SINGTEL IDD CALLER To illustrate the idea that Singtel’s IDD caller connects you to different parts of the world, the visual takes on a typographical expression of a phone line connecting to various countries that also highlights the word “Hello”.

TYPE OF MEDIUMPRINT AD

WENDY’S BISTROCHEDDAR CHEESEBURGER

Wendy’s has a new product launch entitled “Bistro Cheddar Cheese-burger”. The print took on the concept of a Sandwich board set in a Bistro setting to launch this new product.

TYPE OF MEDIUMPRINT AD

GUINNESS MUSICAL Guinness will be hosting a musical event that caters to the blue collared workers. The proposed visual shows different pair of hands coming together to toast their Guinnes Foreign Extra Stout and its clashing foam forms into microphones and musical notes.

TYPE OF MEDIUMPRINT AD

FORD FIESTA CHRISTMAS Ford will be having a Christmas promotion for its Fiesta car range and we show buyers why they should get a bigger stocking this Christmas.

TYPE OF MEDIUMPRINT AD

WENDY’S NATURAL-CUT FRIES

To show what Wendy’s Natural-cut fries are made of - 100 percent whole russet potatoes and sliced with its skin on, an image of a russet potatoe is being placed unto an exisiting rotating billboard which will mimick that slicing effect and transit into the final product of Wendy’s Natural-Cut Fries.

TYPE OF MEDIUMOUTDOOR BILLBOARD

SINGAPORE ZOO Based on the unique selling proposition that the Singapore Zoo adopts an open concept towards housing its animals, the ambient advertising seeks to recreate that similar experience of a cageless zoo.

TYPE OF MEDIUMAMBIENT AD

LIFT DOOR OPENLIFT DOOR CLOSED

LG OPTIMUS BLACK To show that the LG Optimus Black phone has the brightest screen display, an existing bus stop ad shell is being transformed into a giant LG Optimus Black phone which also houses an in-built motion censored lightbox that will light up when movement is being detected. A hidden message will then be revealed as the ad shell lights up.

TYPE OF MEDIUMOUTDOOR AD

BEFORE

AFTER

LG OPTIMUS BLACK An online web banner that upon mouse over will start to dim the entire web brows-er’s page and show the phone lighting up.

TYPE OF MEDIUMWEB BANNER AD

BEFORE MOUSE OVERCopy: A new smartphone is about to put the rest in the dark

AFTER MOUSE OVERCopy: Introducing the world’s brightest smartphone

MINISTRY OF EDUCATIONOUT OF OFFICE REPLY

To get people to make the mid career switch and find fulfillment in the teaching career, a teacher’s out of office email is created and sent out to the target audience which also highlights the benefit that teachers enjoy 70 days of leave.

TYPE OF MEDIUMONLINE EMAIL

LG OPTIMUS 2X To show that the LG Optimus 2X is the world’s fastest phone, the proposed visual uses simile or phrases that associates with fast and replacing the word “fast” with the image of the LG Optimus 2X instead.

TYPE OF MEDIUMINTEGRATED - PRINT

LG OPTIMUS 2X TYPE OF MEDIUMINTEGRATED - PRINT

To show that the LG Optimus 2X is the world’s fastest phone, the proposed visual uses simile or phrases that associates with fast and replacing the word “fast” with the image of the LG Optimus 2X instead.

LG OPTIMUS 2X TYPE OF MEDIUMINTEGRATED - PRINT

To show that the LG Optimus 2X is the world’s fastest phone, the proposed visual uses simile or phrases that associates with fast and replacing the word “fast” with the image of the LG Optimus 2X instead.

LG OPTIMUS 2X TYPE OF MEDIUMINTEGRATED - TACTICAL AD

LG OPTIMUS 2X With the LG Optimus 2X, web browsing on a mobile is now a breeze. To demonstrate that, we’ve created a direct mailer and when users pull the card out quickly, the loading bar on the phone screen also shows that it loads faster.

TYPE OF MEDIUMINTEGRATED - DIRECT MAILER

Copy: You are about to experience the supersonice

smartphone of the future

LG OPTIMUS 2X TYPE OF MEDIUMINTEGRATED - DL BROCHURE

COVER

INSIDE

FRONT OPEN

SOCIAL DEVELOPMENTNETWORK

The Social Development Network is an agency that aims to help singles find love. However, singles are a shy bunch of people. In order to help these singles get out of their comfort zone, a series of light-hearted comic strips are created to encourage them to be pro-active in seeking love and to be more open when finding a life partner.

TYPE OF MEDIUMINTEGRATED - PRINT

SOCIAL DEVELOPMENTNETWORK

TYPE OF MEDIUMINTEGRATED - PRINT

The Social Development Network is an agency that aims to help singles find love. However, singles are a shy bunch of people. In order to help these singles get out of their comfort zone, a series of light-hearted comic strips are created to encourage them to be pro-active in seeking love and to be more open when finding a life partner.

SOCIAL DEVELOPMENTNETWORK

TYPE OF MEDIUMINTEGRATED - PRINT

The Social Development Network is an agency that aims to help singles find love. However, singles are a shy bunch of people. In order to help these singles get out of their comfort zone, a series of light-hearted comic strips are created to encourage them to be pro-active in seeking love and to be more open when finding a life partner.

SOCIAL DEVELOPMENTNETWORK

Most people leave it to fate when it comes to love and sometimes, Mr or Ms Right just doesn’t appear. Therefore, the outdoor installation of a sleeping cupid tries to convey the message that people should be more pro-active in seeking love.

TYPE OF MEDIUMINTEGRATED - OUTDOOR

SOCIAL DEVELOPMENTNETWORK

A series of Ms and Mr Men post cards that aims to change people’s perception of waiting for Mr/Ms Right to appear. Sometimes, characters such as Mr or Ms Alright could also be a perfect match.

TYPE OF MEDIUMINTEGRATED - POSTCARD

FRONT BACK

SOCIAL DEVELOPMENTNETWORK

TYPE OF MEDIUMINTEGRATED - POSTCARD

FRONT BACK

A series of Ms and Mr Men post cards that aims to change people’s perception of waiting for Mr/Ms Right to appear. Sometimes, characters such as Mr or Ms Alright could also be a perfect match.

THE DALI EXHIBITION How do you tell people that the works of the famous artist, Salvador Dali, have arrived in Singapore and will be showcased at the Art Science Museum? By showing that a Dali effect is being experienced by the landmarks of Singapore and they now wear Dali’s iconic moustache. The series of visuals runs as teaser ad to create awareness.

TYPE OF MEDIUMINTEGRATED - PRINT

THE DALI EXHIBITION To create buzz and hype that Dali’s artwork is now being showcased in the Singapore Art Science Museum, we dressed up a beetle car with Dali’s iconic moustache on it and drive it along Orchard Road.

TYPE OF MEDIUMINTEGRATED - OUTDOOR STUNT

THE DALI EXHIBITION An online Facebook contest is also created and users can upload a photo of their own and apply Dali’s iconic moustache over it and the photo with the most number of likes, gets to win a pair of tickets to the exhibition.

TYPE OF MEDIUMINTEGRATED - ONLINE FACEBOOK

BREAST CANCERFOUNDATION

To show that Breast Cancer is not just an individual fight for women but men play a part as well, the letter “a” in both words “breast cancer” is replaced by the pink ribbon.

TYPE OF MEDIUMLOGO DESIGN

bre st c ncer

foundation

CHANGI CITY Changi City’s brochure design borrows elements from its unique architectural structure. The hive element is applied across pages of the brochure as it houses contents and information about the place.

TYPE OF MEDIUMBROCHURE DESIGN

COVER INSIDE PAGES

GUINNESS RED TONGUED DOG

As Guinness Foreign Extra Stout celebrates its 141 years of legendary goodness, this series of packaging design uses gold to symbolise the enduring popularity and richness of the stout and its unforgettable Red Tongued Dog heritage.

TYPE OF MEDIUMPACKAGAING - LIMITED EDITION

BOX CLOSED

BOX OPEN

GUINNESS RED TONGUED DOG

As Guinness Foreign Extra Stout celebrates its 141 years of legendary goodness, this series of packaging design uses gold to symbolise the enduring popularity and richness of the stout and its unforgettable Red Tongued Dog heritage.

TYPE OF MEDIUMPACKAGAING - BOTTLE DESIGN

FRONT BACK

GUINNESS RED TONGUED DOG

As Guinness Foreign Extra Stout celebrates its 141 years of legendary goodness, this series of packaging design uses gold to symbolise the enduring popularity and richness of the stout and its unforgettable Red Tongued Dog heritage.

TYPE OF MEDIUMPACKAGAING - CAN DESIGN

FRONTFRONT

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