personal assistance, (All over the world except

the usual country of residence)

The company will provide the following benefits only when the beneficiary is

traveling away from the usual country of residence for a period of not more than 60

consecutive days:Transport or repatriation in case of the sickness or the injury of the beneficiary: In

1.

case of sickness or injury of any beneficiary of this policy, the company undertakes

to meet all the expenses of transport of the beneficiary by an ambulance or any

other means of transport which is considered appropriate by the attending

doctor or the doctor of the company to an adequate medical center or from a

hospital to another or to the usual place of residence of the beneficiary.

Transport or repatriation of accompanying beneficiaries:

2.

When an injury or illness to any beneficiary prevents him from continuing

a)

the intended journey, the company will meet the travel expenses of the

accompanying beneficiaries and their repatriation to the usual place of

residence or escort the beneficiary or the injured person to the hospital.

If one of the beneficiaries is a child of 15 years of age or less without any

b)

person to accompany him / her, the company will provide him / her with an

escort during the journey to the usual place of residence.

Travel and stay over of one immediate family member:

3.

Should the beneficiary be hospitalized for a period exceeding five days, the

company will meet the following costs for an immediate family member.Cost of

the return journey to the place of hospitalization and residence for an amount of

US$ 150 per day for a maximum period of ten days.Travel costs incurred as a result of the death of an immediate family member:

4.

When any beneficiary has to interrupt his journey due to the death of an

a)

immediate family member in the usual country of residence, the company

will arrange the return of the beneficiary to his usual place of residence. This

benefit is available only when the beneficiary is unable to use the means of

transport used on the original journey.If one of the beneficiaries is a child of 15 years of age or less without any

b)

person to accompany him / her, the company will provide him / her with an

escort during the journey to the usual place of residence.

Medical assistance due to emergency injury or sickness of the beneficiary outside

5.

Golden Car Policy

the usual country of residence: The company will meet the cost of hospitalization,

surgery, medical fees and the pharmaceutical products prescribed by the

attending doctor which are available in place of treatment up to a maximum

payment of US Dollar 5000, (except the pre-existing diseases and disabilities).

Extension of stay of any beneficiary as a result of emergency sickness or injury

6.

outside the usual country of residence: If the beneficiary has to renew his residence

outside the usual country of residence as a result of an emergency sickness or

injury, the company will meet the costs of the hotel or other accommodation.

(Subject to prior approval of the Gulf Assistance and the advice of the attending

doctor.)Death of the beneficiary:

7.

In case of the death of any beneficiary, the company will:-

Arrange for the repatriation of the corpse for burial in the usual country of

a)

residence or the place of burial. The maximum amount payable is US$ 2000

within the GCC countries and US$ 5000 in all the other countries.

Arrange for the return of the accompanying beneficiaries to the place of

b)

burial or the usual country of residence.If one of the beneficiaries is a child of 15 years of age or less without any

c)

person to accompany him / her, the company will provide him / her with

an escort during the journey to the usual place of residence or the place

of burial. The benefits described in the clause 7 (B) above, only when the

beneficiaries are unable to use the means of transport that was used in the

original journey.Dispatch of medicine:

8.

The company will arrange for sending the urgently prescribed medicines by the

doctor to the beneficiary in case of their unavailability in the place to which the

beneficiary has traveled, however the company is not liable for the cost of such

medicines.Costs of the travel resulted from damages suffered by the house of the beneficiary:

9.

The company will meet the travel costs for the return of one of the beneficiaries

to the usual place of residence in case that it suffers damages as a result of fire,

explosion, theft by using violence in breaking into or exiting from the house

which makes the house uninhabitable or expose it to a greater damage which

justifies the presence of the beneficiary.Sending urgent messages:

10.

Upon the request of the beneficiary, the company will arrange sending urgent

messages or those messages required for the execution of the items (1) to (9)

above.

Second type of assistance: Assistance provided to the car:

(All GCC countries, Jordan, Lebanon, Syria, Palestine, Egypt, Turkey, Tunisia, Algeria

and Morocco.)The following benefits will be provided to the car described in the schedule of the

policy:

Towing or transporting the car, (outside the usual country of residence), in the

1.

even of breakdown of the car, the company will arrange to tow or transport the

car to the nearest repairing place.The maximum amount that can be paid is:US$ 150 for towing.

US$ 300 for transporting the car when using a winch is required.

No amount will be paid under this benefit for the cost of repairing the car whereas

the cost of repairing the car will be on the account of the insured, the beneficiary.

Important Note

This card is not tranferable and should be used soley by the person whose name appear on it. This card is governed by the conditions of the policy. Any person, other than the insured using this card for personal benefit, will be legally liable.For assistance in the GIC call the following number.

Oman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 785486UAE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80009230222Qatar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 080097305Bahrain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 801222Saudi Arabia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80089730222Kuwait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22400370 22400380 22423622 24336565 22442726

Other countries call international: 973 172 152 14 - 973 172 188 99

Golf Golden Policy

By virtue of the agreement made between the insured whose name is stated in the attached schedule and Gulf Insurance Company and after settling the premium and executing the terms and obligations stated in the policy and endorsements thereof, the company undertakes to indemnify the insured who is the owner of the car which is covered by complementary insurance in our company and whose particulars are stated in the schedule against lose or damage suffered thereby with no deduction of excess or depreciation percentage for the spare parts, moreover the company will provide a substitute car while the insured car is under repair. By virtue of this policy the company will also provide the assistance that may be needed by the insured while traveling in the mentioned car and the company will also indemnify for the body injuries suffered by him / her, his spouse, parents, sons and daughters as a result of accidents. All these indemnities are subject to the limits of the coverage, their special conditions, exceptions, general conditions and terms stated hereinafter

23:24

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Expression Through The Lense

Expression Through The Lense

أقدم لكم عشرة مصوين فوتوغرافيني إنبهرت أثناء التعامل معهم ، مما يحملونه من طاقات وإبداعات فرضت نفسهاهم من الشباب الكويتي الطموح ، وصفوا صورهم على الورق الساكن ، ليحركوا به العالم آلالف السنني القادمة

تهاني األيوب

أطلق العنان للمبدع وخذ منه أمجل إنتاجهإفتح األبواب أمام الفنان جتد أحلى لوحاتة

أعط املصور حرية االلتقاط ومتتع بأروع انعكاساتهاملصور حيمل كامريته على كتفه ليوثق لك أحداثا ال تراها

ومل تصدقها دون أن تعاينها بنفسكهي بالنسبة لك لقطة ممتازة ولكنها بالنسبة له قصةصورها مبشاعره واستلمتِها بإحساسك حىت أصبح

بينكم ذلك احلديث .....

حديث العدسات

Name: Ammar AlothmanYear of Birth: 1977Education: Camera: Canon EOS 1D Mark III Canon EOS 30DInterests in Photography:

Name: Yousef Al-haqqanYear of Birth: Education: Camera: Canon EOS Rebel XTiInterests in Photography:

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CREATIVE DESIGN

Photography CatalogueName: Abdullah Al-FoudryYear of Birth: 1982Education: DiplomaCamera: Canon EOS 5D and 30DInterests in Photography: Landscape, Macro, and Night Shots

Name: Hamad Al-ShaijyYear of Birth: 1982Education: Electrical EngineeringCamera: Nikon D40XInterests in Photography: Portraits and Animals

Name: Mostafa BasheerYear of Birth: 1967Education: Bachelors Degree in Communication DisorderCamera: Canon 1D Mark III and 350DInterests in Photography: Landscape, Wildlife, and Macro

Jarrah Al-BloushiJarrah Al-Bloushi Samar Al-BaderSamar Al-Bader

Name: Samar Al-BaderYear of Birth: Education: Camera: Interests in Photography: 25:26

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Coming soonThe Zone for pimping a ride!!!

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CREATIVE DESIGN

Photography Catalogue

27:28

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CREATIVE DESIGN

Corporate Identity

29:30

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CREATIVE DESIGN

Corporate Identity

31:32

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CREATIVE DESIGN

Corporate Identity

33:34

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1.75x 3.70 m

Option1: 2x 6 m

Option2: 2x 6 m

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CREATIVE DESIGN

Corporate Identity

Company Informaion

Contact information

NameTitle

Contact information

NameTitle

Letterhead

Business Card

Envelope

Front

Front

Back

Back

35:36

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CREATIVE DESIGN

Corporate Identity

37:38

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Salmiya - Salem Al Mubarak Street - Zahra Complex - 8th floor - Office No. 36 - P.O. Box 2020 Al Yarmouk - 12020 Al Kuwait - Tel: (+965) 572 0860 - Fax (+965) 572 0860 Email: [email protected] - Website: www.ph7-kw.com

CREATIVE DESIGN

Corporate Identity

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“SHOOTING CAN BECOME AN OBSESSION,

NOT JUST A PASSION”SHEIKH SALMAN AL SABAH

President of the Shooting Federation - Kuwait and the elected President of the Asian Shooting Confederation

Mounif NehmehCo-founder MNA Partnership

Design fundamentally stems from what” surrounds us, both physically and

“emotionallyMEN’S PASSION - July / August 2008 - ISSUE # 005 - SOLD AT KD 3

Mounif NehmehCo-founder MNA Partnership

Design fundamentally stems from what surrounds us, both”“physically and emotionally

MEN’S PASSION - July / August 2008 - ISSUE # 005 - SOLD AT KD 3

MEN’S PASSION - July / August 2008 - ISSUE # 005 - SOLD AT KD 3

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EDITORIAL

Corporate Identity

DESIGN

Mounif NehmehCo-founder MNA Partnership

Design fundamentally stems from what” surrounds us, both

“physically and emotionallyMEN’S PASSION - July / August 2008 - ISSUE # 005 - SOLD AT KD 3

The Art of Shooting is coming to Kuwait

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“The idea behind the Social Work Society is not merely to help people, but to help

change society”Bibi Nasser Al Sabah

Founder, The Social Work Society of Kuwait

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In the short history of modern Kuwait, there can be few men who have stood at the top of their field and earned ever increasing respect in the way Dr. Sulaiman Al-Askari has done throughout many years as a defender and promoter of Kuwait’s heritage and culture.

Sulaiman has witnessed the rise and fall of society’s value and perception of their own heritage and the arts, and he hopes he’s seeing a re-emergence of the better days. Talking to Men’s Passion’s Simon Balsom, he reveals his own continuing passion for Kuwait’s ongoing cultural legacy.

Stories still abound of the time Sulaiman Al-Askari would sweep, as the then General Secretary of the National Council for Culture, Arts, and Literature (NCCAL), into the arts and culture halls of Kuwait and the region. His commanding presence and universal respect came well deserved through a deep knowledge of the contemporary cultural landscape. His involvement continues to this day, he currently holds the position of Editor-in-Chief of Al-Arabi magazine - the only Middle Eastern publication to take Arab culture and share it with the world.

Although, inevitably, the years have passed since his days at the NCCAL, this is his ninth at Al Arabi following twenty-one at the NCCAL, his charisma and knowledge remain undimmed and his energies are now channelled towards the magazine. Al-Askari has always believed in spending words economically, and today considers each sentence before its delivery. Yet as he leans forward to speak his eyes are aglow with passion. Every word chosen to perfection as he delivers his thoughts.

2008 was quite a remarkable year for Al Arabi magazine as it celebrated fifty years of publication. The year began with the annual conference held under the framework of the magazine. Headed by Al-Askari the conference was instigated to further his belief that Al Arabi should be far more than just a magazine, it demonstrates that Al Arabi has become an integral, active and dynamic part Arab culture today.

“We start every year with a conference where we call for academics, thinkers, writers and journalists to meet from all over the Arab world, and the non-Arab world too” he explained.

In a sense, the conference sets the tone for the year. The focus for 2008’s conference was indeed a celebration of the magazine’s first half-century. This was followed in April by a significant exhibition detailing the history of the magazine which was held at the New Library in Alexandria, Egypt. As much as this looked back over the last fifty years, Al-Askari’s vision was witnessed in that it gave a very clear view of the future. Indeed, as a reflection of contemporary Arab art, the exhibition included the works of Abdulwahab Al-Awadhi and Ghadah Alkandari, of whom he says “I believe they are currently the best artists in Kuwait”.

After fifty years of the magazine, I wonder what is the continuing relevance of such a publication in today’s modern world. Al-Askari is quick and unambiguous in his response. “Without doubt, we are living in a different world today. When Al Arabi started in Kuwait in 1958, it was a link between all the people of the Arab world. There was not Arabia-wide television, or radio, or press and of course no internet. Al Arabi magazine served the purpose of all these media”. This is the challenge Al Arabi faces today. “We must re-invent the idea of Al Arabi. Whereas in the past we were the main media for introducing the Arab world to Arab readers, now we must introduce the issues that affect the Arab world to our readers, and further than this, to introduce the world to our world”. Incisive reportage will continue to become the ever more distinguishing feature of Al Arabi magazine.

It is his pursuit of quality in all areas of heritage, culture, and the arts that has defined Sulaiman Al-Askari throughout his life. It is for this that he reserves his greatest passion.

Dr. Sulaiman Al-AskariEditor in Chief - Al Arabi Magazine

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For many people Kuwait sits as an easy target when it comes to criticizing the authorities over human rights and expatriate worker issues. Certainly, when it comes to facing up to these matters, the nation cannot yet sleep with a clear conscience. Whilst our shortcomings may be apparent, it is not so obvious that the solutions themselves are indeed equally clear. The nation requires people with sufficient social conscience to show us that there is another way, and the workers also need their own champion. In Bibi Nasser Al-Sabah, founder of the Social Work Society of Kuwait, Men’s Passion’s Simon Balsom met such a woman. Here Bibi talks candidly about the challenges Kuwait faces as it undergoes change across many levels in its sometimes hesitant steps towards accepting greater social responsibility.

Bibi Nasser Al-Sabah

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The story of the Social Work Society of Kuwait is a brief, yet intense, tale. Having graduated in Art History during 2003, Bibi returned to Kuwait to take up her expected role at the Dar al Athar al Islamiyyah (DAI). Although immediately settling at the DAI, Bibi yearned for something more; for an opportunity to work closer to the community, indeed to find a way in which she could directly influence her society.

“For me, my work at the DAI was a job; a job that I loved very much, but still just a job. I wanted to discover a way that I could give something back to society”, Bibi explained. While she completed valuable work at the DAI (no one should ever suggest that exploring our cultures and finding new ways to share them is ever anything less than a worthy vocation) Bibi felt that, given an opportunity, her future lay in other humanitarian endeavours.

Of course, such opportunities do not typically present themselves. “However”, she says, “I realised as I moved around the city, I was hearing stories of desperately poor working conditions for some of Kuwait’s residents, of abuse, of low salaries, and I noticed that these stories were not isolated, I realised that in fact here lay a terrible situation for vulnerable people in our society.” Whilst many among us see similar situations around us, and have encountered instances of abuse, it defines as extraordinary the

individual who is prepared to take on a challenge such as this. Bibi had no qualms in accepting it, “I decided that these were the people I should find a way to help and support”.

In as much as she is fully committed to this as a way to help the workers themselves, she sees her work, and that of the Social Work Society (SWS), as being of benefit to the greater Kuwait as well. Bibi is unequivocal, “Society here needs to understand that the way we treat our foreign labour reflects on this country and our citizens. If we are able to deal with the issues here, and to give these people a better environment in which to live and work, then we will find ourselves in a better environment too”.

She continues, “As Kuwaiti’s, we are very lucky. The Government takes good care of us, we are truly a welfare state. But the foreign labourers, and I include domestic workers there - a category which the system here seems unwilling to acknowledge has any rights - are the people without a voice. These are precisely the people we at the SWS choose to give a voice to”.

Of course it’s been no easy task to achieve what she has. Merely establishing the SWS as an official non-governmental organisation (NGO) in Kuwait was no easy task. Even, it must be acknowledged, for an Al-Sabah. Without doubt, on occasions,

A Woman’s Passion

Founder of The Social Work Society of Kuwait

1918

the family name works against her. The name and connections, rather than opening doors, has seen them shut in her face. She remains sanguine in this regards, and one feels that in fact she prefers it this way. That Bibi has worked hard and overseen the birth of the SWS - in spite of her connections rather than because of them - is testament to her strength of character and determination to see changes made.

From the beginning it has been of the utmost importance to her that, rather than being an individual or a group of individuals offering ad hoc assistance to those in need, she is seeking

to build a recognised organisation, and one that will give enduring support to social causes. Bibi acknowledges the early involvement of Faisal Masoud. Already well-versed in the ways of social change, Faisal continues to add weight to the pursuance of the SWS’s agenda for change.

Together, it took Bibi and Faisal fully two years to get their organisation approved by the government. There is an ingrained reluctance to allow NGO’s to work in Kuwait, they are simply not part of the culture of a country in which the government still maintains a strong grip on the tools of social support and social change. But change is underway.

From 2005, under new guidelines implemented by Kuwait’s Emir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah, the value NGOs can add to society has slowly been recognised more widely. “Nonetheless,” says Bibi, “there was a lot of negotiating to be done with the government, and a lot of amendments to be made to what we proposed, but finally in 2005 we were officially licenced”.

This was when the opportunity for her real work began.

The Social Work Society’s full remit also includes the support of those other than foreign workers. There is much to do. Bibi - “As an organisation we cover a broad range of issues, not only foreign workers. Women’s rights for example. We still have the situation here that divorced Kuwaiti women are not entitled to housing allowance, for example. Other issues involve unmarried women and their place in society. We can never forget the issues facing the Bedoon in Kuwait. This is a horrible situation, and one that is of such a scale that an organisation the size of mine cannot hope to resolve on our own”.

Whilst passionate about sowing the seeds of change, Bibi is nonetheless realistic about the extent of change this country is ready to accept, and the timescales involved. “The idea behind the Social Work Society is not merely to help people, but to help change society. We can do this through education and ultimately through changing the laws”. In order for Bibi to make a difference, it is the lawmakers who must be pressured by society who feel galvanised into pushing for action through the highlighted efforts of Bibi and her team.

It is the Labour Law that is currently the focus of Bibi’s work, and in particular that domestic workers should receive the same

rights as other expatriate workers. It is a curious anomaly that whilst all other workers fall under the jurisdiction and indeed law-enshrined protection of the Ministry of Labour, domestic workers are the responsibility of the Ministry of the Interior. Bizarre and nonsensical; but true. “Today in Kuwait domestic workers have no rights. This cannot be allowed to continue,” says Bibi. “We’ve met with Members of the Parliament to discuss matters, they were happy to listen, happy to talk, but I’ve yet to see any action”. As frustrating as this inaction is, it is something she is well prepared for. “The Parliament these days is too unsettled, the government doesn’t have time to focus on important issues before it goes from one crisis to another. Today it is Dow, next it will be something else. The country need some stability in order to push through the right changes”.

Nevertheless, Bibi sees herself and the Social Work Society as being at the beginning of a very important journey of discovery. It is a journey as much for herself as it will be for Kuwait. Ultimately, of course, she is optimistic for the future, and sees positive signs emerging.

“I do see that the Government in Kuwait wants to make these changes, I can see it already taking small steps. Since we began in 2005 there has been significant change. Look, even the fact that the abolition of the sponsorship system is being talked about openly is a huge step forward. It wasn’t so long ago that you wouldn’t find anyone in the Government even prepared to discuss it”.

“For me to continue what I am doing, I have to see these small steps forward. We will work with the Government in encouraging change, to help steer a new course, and to increase the pace of change. We will work with the Government because it is through these channels that change will happen”.

It is an extraordinary challenge for any one person to take on board. Yet through the last four years, and doubtlessly on for many more, Bibi Nasser Al-Sabah sees herself at the vanguard of the call for change.

As I wrote at the beginning of the piece, the solution to these societal issues are clear. Indeed they begin in the simplicity of our own homes. Look around you now. It is time that we all asked ourselves questions. Are we respecting the rights of those we employ in our homes? Do they receive a fair wage and fair

treatment? When every one of us can answer truthfully and honestly: yes: then perhaps the work of Bibi and the Social Work Society of Kuwait will be done.

The rights of foreign workers are not just Bibi’s problem, they are our problems too. We have the solution in our own hands.

The rights of foreign workers are not just Bibi’s problem, they are our

problems too. We have the solution in our own hands

“That Bibi has worked hard and overseen the birth of the SWS - in spite

of her connections rather than because of them - is testament

to her strength of character and determination to see changes made”

To learn more, contact: The Social Work Society of KuwaitMishref, Block 4 Street 4, House 4. tel: 2537 5031 fax: 2537 5032website: www.q8sws.com

BiBi at home with her daughter Hussah

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What does it take to become the best in your field? As you can imagine, at Men’s Passion we have met many extraordinary men and women who have striven to achieve outstanding results in business, sports, and personal goals. None, perhaps, have proved to be quite as remarkable as Tariq Al Qallaf.

If you had to pick a sport which combined the most intense mental agility and concentration with the fastest and most reactive physical movements, there could only be the sport of fencing at the top of the list. It is both cerebral - on a par with chess, and physically conclusive - in the same way as boxing. Only the most determined reach the top in the world of fencing. That this is true is without doubt, and so it is wholly remarkable that Kuwait should have not just one but three extraordinary fencing talents to call its own - the Al-Ayoub sisters, Lulwa and Balsam, and their male counterpart - Tariq Al Qallaf.

Having won his world title in Milan during October 2008, Tariq is due to fence for his title again in Montreal later this year. He is undeniably an extraordinary talent. Having been afflicted by polio, Tariq competes in the wheelchair fencing championships. While his legs are not totally useless - he walked, very awkwardly, to greet me - his upper body is honed to fine physical perfection for the lightning fast strikes he must make in order to win and become world champion.

“I train every day. Sometimes twice a day”, he explains. “It is only when I give myself completely to my sport that I stand any possiblilty of becoming the bestt”.

“I didn’t do well in last year’s Olympic Games,” he explains. “My problem in Kuwait is that I don’t find enough strong competition to train with. In any sport you must have a challenge when you train in order to make yourself sharper”. In fact, having planned a pre-Olympic training camp in Egypt - home to some of the world’s

best fencers - he was persuaded, against his will it must be said, to train in Malaysia. “The competition there just wasn’t strong enough, so I arrived in Beijing unprepared and consequently finished out of the medal positions”. Sure, he was disappointed, the man is a true competitor, but ultimately he was accepting of the fate dealt to him. Today he says “I knew it wasn’t a reflection of my talent, but instead a reflection of a poor training strategy”.

Tariq is fortunate in that his job in one of Kuwait’s Ministry’s is deliberately tailored in order to allow him to train and compete as often as he requires. Having physically trained well, he must feel mentally prepared too. You’ll see a different face on Tariq as he composes himself prior to fencing. “I am completely focused before a match. I look at my opponent and even before we begin I am looking at them, at their body, to decide where I would be best to attack them”.

Tariq typically lets his opponent go on the offensive first. “I like to watch them, to learn about them from their first few strikes. After this I have a few of my own testing attacks I will try out on them to see how they react. Once this is over I’ll know enough about their strengths and their weakness to try and go for a win”. Some games are fast, some are slow. But they are all intense regardless of the speed.

Each game lasts a maximum of three minutes. If there is no winner after this time, the fencers continue after a further minute has passed. This continues until, after further inconclusive games, one fencer is selected to produce a winning strike within

Tariq Al-Qallaf World Fencing Champion

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EDITORIAL

Men’s PassionMagazine

DESIGN2120

There are trades that lead you to bear extreme temperatures, undergo violent accelerations or resist dangerous pressures.

Bell & Ross studies these extreme situations with those who experience them: pilots, divers, astronauts and bomb disposal experts. So many professionals for whom a watch must not only be a tool to serve their missions but an ally at all moments.

To ensure that a watch perfectly meets the expectations of its users, Bell & Ross gathers men with complementary know-how. United around a unique project - to create a utility watch - master watchmakers, engineers, designers and professional users combined their expertise and experiences with the essential never compromised by the superfluous being their sole motto.

The 4 design principlesDesigned for professionals who demand tools with optimum reliability, Bell & Ross watches correspond to four fundamental principles. Each detail has its own purpose and function.

Bell & RossThe search for the extreme

In the early 90s, a team of designers and specialists of aircraft controls joined forces to work on the same project: to be part of the great Swiss watchmaking tradition while meeting the demands of professionals facing extreme situations.

1. ReadabilityBell & Ross watches use the visual principles of counters for cockpit instrument panels.

2. FunctionalityBell & Ross watches have specific functions, thought out for special professional uses.

3. PrecisionBell & Ross mechanical movements designed, manufactured and assembled in Switzerland are “high precision” adjusted. A technical rigour that is expressed through pure lines, perfect proportions and timeless elegance.

4. Water-resistanceIn the image of the Hydro Challenger model for which Bell & Ross holds the world record for water-resistance (Guinness Book of Records), Bell & Ross watches guarantee optimum water -resistance from 100 to 11,100 m.

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Since 1996 Bell & Ross manufactures in its own production unit in La Chaux-de-Fonds in Switzerland.

It is there that all the master watchmakers develop, assemble and carry out the ultimate adjustments to Bell & Ross watches. All their art is revealed in the precision of the measurements, the rigour of the controls and the care given to each work stage, whatever the watch’s mechanical complexity.

Watchmaking references

BR01 TourbillonThe Instrument watch “Grande Complication”: a Tourbillon, a Regulator, a Power Reserve Indicator and a Precision Indicator.

BR01 Instrument Pro Titanium

Technical data

Movement: mechanical-automaticFunctions: hours, minutes, seconds. 3-counter chronograph (12-hour, 30-minute and 60-second). DateCase: size XL 46 mm. Satin finish grade 2 titanium. Screw-in crown.Dial: grey. Numbers and hands coated with white Superluminova photoluminescent coating for night reading.Glass: Anti-reflection sapphire.Water-resistance: 100 meters.Strap: rubber

Bell & Ross joined forces with the leading Swiss master watchmakers to create an exceptional movement in a state-of -the-art timepiece.

Vintage Jumping HourThe first watch with a jumping hour and power reserve. A masterpiece of ingenuity this watch is the fruit of the collaboration between Bell & Ross and Swiss master watchmaker Vincent Calabrese. It combines the complexity of a mechanical movement with the simplicity of a new reading system.

Hydromax 11 100 MThe world water-resistance record. By introducing a liquid into the case, this watch with perfect water-resistance and incomparable readability can withstand a pressure of 1,110 bar, in other words a depth of 11,100 meters.

Over the years and with each new success, Bell & Ross has built a selective network of 500 points of sales in 50 countries worldwide. Bell & Ross has thus become a reference in the exclusive world of professionals, collectors and fine Swiss watchmaking.

Bell & Ross studies these extreme situations with those who experience them: pilots, divers,

astronauts and bomb disposal experts.

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Partner - Samovar Carpets & Antiques

Haidar Hindi

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The history of woven carpets stretches back over the millennia. The oldest ‘knotted’ carpet discovered dates from around 2,500 years ago. Since these times carpets have become an essential part of the lives of many and a passion for some, and their heritage is perhaps no more highly valued than by the people of the Middle East. To learn more, Men’s Passion visited Samovar Carpets and Antiques and spoke to Haidar Hindi.

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“The drivers themselves play a crucial role in the success of the event. They see that this is organized for them, and

that every effort they put in to have more fun also means more fun for

everyone else”

The Gulf RunWhat started as an ambitious plan amongst friends wanting to take their high-powered cars off the streets of Kuwait and onto the racetrack in Bahrain, has grown into a highly organized annual event, the 4th edition of which took place in Kuwait and Bahrain at the end of 2008. Men’s Passion caught up with Ahmed Al-Mudhaf, CEO and Founder of The Gulf Run, and he told us a little more about the event.

“We have a situation in Kuwait where there are many beautiful and powerful cars, but nowhere that - as drivers - we can get the best out of these cars”, Ahmed told us. Kuwait has no formal race circuit, and such is the lack of co-ordination between the various interested parties, there is no likelihood of one being constructed anytime soon.

Once a year though, following a well attended car show at Kuwait’s Marina Crescent where the vehicles were displayed for two days, a group of around forty cars, drivers and co-drivers take a trip down to Bahrain’s International Race circuit - the same track on which Lewis Hamilton & Co. will be racing during April’s Bahrain Grand Prix.

“It’s a great experience for all who attend”, continued Ahmed, “it’s not only about competing”. Although, one imagines that with

so many highly tuned cars taking their turn on the track, there is more than an undercurrent of rivalry.

“For sure, but The Gulf Run has always had an emphasis on safety. All of our drivers are briefed by professionals before taking to the track, and once out there, it’s certainly not a race”.

Instead, The Gulf Run drivers compete through a series of time-trials. The events include autocross, a quarter-mile run (essentially a drag-race), as well as timed laps around the Bahrain track’s short-circuit and the full GP circuit.

As you’d expect, different cars suit different disciplines. “The Noble’s were untouchable this year on the race circuit” Ahmed, a Ford GT40 driver, explained. Their lightweight, small size, and huge power made them impossible to beat on the track. Talal Al-Rayes most notably took second place on the short-circuit, and won the Grand Prix circuit event by 5 seconds over his nearest rival.

Re-enforcing Ahmed’s assertion that The Gulf Run is not merely about competing with other drivers, it is their standard practice not to release their times to the drivers until their return to Kuwait. “Essentially it is about having fun - fast! We don’t want drivers going out with it in their mind that they have to shave another second off their time in order to beat one of their friends. In essence when we are there we compete against ourselves for the satisfaction of coming out of a corner so fast yet so smooth that, deep down inside, you know you couldn’t have done it any better”.

The event takes an enormous amount of organization, and is made possible through the enthusiasm and camaraderie of the drivers as much as it is through the generosity of The Gulf Run’s sponsors which this year included; Al Fahad Travel and Tourism, Agility, Egghead Electronics, Huber Optik, Magic, and Slider Station.

“The drivers themselves play a crucial role in the success of the event. They see that this is organized for them, and that every

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“The two-liter turbo-charged motor produces enough to power the car from a standstill to 100kmh in around

4.9 seconds”

The Evo Experience:Ahmed Alkandari’s Evo 8

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effort they put in to have more fun also means more fun for everyone else”.

The Gulf Run has inspired other smaller groups of drivers to visit Bahrain for other less formal track-days. Sometimes with their own cars, or driving the lightweight Caterhams based at the circuit.

The 5th Gulf Run will take place in November this year. Ahmed expects an even bigger entry field, “It’s been interesting to see how The Gulf Run has developed the skills of the drivers too. Each year the cars and drivers come better prepared than the year before”. So far, all entrants have been men. “It would be great

to have a woman enter and drive with us this year. Why not?” says Ahmed.

The fun continues even once back in Kuwait. The times were announced and trophies awarded during an event held at Slider Station.

For Ahmed Al-Mudhaf and his friends, of course it’s only for fun, but it’s impossible to believe that those who finished in second place last year will not be pushing that little bit harder in November. We look forward to joining them there later in the year.

For more information: www.thegulfrun.com

Innocuous on first, second and indeed third glances, this extraordinary car holds many outrageous delights beneath the lines of its seemingly unremarkable, yet seductive, body. The main give-away to the potency of what lies beneath is the huge aerofoil situated above the rear trunk of Ahmed Alkandari’s Evo 8.

Outright power figures alone really aren’t going to do the job in giving the monstrous performance of the Evo the credit it deserves. This car is about as entertaining as they get this side of legal, and beyond.

Ahmed’s is no ordinary Evo - or given that no Evo can ever be described in such mundane terms-perhaps I should say it is more extraordinary than the rest. Not satisfied with the standard 278hp (which equates to 236bhp) the two-liter turbo-charged motor produces - enough to power the car from a standstill to 100kmh in around 4.9 seconds - Ahmed, as refined and

gentlemanly a petrol-head as you could wish to come across, has paid meticulous detail to key elements of the car in search of even greater performance.

First to go was the turbocharger, replaced with a veritable jewel of a piece in the HKS turbo - regarded as the best in their field. Of course, you can’t just change the turbo without upgrading the intake and exhaust manifolds, intercooler and oil cooler, and the air intake. The Mitsubishi motor is as thirsty for air as it is for fuel. If you have a concern in regard to either of these - you’re probably driving the wrong car.

All that extra power needs to be put down on the road efficiently. Ahmed has added Cusco suspension - adjustable by the driver from within the cockpit, and a set of semi-slick Yokohamas all round. Defi gauges monitor fuel and oil pressure, temperature, and turbo boost.

The brains of the machine are the MoTeC engine control unit. More of this later.

For Ahmed, it isn’t merely about having the fastest car; there would be other perhaps easier ways to do that. It is more about acquiring something remarkable, and then finding ways to make it even better.

The car is immaculately thought out, and improvements have been made only where a clear performance gain was sure to be found. The car is still extremely drivable on a daily basis.

Turning the engine over reveals a guttural growl from the titanium exhaust as the Evo is finally exposed for what it is. The high -performance clutch bites fast and hard as Ahmed opens up the throttle, releasing every one of the 430 plus horse power, and quickly runs out of road and gears. Ahmed’s right wrist appears permanently in motion as he snatches the stick-shift up through the five speeds as the car accelerates effortlessly away.

The Yokohamas are unfazed by the power and, combined with full-time four-wheel drive which applies power to the wheel with the most traction, offer a level of grip and feel unparalleled in a number of more exotic cars.

Having stopped to allow me to compose myself, at least that’s why I thought we had stopped, Ahmed flipped open the glove-box to reveal two of the smallest toggle-switches I’ve ever seen. Remember the MoTeC processor? The brains of the car? Well ‘luckily’ for me, having just returned from Bahrain’s International Circuit (BIC), the tank still had racing fuel in it. Flicking one of the switches remapped the engine management system to take account of this - and added around 100bhp to the car’s

already awesome performance, and dropped the 0 - 100 time to a stunning sub-4 seconds.

At this level, only clichés will really do the job - surroundings genuinely do become blurred, and I’m sure my kidney’s momentarily switched place with my liver.

For many, the Evo 8 is considered the ultimate expression of Mitsubishi’s Evolution series. It was the first of the series exported to the States, and under the guise of an everyday sedan, along with Subaru’s Impreza, changed the way the world looks at four -door family cars.

That’s the Evo. The motoring world’s equivalent of dating the girl next door, and then discovering she is on amphetamines.

Fellow Gulf Run competitors Ahmed Alkandari (left - with Mitsubishi Evo 8), and Manaf Al-Otaibi (Audi R8)

Noble M400 - in the pit lane at Bahrain’s International Race Circuit

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ArtistAmira Behbehani

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Kuwait is at a crossroads as it struggles to determine an identity in the arts world. At the forefront of the new generation of artists stands Amira Behbehani. A relative newcomer to the arts scene in Kuwait, she has nonetheless built her own strong following amongst local and regional collectors. Men’s Passion caught up with Amira as she prepared for her latest exhibition, held during February at Kuwait’s Sultan Gallery.

It’s always a great achievement for an artist to be invited to publicly show their work. Congratulations on your Show.

Thank you. It is important to me that my work is shared with others, and I’m very happy to have received the support of one of Kuwait’s outstanding pioneers in art - Lucy Topalian - and for this Show - Farida Sultan - both of whom have done so much to support this generation of creative Kuwaitis. But I must correct you on one thing. I do not consider myself an artist. I’m a painter. It is for others to decide when to give me the title of ‘artist’. I realise that this is a title that must be earned through years of experience and hard thinking.

You’ve called the show ‘Kingdom of Attachments’. An unusual title, and one for which the reason is not immediately clear. How do you choose this title, and what is its significance?

Kingdom of Attachments came at the final stages of my work, when I was getting ready to prepare myself, putting all the elements together as a concept. It just came by itself calling me one day as I was working. The name ‘kingdom’ was poking me all the time, talking to me and annoying me. It seemed like a person standing next to me and trying to make me listen. So I picked up the phone and called the friend that I was sharing most of my thoughts with, and asked him what do you think of this as a title - ‘Kingdom of Attachments’. He just said to me it is great, in fact he thought it said it all.

Once I had decided on the name it all became very clear to me. It is a kingdom with all the motifs and elements attached to each other with a line, it just got complete. In this concept there are eight elements that I decided to emphasize. On the invitation I

deliberately wrote a glimpse of the thought that started it all off for me before I even started drawing and getting ready for the exhibition last August. At the end of it I said ‘My Kingdom of Attachments starts with a line’... but I did not continue the whole thought because I want people to wonder about it, and let them go with their thoughts and curiosity and see where this would take them.

I notice many of the figures in your work appear to be pregnant. What are you demonstrating in using this symbolism?

What a woman goes through during her pregnancy, is the same as the mind when it is controlled by a thought. When that thought is turning around in his or her mind with a lot of effort and energy, the whole body reacts until this thought is out in the light. I feel these thoughts like a woman in labour. Once she delivers, it is same as the thought when it is out of the mind, and becomes an action in life which usually can be an attachment of what so ever. If it doesn’t - then it was not an important thought from the beginning.

Do you feel a connection with your subjects?

There is a strong connection, as I said it starts within me, I take my time wondering about it. I am in silent labour. Then it becomes a fact to me that we all as human have an attachment to many things, and we think we can’t do better or live better and we connect ourselves to so many objects, human, titles, signs and we try to create our identity... we have no relationship with the inner self it’s all about the outside attachments, even if it was an emotional state which a lot of us suffer from, at the end this is life we have to try not to be controlled by a thought in the mind as much as being with ourselves & the reality that exists.

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“I like watching and hearing people wondering. I know my work might seem very simple, it might be, but for me it goes deeper. I have realized that, for

some people, the minute they see my work they know it could only be mine”

It felt strange that I experienced a lot of awareness while I was working. I realized that for the first time in my life that I had done something and my mind was not thinking. My hand was leading me,, my whole me. I remember that I wrote some words on a piece of paper next to the canvas where I was painting. I wrote ‘MY HAND IS IN CONTROL NOW AND MY MIND IS FOLLOWING’. It was an amazing time. I was silent and observing the movement.

How would you introduce your work to people when they see it for the first time? Do you even believe an introduction is necessary, or are there elements within your work that are deliberately included to give a key for the viewer to interpret your pieces?

Usually I don’t like to go deep in my explanation, I like watching and listening to people’s wonder. I know my work might seem very simple, it might be, but for me it goes beyond that, it is deeper than what you see. there are layers of not only colours but also thoughts and feelings. I have realized that, for some people, the minute they see my work they know it could only be mine. I heard it from so many that I always present something different and strange. Maybe this is true, the difficulty for me can sometimes be in explaining how and why. There are few of them that they know it from the first time they lay their eyes upon the work...and they just smile with a salute.

How do you feel your work has changed since your first show four years ago?

Sure it has changed, because I have changed. This is part of my self-development; my feelings have progressed with me. I do have a good feeling about the future and I like the way I am moving on. I wouldn’t like to reach the top very fast, my style is to make it slow and effective. I already have an idea for my next exhibition and it’s also going to be different in concept and technique, and most probably can be related to Kingdom of Attachment.

I hope for the best always to reach the souls and minds of others and deliver the right message to lead me and others to become better humans. What I am working on is not only mine, it’s ours. That’s why we exhibit, not to hear the compliments, but more to share the beauty of the feeling and the creation.

Apart from painting, how else do you manage to express yourself as a contemporary artist?

By reading and writing. I admire lot of philosophy and always search for books, not only the new books, I like to follow the old to reach the new. Besides that I like to sew. I know I might seem very old like the granny relaxing opposite the TV and sewing a cushion or a blanket, but it gives my mind time to flow.

Would you like to give us your view on contemporary art in Kuwait?

Well I hope and wish that it will develop in the sense of knowledge and ability. I know that we have a new generation of young minds, if we encourage them to move forward, they can do a lot to this country, but still it’s an individual effort. I pray that we can one day reach to the standard that existed here in the 70s and early 80s when Kuwait was a pioneer in art in the region.

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ListingsLa Fontaine, BahrainMarch 6 - Dance performance by an Indian contemporary dance troupe based on Indian and Asian philosophies.March 14 - Musical performance by the Qawwali group of Pakistan in association with Theatr de la Ville in Paris.March 26 - Contemporary painting exhibition by two artists from China. Chen Xinmao uses traditional Chinese ink as his main medium to create abstract paintings. German-born Rolf Kluenter has spent the last seven years in Shanghai where he moved after living in Katmandu for 15 years.

Dar al-Athar al-Islamiyyah- 14th Cultural SeasonEvery year, DAI organizes a series of public lectures and seminars given by internationally renowned scholars, as well as art courses, archelological field trips, musical concerts and audio-visual programs to enhance public awareness and the appreciation of Islamic art history. These activities are held at Maidan Cultural Centre on Monday evenings at 7.00pm. For further information telephone 2240 0992.

2nd March: Musical Evening - Valentina Maria BaginskaMaestro Valentina Maria Baginska is currently teaching at Kuwait’s Higher Institute of Musical Art. She has toured extensively, both as a solo performer and as maestro, performing Baroque and modern pieces throughout Europe. She has received her MFA in piano, organ, and harpsichord performance and conducting from the Frederic Chopin Academy of Music in Warsaw.

The program for the evening includes - Organ Concerto Op. 4, No 4 in F Major by George Frederic Handel; Choral Prelude “Wachet auf, ruft uns die Stimme” by Johann Sebastian Bach; a modern variation of “Bilady” by Abdul Aziz Al-Mufarrej arrangement by Sulaiman Al-Dikan.

9th March: A Lecture by Werner Daum - War and Trade during the Crusades and the role of the Indian Ocean: Hinterland or Heartland of the Islamic World.

Dr. Daum is a gifted author and has published a number of books and articles. Books on the interpretation of the Qur’an and on media images and clichés are in development. A specialist in Yemeni history, he was also the curator of the extensive Munich exhibition celebrating 3,000 years of art and civilization in Yemen.

Dr. Daum was a member of tthe German Foreign Service for more than thirty years. During that time, he served as Ambasador to Kuwait, Sudan, Yemen, and Albania.

16th March: A Lecture by Claus-Peter Haase - Arabic and Persian court calligraphy in the Mughal albums of the Berlin Museums

Professor Dr. Claus-Peter Haase has been the Director of the Museum of Islamic Art, State Museums of Berlin, since 2001, and is an honorary professor of Islamic art and archaeology at the Freie Universitat Berlin. In 1998 he taught Islamic art and archaeology at the Carsten Niebuhr Institute, Copenhagen University. Since 1987, he has led archeological excavations at Madinat al-Far in Syria. He has also been a collaborator in the project of cataloguing Oriental Manuscripts in Germany since 1985, and has taught at Kiel University. He has studied Islamic studies and art, archaeology and ancient Near Eastern studies in Hamburg, Rome, and Istanbul.

23rd March: A lecture by Angeliki Kottaridi - Royal treasures of Aegai, the first city of Macedon, Echo to the frontier of the Hellenistic world.

Dr. Angeliki Kottaridi is the Department Head for Museums of the 17th Ephorate, at the Greek Ministry of Culture and curator of all the Archaeological Sites and the Museum of Aegai. She is also the director of all excavations and surveys in Aegai, south Imatha and surrounding areas, a role she has also filled for the 2007 - 2008 Hellenic archaeological mission at Failaka. In 2008, Dr. Kottaridi was honoured by the president of Greece with the Golden Cross of the Honour Order of the Phoenix for her contribution to preserving, studying and presenting of the cultural heritage of Greece.

30th March: A Lecture and Musical Recital with Stuart Laing and Paul Andrew - The Fugue in Western Music

Stuart Laing was the British Ambassador in Kuwait for three years, having served previously in the British Diplomatic Service mainly in the Middle East but also in Europe and Brunei. He plays keyboard instruments (piano and organ), but also the oboe and piano accordion, and has sung in Chamber Choirs. Paul Andrews is a senior educationalist whose extensive experience includes Chetham’s School of Music, the Headship of a well-known comprehensive school in the UK, and the development of new international schools. He is a keen amateur musician and plays the oboe as well as the piano.

Apples - An art exhibition in celebration of International Women’s Day8th to 14th March 2009 - from 10am to 1pm and 6pm to 9pm, at Marina Hotel, Salmiya, Kuwait. Email [email protected] A unique art experience in honor and celebration of Women’s Day, with the participation of 5 Arab artists whose art work is diverse and trans-cultural both in philosophy and medium, style, and technique. Paintings, sculpture, and installation are included in this fine exhibition which hopes to celebrate not only the wondrous, multifaceted role played by women in the world today, but also the unique talent revealed via the exceptional art works on display. Organized by Fatina Al-Sayed of Fine Arts and under the patronage of Lulwa Saleh Al-Mulla.

Artists from Lebanon2nd to 26th March, at Dar al Funoon, Al Watiya, Kuwait Telephone: 2243 3138

The second group exhibition for Kuwait is the showing of four Lebanese artists selected by the curator Nadine Begdache from Gallery Janine Rubeiz in Beirut. The artists are: Ethel Adnan, Huguette Caland, Bassam Geitani and Mansour El-Habre (whose work is illustrated here).

Art Dubai - The Third Line at Art Dubai19th to 21st MarchTelelphone: +971 4 3411 367

The Third Line will showcase new works by its artists at the 2009 edition of Art Dubai, an annual international event dedicated to modern and contemporary art. The Third Line will be at Booth A12 at the Madinat Jumeirah Arena, Dubai from the 19th to the 21st March, 2009.

The Third Line’s booth will exhibit works from twelve selected artists: Ala’ Ebtekar, Arwa Abouon, Farhad Moshiri, Fouad Elkoury, Lamya Gargash, Hayv Kahraman, Monir Shahroudy Farmanfarmaian, Pouran Jinchi, Rana Begum, Shezad Dawood, Shirin Aliabadi and Susan Hefuna.

Formula One - Australian Grand Prix27th to 29th March - www.grandprix.com.au

The season begins this month in Australia, and stretches through to the final race in Abu Dhabi on 1st November. Rules changes indicate that the 2009 season will be the closest and most exciting for many years. All eyes will be on the battle between current champion, Lewis Hamilton, and his expected rivals Fernando Alonso, Kimi Raikkonen and Mark Webber.

Dubai International Boat Show3rd to 7th March, at Dubai International Marine Club, Mina Seyahi, Dubaiboatshow.dwtc.com

Dubai International Boat Show (DIBS) is the largest, most important and most established event of its kind in the region and as one of the fastest growing leisure marine industry exhibitions in the world, the 17th edition of the event will be a classic showcase of boats from both local and international builders together with the latest innovations in marine equipment, supplies and services.

DIBS maintains its exclusive position offering exhibitors a platform to showcase their products, supplies and services to trade buyers as well as private consumers with a high purchasing power from the wealthy Middle East Regional markets as well as the emerging lucrative countries such as India, Russia and the CIS.

Golf: The World Golf Championship - CA Championship

9th to 15th March at Doral Golf resort, Doral, Florida, USApgatour.com. The world’s greatest golfers return to Doral to battle for an $8,500,000 prize fund, and attempt to unseat reigning champion Geoff Ogilvy.

Auctions:

Vintage Movie Posters, 11 MarchChristies, South Kensington, LondonTel: +44 207 930 6074An auction sale of vintage film posters. Included is a 1960 poster for Ocean’s 11 which is expected to sell for $4,000.

Important Watches, 19 MarchSothebys, Doha, QatarTel: Ronny Wooter +31 20 550 2236

Arts of the Islamic World, 19 MarchSothebys, Doha, QatarTel: Edward Gibbs +44 207 293 5332 43:44

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WITH COMPLIMENTS OF:

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“Time has passed by. The needs of women in Kuwaiti society have

changed. We still have the same aims, but we approach them in a

different way” Lulwa Saleh Al-Mulla

General Secretary of the Women’s Social and Cultural Society

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Jaeger LeCoulture175 years of continuous development around Antoine LeCoultre’s original workshop

A major player in watchmaking history since the 19th century, in 2008 Jaeger-LeCoultre celebrated 175 years of continuous development around its founder’s original workshop.

The adventure began in 1833 when self-taught watchmaker Antoine LeCoultre set up his own workshop after inventing a pinion-cutting machine. This invention was to be followed by dozens of others, as well as hundreds of patents, each of which contributed to forging the international reputation of Swiss watchmaking. The small workshops grew so fast that it was soon nicknamed the “Grande Maison”. By 1888, the Manufacture already employed around 500 watchmakers, technicians and artists.

Over the past 175 years, Jaeger-LeCoultre has created and produced over 1000 different calibres and filed more than 300 patents. The Grande Maison has a number of world firsts to its credit, along with superlative achievements and legendary watches such as the Reverso, the Duoplan, the Memovox, the Polaris, the Gyrotourbillon I, as well as the perpetual Atmos clock. Today, over 1000 people work within the Manufacture and master all the forms of expertise required to make this brand one of the most inventive in the watch industry.

Antoine LeCoultre, brilliant inventor and founder of Jaeger-LeCoultre

Representing the tenth generation since the first LeCoultre settler in the Vallée de Joux, the founder of the Manufacture Jaeger-LeCoultre distinguished himself from an early age by his industrious and visionary character. Antoine LeCoultre (1803-1881) learned the mysteries of metallurgy in the small family forge. Along with his father, he invented new alloys, perfected the vibrating blades of music boxes and laid the foundations of the razor-blade industry. His quest for progress and his determination to confront empirical knowledge with scientific erudition soon led him towards the noblest of the mechanical arts: watchmaking.

The Grande Maison has a number of world firsts to its credit, along with superlative achievements

and legendary watches such as the Reverso, the Duoplan, the Memovox,

the Polaris, the Gyrotourbillon

In 1833, following the invention of the machine to cut watch pinions, Antoine LeCoultre founded the first workshop of what was to become the Manufacture Jaeger-LeCoultre. One by one, he acquired the main horological skills required to make a complete watch movement, gradually drawing closer to what he called his “original plan”. He invented many machines that were as many giant leaps in the field of precision. He created the Millionometer (1844), the first instrument in the history of technologies capable of measuring the micron. In 1847, his “pivoting” winding device was the first system for winding the watch and setting it to time without using a key.

From the small workshop to the “Grande Maison”

In 1866, the small workshop became the first full-fledged “Manufacture” in the Vallée de Joux. In an age when watchmaking skills were dispersed among several hundred small cottage-industry type set-ups, Antoine LeCoultre and his son Elie (1842-1917) played a pioneering role.

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Assembled under a single roof, men and women involved in the trade could thus for the very first time share their production secrets, mutually enrich their respective knowledge and generally pool their talents. In particular, they developed the first partially mechanised production processes for complicated mechanisms.

By 1888, the Manufacture Jaeger-LeCoultre already employed 500 people. In the Vallée de Joux, it was already known as the “Grande Maison”. Its creativity in the field of movements was quite simply prodigious. Between 1860 and 19000, the Manufacture created over 350 different calibres! Half of them had complications: 99 different repeater mechanisms including 66 minute repeaters, 128 chronographs, and 33 calibres combining both repeaters and chronographs.

From the 1890s onwards, the Manufacture began producing its Grandes Complications, meaning watches comprising three major horological complications: perpetual calendar, chronograph and minute repeater.

When LeCoultre met Jaeger

In 1903, a rumour began circulating in the Swiss watch industry: the Paris-based watchmaker to the French Navy, Edmond Jaeger, was challenging Swiss manufacturers to develop and produce the ultra-thin movements that he had invented. Jacques-David LeCoultre, the founder’s grandson, was responsible for production at LeCoultre & Cie, and it was he to decided to take up the gauntlet.

His ensuing cooperation and friendship with Edmond Jaeger were to give rise to one of the world’s most extraordinary collections of ultra-thin watches, including the thinnest in the world, equipped with LeCoultre Calibre 145 (1.38 mm thick). These were soon followed by pioneering work in the field of wristwatches, and subsequently by the birth of the Jaeger- LeCoultre brand.

These days one tends to forget that the spread of the wristwatch met with considerable resistance. In the early 20th century, men rejected it, arguing that it was an exclusively feminine

adornment. Many watchmakers were daunted by the many difficulties it implied: extreme miniaturisation, shock resistance, water resistance… LeCoultre and Jaeger boldly rose to these challenges in order to earn this new type of timepieces its rightful pedigree. The finest watchmakers were enlisted to create extraordinarily small movements. Aesthetic and technical research were conducted side by side, leading to the creation of simple and complicated mechanical calibres destined to fit smoothly within dainty and extremely elegant cases.

The 21st century, a time of boundless creativity

Dominated by the spirit of invention, the first years of the 21st century are proving to be some of the most fertile in the entire history of Jaeger-LeCoultre. Since the year 2000, the Manufacture has created no less than 50 new calibres, including Grandes Complications, tourbilons, minute repeaters, chronographs, perpetual calendars, 15-day power reserves, the first lubricant-free calibre, etc… In parallel, over 50 patents have been filed to protect inventions relating both to movements and cases. From ultra-complicated models to Haute Joaillerie creations and from complicated Atmos clocks to AMVOX, Master Compressor Diving or Reverso Squadra watches, Jaeger-LeCoultre is steadily asserting itself as the reference in fine watchmaking.

The 21st century also marks another crucial stage in the history of Jaeger-LeCoultre: the creation of the first Grande Complication wristwatches (housing at least three major complications in a watch). In 2004, the watchmakers of the Manufacture created the Gyrotourbillon I, a superlative watch featuring a spherical tourbillon gravitating on two axes, along with a perpetual calendar with double retrograde indicators and a running equation of time. To crown it all, it is endowed with a full eight days’ power reserve. Assembling and adjusting this masterpiece are entrusted to a single watchmaker. Its Jaeger-LeCoultre Calibre 177 comprises no less than 679 parts. As for the some 100 components in the spherical tourbillon, they weigh barely one-third of a gram.

As the first watch in horological history equipped with three dials driven by a single movement, the Reverso grande complication à triptyque interprets three dimensions of time. On the front, civil time is rhythmically measured by an ellipse isometer escapement. The back features an equation of time and the zodiac calendar. Its third dial is integrated into the carrier: an instant perpetual calendar is activated every 24 hours, at exactly midnight.

Dominated by the spirit of invention, the first years of the 21st century

are proving to be some of the most fertile in the entire history of

Jaeger-LeCoultre

175 years of invention dedicated to Fine Watchmaking

For 175 years, decade after decade, in step with the new skills consistently incorporated within the Grande Maison in the Vallée de Joux, various buildings have been added, progressively extending around the original workshop of Antoine LeCoultre at the heart of the village of Le Sentier – a mere stone’s throw from the place where Pierre LeCoultre bought his very first plot of land in 1559. The rooftops of the Manufacture have multiplied to form a complex architectural ensemble which constitutes a prodigious creative space. A space that will continue to grow over the coming years, since the first stone was laid in 2008 for an imposing building that will provide 9,000 square metres of additional workshops.

Within the assembled premises of the Grande Maison, over 1000 people mastering over 40 watchmaking professions and 20 technologies work side by side, daily inventing, producing, assembling, adjusting, gem-setting, engraving or enamelling unique timepieces that permanently enhance and renew the grand Swiss watchmaking tradition.

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Drawing inspiration from dunhill’s long heritage of creating motoring accessories, a soft yet durable cowhide leather fabricates this range, complemented by an embossed leather trim with raised dotted detail for a unique differentiation whilst a three-hole motif directly references the dunhill driving gloves. Every piece in this collection is available in a true black, and for a highlight of colour, the Holdall and Tote Bag are also available in a stunning pillar box red.

In typical dunhill style, this range boasts superior functionalities which include a fully adjustable and detachable padded shoulder strap in tonal webbing on the versatile Tote Bag and Double Zip Briefcase or a comfort grip handle on the handsomely proportioned Medium Holdall. Flat compartments and zip pockets in hard wearing micro fibre will store all essentials in each style, secured with easy to open double pull zips in brushed palladium or a magnetic clasped flapped closure on the Messenger and North South designs.

The collection extends to an elegant and understated small leather goods range offering classic dunhill wallet styles along with brand new designs with zip around edging. Each piece is available in ADV8 black cowhide and boasts contrast stitching

dunhillSpring Summer 2009 Leather Collection

dunhill are pleased to launch their leather collection for Spring Summer 2009. The dunhill ADV8 leather range for Spring Summer 2009 is a stylistic and casual collection introducing a series of brand new shapes and silhouettes in both large and small leather designs for our gentleman’s every day requirements.

and the tactile yet subtle addition of the trademark embossed dotted trim within the interior.

Ergonomic and intelligently designed, dunhill’s successful Heist range is updated this season marrying tradition and contemporary in 7 masculine and functional pieces of luggage. A new fabrication of khaki brown herringbone canvas teamed with a chocolate cowhide leather trim adds a more classic aspect, referencing dunhill’s English heritage.

A brand new innovative style for Spring Summer 2009, the two way tote bag works as a large tote which can be folded down and fastened into a messenger style with a handle for both positions and attachable shoulder strap.

Durability for luggage designed to withstand the rigours of city life and travel is ensured by performance fabrics – the herringbone cotton and cowhide leather outer is distinguished by a horizontal over-stitching for a robust, textured finish, whilst the stone microfibre internal lining provides visibility and subtle gunmetal fixtures embossed with the distinctive dunhill logo offer a final sophisticated flourish.

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EDITORIAL

Men’s PassionMagazine

DESIGN

ZEITGEIST The Spirit of the Agezeitgeist [zeit•geist]; Pronunciationˈ\: tsīt-ˌgīst, ˈzīt\-Function: noun; Usage: often capitalized; Etymology: German, from Zeit + Geist spiritDate: 1835 meaning: the dening spirit or mood of a particular time in history.

Sony Vaio TZIn the netherworld between handheld ultra-mobile PCs and clunky full-featured laptops, there lies the niche market for the ultraportable notebook. Like cyclists stripping every last ounce off their racing bikes, manufacturers take the familiar notebook, trim the fat, and make everything remaining smaller and lighter. Sony clearly took this extreme cyclist-minded approach - right down to the carbon ber - with their latest ultraportable, the Vaio TZ. At a feather-light 2.6 pounds, it’s an ultraportable notebook that will barely even register on your bathroom scale, much less slow you down when you have places to be.

The rst thing to note about the Vaio TZ is that it’s composed of that pricy and popular composite that’s now synonymous with high performance - carbon ber. The TZ’s case is constructed of gel-coated carbon ber, which Sony says lends the laptop a “rustic yet urbane sophistication.” Translation: it looks really nice. Whether or not a laptop needs the same material used in everything from Formula 1 cars to Boeing’s new 787 is ultimately irrelevant - Sony chose carbon ber to make a say two things: light and fast.

There are a number of high-tech materials that have made their way into everyday items. Perhaps none is more ubiquitous the carbon bre. What was once the preserve of Formula One cars and the aviation industry is now seen even in the construction of pens. Very expensive pens though. Where light weight and superior strength are required, there is simply nothing to beat carbon bre. It looks sexy too.

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On the ddleThe J Oscar Carbon Fiber Bow is a basic, dependable and functional choice for the serious amateur or rising student, or professional looking for a “pit” bow. It does it all: Spicatto, Sautille, Ricichet and other complex strokes while producing a warm articulate tone. Its one-piece hand made construction and ebony and German silver frog design make this bow a great choice all for around $100. For an extra $5,400 you can get a carbon bre violin to go with it as well.

Bike frame by Carbon Fiber ProductsWeighing in at less than one kilo, this road bike frame by Carbon Fiber Products is just about as good as it gets. Less weight isn’t always king in the world of cycling. But when a reduction in weight can be combined with an increase in rigidity- that’s always the way to go.All you’ve got to do now is gure out where to put the wheels.

K-2 All Terrain WheelchairRacing ahead with wheelchair design

At the heart of every modern racing car you will nd a special carbon-bre shell known as a ‘monocoque’. This incredibly strong structure plays two important roles: it encases and protects the driver and acts as a frame to which the car’s structural components can be attached. A British engineering company has used its experience of manufacturing parts for F1 cars to create the world’s rst commercially available ‘monocoque’ wheelchair. This will change the way we think about wheelchair design forever. The new shape offers an extremely strong but lightweight chair with a Formula 1-inspired seat sculpted to t the driver’s body comfortably.

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The peninsula’s rugged mountains which rise up to 2,100 meters above the coast and just into the Strait of Hormuz have a spectacular fjord-like look. It is no wonder that Musandam is also called “The Norway of the Middle East”.

AccommodationThe 79 pool villas, plus The Private Reserve, and 2 Retreats are a blend of the surrounding traditional Omani, indigenous village style with modern amenities which provide luxury amidst local cultural themes. The villas offer a spacious, personal environment with rustic chic décor to reflect the brand’s positioning of Redefining Experiences.

Pool VillasPool Villas are characterized by a private infinity-edged pool, a summer house and direct beach access. These villas present a studio design concept, offering sleeping and living areas and indoor and outdoor showers.

Spa Pool VillasSpa Pool Villas are highlighted with a personal in-villa Spa in which guests can enjoy Six Senses Spa treatments by skilled

therapists, within the privacy of their own villas. All villas have their own infinity-edged private pool and a summer house. They present a studio concept, offering sleeping and living areas.

Pool Villa SuitesPool Villa Suites offer generous personal space, an infinity-edged private pool and a summer house. Their beachfront location affords either beach or poolside lounging and dips, or retire to the refreshing summer house Villa Suites offer a separate living room and bedroom. The bathroom also includes indoor and outdoor showers.

Spa Pool Villa SuitesSpa Pool Villa Suites offer both the privacy of your own in-villa spa and a spacious personal environment. Guests may enjoy Six Senses Spa treatments and pampering in the privacy of their suite villas. Spa pool Villa Suites are single-storey villas with a separate living room and bedroom.

Deluxe Pool VillasDeluxe Pool Villas are designed with the bedroom on the lower level and the living area on the upper level. They have a private

Zighy Bay

Zighy Bay is located on a headland on the northern Musandam Peninsula in the Sultanate of Oman. It is set between dramatic mountains to the rear and a broad sandy beach in front. The Musandam Peninsula is an exclave region of the Sultanate of Oman, separated from the rest of the country by the United Arab Emirates. Zighy Bay is located 120km, or 90 minutes drive from Dubai International Airport.

It is no wonder that Musandam is also

called “The Norway of the

Middle East”Musandam, Oman

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Taking inspiration from the vibrant colours and rich scenery of the Abaco Islands in the Caribbean, Henri Lloyd begins a journey of discovery from native Great Britain to the summer sunshine of this spirited land. SS09 witnesses Henri Lloyd building on their timeless style by introducing elements of classic English heritage and nods towards the nautical trends hitting the catwalk.

An air of relaxation encompasses the mens daywear this season, providing an altogether more relaxed silhouette, checked slim fit polo shirts and accents of royal blue knitwear and accessories are accompanied by muted tones of stone, duck egg blue and stonewashed grey in outerwear and relaxed suiting. Summer whites are infused with flashes of pink, red and royal blue, offering an indication to the brands true British heritage. For evening, the collection again stretches beyond the traditions of its sailing heritage, with more relaxed formal tailoring offset by slimmer fitting horizontal striped shirts and casual jackets.

Womenswear has been infused with subtle nautical details. Rope print detailing enhances strong red and dark navy swimwear and embellishes areas of classic shift dresses. High quality tailoring

combines with rich cottons and linens in outerwear perfectly compliment by luxurious lightweight knits in classics navy and crisp white. Square necked jumpers with nautical prints and pale blue fitted shirts with waist ties provide the perfect items for balmy summer’s evenings.

The Henri Lloyd Spring Summer 09 collection offers a unique take on the deep heritage of this distinctly British institution. Both womenswear and menswear collections celebrate their nautical influence in a truly modern way.

SS09 also sees the launch of the hand crafted Italian leather footwear range. Working with two Italian family businesses renowned for their artisan skills and dedication to craftsmanship, the footwear this season showcases classic brogues in rich tan alongside lightweight suede Chelsea boots that provide the smarter evening alternative to the hand stitched deck shoes and richly dyed green and blue suede trainers. Attention to detail and quality is key, creating a collection that embodies the Henri Lloyd heritage and pays tribute to the Italian elements of the brands history. The perfect accessory for the lifestyle collection.

Henri Lloyd Louis VuittonSpring Summer 2009 Men’s Accessories Spring / Summer 2009

Marc Jacobs’ Spring/Summer 2009 menswear collection for Louis Vuitton explored the idea of a hidden precision, a considered fluidity, inspired by the private persona of Charlie Chaplin - the vision of a man who, in the words of Menswear Studio Director Paul Helbers, “wears his intellect and gift so lightly and without arrogance that he appears casual, spontaneous, accidental even”. This subtle absence of formality extends to the collection’s accessories and leather goods, while their colour palette and certain key details more overtly reference Chaplin’s illustrious career.

In particular, vintage film posters inspired the shades of the season’s LEATHER GOODS - papier mâché, taupe and off-black - rendered in supple, subtly grained Naxos calf leather. The three key shapes - a large cabas, a doctor’s bag and a messenger - revisit menswear classics with flawless construction, including tonal hand-painted seams, and minimal embellishment. Indeed, the only decorative elements are supplied by practical details, such as the double zip on the cabas and doctor’s bag, the detachable luggage tag on the doctor’s bag, and the two front pockets on the reporter. All the pieces are lined with Louis Vuitton’s new Damier Graphite canvas.

In a similarly restrained colour palette, SHOES are built on an elegantly elongated last to subtly evoke Charlie Chaplin’s iconic silhouette. In richly patined calf leather, a distinguished richelieu is given an unexpected twist by a removable rubber strap designed to combat the slippery surfaces left by April showers, while a variation on the strap produces a two-tone effect on another style in glazed calf leather. Also in glossy glazed calf, a third richelieu conceals its laces behind sleek flaps, while hole-punched leather inspired by the mechanics in Chaplin films is used to bold effect on a fourth. The season’s stand-out sandal is a luxe reinterpretation of the classic espadrille, with gladiator-style suede straps and over-the-ankle ribbon ties.

ACCESSORIES also have a mechanical theme, witnessed notably on the collection’s key slim industrie belt in Naxos leather, which features an industrial slot-in metal buckle with a white bronze finish. Costume jewellery employs the clean sheen of this new metallic finish on a chunky square-shaped ring with a buckle ornament and a cogwheel bracelet, while another bracelet and a pendant are fashioned from leather cushions forming a Damier pattern. Elsewhere, the collection spotlights soft cotton hats and ties in silk or textured seersucker, cut to produce a small knot at the collar while broadening out towards the base.

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infinity-edge pool, summer house, beach access and a view of the stunning mountain fjords that rise above the azure blue waters of the bay. The villa also includes indoor and outdoor showers.

Deluxe Spa Pool VillasDeluxe Spa Pool Villas Enjoy in-villa Six Senses Spa treatments in the deluxe villa’s own luxurious personal spa space. Bathrooms feature indoor and outdoor showers, and villas have private infinity-edged pool and a summer house.

Zighy Pool VillasZighy Pool Villas offer two separate levels with 1 bedroom and the living room on the lower level and a veranda and a second bedroom on the upper level. They present a great combination of personal space and spectacular views. These also include a private infinity-edged pool and a summer house.

Zighy Spa Pool VillasZighy Spa Pool Villas have generous personal space spread over two levels, a great view of the stunning mountain fjords that rise above the azure blue waters of the bay, and also direct access to the beach. The luxurious experience is epitomized by a private spa within the villa premises. There is an infinity-edged private pool and a summer house.

All villas offer butler service to deliver exceptional levels of service and experiences, exemplifying the Evason Hideaway theme - Innovative Style, from arrival to departure. 10 villas have butler units attached to offer more personalized service.

CuisineGuests have a selection of memorable dining alternatives - from a hilltop restaurant serving international cuisine together with spectacular views over the crystal waters of the Gulf of Oman, to regional specialties and a Chef’s Table. There are wonderful settings for romantic dinners plus fresh seafood at Bites on the marina.

Dining on the Sand Located at the hub of all activity, Dining on the Sand - the 68 seater restaurant takes guests in to an era of rustic simplicity. Open for breakfast and dinner, dining here offers a variety of pan Asian, Middle Eastern and Continental flavours. The spice kitchen, the Chef’s tables… a journey of flavours from around the world.

Drinks on the Edge - Dining on the Edge The evening for an experience of being on the top of the world begins here…A stunning dining experience perched high atop the mountains overlooking Zighy Bay The Lounge - “Drinks on the Edge” presents a new mantra in Mixology. A laid back ambience, candle lit feel, soft lounge music in the background, signature cocktails and tapas perfectly compliment each other to make a great beginning to a perfect evening.

Dining on the Edge is Dining with a Difference… Natural setting, unconventional menu styles and defining wines and menu preparations... modern cuisine at its best.

an experience of being on the top of the world begins here…

A stunning dining experience perched high atop the mountains overlooking

Zighy Bay

Bites Located by the Marina at the far end of the beautiful bay is the seafood restaurant featuring local seafood delicacies in styles reflecting the cuisines from around the globe. An in house Fisherman bringing in the best catch every day, Chefs - conjuring preparations the way you would like at your table, Bites is a seafood lover’s delight.

Private Dining Experiences Various options of private and exclusive dining at the selected romantic venues in and around the bay at Zighy. The Chef and the Sommelier assist you in making a menu to meet your needs and specifications.

SpaDesigned and constructed to reflect the typical Omani style and aesthetic traditions of the region, the Six Senses Spa at the Hideaway Zighy Bay is an oasis on the bay.

The spa’s wide-ranging menu of regional and Six Senses signature treatments focuses on holistic and pampering therapies using natural and environmentally friendly products. Treatments are administered by skilled international therapists and specialist practitioners who combine Eastern and Western techniques.

Spa Facilities9 treatment rooms, 3 of which have outdoor showers, baths and relaxation areas. All treatment rooms have day beds built into wall recesses and mountain views. Each room includes a

steam shower with garden views. 2 Arabian-style hammams with connectivity between treatment rooms and the hammam, designed to provide coordinated treatment experiences in two different environments.

The male and female changing rooms have sauna, steam and ice room, private changing areas, showers, individual lockers, and a large relaxation area where guests can enjoy reading while sipping fresh juice or Six Senses Spas signature ginger tea. The Six Senses Spa shop, a cave style consultation and treatment area, plus a 90sqm gym, juice bar.

The treatment and more private areas of the spa have separate entrances for men and women. They face toward the mountains rather than the ocean, allowing maximum privacy. Entrance to each facility is through a separate majlis serving local teas, fruit and refreshments in a relaxing environment.

The resort also offers eleven private Spa Suites incorporated into Pool Villas, which have a separate treatment room for couples or individuals. Some of these treatment rooms offer ocean views and all have steam showers.

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50 L’Bo J’zazzWe’ve discussed it before, but it’s worth mentioning again. Jewelry is always a good way to make her happy. But we can’t impress enough upon you – BE SELECTIVE.

101ways to make H E R H A P P Y

Which woman wants to walk into a room and see her special piece replicated on the neck or the wrist of another? Check out Sha’ab’s newest store L’Bo J’zazz. Partner and designer Lubna Saif Abbas introduced her unique pieces to Men’s Passion.

Each of the creations in unique and handmade using beads and stones sourced from artisans across the globe.

Look particularly at how the piece on this page was created - EGYPTIAN RHAPSODY IN BLUE

This beaded collar is part of a series called Kindred Spirits whereby, different cultures such as Ancient Egyptian, Native American and Greek themes were related by trade routes and the interchange of cultural literacy. “Egyptian Rhapsody In Blue” has been entered in several international juried competitions such as the Rio Grande Saul Bell Award.

Egyptian Rhapsody in Blue is the second piece created within the project and the concept was to employ modern cut crystal yet, ethnicize the overall design with the intricate technique of bead embroidery. The vintage blue Swarovski focal and the smaller vintage rivolis were set first on Lacy Stiff Stuff and then bezeled with circular peyote stitch. The palette selected was a very tight color range in matte, translucent and luster finishes in golds and blues. All seed beads used are vintage Czech so the unevenness of the cuts lends to a sharp contrast with the

Precision Cut Swarovski Crystals. In addition, larger druk, cube, leaves and flat pressed Czech glass was included in the design.

After the beaded embroidery was completed the piece was cut out of the Lacy Stiff Stuff and the next stage was attaching the beaded collar to Ultrasuede and carefully edging the piece with beads. The fringing was then designed to keep the focus on the central circular vintage Swarovski cabochon. Vintage seed beads, Czech firepolished, Swarovski bicones and pressed glass were included in the fringe.

L’Bo J’zazz is located in Sha’ab Al Bahry on Ibn Al Khateeb Street

contact [email protected] or [email protected] of Lubna by: Laura Boushnak

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The narghile (also known as a narghileh, argileh, waterpipe, kalian, shisha, ghelyoon, hooka or hubble-bubble) stands as the cosmopolitan centerpiece around which Airdiem fashions a broad line of very high quality smoking-room accessories, such as our mixture boxes, humidors, smoking-room chest, moveable furniture, and more.Essit dolore modion henim dolor autpate mincipit wisi. Hendrem

alismodo exer aciduis alit, velissit aliquis aute dolor iniam nim nim nulla coreetue dolor ipsum vel irit praesting ent praesti onsequip elis dolobor acincip ero dolor sectem illam, volenim zzriliqui er in utpat.

Airdiem works with fine materials like gold, silver, pewter, Corian, rare exotic woods and precious leathers.

The very name Airdiem suggests precious moments: The “air” stands for lightness and reverie, and the “diem” comes from the motto of the ancient hedonists, carpe diem.

The narghiles: unique and inventive works of art

The narghile: traditionally a feature of Mediterranean culture and an accessory that symbolizes “letting go”, is all about

relaxing, escaping and sharing. It represents the art of living in way that rises above its origins and today deserves international recognition.

Airdiem is not only interested in how the narghile looks but also in how well it works, with a constant eye towards hygiene and safety. The materials are all certified food-grade. The innovative burner, for example, incorporates the latest health recommendations.

The hi-tech ceramic burner is made of a material used in aeronautics and high-end watch making. It holds the coal on a

AirdiemA world of luxury and artistry

The White Narghile by TribuDesign

Water

Charcoal

Emmanuelle Gormand

Eric Gormand

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“To be in the desert of Mongolia, or the deserts of Arabia, it becomes clear that as much as everything

around us is constantly changing, so much remains the same”

Sheikh Khaled Fahed Al Ahmad Al SabahFalconer

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As Simon Balsom learned when he met Sheikh Khaled, this is a passion borne of a lifelong involvement and respect for the birds, and one that continues to this day. “My father was a great lover of falcons. He was a great hunter,” he recalls, “We would often go up into Iraq during those days - it had the best hunting in the Arab world, near Amara was the very best”.

Following the events of the early 1990’s, when Iraq became impossible to travel to, the attention of Sheikh Khaled, his family, and their fellow hunters turned to Mongolia.

“Every year we’ll visit Mongolia”, the Sheikh explained. He sends a team of men ahead, they will spend perhaps three months of the summer in the steppes, while he himself typically plans to spend at least four weeks in the country.

While his travel to Mongolia is precisely what one would expect for a gentleman of Sheikh Khaled’s fine standing - a private jet to carry vehicles and equipment en mass from Kuwait to Ulan Bator - once he arrives he lives a simple life in camps moving regularly following the birds and the hunting.

I should explain, perhaps, that Sheikh Khaled hunts not only with falcons, but also for them. “First, of course, we have to catch our falcons”. While he has a number of his own birds, and has become fond of some of them, there is an urge within the also hunt the hunter.

Catching a falcon, one of the world’s most cunning of birds, is not so easy and takes a remarkable amount of patience and time. The wild birds can be baited using dead or maimed birds or smaller animals, and then netted.

Having caught a fine specimen the next challenge comes in trying to retain the falcon. There’d be little point in going to all this effort if the first time it is released it flies off never to be seen again.

I’ll let Khaled explain; “We starve the birds for three days, then feed them little pieces of fresh meat from our hand. After we release them in a specially chosen area they will know that the only food available is back on our arm, so they learn to return”.

The falcon is far too grand a bird to ever become tamed or domesticated. They remain essentially wild throughout their lives. They will always, they must always, remains hunters.

He recalls an early hunting visit to Iraq for his brother. “He let his falcon fly, and it just carried on going. It didn’t return to him”. A long-weekend’s hunting expedition turned into a month following the bird across the countryside in an effort to re-capture it, such was his brother’s fondness for this particular hunter. Eventually the bird was returned.

The falcons caught in Mongolia travel back to Kuwait - by private jet. The men who travel with the Shiekh do not receive a salary as such. Instead, he allows them to keep a bird, and to do with this as they please. As a group they are limited by the local authorities to taking out just twenty-five birds each year - this restriction is in place in order to maintain the breeding stock.

The most prized specimens can sell for up to $250,000 so for some fortunate hunters this can prove to be a rather profitable experience. More typically however a bird may sell for $30,000 to $40,000.

For Khaled himself, however, it is not about the money - one feels he is really rather reticent in talking about the birds in these terms. For him they attain a much higher value through the link they offer between him and his desert heritage.

The birds he returns with are typically given as gifts to visitors and dignitaries across the world.

Of the two genders, I learn, surprisingly, that it is the female which is the more aggressive, although this doesn’t necessarily make them the better - or cleverer - hunter.

The desert in Kuwait does not offer particularly rich pickings in terms of hunting with falcons. A favourite prey is the hubara. A large, slow, chicken-like bird.

“We must teach our falcons to hunt for these birds”. Again they starve their falcon prior to hunting. They introduce the falcon to

Sheikh Khaled Fahed Al Ahmad Al Sabah

Falconer

There are few more iconic images of ancient Arab life than that of a lone hunter with his falcon. Through all the great changes which have occurred in the Arab world over the past century, this is one throw-back to life in the desert that remains close to the hearts of many men. One such man is Sheikh Khaled Fahed Al-Sabah.

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the quarry, and let them once again taste a little of the meat. “With a hunger now for hubara, or sometimes we show them rabbit, they with hunt for the animal of our choice”.

“In particular we like the taste of hubara”, Sheikh Khaled told me.

One of few places worth hunting with falcons with in Kuwait is in the north, around the Mutla’a area. Here there are canyons and an abundance of wildlife. I myself have seen desert foxes - a sure sign of suitable prey for falcons as they are likely to both have a taste for the same wild delicacies.

Sheikh Khaled’s falcons are well looked after here in Kuwait. Although they do not fly regularly they are well fed and in prime condition. While in their cages they are typically fed on a diet of pigeons.

I’ve met few men who have displayed such passion and demonstrated such knowledge of such a noble and ancient art at falconry.

As years have passed by, falconry has become further removed from the lives of contemporary Arabs. They are no longer required

“To be in the desert of Mongolia, or the deserts of Arabia, it becomes clear that as much as everything

around us is constantly changing, so much remains the same”

To conullaore dunt aliquat. Enit auguer incilit nibh et utatet exeros ad minibh et prat la alit nisis et, vullame tueraestrud magnim vulputem volendr eriliquipit

for hunting as they once were. In the past they have provided an integral and important part of the needs of desert dwellers. Today falconry continues through the patronage and passion of men like Sheikh Khaled.

The sport provides a perfect contrast to the rigours of modern life, while at the same time offering a key link to the past. It is a wise culture which maintains its links with a proud history.

No doubt we can learn much from the sport of falconry. Much that Sheikh Khaled already knows. We can learn of patience, we can learn of peace, we can learn of the timelessness of the desert, and we can learn to respect the power of nature.

“To be in the desert of Mongolia, or the deserts of Arabia, it becomes clear that as much as everything around us is constantly changing, so much remains the same. It is this that attracts falconers to their sport”.

Far from being solely a rich-man’s hobby, falconry remains a part of regular life in some parts of the world. There are interesting parallels between Arabia and Khaled’s current hunting grounds in Central Asia. While it is not possible to totally isolate oneself from the 21st century in Kuwait anymore, he finds that through

further travel he returns to a time and place evocative of the days he learned falconry by the side of his father.

It is without doubt a passion that burns bright within Sheikh Khaled as he delivers each well-chosen word. As he says, “It is easy to feel at peace and at one with yourself when you achieve that same oneness with the power of the falcon and being so close to nature”.

photos courtesy of Sheikh Khaled Fahed Al Ahmad Al Sabah

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EDITORIAL

Men’s PassionMagazine

DESIGN

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How powerful is the acceleration? A quick story to illustrate. A favorite trick at Tesla Motors is to invite a passenger along and ask him to turn on the radio. At the precise moment we ask, we accelerate. The passenger simply can’t sit forward enough to reach the dials. But who needs music when you’re experiencing such a symphony of motion.

Rest assured that this responsiveness works at all speeds, as noticeable when you’re inching your way through parking lots as when flying along freeways.

100% Torque, 100% of the Time

The Tesla Roadster delivers full availability of performance every moment you are in the car, even while at a stoplight. Its peak torque begins at 0 rpm and stays powerful at 14,000 rpm.

This is the precise opposite of what you experience with a gasoline engine, which has very little torque at a low rpm and only reaches peak torque in a narrow rpm range. This forces you to make frequent gear changes to maintain optimal torque. With the Tesla Roadster, you get great acceleration and the highest energy efficiency at the same time. All while requiring no special driving skills to enjoy it. This makes the Tesla Roadster six times as efficient as the best sports cars while producing one-tenth of the pollution.

Electric Dream -Tesla’s Roadster

The first time you drive the Tesla Roadster, prepare to be surprised. You’re at freeway speed in seconds without even thinking about it. There is no clutch pedal to contend with and no race-car driving techniques to perform. Just the touch of your foot and you’re off, without any of the sluggishness of an automatic.

Instant Freedom

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For nations in search of a one stop shopping experience for all their security needs, there’s nothing quite as complete as IDEX in Abu Dhabi.

Held every two years, it takes the business of defending one’s territory, and potentially invading someone else’s, to another level by offering something for everyone in either the armed forces or the security services.

Whether you want a trusty chopper, a fast attack vessel, a nippy tank, or medals for bravery, it was all on display in the capital of the U.A.E.

Guns’n’ghutrasAbu Dhabi’s International Arms Fair

IDEX arms fair in Abu Dhabi is where armed forces and security services from nations all over the world go to see the latest in tanks and guns and put in their orders. Exhibitors are traditionally from the traditional western power block but China, Russia and Turkey are starting to challenge their dominance.

Guy Anderson, the Editor of ‘Jane’s Defence Industry’ publication, “Whenever we think of these Shows, it’s not so much the Show itself as who’s here, how much floor space are they taking up, what’s their reason for being here, and the fact that 900 in many cases pretty big contractors have turned out, indicates that there is the sense there are real opportunities in this part of the world”.

While most of the big contract announcements were with clients in the region, the range of contractors displaying their array of weapons and wares is vast, with the United Kingdom one of the biggest exhibitors.

The traditional power block of the United States, United Kingdom, Germany and France is being challenged however. China, Turkey, Poland and, of course, Russia, are showing that they can offer impressive technology with price tags to satisfy both Defence and Finance Ministers alike.

Pierre Pran, a senior correspondent with ‘Defense News’, said “Russia is making a comeback. Russia was out through the 90s - lack of money, collapse of the Soviet Union - now they are back and they’re trying to make up lost ground. China is back, they are active, they are selling. But given the global fiscal constraints, money is tight, governments are being very cautious on their spending, and the outlook for military spending is declining. The arms industry is extremely susceptible to any recession. Their clients are governments. Governments are

“Homeland security really is it, because every country in the world faces a threat on this level today”

ZEITGEIST The Spirit of the Agezeitgeist [zeit•geist]; Pronunciationˈ\: tsīt-ˌgīst, ˈzīt\-Function: noun; Usage: often capitalized; Etymology: German, from Zeit + Geist spiritDate: 1835 meaning: the defining spirit or mood of a particular time in history.

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Lux Minimalist Foosball A truly minimalist foosball in stainless steel, aluminum and ESG unbreakable glass. All options are customizable including colors of frame, legs and field.There are also over 12 options for the figures that can be selected below. The tables can also have a company or team logo on the sides or playing field. Handles are shown in black, but are a chromed aluminum. Well worth the US$17,790 asking price.

Artful Rusticity: Organic Furniture by Urban HardwoodsIn many if not most places, when a tall old tree becomes befallen with disease and must be torn down, it gets chopped into firewood or hauled to a landfill. Not in Seattle, where a furniture company called HYPERLINK “http://www.urbanhardwoods.com” Urban Hardwoods salvages doomed sycamores, elms, walnuts, Pacific madrones and other species and fashions them into one-of-a-kind household pieces.

The company makes a range of hand-crafted products, including dining and coffee tables, desks, side tables, benches and headboards. Each is marked by rich-grained wood and a distinct organic shape: a black walnut dinner table branches into a “Y”; a coffee table made from the cross-section of red cedar bears the outline of a clover leaf.

Urban Hardwoods has two showrooms, one in Seattle and another, opened this month, in San Francisco. It ships to all 50 states. The pieces range from $1,000 to $10,000.

The World’s Most Expensive Suit Delivered Designer Alexander Amosu is most famous for his diamond-covered phones but he is also behind the world’s most expensive suit. The US$150,000 suit took more than 80 hours to create. It has been delivered to a private buyer who has not been named at a party in central London today.

The suit is made from material that includes vicuna and qiviuk, the world’s most expensive wool, gathered from the Arctic muskox blended with pashmina to create a cloth known as Vanquish II. This is the same fabric used in Brioni’s $43,000 suit. Amosu’s suit includes nine 18-carat gold and pave-set diamond buttons. As the designer says, “buying an Alexander Amosu suit is the ultimate in luxury.”

Frauscher Cantiere Nautico Feltrinelli SpeedboatLuxury Austrian boatbuilder HYPERLINK “http://www.luxist.com/tag/Frauscher/” Frauscher has come out with one of the HYPERLINK “http://blog.jameslist.com/2009/frauscher-cantiere-nautico-feltrinelli/” most beautiful speedboats we’ve ever laid eyes on, a stunning combination of classic good looks and modern design. The Cantiere Nautico Feltrinelli (above) is being produced in honor of Italian boatracing legend Dino Feltrinelli, who won several titles in the 1930s and ‘40s. Frauscher, founded in 1927, commissioned designer Annette Hintwirth to create the special edition of their sporty and elegant 686 Lido model.

Hintwirth dressed the craft in a black hull with teak decking and white waterproof leather upholstery. Only nine examples will be built and each one will be delivered to the new owners at Lake Garda, HYPERLINK “http://www.luxist.com/tag/Italy/” Italy along with a lesson in piloting the boat. Features of the chic craft, which is powered by a Volvo Penta V8 engine, include a rotating, retractable height-adjustable table, driver’s seats that can turn 360° degrees, and an automatic wind protection shield that deploys at the proper speed.

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Here’s our quick Q&A with the guys at Tesla about their cool Roadster:

How fast is it?

Zero to 60 mph in less than 4 seconds with a top speed of 125 mph. But this is not the whole story. Because it has no clutch pedal and a very wide, flat torque curve, the acceleration of the Tesla Roadster is much more available to enjoy: just step on the accelerator and go.

How far can the Tesla Roadster drive between charges?

Actual range depends on driving style and conditions. During testing of prototypes cars, Tesla Motors has seen between 170 miles per charge for very spirited driving to 267 miles per charge for city driving that makes use of the Roadster’s regenerative braking. Our most recent EPA driving cycle tests, conducted February 2008, at a US EPA-certified facility, resulted in the following numbers:

231 mi EPA city224 mi EPA highway227 mi EPA combined (city/highway)

Keep in mind that Tesla Motors is in the midst of final development and testing for the Tesla Roadster. While we are confident in our most recent numbers, the final results will be dependent on the car’s specifications at series production. We will update our EPA range numbers once we have fully tested a production Roadster, expected in early 2008.

What kind of transmission does the Tesla Roadster have?

The Tesla Roadster uses a single-speed fixed gear transmission with electrically-actuated parking lock mechanism and mechanical lubrication pump.

Will the Tesla Roadster’s stereo work with my iPod?

Yes, you can connect your iPod to the Tesla Roadster’s stereo using a mini jack available at most consumer electronics stores.

Does the Tesla Roadster come with a roof?

Yes, a soft top comes standard, and a color-matched carbon fiber hard top is available as an option.

How did you come up with the idea for Tesla Motors?

Tesla Motors co-founder Martin Eberhard had always been interested in fast, fun cars, but wanted something that was very energy efficient. After finding nothing like that for sale, he was convinced there was an opportunity. Martin along with co-founder Marc Tarpenning started Tesla Motors to develop fast, fun, efficient electric cars that people would love to drive.

Where are the door handles?

The car has no visible door handles because the latches are released electrically by a discrete touchpad located in the shoulder intake duct. The door only opens when “allowed” by the VMS (Vehicle Management System), the car’s main computer.

How big is the trunk?

The trunk has been designed to accommodate a carry-on wheeled bag or a bag of golf clubs. The trunk also features a “false floor” with sufficient room to stow the included factory soft top when not in use.

Need the numbers? The trunk is roughly oval with the following maximum approximate dimensions: Width 1428mm (56.2”), length 391mm (15.4”) and depth 252mm (9.92), extending to 353mm (13.9”) in the center.

Is the Tesla Roadster Bluetooth enabled?

Yes, Bluetooth is available as a factory installed option.

Electric Vehicle (EV) Questions:

What are the benefits of driving an electric car?

There are many: reduced dependence on foreign oil, zero emissions, and a cost of less than two cents per mile driven (using off-peak charging rates with a time-of-use meter.

Is the EV a more environmentally friendly transportation solution than an ethanol-powered ICE or a fuel-cell powered vehicle?

Yes. EVs are the most efficient cars on the road. This means they cost less per mile to drive, use less fuel per mile, and produce less pollution per mile.

Don’t electric vehicles actually just move pollution to another location? And therefore don’t EVs still use oil?

No. Most electric power generation in the United States does not use oil. Coal, hydro, nuclear, solar, and natural gas are typical sources for generating electricity. Power generation plants, even

“Tesla Motors has seen between 170 miles per charge for very spirited

driving to 267 miles per charge for city driving that makes use of the Roadster’s regenerative braking”

“An electric car is far more efficient than a gasoline car, so the amount of pollution generated by producing the electricity to drive an EV a given

distance is much less than the pollution from the gasoline to drive an internal

combustion car the same distance”

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building up huge deficits just to stay afloat. So the strategic shift amongst the arms industry is away from aircraft, ships and guns, towards communications networks, radars, things that will spot people crossing your border to do terrible things to your civilian population”.

“Homeland security really is it, because every country in the world faces a threat on this level today”, said Alan Garwood of

BAE Systems. “What we have here are unmanned intelligent surveillance systems. We call these autonomous systems - you can build very large levels of intelligence into these machines that will take the drudgery and indeed the human factor out of a lot of the surveillance of what’s going on, and make threat-recognition almost automatic. You can never make security foolproof, but you can make it a lot less risky”.

With over 45,000 attendees and more than 900 exhibitors, it’s clear that Abu Dhabi would like to take IDEX beyond being a regional arms bazaar and turn it into the Frankfurt Motor Show of multiple-launch rocket systems, and silent submarines.

Pierre Pran again - “There’s a general sense of threat, actually it’s striking. It’s partly because we are at an arms fair, and companies are here to sell their products. There is also a concern here, in The Gulf, about Iran. It is seen as an Islamic threat, in particular fundamentalism, it has a nuclear programme which Tehran says is for peaceful civilian purposes yet which no one outside its borders believes for a second”.

Defence budgets may be challenged in London and Berlin, but the US$5billion worth of orders placed at Abu Dhabi demonstrated that the Emirs and Sheikhs of The Gulf are keen to play a bigger role in the neighbourhood.

“Whenever we think of these Shows, it’s not so much the Show itself as who’s

here, how much floor space are they taking up, what’s their reason for being here, and the fact that 900 in

many cases pretty big contractors have turned out, indicates that there is the sense there are real opportunities in

this part of the world”

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adult and paediatric critical care. Royal Jet Medical Evacuation Service provides guaranteed aircraft availability with a rapid response time following confirmation. Bed-to-bed medical care is guaranteed with complete in-flight monitoring of the patients’ condition. Royal Jet Medical Evacuation Service performs all the required co-ordination between the Healthcare providers, hospitals and the patients’ families.

VIP Terminal/FBO:

Royal Jet has exclusive FBO facilities, a VIP terminal and lounges at Abu Dhabi International Airport providing convenient airport accessibility. The company can arrange for limousine or helicopter transfers to and from the FBO. Special arrangements can be made for on-board executive meetings.

Aircraft Management:

Royal Jet provides a tailored, comprehensive service from initial consultancy through to the acquisition, management

and purchase of aircraft. This is a ‘one-stop’ service - an inclusive package, reducing total costs without compromising quality or safety.

Royal Jet Charter Brokerage:

Based in Dubai, Royal Jet Charter Brokerage provides travel solutions through sourcing the appropriate aircraft for charter through a network of carefully audited operators. The charter brokerage service provides customers with a facility, whereby if a Royal Jet aircraft is not available due to seasonality or aircraft size an alternative travel solution can be sourced for the customer.

Their service commitment:

Royal Jet’s commitment to delivering absolute service excellence is supported by its diverse product offering and exceptional team of highly qualified professionals. The company is constantly improving its customer experience, and is currently refurbishing its 5 Boeing Business Jets. Royal Jet has also recently launched a ‘world-first’ by becoming the only private jet charter company to offer its guests a personal chef, providing them with bespoke, gourmet dining based on their own individual preferences

Royal Jet engages a highly trained crew and is at the cutting edge of service delivery and safety and our commitment to delivering total service excellence is supported by our highly trained teams. Recruited with previous first-class or corporate airline experience, these in-flight professionals also undergo further in-depth training to ensure the Royal Jet experience is second to none.

Royal Jet’s vision is to be the most admired private aviation brand in the

world - to be asked for by name by discerning travellers across the globe

8382

Fly like a King

Tired of queuing at check-in? Had enough of making your way along a seemingly endless line of passengers? Even business and first class have their drawbacks. More and more of us a choosing the fly in the finest luxury that only private jets can supply. One regional success story is that of Abu Dhabi’s Royal Jet. Men’s Passion had to take a closer look...

Royal Jet is an award-winning international luxury flight services provider headquartered in Abu Dhabi, the capital of the United Arab Emirates (UAE). It is jointly owned by Abu Dhabi Aviation and the PFA, the royal flight service, and is chaired by His Excellency Sheikh Hamdan Bin Mubarak Al Nahyan, who serves as a Minister in the UAE Federal Cabinet.

In recognition of its service excellence, Royal Jet has been voted the World’s Leading Private Jet Charter by the WTA for two consecutive years and Middle East’s Leading Private Jet Charter, in the Middle East Travel Awards. Royal Jet’s Fixed Base Operations facility (FBO) at Abu Dhabi was also voted Best in the Middle East by Aviation International News.

Royal Jet’s current fleet of aircraft includes five Boeing Business Jets, which makes it the world’s largest single BBJ operator; two mid-range Gulfstream 300s; a long-range Gulfstream IVSP and a Learjet 60.

Royal Jet is a founding member of the Middle East Business Aviation Association (MEBAA), promoting the interests of the regional business aviation industry and a member of the NBAA, AVITAT, MedLink (a service of MedAir Inc.) and the Flight Safety Foundation.

The company’s core offerings are: luxury VIP Aircraft Charter, Royal Jet Medical Evacuation Services, Royal Jet Charter Brokerage, Fixed Base Operations (FBO)/VIP Terminal at Abu Dhabi International Airport and Aircraft Management and Acquisition Consultancy.

Royal Jet has identified a five-year expansion strategy created to find the best solutions to address the Middle East’s business aviation boom. The expansion spans fleet acquisition, interiors upgrades and a strengthening of its sales structure.

VIP Aircraft Charter:

Royal Jet offers a bespoke, personalised service ensuring no two flights are the same. From a short day trip to a multiple destination itinerary, requirements are met down to the finest detail. Safety, security, confidentiality, privacy and unsurpassed comfort are Royal Jet hallmarks.

Royal Jet Medical Evacuation Service:

Royal Jet Medical Evacuation Service specialises in private patient transfers with over 1000 successful missions to date.

Royal Jet Medical Evacuation Service aircraft are fitted with state-of-the-art medical equipment and intensive care facilities, enabling critical care patient transfer. Specialist doctors are experienced across a variety of clinical disciplines including

47:48

Page 50: Portfolio

CARS

This concept sports serious attitude. Hummers generally have a

“don’t mess with me” look about them, but the HX takes this brash

go-anywhere approach much farther. The HX brings a sense of fun

and adventure to the brand, which is not surprising since the con-

cept was created by three young designers new to General Motors.

This clever vehicle can reconfigure its body shape via removable

components. Different rear roof assemblies allow the HX to be set

up as a sport-utility truck with the roof assembly removed, a slant-

back or a traditional SUV design with a larger, covered cargo area.

This diminutive SUV is not only great to look at, it also represents

some of the most imaginative thinking from any manufacturer at

this year’s show. Oil prices, fuel economy requirements, and envi-

ronmental considerations threaten the size of the sport-utility mar-

ket in the long term. That’s a problem if you only sell SUVs. So for

Land Rover, the LRX could be an important part of its future. Brim-

ming with Land Rover class and character, yet small and friendly

looking, the LRX has Range Rover levels of luxury and character

in a tiny package. Its diesel hybrid powertrain gets 50 mpg, but

with a clever design that actually enhances its off-road ability. The

technology’s not ready yet — but it could be as little as three years

away.

Looking at the front of this Cadillac, one may guess it’s simply a

CTS. Although technically correct, such an assumption doesn’t do

the concept justice. Cadillac made a very bold statement in De-

troit by creating a coupe concept of the CTS luxury sedan. The

aerodynamic design incorporates flared fenders, a sloping roofline

and 21-inch wheels. The luxurious interior features black leather,

ochre-colored seat inserts and leather stitching. A range of engines

can accommodate the Coupe concept, including Cadillac’s popu-

lar 3.6-liter V6 and eventually a new 2.9-liter turbodiesel currently in

the works. It’s a great-looking concept that almost didn’t happen.

During the press introduction Ed Welburn, GM’s vice president of

design, said a coupe concept should not have been made, since

most Cadillacs are traditionally sedans. But after seeing the initial

drawings, “it was so beautiful we had to go ahead,” he said.

Land Rover LRX

Hummer HX Cadillac CTS Coupe

SHOPPING

est pastels, nudes and neutrals bestow the

collection a dreamy look. Boyish belts and

chunky heels can be used to add a modern

twist - This is FLIRTINI.

The new range of designs also features mod-

ern ethnic wear, an eclectic mix of prints, viv-

id brights and ethnic embellishments. Bright

patent footwear is a key finish to the look -

This is RAFFIA.

The collection also includes laid back casual

wear with a 70’s twist. Pretty vintage touches

give an elegant, feminine edge. Worn with

gladiator sandals this collection is perfect for

daytime wear; it can be combined with stilet-

tos or chunky sandals to give a more sophis-

ticated look - This is JANE JEANIE.

River Island has launched the exotic vibrant collection for this summer. True to its motto of

‘fashion from a different perspective’, the new collection makes a strong statement with bold

and graphic prints and colors ranging from pale to deep.

Tailoring plays an integral role with masculine touches on a striking silhouette, which can be

enhanced with stiletto heel sandals. Monochrome statement pieces add an 80’s influence –

This is GRAPHICA.

The concentration of flirty, prom style dresses give an ultra feminine feel and pale colors, soft-

Vibrant summer collection fromRIVER ISLAND

FASHIONable luxury” by Vogue, Jaeger has become a household name with

a celebrity following: Kate Moss, Kate Bosworth, Kylie Minogue ,

and Anya Hindmarch to name a few.

JAEGER COLLECTION

The spring/summer ‘08 Jaeger Collection is inspired by the many

facets of a woman’s lifestyle, with six distinctive wardrobe-building

looks that cross the season. Everything is beautifully coordinated

and features Jaeger’s exclusive detailing.

Overall the Jaeger womenswear collection epitomises soft feminin-

ity with its delicate floral prints, soft silk georgettes and crepe de

chine, offset with super-lightweight suitings, all in a monochromatic

palette of black and ivory with highlights of bright fuchsia.

The key dress shapes work around a tucked detailed shirtdress

and a fit-and-flare shift with exclusive cut-out embroidered trims.

There are also resort pieces, with stunning diamante-trimmed linen

kaftans, and the elegant drape of a jersey maxi dress with plaited

ties and a floral print sarong.

In keeping with Jaeger’s proud heritage as a leading luxury British

brand, the latest It-Bag is aptly named the Britannia. This beauti-

fully crafted hobo comes in red and blue patent leather or luxurious

white leather – all with uniquely designed hardware trims.

JAEGER LONDON

The spring summer ’08 Jaeger London collection opens with an ar-

tisan-inspired look, worked in with neutrals black, white, grey, and

rich chocolate brown with sunny highlights of mimosa and ocre.

Established in 1884 in the United Kingdom, Jaeger is firmly established

in the fashion market as a premium label. One may recognize the name

and relate it back to an image of classic suiting that targets the older

customer looking for a suit that is of great quality and

tailoring. Still true to it’s British Heritage, Jaeger con-

tinues to incorporate the trademark herringbone,

tweed, and classic black and white, however with

a “a modern twist on classics”. Steering the recently

re-invented brand is its CEO Belinda Earl whom has

brought “a clarity, a true direction, and confidence” to

the brand with a newly defined customer all the

while keeping its loyal customer base. To-

day, Jaeger is broken up into three separate

lines, each catering to a different set of custom-

ers all the while keeping in line with the direction

of the Brand as a whole. The Jaeger Main Collec-

tion targets the original customers with their heritage pieces with

a modern twist. Jaeger London, established five years ago, has

become the focal point of the Brand with more directional piec-

es that fit right along with other renowned catwalk designers.

The style-insider’s secret, Jaeger London has gone pub-

lic for the first time showing its AW 08 collection at its

first international catwalk show last February in London

Fashion Week, receiving rave reviews. Jaeger Black,

the high-end line, is for the sophisticated woman in search

for elegantly divine pieces that exude extra decadence and

signature attention to detail. Named “ the fashionista’s afford-

Innovative fabric mixes give3 a crafted edge as exploded gingham

checks and micro stripes are offset with wet-look silk lurex, double-

weave linen and Japanese sand-washed denim. A strong graphic

palette of black and white, undercut with vivid orange, turquoise

and violet forms the basis of a suitable eye-catching spectrum for

the dynamic , 70’s inspired starburst print, contrast piping, rainbow

buttons, and sunray appliqué motifs that draw the collection to-

gether. Prints include a vivid bubble of a silk dress, circular stripe

on a cape top and dramatic sunray striped batwing knit in all high-

lights.

No summer collection would be complete without a nautical look in

a cool palette of grey, and navy, punctuated with a zingy citrus lime.

Fabrics reflect the light summery look with stripes, eyelet cottons,

and silk linen blends. Dresses take inspiration from Jaeger’s 30’s

archive, with sailor collars,

simple spots, and skylark

prints on cotton voile.

Every Jaeger London girl

will love the new Idol bag with

its metallic foil message, ‘Idolise your

bag’ and oversized patent button trims

on white pearlised leather. For a variation

on this theme choose the taller, more

structured Icon bag in pale blue or

vanilla laminated leather.

Simple styling can be offset

with statement jewellery pieces

like Jaeger London’s oversized

pearl cluster necklace. Con-

tinuing the theme are triple-link

slinky snake chains in three col-

our low-lustre metal. And eye-

wear doesn’t come much more

glamorous than sunglasses with

jet-coloured crystal side pieces.

Jaeger London- The return of a

British Classic ….. Re-Invented

The spring/summer ‘08Jaeger NOW in the Avenues

Jaeger Collection

Lindsay Lohan’s father Michael has labeled Mingling Moms, the New York

parent’s group that awarded his ex-wife Dina as a “top mom” award this

week, a “joke.” Speaking to the New York Post’s Page Six column, Michael

didn’t mince his words. “Are you kidding? Top celebrity mom? Look at her

off-screen antics, her lack of morals and how she conducts herself,” he said

before adding. “I guess they forgot to mention how this top super-mom

leaves her kids alone at night and even parties in their presence. She comes

stumbling out of Butter (a New York restaurant) at 3.15am with bloodshot

eyes and a red runny nose, yelling ‘Oh, bleep’ when she saw the paparazzi.

Just wait until we go back to court.” Dina was quick to respond. “He’s a

loose cannon,” she declared. “He’s jealous I got the award. He even called

the organizers and tried to talk them out of giving it to me. I’m getting nerv-

ous. Lindsay came to town two weeks ago and wanted security guys there

in case he showed up. He’s on a mission to destroy me.”

Lohan’s parents trade insultsGossip

Mariah Carey has confirmed she has married her boyfriend of just two months

in an interview with People magazine. “We really do feel we are soul mates - I

never felt a love like this was in the cards for me,” the singer said. “It was a

love-at-first-sight thing. Since we’ve been together, we’ve been inseparable.”

She went on to explain how she wore a Nile Cmylo dress, Christian Loubou-

tin shoes and a new tattoo that reads ‘Mrs Cannon’. Mariah then explained

one of her favorite things about her new husband, “I can wear high heels with

Nick because he’s tall. Flats are not in my repertoire!”

A Los Angeles court has awarded Britney Spears more access to her sons

Sean Preston and Jayden James. Mark Vincent Kaplan, ex husband Kevin Fed-

erline’s legal counsel, announced the news. “The court made orders today, they

were orders that the parties were able to mostly agree to. It represents a cau-

tious step moving forward. The children are doing great, that’s the key,” he said,

before adding that it was K-Fed’s, “goal and his hope is his children will have

the benefit of having two parents participating actively in their lives.” Although

not officially announced yet, TMZ claim Britney will now have three supervised

visits a week as well as an overnight visit every month as they work towards

full joint custody. “We are so pleased at Britney’s progress,” Britney’s parents

Jamie and Lynne said in a prepared statement. “And we are very appreciative

of the court’s recognition of this progress.” Britney and Kevin are due back in

court in July for a progress report.

Mariah Careyconfirms wedding

Britney granted more time with kids

Amy Winehouse has been released on bail after being arrested

yesterday in connection with the video that allegedly shows her

smoking drugs. A Met Police spokesman has confirmed, “Around

1pm today a 24-year-old woman from the Camden area attended

a London police station by arrangement and was arrested in con-

nection with the alleged possession of a controlled drug. This is

in connection with an investigation connected to footage passed

to the Metropolitan Police on 22 January.” Amy’s spokesman

also confirmed the news saying, “Amy Winehouse voluntarily at-

tended a London police station today by appointment. She was

arrested in order to be interviewed and is co-operating fully

with inquiries.” However, the rumor online is that Amy is in fact

being questioned in relation to a case the police are building

against Jonny Blagrove, the man accused of supplying drugs

earlier this week to Peaches Geldof.

Amy Winehouse bailed

Feature

THE IMPORTANCE OF SAVING

With shopping malls going up at almost the speed of light in Kuwait and pressure from friends to have the latest gadgets and fashion trends, it’s no wonder you often find yourself with an empty wallet at the end of each month. There are just too many things to buy and unfortunately not enough cash to buy them!

However, budgeting is not an easy task. It can often be dreadfully

painful, as it requires a lot of self-sacrifice, which will ultimately pay

off in the end.

Budgeting your own money requires intense scrutiny into you

spending habits and sources of income. It may seem like a pain in

the beginning but soon it will turn into a habit that you will be thank-

ful to have formed.

First Things First The first thing you must do is determine how much money you

spend each month. And I mean every single fils! Grab a notebook

and dedicate it completely to your budget. Write down everything

you spend on a daily basis. That means how many ‘designer’ cof-

fees you indulge in each month and even how many times you go

to the ‘bakala’ for a sugar rush. It all counts! Make sure to include

all your clothes, entertainment and food expenses as well. Now

add it up! Surely, you will be shocked to know how much you really

spend each month.

Sources of IncomeIf you don’t have a paying job then chances are your parents are

your main source of income. Determine how much money they

give you each month. This figure includes both pocket money and

any lump sum you are given each month. This is basically your ‘sal-

ary’. When budgeting yourself you always have to make sure that

you do not spend more than you earn. So, purchasing on credit

cards is an easy way to get into trouble fast as you can seemingly

spend as you like without remorse. But things will add up at the

end of the month and you may just find yourself in debt. Do not

rely on your credit card as a source of income because it’s not. A

source of income is only real cash that comes right into your hand,

not credit.

Making the SacrificeNow comes the painful part! You’ve got to determine what your

REAL needs are each month and cut all trivial purchases out of

your budget. That means all the trips to your favorite fast food joint,

trips to the cinema or splurging on little trifles that you really don’t

need have to be cut completely out of your budget. Once you get

your budget under control, you can slowly start reintroducing your

favorite expenditures, but only when you can afford them!

Cash-Only PurchasesJust because you are on a budget does not mean that you can

never go shopping again. All a budget means is that you don’t

spend your money as fast as you acquire it, and you make con-

scious decisions with your money. When you absolutely want to

buy something, then you should only pay with cash and not cred-

it. And the cash you use should have been acquired over a few

months to ensure that once you make the purchase, you still have

money left over to get you through the rest of the month.

Remember To Pay Yourself FIRST!There is no point in having a budget without remembering the whole

reason behind it, which is saving for future needs. The best way to

save is to pay yourself first when you get your monthly income.

Determine on a set figure and consistently deposit that sum into

your bank account each month. The figure should be realistic, not

astronomical, and should only be about 10-15% of your monthly

income. Consider this money, once deposited, untouchable. Try

not to withdraw it for any reason. Slowly over time, and with more

deposits, your money will begin to grow into a nice, tidy sum!

Setting up a budget is not as intimidating as it might seem. It’s a

responsible action that the majority of humans must do as they

enter adulthood to ensure financial freedom and break the chains

of debt and over consumption once and for all.

By: Sumayyah Meehan

Putting yourself on a budget is an excellent way to prepare for the future and ensure that you’ve always got a pile of cash on hand when you need it for an emergency.

You on a Budget:

“It’s clearly a budget. It’s got a lot of numbers in it.” ~ U.S. President George W. Bush

FeatureNow That You Graduated,

Can You Make Money

Grow On Trees?

Issue 89 - June 08 - Valued at 0.500 KD. Complim

entary Copy

BEAUTYMake Up For Ever

“Make Up For Ever” presents a

look directly inspired by the runways. With these dynamic, vibrant

hues, this spring’s and summer’s fashion will crackle with energy.

This strong trend will enable makeup artists to express a wide

palette of emotions and showcase the exceptional variety of color

available from Make Up For Ever.

Colors and textures are used to create effects that set the tone

for the spring trend. Lips are pink or orange, while eyelids sport

shades of blue, yellow or fuchsia, evoking flowers in bloom and

dancing butterflies.

Dany Sanz has brought the trend within the reach of all women

with two dazzling looks: the Delectable coral where the eyes are

enhanced with multiple coral shades

and a hint of lagoon blue reminiscent of an island paradise. The skin

is delicately powdered. Glossy lips and satiny cheekbones share a

subtle peach glow, for a dynamic, sparkling look.

Spring/Summer Look 2008

Page 51: Portfolio

EDITORIAL

StudentalkMagazine

DESIGN

Money is the means to the desirable ends of human

existence, which are food,health, shelter and

education.

MONEY-

It would be idealistic to say that money is only a mere object that

cannot determine one’s happiness or health. However, the reality

of life is that without money, it’s impossible to find happiness or

health. How can one be happy if their stomachs are burning with

hunger or they cannot afford a roof over their heads? How can

someone who is sick find good health without money to buy proper

medications? They can’t.

It is true, however, that money does not categorically guarantee hap-

piness or health. Just take a look at celebrities like Britney Spears

and Bill Gates. Britney, obviously, is not happy with her millions as

she faces humiliation after humiliation in the international media.

Contrastingly, Bill Gates is very happy as one of the world’s richest

men who has a loving wife and family. So the question that begs to

be asked is: while money cannot make us completely happy, can

the ways in which we utilize money give us happiness? Yes!

Money can make life more comfortable, but simply having it does

not guarantee that you will find utter bliss or fulfillment. However,

what money does do is set favorable conditions in place so that

you can find happiness. For example, say you want to spend this

summer volunteering to help orphans in poverty stricken Darfur.

Now that is a fulfilling cause that will absolutely fill your heart with

joy as you reach out to help the less fortunate. But without money

for a plane ticket, how will you ever reach Darfur? Or let’s say your

life’s calling is to set up your very own non-profit organization to

help the poor and downtrodden. Again, this is a noble cause that

will give you great happiness, but it simply cannot be achieved un-

less you’ve got money to get the project off the ground for essen-

tials like office space, computers, staff, etc.

So let’s take a look at the Britney and Bill example again. Britney

is best known for her lavish digs, sports cars and trips to coffee

cafes and malls where she shops until she drops. Her money is

simply squandered chasing after the luxurious comforts of this

world, which is completely, self-absorbingly selfish. Of course she

is unhappy! She’s not giving back to humanity in any way, shape

or form.

Now let’s look at Bill Gates, who is one of the world’s most gener-

ous philanthropists. Last year alone he and his wife donated mil-

lions of dollars to various charities around the globe. And they are

glaringly happy as they make a difference in the world and their

community.

Clearly, money on its own cannot buy happiness, but what you

decide to do with it most certainly can fill your heart with joy!

By: Sumayyah Meehan

Money will buy me a house, but not a home… a bed, but not a good night’s sleep. - Zig Ziglar

Can money really buy you happiness and health? Unfortunately, in this capitalistic world, where money absolutely rules our lives, the answer is often a resounding yes!

it’s what you want!

Feature

TRAVEL

The peak of the tourist sea-

son is in July and August,

when the weather is hot and

sunny almost every day.

IBIZA, perhaps the most exotic island in the world

Ibiza, in the Balearic

chain of islands, is a par-

ty island for the younger

generation, yet retains

a certain amount of his-

torical interest. The is-

land receives plenty of

sun, and has some ex-

cellent bathing beaches

as well as a scattering

of natural wonders.

Getting there

Ibiza’s single airport is located seven kilometers from Ibiza Town

and handles several arriving flights each day, depending on the

time of year. After landing at the airport, you will find bus service

available to take you into town. Taxis are also available outside the

terminal. The trip from the airport into Ibiza Town takes about 20

minutes.

Ibiza Entertainment

Nightlife

Ibiza is considered by many to be one of the top party destinations

on the planet. It has a comprehensive and world-class nightlife

scene, with restaurants and clubs of every kind imaginable. The

nightclubs stage parties with different themes every night. The is-

land’s premier nightclubs include El Divino, considered the most

stunning disco, whose customers often include movie stars, super-

models and sports celebrities.

Privilege is the largest club on the island and can handle up to

10,000 partiers. One of the older discos, Pacha, is still considered

a hip place to go, and for the steep entrance fee, it had better be!

For a more sedate evening out, consider stopping by the Montesol Hotel

lounge, situated near the harbor. It boasts some of the best views and

is a magnet for local expatriates, social-climbers and other characters.

Theatre and music

A number of bands come to Ibiza during the peak summer months to play,

but without question the main musical draw here is the world-class DJs.

They arrive during the summer months to perform for crowds of

thousands in all kinds of venues. Ibiza is considered the source

of new DJ music, so you can expect the latest trends and hottest

sounds to come out of the clubs on the island. There is no definite

style or sound to Ibiza’s music, but most of it tends to be Latin-

inspired beats mixed with a little funk and a lot of groove.

Festivals

Ibiza likes to party, and being Spanish, the residents here celebrate

many different occasions throughout the year by holding festivals

and parades. Most of the festivals happen during the warmer

months, from March through September, while all of the Spanish

religious holidays are honored whenever they occur.

Ibiza Leisure

Ibiza is home to all the beach and water sports you can imag-

ine, providing visitors with something to do during the day while

they wait for the clubs to open. Naturally, the beaches provide the

main source of activity, whether it’s simply lounging in the sand and

working on the all-important suntan or wandering up and down,

admiring the views.

Beaches

The most popular and crowded

beaches are Playa Talamanca

in the north and Figueretas in

the south. Playa San Anto-

nio is often so overcrowded in

the summer months that it is

TRAVEL

sometimes difficult even to find a spot to lay your towel down.

For a more sedate beach experience, try Santa Eulalia. The sand

isn’t the best here, but it’s not too crowded. Make the effort and

venture farther out to find the greatest beaches on the island. Along

the north coast are the beautiful and quiet Playa des Cana and Cala

Lena beaches and at the southern end lies Cala Llonga, which has

excellent sand, water and views. In the high season, most beaches

have lifeguards and a decent array of facilities including volleyball

nets. Since the beaches get so busy during the day, it’s best to

arrive early.

Water sports

Water sports abound, there are plenty of shops that rent equip-

ment and provide instruction. The winds off the Ibiza coast

are not very strong, which makes for ideal conditions to learn

how to windsurf. There is a small windsurfing school near Ibi-

za Town that gives lessons and rents out boards. However,

sailing is perhaps the most popular activity around the is-

land and the sailing here attracts a lot of experienced sailors.

Almost every coastal town on Ibiza has a marina full of yachts from

Europe. Boats of all sizes can be rented for a few hours up to sev-

eral weeks. Basic sailing instruction is available from a number of

shops. For sport fishermen, the waters around Ibiza are teeming

with fish. Although it’s not a popular leisure activity for the locals,

there are several agents which organize deep water fishing trips.

Diving and Snorkeling

Diving and snorkeling in the clear waters around the island is anoth-

er great way to spend some time. Conditions are ideal, with clean,

calm waters and a huge variety of marine life below the surface.

Motorized water sports are extremely popular here and include

everything from paragliding behind a speedboat to waterskiing and

jet-skiing. The calmer option of sea kayaking is another great, re-

laxing way to explore the waters.

Hiking

If you get tired of all that water, there are plenty of things to do on

land. The hilly regions in the hinterlands of Ibiza offer some nice hik-

ing opportunities and even some interesting trails for mountain bik-

ing. There are several horseback riding centers on the island, with

excellent facilities for beginners and experts. There are some won-

derful scenic riding trails that you can explore under the guidance

of an instructor. Golf is also a major sport on Ibiza and the Balearic

Islands are home to some incredibly beautiful courses. Lessons are

available at most of the courses as well as club rentals.

Santa Gertrudis

Genuine Ibiza village life still exists if you know where to look for

it. This tiny hamlet in the middle of the island, just to the west of

Santa Eulalia, boasts some quaint little handicraft shops and galler-

ies in its central square. There are also a handful of fantastic bars in

which to escape from the hectic atmosphere of Ibiza Town.

Ibiza Restaurants

Ibiza has a wonderful cuisine based on seafood and fresh vegeta-

bles from the uplands. As there is no truly distinct Ibiza-based style

of food, most of the chefs here serve a continental European menu,

with fish as a major staple. However, the island does have a few

interesting dishes which reflect the people and their surroundings.

Where?

Good food can be found all over the island, with some of the best

restaurants located in Ibiza Town and along the beachfront of most

resorts. Street foods from stalls and tapas bars are also excellent

places to stop at for a light snack.

Ibiza Transport

Ibiza is a small island with a good road system, which makes get-

ting around all of the quaint hideaways and raging zones easy. Ibiza

has several bus lines which serve every corner of Ibiza Town as

well as many other parts of the island. Renting a car, motorbike or

bicycle is another great way to see the sights of the island. Mopeds

are especially popular in the southern part of the island. They are

cheap to rent and can access many places that are hard to get to

by car. The winding roads of Ibiza are fun to drive and offer some

wonderful scenery.

Tourist services

The infamous ‘disco bus’, which runs all night in a continuous cir-

cuit around the island’s biggest nightclubs, is a testimony to the

priorities on Ibiza. This is the only special tourist service offered, but

if you are staying in Ibiza Town, it is easy and convenient to walk

wherever you want to go, especially within the Old Town section.

Weather in Ibiza

The sun shines the majority of the year on Ibiza, with high tempera-

tures of 29C throughout the year. Due to its geographical location,

Ibiza enjoys Mediterranean weather. The winters are mild and the

summers are hot, but in general, the climate is ideal of holidaymak-

ing year-round.

Summer

Most people take their vacations during this time, so the island

becomes very crowded. The quietest time of the year in Ibiza is

from November to January, when there are a few rainy days but

the weather is still fine and mild most of the time. With hardly any

crowds, this is an ideal time to visit.

Based on the classic children’s cartoon, Speed Racer (Emile Hirsch) is a

young hotshot race-car driver who has a good support team behind him,

including his mom (Susan Sarandon), dad (John Goodman) and girlfriend,

Trixie (Christina Ricci). With his powerful race-winning Mach 5 vehicle,

Speed angers a ruthless mogul (Roger Allam) who is out to control the

world of professional racing by “fixing” the competitions. Teaming up with

the mysterious Racer X (Matthew Fox), Speed attempts to win the Crucible

cross-country rally and keep the sport he loves honest.

Cast Emile Hirsch, Susan Sarandon, John Goodman, Christina Ricci, Matthew

Fox, Hiroyuki Sanada (more)

Director(s) Larry Wachowski, Andy Wachowski

Writer(s) Andy Wachowski, Larry Wachowski

Genre(s) Action/Adventure

MoviesSpeed Racer

Two random strangers (Cameron Diaz, Ashton Kutcher) wake up in a Ve-

gas hotel room and discover that they got married to each other during a

night of drunken debauchery. They also learn that one of them won a huge

jackpot while playing slots with the other’s quarter. They must then spend

the entire day retracing their steps to figure out who owns the lucky coin

and who actually owns the jackpot.

Cast Cameron Diaz, Ashton Kutcher, Rob Corddry, Queen Latifah, Treat Williams,

Dennis Farina (more)

Director(s) Tom Vaughan

Writer(s) Dana Fox

Genre(s) Comedy

What Happens in Vegas

In Los Angeles in the 1920s, a young girl named Alexandria (Catinca

Untaru) rests in a hospital while recovering from a nasty fall. She quickly

makes friends with Roy Walker (Lee Pace) who entertains her with a wild

fantasy tale that has Charles Darwin (Leo Bill) and a team of fighters going

up against an evil prince.

Cast Lee Pace, Catinca Untaru, Justine Waddell (more)

Director(s) Tarsem

Writer(s) Dan Gilroy, Nico Soultanakis, Tarsem

Genre(s) Drama

David Owen (Tim Robbins) loves living in NYC. However, he’s slowly be-

ing driven insane by the constant barrage of sounds. Dubbing himself the

“Rectifier,” David goes out to reduce the amount of urban noise. First he

goes after idiots who ignore their car alarms, but he slowly works his way

up to the city’s biggest offender: the mayor (William Hurt).

ast Tim Robbins, Bridget Moynahan, William Baldwin, William Hurt (more)

Director(s) Henry Bean

Writer(s) Henry Bean

Genre(s) Comedy

The Fall

Noise

MUSIC 11. What can your fans expect from you next? I’m going through a BIG change with what I do. I have a team be-

hind me now as well, so just keep checking my facebook, www.

myspace.com/djbliss and www.djbliss.com.

12. Who would you like to work with?Timberland. Everything he touches turns to gold.

13. Do you have an embarrassing stage moment to share with us?I’ve recently been asked this question and I couldn’t think of

one. I might have to just do something soon to be able to an-

swer this question.

14. In your opinion, what defines suc-cess?Hard work, Discipline, Commitment, and Goals. If you have the

magic 4 then success comes naturally.

Thank you STUDENT TALK, YOU GUYS ROCK!!

MUSIC MUSIC Masters

1. What’s your real name?Marwan.

2. Why the name Bliss?It just came to me one day, I heard it in a L.L.Cool J song and the

P.M Dawn song so I looked up the meaning and I liked it...

3. Did you have any training in the past, or did this start out as a hobby?Just a hobby. I studied IT in Uni. It all started with the high school

parties then my school radio station. Eventually I started do-

ing private parties, then I landed my first gig as a DJ in a club

in 2001 and in 2002 and I started on National Radio in Dubai.

4. Your equipment breaks down in the middle of a concert, what do you do?Wow. It’s never really happened to me. I’m usually pretty quick to

find a solution somehow but if there is nothing you can do then

there is nothing you can do really.

5. How do you feel about the beats that are used in music today?

D.J.Bliss InterviewD.J Bliss is at the peak of his D.J career winning re-

nowned world competitions, internationally recog-

nized and requested and played at some of the finest

nightclubs in Dubai. D.J Bliss understands, foresees

and then fulfills his audiences’ expectations of great

music with his invigorating mix of R&B, Hip-Hop,

Reggae, Latino and Soul classics.

Some are good and some are really bad... I do like my old school

though quite a bit. But I guess technology plays a big role in how

music is made, so it’s all about progression.

6. Who are some of your favorite musi-cians?I like Bob Marley, Tupac, Kurt Cobain, Craig David, Boys II Men and

Alicia Keys.

7. If you weren’t doing what you do now, what other career would you like to try?I would be a pilot. I would love to see the world but I wouldn’t have

the patience to be a crew on a plane, so it would have to be Cap-

tain DJ Bliss.

8. What’s something the readers may not know about you?I’m a local from Dubai and originally Persian. Don’t be fooled by the

accent; I was born and raised in Dubai.

9. What has been your favorite tune so far this year?Man, this question is always so tough and there is still a long way

to go till the end of the year. So far this year it’s Estelle – American

Boy.

10. What are your plans for the future?Just working on doing more international shows, pushing my Radio

Show to get syndicated onto different stations around the world

and traveling.

Did You Know?All about the human body!

The human head contains 22 bones, consisting of the cranium and the facial bones. The cranium is formed by 8 bones: the frontal bone, two parietal bones, two temporal bones, the occipital bone in the back, the ethmoid bone behind the nose, and the sphenoid bone. The face consists of 14 bones including the maxilla (upper jaw) and mandible (lower jaw). (The skull has many little holes in its base which allow the cranial nerves to travel to their destinations.)

The cranium protects the brain, which, for an average adult male weighs about 1400 gram (49oz). The brain of Russian novelist Turgenev, weighed 2021g (71oz), Bismarck’s brain weighed 1807g (64oz), while that of famous French statesman Gambetta was only 1294g (46oz). Female average brain mass is slightly less than that of males. The largest woman’s brain recorded weighed 1742g (6oz). Einstein’s brain was of average size.

An elephant’s brain weighs 5000g (176oz or 11 lb), a whale’s 10000g (352oz or 22lb). In proportion to the body, the whale has a much smaller brain than man. This seem to give man the edge, until it was discovered that the dwarf monkey has 1g of brain per 27g (0.95oz) of body, and the capuchin monkey has 1g of brain per 17,5g body, whereas man has 1 gram of brain to 44g of body.

Most scientists believe that “photographic memory” is a myth. Clever people train their brains to remember well. In fact, as humans we simply do not remember things well. Of the three beings known to be able to recognize themselves in the mirror, the orangutan, the dolphin and the human, only the latter turns around and instantly cannot remember what his/her own face looks like. (Try drawing a picture of yourself without looking in the mirror!)

More Useless Facts About The Human Body!

One-quarter of the brains in used to control the eye. We actually see with our brains, with the eyes basically being cameras.- You’re born with 300 bones, but when you get to be an adult, you only have 206.- Humans spend a third of their lives sleeping. - Your brain is 80% water. - A pack-a-day smoker will loose approximately 2 teeth every 10 years. - People DO NOT get sick from cold weather; it’s from being indoors a lot more. - When you sneeze, all bodily functions stop--even you heart! - A human’s mucus membrane, used to smell, is the size of a postage stamp. - Your skin is the heaviest organ. - The human brain stops growing at the age of 18. - Sneezes can travel over 100 mph. - Our eyes never grow; our nose and ears never stop growing. - Babies are born without knee caps. They don’t appear until they are 2-6 years old.-

Linonel Richieborn June 20, 1949

Alanis Morisetteborn June 1, 1974

SagittariuS November 22 - December 20June is an expressive month for you, dear Sagittarius. Satisfying your itch for change and adventure seems like a good idea. tricky matters with finances and partnerships need to be handled. relationships become easier to manage after the 19th. it’s not a month in which asserting your will or pushing your agenda will get you very far. recognizing the needs of others in your life is more important now. the Full Moon on the 18th occurs in your sign, and you could surprise others (and even yourself) with an emotional outpouring or proclamation.

CapriCorN December 21 - January 18getting down to business, handling the details of daily existence, and focusing on improvement figure strongly in June, dear Capricorn. Your attitudes towards what makes you feel secure are changing, and there is an intensity to your nature that is not necessarily apparent to others this month. From the 18th forward, relationships and compromise take center stage in your life. personal plans regain momentum, and work snags ease in the last two weeks of the month. travel plans may not move swimmingly just now. Best days for opportunities are the 10th and 20-24.

aquariuS 19 January - 17 Februarya strong need for recreation and pleasure takes hold this month, dear aquarius. taking in plays, movies, dinner, and romantic activities are featured. Your energy levels are on the low side, so when work becomes a more pressing concern after the 20th, you might feel a little out of focus. plenty of conversations with a partner take place, sometimes heated ones. the 12-13 is a tricky period when you could be feeling unappreciated or stressed. Finish up the details of personal projects and plans before the 26th for maximum success.

piSCeS February 18 - March 19 Work is busy and challenging in June, dear pisces, while your heart is with your home and family. You are more able to increase your income by performing tasks that others dislike doing this month. Career demands peak on the 18th, and then ease considerably. the question of friendship and acceptance for who you are crops up with a close partner. Your powers of attraction increase significantly after the 18th, and a more pleasurable and flowing cycle begins; perhaps with the exception of the 20-21, when money concerns and other stresses grab hold.

arieS March 20 - april 18a busy and exciting month is in store, dear aries. although you may be doing much, at the end of the day you could find you haven’t produced a whole lot! You’re juggling, but perhaps have too many balls in the air. You are especially chatty and very busy with errands and appointments for the first three weeks of the month, before life calms down a tad. the 3-8 is an excellent period for personal relationships, learning, and communications. play and recreation appeal, and so does romance, which is especially heated this month.

tauruS april 19 - May 19increased energy for tackling major projects around the home figures strongly in June, dear Taurus. So do finances, which can be a little tricky until after the 19th. if you are sitting on the fence about a purchase or investment, stay there until the last week of the month when financial thinking is clearer. Putting your finances back into your home life makes sense. Career matters--potentially frustrating ones--are likely to manifest mid-month, as well as somewhat of a face-off with a significant other, probably about money. overall, however, June is mostly stable.

geMiNi May 20 - June 20You are making big impressions this month, dear gemini. it’s a strong month for personal plans and feeling quite energized. While you’re giving off mixed signals and creating some misunderstandings until the 19th, you’ll be communicating with special ease and appeal for the remainder of the month. around the 18th, a partner needs extra attention, and the 23rd is strong for strengthening or attracting relationships. Communicating with friends and networking figure strongly this month. Fate is in your hands, particularly in June. You have the power to make things happen on your terms.

CaNCer June 21 - July 21You are strongly motivated to increase your personal income flow this month, dear Cancer, and that extra effort is likely to meet with success. While the first three weeks of June are largely devoted to introspection and some level of emotional retreat, you begin to feel more in control of your life by the last week. it’s a great period for effecting change in your life, as you are feeling more independent and effective. Your powers of attraction are especially strong from the 18th forward. partnerships are absorbing and rewarding from the 21-25.

Leo July 22 - august 22plenty of energy is at your disposal this month, dear Leo, but the question will be where to direct it. Friendships, group activities, and personal aspirations take center stage for you in June. tricky matters with friends and lovers up until, and especially on, the 18-20, after which it’s pretty much smooth sailing. Don’t let misunderstandings get in the way of pleasure. As fiery Mars finishes up in your sign, it’s a strong period for taking independent action and making things happen. the 3-11 is an excellent period for prosperity and enjoyment.

Virgo august 23 - September 21Much of your time and attention is devoted to career initiatives and involvement this month, dear Virgo. going over past mistakes professionally, and dealing with a few misunderstandings personally, figures until after the 19th, when delays lift. You are more acutely aware of your reputation and standing. professional projects begin to move forward. it’s not the most energetic of months, and you could be dealing with some minor romantic snags. the 7-8 present opportunities on romantic or financial levels (or both!). Social engagements and romance are more likely to be found through work.

LiBra September 22 - october 22You are working hard to achieve your goals this month, not only material but also spiritual goals, dear Libra. Your spirit is especially adventurous and you are more philosophical than usual in June. A partner could be expressing more independence as well. Single Libras might find a partner through a friend or group activity, particularly from the 5-8. after the 19th, delays with education or travel plans lift, and career matters assume more prominence in your life. it’s a strong period for cutting a deal or acquiring fringe benefits.

SCorpio october 23 - November 21June continues to be a strong period for work and career, dear Scorpio. You could receive public recognition for the work you do now. if you aren’t your own boss, you would very much love to be, and this attitude could cause some friction with superiors. it’s a strong period for getting rid of excess in your life, whether it’s physical or spiritual baggage. the 18-20 could bring some touchy matters to the surface, likely financial. The 29-30 represents an opportunity period for you. Those looking for a job could find one now.

Horoscope

49:50

Page 52: Portfolio

TECHNO

Up to 2x faster.Eight-core processing power was once only top-of-the-line. Now it comes standard. This time around, performance is more phenomenal than ever — up to two times faster than the previous standard-configuration Mac Pro.1 And with the multicore technology enhancements of Mac OS X Leopard, the new Mac Pro is a force to be reckoned with.

More power with less power.Inside the new Mac Pro is the latest technology from Intel: Quad-Core Intel Xeon “Harpertown” processors. These processors run at blazingly fast speeds up to 3.2GHz. Based on the new 45-nm Intel Core microarchitecture, they deliver amazing performance but still maintain outstanding energy efficiency.

Introducing Time Capsule. Automatic wireless backup for your Mac. Available in 500GB and 1TB models.

A leap forward for backup.

Automatic backupTime Capsule is a revolutionary backup device that works wirelessly with Time Machine in Mac OS X Leopard. It auto-matically backs up everything, so you no longer have to worry about losing your digital life.

Wi-Fi base stationTime Capsule is also a full-featured 802.11n Wi-Fi base station. Every com-puter in your house can work off a wire-less network at blazing speeds. And they can back up wirelessly to the same Time Capsule.

Mac Pro

The more powerful iMac. Now running at speeds up to 3.06GHz.Just when you thought iMac had everything, now there’s even more. More powerful Intel Core 2 Duo processors. And more memory standard. Combine this with Mac OS X Leopard and iLife ’08, and it’s more all-in-one than ever. iMac packs amaz-ing performance into a stunningly slim space.

iMacMore Powerful, Thinly disguised

In a 1GB model and a new 2GB model, iPod shuffle lets you wear up to 500 songs on your sleeve. Or your lapel. Or your belt. Clip on iPod shuffle and wear it as a badge of musical devotion.

iPod Shuffle now with more power

university: aCkName: abdullah bohadyage: 20department: engineering

For me, I think that my wife deserves everything, but logically. I would try to talk to her calmly and set her with a monthly budget.

university: aCkName: adelage: 23department: engineering

I would talk to my wife and ask her to think about the future and what she does need or have. I would then make an agreement that both of us cannot spend any extra money, until we have save enough money to get the things on the list. We can then spend extra money on other things.

university: kuName: dalal khalid al kandariage: 18department: sharia’a

First I will discuss this problem with him and if he didn’t change his attitude with me I will ask my parents for advice. If he insists on being cheap with me I’ll leave him and stay with my parents for a while until he wakes up. But after that, if he still doesn’t change I would leave him for good.

university: kuName: Nawaf abdulaziz

age: 22department: g.I.s First, I will advice my wife about the future plans about the money and to trust herself into having value for it.

university: kuName: bader mohsen buyabesage: 23department: political science

First step, I would try to talk to her, if that doesn’t work I would ask my

family for a better solution and ask people for advice. If all that doesn’t work

then I have my negative ways.

university: kuName: Omaral shammariage: 20department: geology

I will divorce her.

university: kuName: khalid Yousefage: 23department: g.I.s First, I would try to talk with her and solve the prob-lem and I would try to control her spending by giving her a limited budget or “divorce”.

university: kuName: fahad

saleh albaroudage: 19

department:

Everything can be solved easily by talking to her. First is by telling her how hard it is to get this money. Then explain to her that we are a team and we should spend the money together and carefully.

university: aCkName: Nasser al Najdiage: 18department:

I would give her a weekly allowance and if she spends it too quickly then that’s her problem to solve.

university: aCkName: mohammed Naderage: 21department:

I would discuss the importance of budget-ing and we could write a spending plan

together.

university: aCkName: ali al sharqawiage: 19department: aerospace

If she was a big spender, it’s because of her shopping. So I would let her go to the shopping malls twice a month or give her less money than I gave her before.

university: aCkName: bader al sultanage: 19department: engineering

First of all, since the husband is the future planner; he is responsible for this mistake because the wife has an unlimited budget. Therefore, she doesn’t realize how much money she’s spending. First step that should be taken is to limit the wife’s budget.

university: aCkName: saod aziz al fadliage: 18department: engineering (aerospace)

I would advice her and if that doesn’t work, then I would divorce her and get another wife.

university: kuName: manayer al abdullahage: 20department: geology

I don’t even want to get married.

a wife is a big spender, and has no value for money; she does not work and does not understand budg-eting. her husband works very hard to earn the money and plan for the future. If you were the husband how would you react in solving this situation positively?

a husband is very stingy, he makes all the money and his wife doesn’t work. whenever the wife asks for something he tells her they can not afford it though she knows they can. If you were the wife how would you react in solving this situation positively?

QOUR WORLD

Issue 88 - May 08 - Valued at 0.500 KD. Com

plimentary Copy

OUR WORLD

It Is NOt a maN’s wOrld.

It Is NOt a wOmaN’s wOrld.

let us tOgether make It Our wOrld.

It dIdN’t wOrk wheN wOmeN were Oppressed.

It dIdN’t wOrk wheN wOmeN revOlted.

let us make It wOrk NOw, tOgether, meN aNd wOmeN, fOr bOth Our

sakes’. let’s wOrk ON Our wOrld.

a wife is a big spender, and has no value for money; she does not work and does not understand

budgeting. her husband works very hard to earn the money and plan for the future. If you were the

husband how would you react in solving this situation positively?

a husband is very stingy, he makes all the money and his wife doesn’t work. whenever the wife asks

for something he tells her they can not afford it though she knows they can. If you were the wife how

would you react in solving this situation positively?

Page 53: Portfolio

EDITORIAL

StudentalkMagazine

DESIGN

With full speed into the next round: once again PUMA

and Ducati, the premium producer of motorcycles,

grasp the life spirit which is well-known by all speed en-

thusiasts. Foot Locker makes this sportive lifestyle avail-

able to all sneaker people.

Ducati stands for pure adrenaline. Everyone who ever

got on Ducati’s famous “Monster”, the first so-called

“Naked Bike”, knows what it means when muscular

technology and sexy aerodynamic style are combined

to a truly exposed design. The Panigale II of PUMA picks

up these attributes and therefore becomes an icon for

sneaker people. The top leather in white, black or grey

is traversed by a colored vertical stripe in silver or blue.

The powerful combination of colors reminds on the optic

of the Ducati racing machines. The typical PUMA wave

on the side part of the shoe was extended by additional

dynamic stripes and with its two-color finishing it’s a

real eye-catcher. The carbon-black heel structure gives

the PUMA Panigale II solid grip and optimal comfort.

The highlight is the transparent sole- a reminiscence for

the open frame structure of the Naked Bike that is set

in scene. The Ducati- characters on the heel identifies

anyone wearing the sneaker as an admirer of high per-

formance.

Foot Locker presents an appealing “Monster” of PUMA: Panigale II

Fact sheet and photos PUMA

Ducati

Model: PUMA Panigale II

Colors:

White/ marine blue/ silver

Black/ silver/ red

Grey/ red/ white

Dear Students,

As some of you will be graduating this June, moving from one phase to another, we have

dedicated this issue to a very important subject in your life, a subject that follows you no matter

where you go or how old you get: Money and Budgeting.

Facts are:

Fact # 1 – We all need money.

Fact # 2 – No matter how much money one has, if it is not spent wisely, one can end

upinfinancialtroubles.

Fact # 3 – Though money cannot buy happiness, the lack of it can cause great distress.

Money in itself should never be the focus of one’s life, but budgeting should surely be. There is a

nice saying in Arabic, “3ala ad bisatak mid ijrayk,” meaning, “To sleep comfortably, do not stretch

your legs further than your mattress.”

It should never be about how much you have, but rather, how wisely you spend it and where you

invest it.

And today, my students, as you move from one level to another in your academic life, know that

you are making the wisest investment; you’re investing in yourselves.

To all of you graduating this semester, we thank you for sharing your university days with us and

wish you all the success. Remember, you are the future of your country. Make Kuwait proud.

Till next issue,

God Bless,

Zeina Mokaddam

Editor -in-ChiEfSayer Bader Al-Sayer

GEnErAl MAnAGEr Zeina Mokaddam

MArkEtinG dirECtor nadia Al kalawi

SAlES & MArkEtinG EXECUtiVEreem Jeiroudi

StUdEntAlk ContEnt reem Jeiroudi nasrin Al Zuhair

Art dirECtorAli Sultan

EXECUtionChadi MofeedWassim Saleh Saleh

ProdUCtion MAnAGEr ragheed Al Ani

PhotoGrAPhEr Basem demian

PUBliC rElAtionS Yasmina Al-kaissi

StUdEnt EditorS : dalal Al-othman, nada Bseiso, Manayer Salmeen, Mushira Sabry

ContriBUtinG EditorS :Sumayyah Meehan, Maikel Georgefatema Al Mohammed, Shahad Al Wadani,nazem Al-Ghabra,rana harouny ,Saoud Ghamrawi,hassan Al-Mosawi

PUBliShEd BY :

tel: (965) 5720810

fax: (965) 5720860

www.ph7-kw.com

PrintEd in :

MBS Printing Press

to get your copy of studentalk delivered to your home, go to [email protected] and send us your name, Address (area,block,street,and bldg#) and your telephone or mobile number

أرسلوا منازلكم الى الطلبه لتصلكم مجلة كالم عنوانكم الكامل على البريد االلكتروني

املنطقة، متضمنا: [email protected]أو التليفون ورقم املنزل، رقم الشارع، القطعة،

النقال

editor’s letter

ON CAMPUSKuwaiti ?!?!

Get your own funfilled T-shirt TODAY

STUDENTALK has set off to become part of the university world, part of your student life. We want to know you; know what you think, what you dream of and what you aspire to become We are what we believe in, so don’t hesitate to voice y o u r opinions. T h e y

The university is indeed a world in its own as one starts to form firm opinions and beliefs, as one acquires not only knowledge, but most importantly, a personality.

From the 1st issue of February 2001

should

heard, or better still, read!!

be

51:52

Page 54: Portfolio

Issue #05 Nov. - Dec. 09

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INFORMATION & EDUCATION FROM THE MIDDLE EAST FOR THE MIDDLE EAST

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PUBLISHING

Media Production Magazine

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Audio, Video &Graphic Design

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GUIDED CO

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INTENSE

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DEDICATED

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INDUSTRY-BASED

INDUSTRY-BASED

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SELF-DISCIPLINE

STRUCTU

RED TO THE ACADEM

IC CALENDAR

EXCELLENT TIME M

ANAGEMENT

SOME KNO

WLEDGE

ENTERING THE CREATIVE INDUSTRY

Issue #04 Sept. - Oct. 09

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INFORMATION & EDUCATION FROM THE MIDDLE EAST FOR THE MIDDLE EAST

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Media Production is the first multi-media magazine in the Middle East.

Our aim is to introduce young creatives, as well as experienced professionals, to a new way to look at media.

In a sector where the boundaries between the different media sectors seem to vanish, we offer a wholesome publication which provides information to individuals and companies from the full range of media sectors,

not only in the UAE but in the GCC and the rest of the Middle East. In this manner we make information more

accessible and more accurate, to keep our readers updated and informed about graphic design, audio

production, video/broadcasting, animation, new media and the multi media industry in general.

But we don’t stop there. The main philosophy of Media Production is

“Information Followed by Education ”

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PUBLISHINGHOUSE

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48 KNOW HOW Processing Raw file in Adobe Lightroom

51 Free Stuff Build you own website in Flash

54 Review Wacom Cintiq

58 KNOW HOW The Trainer’s World

60 KNOW HOW Digital Video Compositing

64 KNOW WHO Talal Al-Muhanna

70 Review Effectrix

72 Review Propellerhead Record

GITEX معرض 80

جوائز إبداع 2009 83

twofour54 إطالق 85

حديث العلم 87

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REVIEWWacom Cintiq

different connector you can choose from two adapters, already provided by Wacom, that let you connect Cintiq via VGA or DVI-D. Now all you have to do is connect the USB and the power cable and you are good to go.

To start drawing, Wacom included the program Corel Painter Essentials, a light version of the well known Corel Painter, the digital sketching and painting software.

Of course you will find the Grip Pen with replacement nibs, pen stand and the nib removal set.

Like a traditional drawing board, Cintiq 21 has a flexible stand that can be adjusted to your needs. By adjusting the Cintiq stand to its lowest position, the pen display unit can be freely rotated on the display stand without touching the desktop. In this position Cintiq emulates a traditional animator’s tablet and gives you freedom to rotate the display unit to any angle for the greatest comfort and accuracy of stroke while drawing.

Adjusted to its highest position, the Cintiq gives you a large amount of space for keyboard and mouse, if you are using it as a main screen or for presenting you work to clients and colleagues.

Setting upOnce you connect Cintiq to your computer, it is recognized as a second monitor and is configured as an extension to your main screen. Depending on how you want to work with Cintiq you can configure it as a mirror to you main screen as well. Keep in mind that the Cintiq is almost square shaped and

You can choose from

two adapters,already provided by

Wacom, that let you connect Cintiq via VGA

or DVI-D.

You can adjust brightness and

contrast or tweak the color channels as

well on the Cintiq directly,

The 1024 levels of pressure

sensitivity translate the pressure applied onto the screen into

beautiful brush strokes.

you might loose some display space when working in mirror mode, especially if your computer screen is widescreen. To increase workspace and make use of the full 1600 x 1200 pixels, I would recommend to have Cintiq as an extension to you main screen.

For long sessions, the bright screen might tire your eyes. For that you can adjust brightness and contrast or tweak the color channels as well on the Cintiq directly, with no need to run a separate application, well done Wacom.

How does Cintiq perform under pressure?As I mentioned earlier, Cintiq is meant to capture hand movements, to create natural-looking pen, brush and eraser strokes. The 1024 levels of pressure sensitivity translate the pressure applied onto the screen into beautiful brush strokes. To custom the sensitivity to different users, you can adjust the tip feel from soft to firm, depending on how you normally use a pen.

Some input devices can be rotated along their axis and with rotation-sensitivity Cintiq can recognize this rotation and transform it in some applications (such as Painter) into rotating brush strokes.

SummaryWith all the features like the 21 inch screen, the innovative stand and pressure sensitive grip pen and the express keys, Wacom created a great interface to establish the communication between human and machine.

Working on Cintiq is like working on an actual drawing board, but with one major advantage, you can undo when you mess up something.

In this review we tried Cintiq only for digital art work. I am sure 3D animators, interior designers and architects will increase their creativity and accelerate their workflow using Cintiq, whether it is with the 12 inch model or the 21 inch model.

For us Cintiq is as good as it can get when it comes to actually drawing on in the digital environment, so go and try it. You find new possibilities for creating and expressing yourself. Cintiq is available at

54 55

THE DIGITAL DRAWING BOARD

So why not have an interface that translates the physical movement of the hand into a digital information that can be interpreted by the computer? In other words, “why not have a system that enables you to draw on your screen directly?”

Wacom took this matter seriously and developed the Cintiq family. This generation of touch screen graphics tablets are available in two sizes: the 12 inch model and a 21 inch model both of them designed as actual interfaces for graphics application but with different specialities.

Drawing is one of the most important skill an illustrator or animator should have. Sketching and painting requires a large amount of manual work that needs to be transfered into the digital world at some point.

In this review we will introduce the larger model, Cintiq 21 UX, which we will try on digital artwork; observing how well it connects the designer and the machine.

What is in the box?Cintiq comes with everything you need to start creating right away. After opening the box you see the huge 21 inch screen, with the resolution of 1600 x 1200 pixels. Attached to the Cintiq is the connector cable with a DVI-I video connection, a USB connection and the power cord. Since my computer has a DVI-I video output I connected the Cintiq directly to the computer. If your machine has a

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TIVE INDUSTRY

oining the creative industries is a move requiring ardour and dedication. Standing on a precipice of a fast-

paced, post-industrial, techno-landscape will no doubt raise worries and fears, but to manoeuvre through this environment fluidly will require the sensual logic of the creative mind. Set out by considering what it is that moves you more powerfully and deeply than anything else. This answer is not as overwhelming as it appears.

‘Practice without theory is empty theory without practice, blind.’- Immanual Kant On the surface it would appear to be that a practice based education is more beneficial to the creative industries, however, there needs to be a synergy between theory and practice. Without learning to think and to develop ideas, one is liable to educate all the creativity out of his/herself and merge with the technology/machines that one presumes to use as tools.

It is difficult to find the perfect balance, but one must aim for this. Creatives should not have to sacrifice the sensual element of practice. Lacking the ability to be expressive in practice will turn any work into a mechanical reproduction.

Whatever the cartography you choose to create for yourself, keep in mind that competition is fierce and setting achievement goals is essential to your future success.

Taking a step forward…You will come to appreciate everything you experience in further education. This kind of education will help you to develop various transferable skills, and these in turn will serve to give you an edge in the job markets of today. Further education can be a giant financial drain, but think about all the future gains. In some instances it is impossible to get into certain fields without further education, so when you have this chance grab it with all your might and use it for everything that it has to offer you.Don’t make things too intense, give yourself some breathing room…

It’s not easy to make the big decision of what you ‘want’ or ‘should’ do. If you enjoy photography and illustration or drawing and love to work with technology, you can find a course that will allow you to develop all of those passions (for example a diploma or degree in Graphic Art or Design). While you are developing creatively, your higher education will allow you to gain all the key skills that employers look for: a good knowledge base, excellent communication skills, the ability to work with others, analyse problems and think for yourself. The environment of the higher education academy gives you the chance to interact with students from a variety of backgrounds and perspectives, and in turn will facilitate the development of your social awareness.

Customize Your Education…Education has fast become a priority in the Middle East. Most people are turning to local post-secondary education, and rightfully so with the numerous private and public educational institutions churning out home grown talent.

Welcome to

Learning is all about turning your passions into reality. What are your desires? What are your aims?

Your Future

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KNOW HOWWelcome To Your Future

There are several venues catering to every educational need. Below is a table summarizing the post secondary education available in the region and what you can expect from each path. For further research check out the following sites:Http://www.mohesr.aeHttp://www.mohe.kwHttp://www.mhe.gov.syHttp://www.education.gov.qa

A Word in Your EarI find that people, all shapes, colours and sizes, bring out my passions and inspire me to get up to all sorts of creative output. I also believe strongly that education and resources for learning should be readily available to all of those who want to learn. There are many people in our world that share this point of view and many of those people have worked together to create free source materials on the WWW. Use these materials to enhance any learning path you choose.

I highly recommend http://academicearth.org. Academic Earth is a recently launched website offering free online lectures and talks from schools like Harvard, MIT, UC Berkeley, Yale and many others. Subjects vary in range from entrepreneurship to philosophy. I want to draw your attention to two five-minute talks on Academic Earth that will help you on your way. The first is ‘How Do You Find Your Passion and How Do You Pursue It?’ By Randy Komisar and the second ‘Creativity versus Control’ By Debra Dunn and Randy Komisar. Randy Komisar gives an excellent simplified solution to the act of trying to tackle the questions that are so difficult to answer, like ‘What is my passion?’ Both Dunn and Komisar will present you with a new perspective that may come to inspire you to dive in, learn and create!

By Nada Al Shammary

Education What to Keep in Mind Career OptionsUniversity Offers Prestige•

Offers an extensive range of creative • practice options

Allows you to tailor your own programme • of study

Allows you to develop a balanced portfolio • Offers an in-depth knowledge of •

contemporary creative industries and how creativity can be employed within them

Allows you to develop communication • skills, life long friendships and professional relationships

Structured to the academic calendar•

Executive, Director, Management or Production in any of the following:

Printing and Graphic Arts• Arts and Crafts• Entertainment Industry• Museum/Library/Gallery•

Technical and Vocational Schools

• Has strong links with contemporary creative industries• Offers intense industry based courses• You will learn a practical trade and develop technical skills• Offers flexible time, shorter courses, night courses, weekend courses• You can get qualified faster• Allows you to ease yourself back into the job market, change career paths or take your career to a higher level• Will help you build up confidence • Allows you access to other higher education courses• You can focus on learning specific skills

Director or production in any of the following:

• Arts and Crafts• Printing and Graphic Arts• Entertainment Industry

• Museum/Library/Gallery

E-learning • Allows you to ‘Customize’ your learning • Allows you to access learning any time - any place• Offers extensive refresher courses• Gives you a choice of self-led or guided learning• Offers self-paced learning• Offers long or short courses• You will have access to online libraries

Production in any of the following:

• Printing and Graphic Arts

• Entertainment Industry

‘Practice without theory is empty theory without

practice, blind.’- Immanual Kant

26 27

Being the producer, director, cameraman and sound

recordist on a shoot is not necessarily something I would recommend for the uninitiated documentarian. Speaking for myself, it taught me how to multi-task technically and creatively so

that was useful. But it’s not the first thing I’ve done either.

KNOW WHOTalal Al-Muhanna

Al-Muhanna’s solution to accomplishing the goal of getting a film made was to convince the Irish dance company (that was funding the tour) and the university in England (where he was undertaking his masters degree) to cooperate on a joint project. The travel, fees and accommodations would be provided for by the Irish while the video and sound equipment would come from the Northern Film School at Leeds Metropolitan University. “It was an essential part of my pitch to make the idea of the film mutually attractive to each of the potential supporters.”

Once Al-Muhanna got the green light to proceed, it was basically up to him to ensure that the artists on the tour would be taken care of both on and off the stage while acquiring, at the same time, interesting and effective footage for a film. Advance planning prior to arrival, administrative support from the festival on the ground in China and willing participants helped the project come together.

Filmmaker Talal Al-Muhanna

participated in the EAVE

Professional Coaching for

Producer’s workshop at

Dubai International Film

Festival 2008.

Photo: Teymour Tehrani

64 65

When Kuwaiti filmmaker and arts producer Talal Al-Muhanna was invited to be the production manager for an Irish dance company’s 5-week tour of China in 2007, it wasn’t long before he started connecting the dots to get a film made about the company’s inaugural trip to Asia to participate in the 5th Annual Dadao Live Art Festival.

Dancing on the Edge:

he annual festival had been attracting cutting-edge artists from across Asia for years and in 2007

the decision was made to invite a number of avant-garde dance artists from Europe to take part as well.

“It was a complicated project to coordinate: the festival was based in China, the artists I was in charge of were coming from Ireland and I was in the middle of an MA in film production at a university in the U.K.”

Still, having agreed to manage all the logistics of a cultural project in a foreign country, Al-Muhanna was determined to follow through with the idea of documenting the artists’ experiences of traveling and performing in China parallel to his production management duties. “I like traveling and enjoy filming in foreign lands. As a documentary filmmaker, the 6-city tour of China by this diverse group of artists provided an interesting context for me to conceive a film.”

Documenting the 5th Dadao Live Art Festival in China

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IBDA’A Awards2009

hemed ‘Let It Out’, Dubai Media City (DMC), the region’s leading media hub and a member of TECOM

Investments, announced on the 15th July, 2009 the launch of the eighth Ibda’a Media Award, the region’s most prestigious awards for emerging media talent. Ibda’a’s aim is to discover, showcase, honor and foster young media talent.

The Ibda’a Media Student Awards were instituted in 2001 under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai and Organized annually by DMC in partnership with the International Advertising Association (IAA).

This is the eighth edition of the Ibda’a awards As part of TECOM’s effort to spread the green concept, DMC has opened online submissions for the entries this year to digitally accept applications in selected categories at www.ibdaa-awards.ae

Mohammed Abdullah, Executive Director of Dubai Media City, said: “The Ibda’a Student Media Awards represent our commitment to creating a platform for the young generation to display their creativity and ensure the opening of additional avenues for individual professional growth. The awards motivate talented youngsters to come forward with their creative best and launch into exciting career paths.

“In our committed endeavour to go green, we aim to raise awareness on the importance of being environment-friendly in every sphere of our operations.”

The Ibda’a Awards 2009 will include new components such as road shows in local colleges and universities. Shortlisted finalists will also be part of the road shows and gain an opportunity to highlight their work in malls, schools, universities, colleges and public places for a bigger interactivity with media and mass public.

Over the years, the Ibda’a Media Student Awards has attracted a multitude of entries from the GCC region and around the globe. Its success is marked by the ever-increasing volume and diversity of entries, and an incrementally higher number of participating countries each year as the previous edition of Ibda’a Awards received more than 2,200 entries from 25 countries including new entrants from Brazil, Poland, Sri Lanka and Sudan. The 42 finalists had their work displayed in a week-long exhibition that generated huge interest among the region’s media professionals.

T

The Ibda’a Awards have grown from seven categories in its founding year, to twelve categories this year and had opened to all undergraduate and fresh graduates of the 2009-2010 academic year. The awards will accept entries from the 16th August till the 8th of October, 2009. Shortlisted entries will be showcased at an exhibition from the 15th till 20th of November, while winners will be acknowledged during a gala awards ceremony on 19 November.

The 2009 categories are:Journalism (non-news)• Radio feature• Animation• Graphic design• Analogue photography• Digital photography• Print advertising• TV advertising• Film TV feature• Film TV documentary • Mobile film• Digital designs – new category•

ScopeInitially, the awards targeted only the UAE and the GCC region. In 2005, it moved beyond its regional borders to include other countries.

Eligibility and Timeline for 2009Open to all undergraduate and fresh graduates of the 2008-2009 academic year, the Ibda’a Awards will accept entries from 16 August - 8 October, 2009.

Shortlisted entries will be showcased at an exhibition from 15-20 November.

Winners will be acknowledged at a gala awards ceremony on 19 November.

The Jury and the JudgmentThe entries are screened by an elite judging panel of prominent media professionals selected by the International Advertising Association - UAE chapter (IAA – UAE).

The process begins with a preliminary screening, following which a minimum of three and a maximum of five entries are selected in each category at the IAA premises.

In the second and final round of judging, the finalists are selected for each of the categories, which are announced at a gala awards ceremony.

The RewardMany of the past winners are currently working with companies based at Dubai Media City, comprising leading media entities that have backed the awards as sponsors and permanently absorbed the students following the successful completion of their internship periods.

KNOW WHOIbda’a Awards

The Ibda’a Student Media Awards represent our commitment to creating a platform for the young

generation to display their creativity and ensure the opening of additional avenues

for individual professional growth.

24 25

Media Production spoke to Dr. Ayoub Kazim, the Executive Director of Dubai Knowledge Village (DKV) and Dubai International Academic City (DIAC), both part of TECOM Investments, a subsidiary of Dubai Holding about the importance of education for creatives.

TALKING EDUCATION

r. Ayoub Kazim is responsible for strategically steering the education clusters and further

consolidating their status as leading centres of learning excellence in the region.

Heading a proficient team of top-tier academic professionals, Dr. Ayoub Kazim has successfully ensured a consistent growth in the number of business partners at both the clusters.

How has the educational system grown in Dubai?In the mid 1980s, the Middle East, stretching from North Africa to the Indian Subcontinent, was losing its student population to an education market overseas that would easily absorb the fresh graduates into the economy. The consequences of such a brain drain began to have a devastating impact on a fast developing economy, especially Dubai and the UAE.

In addition to tackling the brain-drain, there were also other barriers faced by students of this region when attempting to access international education. These include rising international student tuition fees, tightening of immigration procedures in some education destinations, and the avoidance of overseas study as a result of cultural concerns.

There was consequently a growing demand from regional students for alternative study destinations. Moreover, with job opportunities and growth in many parts of the region, a growing number of students did not want to be isolated from the practices of their local industries by acquiring their skills overseas.

In 2003, Dubai Knowledge Village (DKV) was

D

The UAE was the first member of the

GCC to privatise the higher education system. The

advent of foreign universities in Dubai has often meant finding and

filling educational niches that are national

in nature.

KNOW WHODr. Ayoub Kazim

launched to address this issue by providing quality international higher education regionally. Dubai’s education system has experienced a tremendous growth since the establishment of free zones, especially DKV and Dubai International Academic City (DIAC). The free zones allowed quality international academic institutions to establish a branch campus in Dubai and enabled regional, local and international students to pursue their higher education of international quality and standards at a close proximity to their home.

Enhancement of a QES in DubaiThe enhancement of a Quality Education System is of immense value to Dubai and this region. The UAE was the first member of the GCC to privatize the higher education system. The advent of foreign universities in Dubai has often meant finding and filling educational niches that are national in nature. Potential university students have long-determined their educational needs using cost-effective analysis – by aligning academic inquisitiveness and economic incentives with institutional reputation and the availability of quality programme offerings.

Today, there are over 38,000 students of more than 100 different nationalities in Dubai pursuing their educational aspirations. This is a great achievement for Dubai that has seen an exponential growth in student numbers over the past few years. The international branch campuses have made significant changes to the educational system in Dubai and across UAE. They offer extensive spectrum of programmes accredited from the home campus, when compared to other public universities in Dubai. The foreign

branch universities are selected in a manner to meet the growing demands from nationals and other resident expatriates as well as international students.

At present, Dubai hosts 59 foreign branch campuses from 13 different countries. Dubai Government is increasingly committed to expanding and transforming the higher education landscape.

Sixty-one per cent of the academic institutions in Dubai are located within the free zones, with 77 per cent of these institutions located in the DIAC and DKV. Free zones other than DKV and DIAC aim to attract institutions that focus on priority areas of that particular industry zone. The remaining 39 per cent of institutions are located outside free zones.

As of September 2008, there were a total of approximately 38,000 students studying at higher education institutions in Dubai. Students at Dubai-based foreign universities can transfer their credits across the world. These branch universities are experiencing exponential growth in their student enrollments and the growth will be sustainable once the major player like DIAC accomplishes its ambitious projects including student housing, sports facilities, shared laboratories, and libraries to complement basic facilities.

What is your forecast for DKV and DIAC?We intend to position DKV and DIAC as dedicated clusters to support the training and higher educational needs of Dubai and this region. Although these entities have different set of objectives to accomplish,

the primary goal remains the same - to lay the foundation essential for the social development of Dubai by elevating the importance of quality education.

Since the launch of Dubai Knowledge Village in 2003, the human resources, consultancy, higher education sectors of Dubai and the region have grown tremendously. DKV provides continuous support to address the increasingly complex relationship between training and human resources and the impact of these relations on national and regional labour markets.

One key factor in employee motivation and retention is the opportunity to continue to grow and develop job and career enhancing skills. DKV helps equip the employees of this region to handle their employee relations responsibilities competently.

Dubai International Academic City is an exclusive zone that was launched in 2007 to meet the exclusive higher education needs of the region. This enabled us to underline our commitment towards the students, faculties and other supporting communities that complement higher education. DIAC is much more than a free zone.

fififiGCC t

18 19

In October 2008, Abu Dhabi’s government initiative launched twofour54 to establish a regional centre of excellence for Arabic content creation in the media and entertainment industry.

n October 2008, Abu Dhabi’s government initiative launched twofour54 to establish a regional centre of excellence for

Arabic content creation in the media and entertainment industry. As part of Abu Dhabi’s 2030 plan, which seeks to diversify the Emirate’s economy and establish the Emirate as the cultural capital of the Middle East.

The name twofour54 is taken from Abu Dhabi’s geographical coordinates, which are latitude 24 north, longitude 54 east. This name was chosen to symbolize Abu Dhabi’s strategic position within the Middle East, which makes it the ideal location for the centre of excellence for content creation in the Arab region and has already attracted several of the region and world’s largest and most influential content creation companies, including CNN, BBC, Thomson Foundation, Random House, Harper Collins, Rotana Studios, Financial Times, Abu Dhabi Media Company, imagenation, Comedy Arabia, C Sky Pictures, Thomson Reuters Foundation, Flash, PyraMedia, Getmo Arabia, Experience Media Studios and Baynounah Media Company.

twofour54 delivers its advanced cohesive infrastructure through three key pillars: twofour54 tadreeb (the training academy)twofour54 ibtikar (innovation and support) twofour54 intaj (state-of-the-art production facilities) supported by business enabler twofour54 tawasol (one-stop-shop)

One of the most pressing issues facing the region is the need to develop and build

the talent pool, both in terms of numbers and skill set. This is the role of twofour54 tadreeb, whose task is to take existing media professionals and up-skill and re-skill them to the very highest international standards using the latest technologies. As the talent pool grows we can start to develop a sustainable, Arab media and content creation industry. This will be driven by twofour54 ibtikar who will be working with creative talent from the region to provide the funding and business expertise to help develop ideas into real projects leading to sustainable businesses.

These new and exciting projects and creative businesses as well as existing partners, will require and demand state of the art production and post-production facilities. twofour54 intaj will significantly boost the quality and availability of production facilities and alleviate the current demand in the region.

Twofour54 tadreeb is the region’s premier vocational training academy. It is the first of its kind in MENA (Middle East and North Africa) to offer bilingual media industry skills training courses, from some of the world’s leading media organizations, in a world-class training environment. Its goal is to develop the Arabic talent pool in the media and entertainment industry, both in terms of numbers and skill set. It aims to up-skill and re-skill existing media professionals to the very highest international standards. There are also plans in place to engage with school and college graduates to highlight how sophisticated

and diverse the media industry is and to encourage them to view it as a serious career choice when planning their futures.

Education aspect for creatives training In partnership with three of the world’s most respected media industry organizations, the BBC, Thomson Reuters Foundation and Thomson Foundation, twofour54 tadreeb provides international standard, bilingual training courses across a wide range of media disciplines covering the full media spectrum including Television, Broadcast Technology, Journalism, Digital Media, Radio, Media Business and Production. There are also plans to extend this offering to include Animation, Web Application and Design, Games Development as new training providers are identified. The academy also offers English language courses for international communications, through a partnership with America-Mideast Educational and Training Services, Inc. (AMIDEAST).

Courses offered by twofour54 tadreeb are continuously taking place both at the purpose built academy in Abu Dhabi as well as on-site at clients’ premises throughout the region. In addition to twofour54 tadreeb’s ongoing course schedule which covers a comprehensive range

I

Facilities Offered• The twofour54 tadreeb training academy boasts purpose built world-class training facilities, including 27,000 square metres of dedicated space where participants can access state-of-the-art infrastructure and technology.• Some key features of the campus include:• A purpose-built high-end recording studio with a dedicated 3-camera, HD newsroom • Dedicated computer labs facilitating latest learning technology • Mobile shooting kits for video journalism related courses, utilizing the latest HD technology and media management systems• 40 high-end editing and postproduction workstations• Dedicated news journalism training facility

KNOW WHOtwofour54

Facilities Offered• The twofour54 tadreeb training academy boas built world-class training facilities, including 2 metres of dedicated space where participants state-of-the-art infrastructure and technology• Some key features of the campus include:• A purpose-built high-end recording studio with 3-camera, HD newsroom• Dedicated computer labs facilitating latest learning technology • Mobile shooting kits for video journalism relat utilizing the latest HD technology and media management systems• 40 high-end editing and postproduction works• Dedicated news journalism training facility

of media disciplines, the academy also provides bespoke training solutions, tailor-made to suit the needs of individual companies; offering a flexible, targeted and convenient approach to professional training. In order to support this specialised approach, twofour54 tadreeb offers a dedicated consultancy service, which assesses the strengths, weaknesses, goals and needs of media organizations, before creating a training programme which works best and adds to the value of their products or services. It is worth noting that since the beginning of the year, twofour54 tadreeb has put more than 350 media professionals through nearly 30 courses. About 30% of those students come from outside the UAE.

Twofour54 tadreeb offers a wide range of training programs tailored to the specific skill sets of its delegates. Whether students have just started a career in the media industry, or are seasoned media professionals, twofour54 tadreeb’s aim is to ensure that they gain the necessary skills and knowledge in the subject area to ensure a competitive advantage in the workplace. The offered intensive courses are designed in collaboration with world-class media partners and are intended to be hands-on, practical and up-to-the-minute. Not only does the academy guarantee a high standard learning experience for all delegates, but the

courses offered, are intended to provide tangible benefits to companies, in order to directly contribute to the success of their business.

Results ExpectedDrawing on the strength of the academy’s partners, classes are small in size to ensure the information is received by the students. They are outcome driven, industry relevant and vocational. The teaching and learning methods include practical tutorial sessions, real-life scenarios and interactive lectures. With the twofour54 campus encompassing more than 27,000 square metres of industry infrastructure/technology and a thriving community of media and entertainment businesses, the purpose built Abu Dhabi based academy offers students a training environment, that features international standard studio equipment, dedicated computer labs featuring the very latest learning technology, as well as 40 high-end editing and postproduction workstations.

All training programs are specifically designed so that on completion of the courses, delegates will immediately see improvements in their performance and career opportunities, as well as positively impacting on their company’s bottom line. twofour54 tadreeb also provides

students with the opportunity to be part of the wider twofour54 content creation community. This means direct access the business pillars that comprise twofour54, as well as the regional and international partners that form part of the ecosystem; making for a truly dynamic, real life and unique learning environment.

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KNOW HOWThe Trainer’s World

(the conveyer of the content) ‘embeds itself in the message’ and thus affects social forces and sets them into motion. Staying true to this, it is only fair to suggest that films too envelope society and while they narrate an untold story, they are in fact writing the story of our lives. Now that, in all its essence, is a scary responsibility which I hand over to students on a daily basis.

Thus, teaching media is akin to leading a non-governmental organization - it is about giving the students the power to speak visually minus the corruption - or perhaps not. For every story told, whether it is a fictional drama or documentary, one perception always stands out - that of the director and his crew. This takes us to the Auteur Theory which proposes that any given film reflects its director’s vision. There is enough debate on this subject for us not to delve into it right now, but my stand is that a director’s vision will posses clarity only if he or she has an understanding of every nook, cranny and screw in the film production line. The only way this comes is through an all round education supported by self-learning. While I do my best fulfilling the educational aspect, the hunger for raking in knowledge has to come from within the student. I apologize for being crude but my job is only 50% of a filmmaker’s development. It is a different thing that I offer 10 odd percent free to those who ask and seek. Secretly, that is my favorite part about teaching.

With that said, as someone who imparts knowledge, I do not do it for a social cause. It is a selfish profession. It is impossible for me to give some without getting more

in return. To clarify, media students have something incredibly appealing about them. Their desire to be at the forefront of telling stories makes them the real teachers to those of us who grow cynical every 24 hours. With every lecture/tutorial I conduct, I grow more informed, more intrigued and more learned in my own subject. A simple example is the software training I give. While I may know the concerned software by every menu item, it is my students that emerge more daring. Their simple gesture of “What if I did it this way” spins an entirely new equation and bam! We discover a pot of gold. That my dear readers, it the absolute magic of being a lecturer and student all at once.

In the SAE Institute classroom, I draw great pride in being the first in command, but when the moment is right, the eager-eyed students before me must be treated like they already know everything.

Making an educational choice for media training can be tricky and very often confusing. I hope our special issue addressing this sector will give you greater insight into media and its training in the UAE. Should you have any questions, I can be contacted through the institute’s Dubai page or through the magazine Editor. A last word of advice - keep your options open and never have second thoughts about acquiring new knowledge. Good luck!

By Areeba Hanif

While I do my best fulfilling

the educational aspect, the hunger for raking in knowledge has to come from within the

student.

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hen I was younger, I devised a teaching theory based on my own experiences on the

students’ side of the classroom. Here is how it goes: “Teach them like they know nothing, and treat them like they know everything”. Needless to say, my stubborn self has gone on to prove this on my professional playground as a Lecturer at the SAE Institute in Dubai. A large percentage of the credit for my experimentation goes of course to SAE as they are an institution that holds a strong belief in world-class practical, individual and most importantly ‘hands on’ training, leaving enough room for me to teach in and outside the classroom whilst letting the students stay in charge of their own goals.

While singularly spelled, filmmaking is vast industry in itself. It is thus no surprise that it also attracts students from a kaleidoscopic market. Ethnicities, ages, genders - it is a business that communicates to all. Sure

enough, the education too requires that the course is a package that caters to all these students. This is exactly why our courses address every element and stage of filmmaking. Be it conceptualizing, screen writing, physical production or post-production - the student experiences all these in balanced levels at the institute. I am often asked if it can become a scenario of too much too soon.

The short answer is no. The longer justification is the trends in the market and the severe need to be a converged creative individual. It is not just cell phones that evolved into hand held computers. The human force too now needs an extended understanding of the mechanisms in their profession, not only so that the career ladder can be climbed more comfortably, but also because it offers you the freedom to experiment, to challenge yourself and to allow your raw talent to emerge.

What does it mean to teach media? That’s a tough question and one I tackle more often than not. The primary reason being that in present age, the media is not an offering. It is rather a commodity that can be utilized for different purposes. The classic Marshall McLuhan phrase “The Medium is the Message” comes to mind. It proposes that the medium

It can be quite unnerving to stare at a blank page and attempt to summarize what it means to teach a creative skill. It is a metaphorical example of what it is like to stand before minds fresh off high school or other qualifications, eager to grasp whatever ideologies entail the fine art of filmmaking.

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The Trainer’s

World

KNOW HOWDigital Video Compositing

The TechniqueIn order for you to get the best out of keying, you should film your subject/s with a brightly contrasted color background. The process of compositing allows you to replace a particular color/value with another video/background. Blue is generally used as ‘removable’ background when the subject is a person; this is because blue is the color that most compliments the flesh tone (did you notice that most people look good in blue?).You don’t have to stick to that colour; you can even try shades to see what affects you can produce, depending on who or what your subject is. In this case, I am using the fairly uniform water as the ‘removable’ background so that I can produce a ‘trippy’ effect for my boat ride clip.

Locate your foreground video file and go to File>Import and place it on the Video 2 track. Once again, if

you want to keep your audio, be sure that you see it placed on the timeline too.

Place your foreground clip (video track 2) in the timeline position you want to have it over the

background clip (video track 1); notice that my background clip is much longer than my foreground clip, so I just played around to maneuver it into the spot that suits me; click the eye icon (as with other Adobe software) to make the different tracks visible/invisible.

Locate your background video file and go to File>Import and place it on the Video 1 track. If you have an audio track attached to the video like I do, you either keep it and edit

it independently or remove it all together; If you want to keep it be sure that it is also placed onto the timeline.

Open Adobe Premiere Pro CS4. Open your project or create a new one where you can import your digital video files.1

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Follow these simple steps to create amazing ‘from scratch’ video effects.

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Digital Video Compositing

Compositing (AKA keying) is an exciting approach to

working with experimental video techniques. The

process of compositing allows you to ‘mix’ your digital

videos, a technique regularly used for things like

weather reports, but more and more appropriated by

experimental video artists or VJ’s. Adobe Premier Pro

CS4 makes this process straightforward enabling even

the beginner to revolutionise what was once a laborious

task into a comfortable manoeuvre.

Don’t forget to save your work

as you go along. The first time you save, a box will appear asking you to name your wix. Everything you save will then be stored in ‘My Account’.

Once you have completed

your website, you can choose where you’d like to share your site by clicking ‘Publish’. This will offer you 3 options, namely wix site, email or embed.

REVIEWWix.com

Wix Premium Upgrade PlansThe option to upgrade to the Premium version of Wix is available at 5 different upgrade plans. The fifth being a new eCommerce option, where online shopping facilities will be available for your customers, accepting Visa, Mastercard, American Express and Discovery credit cards. Definitely an easy way to set up an online shop.

Some of the perks of upgrading to Wix Premium include being able to use your own domain name, having unlimited bandwidth with 2 of the plans, extra

storage, premium support and the Wix ads will be removed on 4 of the plans. I would suggest making a careful comparison between all the plans offered, before choosing which to subscribe to. You can subscribe on a monthly or yearly basis, and if you should decide to cancel, you won’t be charged any cancellation fees. There’s also a 14-day trial period, with a money back guarantee if you’re not a 100% satisfied.

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I tried out this site by making use of one of the Photographer’s templates. I found it easy to use, although I would suggest resizing and cropping your images in Photoshop, before uploading them to your image library, since the resizing options are quite limited within the program. This site is ideal for someone who needs to create a website in a short amount of time, or someone who is a complete beginner at flash-websites and who would like to have a bit of fun with creating their own site. All in all, probably not a bad way to spend one’s Saturday afternoon.

by Lezanne Swart

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You can preview your work throughout by simply clicking on the ‘Preview’ button at the top of the page, which will

show you what your website will look like once it’s live. To continue working, click on ‘Back to Editing’.

Create your website by playing and exploring with the various toolboxes and the property panel. Since the tutorial is

quite rudimentary, you will need to be prepared to explore a bit the first time you use this site. There’s also a content gallery from where you can add clipart into your website. Each time you click on an element of your design, an instant pop-up menu will appear, allowing you to change the properties of this aspect of the design.

To start a new web design project, simply click on ‘Create’ or if you need a bit of inspiration, you can

have a look at what other ‘Wixers’ have done by clicking on ‘Explore’. There are actually quite a few funky examples here.

Under ‘Create’, you’ll find a menu on the right-hand side of the page, offering different template options, broken down into categories such as Business, Consulting, Photographer

and Personal to name a few. Each of these categories offer a blank template option, as well as generic web templates which have a specific look and feel for that particular field.

Once you’ve selected your template, click on ‘Edit’ and the Wix editor will open, displaying

toolbars and buttons around the edges of the page. ‘Help’ is just a click away in the left-hand corner of the page, by taking you back to the Wix Tutorial. There are approximately 350 backgrounds to choose from, 47 fonts and also a wide range of clipart. You will also be able to upload media such as music and videos to your site.

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KNOW WHOGraduate Showcase SA&D

1. Photography2. Exhibition Poster3. Photography4. Photography5. Photography6. Photography7. Photography8. Movie Poster

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Hala Al-Ani

Graduate’s ShowcaseSchool of Architecture and Design - AUS

BiographyHala Al-Ani was born in 1986 in Iraq. She currently lives and works in Dubai, U.A.E. She graduated in 2009 with a Bachelor of Visual Communication from the School of Architecture and Design, American University of Sharjah, U.A.E. In her senior year, she was granted an award for motivation, attitude and dedication for her work in the Design Department. Her work was exhibited in a number oflocal and reginal expositions.

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KNOW WHOStudent’s Showcase BHCK

BashayerAlhussinan

Bashayer Alhussinan is a Graphic Design student at Box Hill college in Kuwait.

I always start with research and follow this up with many sketches before moving on to using digital tools.

I get inspiration from colors, family and from my Kuwaiti culture. At Box Hill College I have learned to use multi media techniques to express my ideas. These include software like Photoshop, Illustrator and InDesign as well as creating with my hands.

What I really like in graphic design, is how it allows us to communicate an idea or a concept visually rather than verbally. For me to be a good designer and to approach whatever I want in graphic design, is to have a good time management, sketching ideas first and to have something to say.

Some of the more important skills I am learning at BHCK are to mange my time effectively and get the work done before the deadline. I also gained a new knowledge from my teachers about important stuff in designing like typography, taking images and working with colors.

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Sarah Bloshi

My name is Sarah Khalid Al-Bloshi and I’m a 19-year-old graphic design student at

Box Hill College in Kuwait. I started experimenting with design when I was 15. I’ve always loved design, typography and graphics so I wanted to try it for myself and see what I can do. When I graduated from high school I realized that I’m really passionate about design and it’s the only thing that I can see myself doing. Anyone who is thinking about getting into graphic design needs to be able to be creative and appreciate every aspect of design because that’s what makes graphic design fun.

SoftwareI produce my pieces with software like Photoshop, Dreamweaver, illustrator, InDesign, cinema 4d, iMovie and after effects.

Design process and InspirationIf I have a project the first thing I do is brainstorm come up with different ideas and then I start with sketching (I never knew how important sketching is before I got into college and now for every project I have to sketch); that I look at different textures, typefaces, stock images just to see what

medium I want to use when I have a clear idea about everything I start designing either using Photoshop or illustrator.

A great source of inspiration for me is music. It helps me experiment with different ideas and you can really be creative and imaginative. I listen to all kinds of music but when designing I like listening to the ting tings, Regina Spekter, MGMT, Frankmusic and Jason Mraz. Because you feel like you are in a different world and it makes you think outside of the box.

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Student’s ShowcaseBox Hill College Kuwait

KNOW HOWProcessing RAW Files

Adobe Lightroom is an excellent program to process raw image files as well as catalogue your entire image library, easily searchable.In this tutorial we will show how to recover over exposed photos and how to reduce disturbing effects such as noise and vignetting.

Import photos and set profileImport your photos to Lightroom’s

library (File > Import Photos from Disk or Device - if still on camera). Create a new profile containing the basic meta data, such as copyright information, you want applied to you photos and leave all other options to the default settings.

Scale and positionBefore we start looking at adjusting the colors of the image we will straighten the image to make sure we have

the house in a horizontal position.Make sure you work in the Develop module. Select the crop overlay (R) and drag the frame to fit the size you would like your photo to be. To rotate the photo hover over the corners until you see the rotation symbol next to your cursor.

ExposureLightroom has an excellent tool to show and adjust your highlights

and blacks. If you look at the histogram in the Develop module you can see that some highlights have been clipped in our photo but not which ones (yet). If you hover over the arrows on the left and right side of the histogram you will notice certain areas in the photo turning red (highlights) and blue (blacks). These are the areas where certain color information has been lost due to over exposure. You can also click on the arrows to permanently turn on the clipping view.

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Before After

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Processing RAW files

The advantage of shooting raw images is that you don’t

lose any data through compression or processing like you

do with jpegs. If a picture, processed to jpeg, is over

exposed for example, you have blown the highlights for

good and the raw data is lost.

KNOW WHOIbda’a Awards

مدينة دبي ل�عالم تطلق الدورة الثامنة من جوائز

إبداع لطالب ا�عالم

قنوات جديدة أمامهم لتعزيز إمكانياتهم المهنية. الشابة المواهب تحفيز في الجوائز تساهم كما واالنطالق إبداعات، من لديهم ما أفضل لتقديم

لتحقيق مسيرة مهنية ناجحة“.

ممارسات بتطبيق التزامنا إطار ”في وأضاف: درجة رفع على باستمرار نعمل للبيئة، صديقة الوعي حول أهمية حماية البيئة في كل مجال من

مجاالت العمل“.

جديدة عناصر ٢٠٠٩ لعام إبداع جوائز وستتضمن والجامعات الكليات في ترويجية جوالت تشمل للمرحلة المرشحة اªعمال وستشارك المحلية. النهائية في هذه الجوالت، حيث سيتمكن الطالب المرشحين من عرض أعمالهم في مراكز التسوق، والمدارس، والجامعات، والكليات، واªماكن العامة، وذلك بهدف المزيد من التفاعل مع وسائل ا³عالم

والجمهور على حد سواء.

خالل ا³عالم لطالب إبداع جوائز استقطبت وقد من ومتنوعة عديدة مشاركات السابقة السنوات أنحاء ومختلف الخليجي التعاون مجلس دول االرتفاع في الجوائز هذه نجاح ويتمثل العالم. عدد وتزايد وتنوعها، المشاركات لعدد المستمر الدول المشاركة عام¿ بعد عام ، حيث تلقت الجوائز في دورتها السابعة (للعام الماضي) أكثر من ٢٢٠٠ مشاركة من ٢٥ دولة من ضمنها دول تشارك للمرة اªولى هي البرازيل، وبولندا، وسريالنكا، والسودان. كما تلقت جوائز إبداع لطالب ا³عالم التي أطلقتها دعم¿ ،٢٠٠١ يونيو شهر من لÅعالم دبي مدينة

تحت شعار ”أطلق العنان“ دورة ٢٠٠٩ ، أعلنت مدينة المنطقة، في الرائد ا³عالمي المركز لÅعالم، دبي يوليو ١٥ بتاريخ لالستثمارات، تيكوم والعضو في إبداع جوائز من الثامنة الدورة إطالق عن ، ٢٠٠٩لطالب ا³عالم ، والتي تهدف إلى اكتشاف وتشجيع

ودعم المواهب ا³عالمية الشابة

٢٠٠١ عام في ا³عالم لطالب إبداع جوائز تأسست راشد بن محمد الشيخ السمو صاحب رعاية تحت آل مكتوم نائب رئيس الدولة رئيس مجلس الوزراء المبادرة من قبل مدينة حاكم دبي حيث أطلقت دبي لÅعالم بالتعاون مع الجمعية الدولية لÅعالن- فرع ا³مارات. وتهدف الجوائز إلى اكتشاف وتشجيع أمامها الفرصة وإتاحة الشابة ا³عالمية المواهب

لعرض أعمالها.

تعد دورة جوائز إبداع لطالب ا³عالم لعام ٢٠٠٩ الدورة ”أطلق شعار تحت تقام والتي للجوائز الثامنة العنان“، دورة صديقة للبيئة في إطار الجهود التي حماية مفاهيم لنشر لالستثمارات تيكوم تبذلها باب بفتح العام هذا الخضراء والسياسات البيئة ا³نترنت، عبر الجائزة في االشتراك طلبات تقديم المشاركات رقمي¿ في عدد من حيث سيتم قبول

الفئات عبر الموقع ا³لكتروني:.www.ibdaa-awards.ae

المدير ، Ëعبدا محمد قال المناسبة، هذه وفي إبداع جوائز ”تمثل لÅعالم: دبي لمدينة التنفيذي حيوية منصة بتأسيس التزامنا ا³عالم لطالب وفتح ا³بداعية، قدراتهم لعرض الشباب لجيل

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سيتم عرض اªعمال التي يتم ترشيحها للمنافسة إبداع جوائز مسابقة من النهائية المرحلة ضمن لطالب ا³عالم٢٠٠٩ خالل معرض يقام في الفترة من

١٥-٢٠ نوفمبر.

لتوزيع خاص حفل خالل الفائزين تكريم سيتم الجوائز في ١٩ نوفمبر.

لجنة التحكيم وآلية تقييم اªعمال المشاركةيتم تقييم اªعمال المشاركة من قبل لجنة تحكيم تضم نخبة من أبرز خبراء ا³عالم يتم اختيارهم من

قبل الجمعية الدولية لÅعالن - فرع ا³مارات.

يبدأ التحكيم من خالل عملية مراجعة أولية حيث يتم تقييم اªعمال للتأكد من توافقها مع المعايير الصارمة للجوائز. ويتبع ذلك جولة التحكيم اªولى يتم فئة كل عن أعمال ٥ – ٣ اختيار يتم حيث ترشيحها للمنافسة خالل المرحلة النهائية، ويتم

ذلك في مباني الجمعية الدولية لÅعالن.

في الجولة الثانية والنهائية لعملية التحكيم، يتم اختيار فائز واحد عن كل فئة، وتعلن النتائج خالل

حفل خاص لتوزيع الجوائز.

لغاية ١٦ أغسطس الفترة من الطلبات في قبول ٨ أكتوبر

تمثل جوائز إبداع لطالب ا�عالم التزامنا بتأسيس منصة حيوية لجيل

الشباب لعرض قدراتهم ا�بداعية، وفتح قنوات جديدة أمامهم لتعزيز إمكانياتهم المهنية.

متواصًال من كبرى المؤسسات ا³عالمية العالمية، ونخبة من أبرز الشخصيات ا³عالمية . وقد تم عرض معرض خالل النهائية للمرحلة المرشحة اªعمال واسع باهتمام وحظي كامل، أسبوع لمدة أقيم النطاق من قبل خبراء ا³عالم في المنطقة إضافة السابقين الفائزين من العديد يعمل ، ذلك إلى بالجوائز حالي¿ مع شركات تتخذ من في مدينة دبي كجهات الشركات هذه وتشارك لها. Ùمقر لÅعالم داعمة للجائزة، وقد قامت بتوظيف الفائزين لديها

بعد إنهائهم لفترة المنحة التدريبية.

هي العام هذا جديدة فئة استحداث تم وقد اªعمال تكريم بهدف الرقمي التصميم فئة الرقمية الواجهات تصميم مجال في المتميزة لمواقع االنترنت، والهواتف النقالة، وأجهزة الفيديو تعتمد التي ا³عالمية الوسائل ومختلف الرقمي، معايير وتتضمن المحتوى. لعرض الشاشة على التصميم بين التوافق مدى الفئة لهذه التقييم مقنعة تجربة خلق في المعلومات وهندسة

ومحفزة بالنسبة للمستخدم.

هذا، وتفتح الجوائز أبوابها أمام كافة طالب ا³عالم والخريجين الجدد للعام الدراسي ٢٠٠٩/ ٢٠١٠، وسيبدأ أغسطس ١٦ من Ùاعتبار االشتراك طلبات تلقي اªعمال عرض وسيتم .٢٠٠٩ أكتوبر ٨ ولغاية المرشحة لنهائيات الجائزة ضمن معرض يقام خالل إعالن نوفمبر، في حين سيتم ٢٠ - ١٥ الفترة من

الفائزين ضمن حفل خاص يقام في ١٩ نوفمبر.

منها جديدة عناصر ٢٠٠٩ لعام إبداع جوائز تشمل المحلية. والجامعات الكليات في ترويجية جوالت وستشارك اªعمال المرشحة للمرحلة النهائية في المرشحين الطالب سيتمكن حيث الجوالت، هذه من عرض أعمالهم في مراكز التسوق، والمدارس، وذلك العامة، واªماكن والكليات، والجامعات، ا³عالم وسائل مع التفاعل من المزيد بهدف

والجمهور على حد سواء.

فئات الجوائز لعام ٢٠٠٩:• جائزة المقال الصحفي

• جائز العمل ا�ذاعي• جائزة الرسوم المتحركة • جائزة تصميم الجرافيك

• جائزة ا�عالن المطبوع • جائزة ا�عالن التلفزيوني

• جائزة التصوير الرقمي • جائزة التصوير الضوئي

• جائزة العمل السينمائي • جائزة العمل الوثائقي

• جائزة أفالم الهاتف المتحركجائزة التصميم الرقمي – فئة جديدة •

الزمني والجدول الجوائز في المشاركة شروط لدورة عام ٢٠٠٩

باب المشاركة في الجوائز مفتوح أمام كافة الطلبة والخريجين الجدد للعام الدراسي ٢٠٠٨-٢٠٠٩، وستبدأ المشاركات باستالم إبداع لجوائز المنظمة اللجنة

في الفترة من ١٦ أغسطس- ٨ أكتوبر ٢٠٠٩.

2009جايتكس معرض معروف للتكنولوجيا

االستهالكية. ماذا نتوقع هذا العام من جايتكس؟

التاسع للعام جايتكس دخول في التطورات من الكثير يقدم والعشرون سوف الكمبيوتر تكنولوجيا لتلبية طلبات صناعة

.ICT التفاعلي

من يكون ، للتكنولوجيا السريع التطور مع الصعب أحياًنا مواكبتها، ليصبح من الممكن فقط تصورها وفهم كيف يمكن استخدامها

في البيت والعمل.

أسبوع التكنولوجيا في جايتكس من أكبر منصات تكنولوجيا الكمبيوتر التفاعلي (ICT) في المنطقة.

تحدثنا مع منظمي الفعاليات عن االتجاهات الحديثة ونقاط االهتمام لهذا االسبوع

في تظهر التي التحديات مع وللتعامل قسم التغير، سريع التكنولوجي مجتمعنا أسبوع في االستهالكية ا¥لكترونيات تكنولوجيا جايتيكس يقدم مجموعة متكاملة من ا¨جهزة الترفيهية للمنزل والعمل لتتيح للعمالء خوض التجارب التكنولوجية ومعرفة المستويين على حياتهم تشكيل كيفية

االجتماعي والمهني.

ما هو أبرز ما ترى في جايتيكس ٢٠٠٩؟بشكل يعمل جايتيكس تكنولوجيا أسبوع التجار من والزائرين العارضين مع موازي

وكمنظم ومتخصص، حديث عرض لتقديم عام كل ومثيرة جديدة ميزات دائًما نعرض تغير خالل من الوعي تطوير في تساعد أن يمكن التي القيم وتحسين المعرفة،

نقدمها لكل زائر.

أسبوع في أهمية المناطق أكثر من سيكون العام هذا جايتيكس تكنولوجيا بعنوان العالمي جايتيكس مؤتمر برنامج في المعلومات تكنولوجيا قيمة «تعريف

التحدي االقتصادي».حيث اتسع المعرض ليشمل رواد المتحدثين الرسميين والمسؤولين الذين سيستعينون بفكر جايتيكس تكنولوجيا أسبوع بزوار القيام يمكنهم حتى جديدة ومعلومات السوق شروط خالل ل¿عمال الفعالة با¥دارة

غير المسبوقة.

أظن العالمي، جايتيكس مؤتمر إلى إضافة في العمل وبرامج البيت برامج مفهوم أن العام لهذا جايتيكس تكنولوجيا أسبوع سيمثل عامل جذب كبير في المعرض، حيث

80 81

WHAT’S ONGITEX

ستقدم الشركات منتجاتهم التي تعمل في بتجربة للزائرين والسماح اليومية، الحياة

التكنولوجيا عن قرب.

كذلك جيتيكس تكنولوجيا أسبوع ويوفر حيث المعرض قاعة عبر المتعهدين عروض أن مناطق العرض الخاصة هذه تم تصميمها لدعم تبادل المعرفة بشأن المنتجات الجديدة المعروضة. كما تسمح بالخبرة التفاعلية بين

الزائرين من التجار والشركات العارضة.جايتيكس مجلس جناح توسيع كذلك تم لكبار العرض إمكانيات أفضل لتقديم

المديرين والتنفيذيين.

تكنولوجيا المحمول تلعب دوًرا متزايد ا¨همية في حياتنا اليومية، فأين نرى هذه االتجاهات؟

إحدى هي ا¥مارات في االتصاالت صناعة نمو إحداث لها المتوقع من التي المجاالت ٣٠ تقارب سوقية بقيمة العام هذا إيجابي

بليون درهم إماراتي.

باسبوع الخاص GULFCOMMS جزء أما اتصاالت مركز أكبر ، التكنولوجي جايتكس منصة فسيقدم ، دولي والسلكية سلكية المسثمرة للشركات ل¿عمال الجودة عالية

في هذه المشاريع .

المؤتمر داخل مناقشات عقد أيضا وسيتم االتجاهات على للتركيز جايتكس الدولى

الخبراء من االتصاالت مجال فى الوليدة والمحللون والتجار، وسيقوم كيتجا روود مدير كما واالحالل، التشعب على بالتركيز البحث الدولية االتصاالت مدير هالوى هالل سيقوم والممارسات التكنولوجية بمناقشة التشعب، فى حين أن نيل ماننج، المدير العام سيقوم

بالتركيز على لوحة ا¨ثير الالسلكية.

وفى قطاع اليكترونيات المستهلك، ستقوم المنتجات آخر بعرض الشركات من العديد التى توفر نمط حياة متنقل بدءا من االجهزة النقالة التليفونات أحدث وحتى المحمولة

والنوتبوك.

التعليم هو أهم وسيلة لوضع منتجات جديدة للمستهلك، كيف

تقوم جايتكس برعاية هذا االمر وتقديمة للمستهلكون والمدعون ؟

مع شهدناه الذى الهائل النجاح ذلك يدعم قمنا أننا حيث جايتكس، الدولى المؤتمر بتعديل برنامج المؤتمر لتوفير أقصى درجات الفائدة لهذا الصناعة الواعدة، وهذا له أهميته فى ضمان بقاء تكنولوجيا جايتكس المصدر لتعزيز التعليمية والمنصة االستراتيجى

تطور التكنولوجيا فى المنطقة.

وفى الوقت الذى يقوم فيه الكثير من صناع على بالتركيز العالم أنحاء جميع من القرار قليلة الفرص فإن لالمام، أعمالهم توجيه

والقيام المعرفة هذه لمشاركة معا الوقت لقضاء االشخاص لهؤالء المؤتمر بتوحيد ، حيث يقوم هذا الصناعة ككل بمناقشة مستقبل وجمع هؤالء االشخاص معا فى البيئة المصممة لتسهيل نقل االفكار

ومناقشة التوجهات المستقبلية للصناعة.

والمكتب الجديد ( Smart Home ) الذكي البيت وسيقوم كال من الذكي (Smart Office) كذلك بتوفير زوار التجارة الذى يتمتعوا بفهم جيد عن كيفية تشغيل هذه المنتجات فى حياتهم اليومية، وسوف تثبت هذه الجهة التفاعلية من المؤتمر الفوائد االضافية للتكنولوجيا ومكاتبنا منازلنا عمل كيفية عن للمستقبل نافذة وتوفير الجديدة

فى المستقبل.

أين ترى تكنولوجيا الوسائط المتعددة بعد ٥ سنوات ؟ ICT ككل متواجدة فى حقل ان أحد أسرع المجاالت تطورا فى صناعة تكنولوجيا الوسائط المتعددة ويوجد عدد هائل من الشركات فى هذا Smart و Smart Home المضمار والتى توفر الكثير للسوق، وأعتقد أنOffice فى تكنولوجيا جايتكس سيساعد فى توفير معرفة مستقبل

هذه التكنولوجيا.

وتسعى الشركات فى ظل الظروف الحالية وراء البنية التحيتية لتوفير كل الحلول الخاصة باعمالهم ، والتي تتطلب الكثير من المعدات التى استمثرت فيها، وهذا سوف يعمل على دعمها على توفير ا¨عمال على

نحو أسهل للمستخدم.

KNOW WHOYUSUF ISLAMREVIEWPropellerhead Record

Reason’s Mix16. The new mixer is build after the SSL Super Analogue XXL console, with it’s fully equipped channel strip including a dynamics section, equalizer, insert effects, auxiliary sends and the fader. If you didn’t get the idea of Record, after seeing this mixer you will. This mixer is amazingly powerful in many other ways, some of which are obvious and others that are less so — although each section of the channel strips is clearly marked with headers. For each individual channel you can: • Select the order of dynamics, EQ, insert FX, and filters; this gives you tremendous power over how you shape the sound of your tracks. • Apply superb compression/limiting and gating/expansion to your tracks — with sidechain input — with almost no additional CPU load. • Apply beautiful four-band parametric EQ, with almost no additional CPU load. • Add a track-specific insert effect, which can be a single effect or a Combinator full of effects • Send your track signal to up to eight aux sends, each of which can be loaded with effects. • Record automation for any control that moves on the mixer.

ReasonWindow Record

Window

RecordMixer

The RackThe rack will be familiar to any Reason aficionados. Use it to install virtual instrument and effects devices, and configure them using virtual patch cables. Wait — you don’t have to configure them; Record does it for you. If you want to tweak, you can flip the rack around by pressing the ‘tab’ key on your keyboard and re-patch signals to your heart’s content (figure 1 and 2).

Record is not only equipped with one rack but three next to each other, giving you plenty of space to add and patch your devices. In Reason for example, all the devices are stacked in one rack on top of each other, and since you can not zoom into the rack, you will find yourself having an organization problem. First you will have an endlessly long rack, for all your devices and second you can not resize the rack window. With a powerful application like Record you will need to be flexible with the application window if you are working on one screen. I am trying Record on my 15 inch Macbook Pro and find it very convenient that I am able to work in full screen.

With the amount of devices you can use in Record, the three racks are a very good solution to help you organize your devices. You could, for example put all your audio tracks in the left rack, effects in the middle one and Record or Reason instruments in the right one. To move the devices simply drag and drop them on the place you want them to be, without needing to re-patch them.

Flip the rack by pressing the ‘tab‘

key

Figure 1 Figure 1

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ith the flexible routing and device stacking system, Reason lets the user control the

software and not the other way around. Further, with an arsenal of instruments, samples and effects, Propellerhead ensures that every user has access to the same library with never ending resources. This way you are able to send tiny Reason files across the internet, without sending all the samples and settings you have used. As long as your songs consist only of the sounds from the on-board Factory Sound Bank or from the Orkester library you basically just send the MIDI file and Reason rebuilds the entire session on an other machine. I think, in order to keep this workflow simple and Reason files small Propellerhead deliberately chose not to include an audio recording feature. This doesn’t mean that Reason is only able to create MIDI based music. The two samplers NN19 and NN-XT are able to import audio samples that can be used as a sampler

instrument, but still the samples have to be recorded in a third party software, such as Logic or Protools.

Although ReWire integrates Reason in ReWire compatible digital audio workstations, I am still waiting to see a full Reason integration in an audio production concept, without having to switch application windows continuously. Therefore I am very excited to find out if Record is the same for audio production as Reason is for electronic music production?

Let’s have a closer look at Record and find out how it enhances working with Propellerhead software.

The Main WindowWhere the Reason window is divided into two parts: the Rack and the Sequencer, the Record window is divided into 3 parts: Mixer, Rack and Sequencer. Yes, Record has a pre-built mixer that is not comparable to

Reason has been a very popular electronic music production tool for years. It’s success is based on the simple approach that puts the musician in the driver seat.Is Record is the same for audio production as Reason is for electronic music production?

W

WITH REASON

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