Malwina StepienPortfolioService and Product DesignSustainable DesignBehaviour ChangeHuman -Centred DesignEthnographic Research

The project started as a researchinternship for Happen, a London based innovation agency, focusing on eating habits during lunchtime in London and comparing it to other countries. Furthermore I was interested in investigating if packaging influenced our choice of food.

During my research I have observedthe enormous amount of foodpackaging waste produced after lunch-time in the central London.

As a result I was keen to improve lunchtime habits and reduce food-packaging waste. The investigation started by looking at the situations that encourage people to eat food-on-the- go and the relationship that people have with food in different circum-stances e.g. at the office, breakfast, on the way home from school.

Food on the goEnjoy your break, lunch, less waste

Also where is the food eaten, at the desk or park? Is packaging waste a concern when selecting food-on-the-go?My final project is targeting office workers and suggesting inspiring changes to their lunchtime eating habits and also designing a solutionto reduce waste. Balance speed and convenience with health and freshness. Linking up with People’s Supermarket, who expressed an interest in my project, the focus of the service was to help their customers to be even more responsible in their shopping habits. The service conceptis to introduce re-usable lunch boxes for ‘The People’s Supermarket’ to encourage customers to bring their packaging back to the store.

Lunch timeobservations-shadowing

Research Phase- develop research tools/gather data/analyse data

Interviews

Lunch time food Diaries

Generative sessions

Get deep insight in what are the needs and issues -too much food packaging waste after lunch time?

Identified stakeholders

Create profilesIdentify issues

PersonaService designtools

User experiencejourney

Testing the concept in the shop during the lunch time-Community Feedback.

RE-usable lunch box service for The Peoples Supermarket

Opportunity identification

Co-design session

LOCALOFFICE WORKERSS

RE-USE LUNCH BOX

RE-USE LUNCH BOXLOYALTY CARDLUNCH X 9= 1/2 price

+

brand

loyalty,

new

customers

help

customers

to

be

responsible

shoppers

reduce

waste

inspire, raising awareness

working together fora world without waste

support

health-

improving

diet

saving

money

Concept development- lunch box service

CHUSTKA NOŚNIK INFORMACJI

STRONA INTERNETOWA - INFORMACJE O USŁUDZE I MENU NA NASTĘPNY DZIEŃ

KARTA STAŁEGO KLIENTA

SERWOWANY LUNCH

CHUSTKA NOŚNIK INFORMACJI

STRONA INTERNETOWA - INFORMACJE O USŁUDZE I MENU NA NASTĘPNY DZIEŃ

KARTA STAŁEGO KLIENTA

SERWOWANY LUNCH

CHUSTKA NOŚNIK INFORMACJI

STRONA INTERNETOWA - INFORMACJE O USŁUDZE I MENU NA NASTĘPNY DZIEŃ

KARTA STAŁEGO KLIENTA

SERWOWANY LUNCH

Loyalty card

Website

Lunch

Concept: Re- usable lunch box service for The People’s Supermarket.Balance the need of fast and convenient meal during the lunch time with healthier choices.

Service elements:

Story board- Re-usable lunch box service

Pudełko wykonane z bardzo trwałego materiału, nie pochłania zapachu jedzenia, lecz jest bardzo cieżkie. Posiada, przypięty silikonowym elementem widelec, co jest świetnym pomysłem.

Analiza pudełka na jedzenie

kształt: płaski

wady: nie wygodny do umycia?

zalety:nie zajmuje duzo miesca w torbie - pakowny-nie powinno sie jednak przekrecacgo pionowo...

Klient: Emily

Pojemnik ze stali nierdzewnej z pomarańczową pokrywką. Dość mały, ale posiada dwie prze-grody - co jest zaletą.Niestety, nagrzewa się pod wpływem jedzenia i nie można go użyć w zmywarce czy mikrofalówce.

Klient: Tom

Bardzo skomplikowanysystem zamykania, dość nieprzyjemny. Materiał też nie jest idealny.Podoba mi się fakt, że można jeden pojemnik przymocować do drugiego. Dość mały ale fakt, że jest okrągły sprawia, że dobrze się z niego jada.

Klient: Anna

Lunch box przypomina bardziej plastikowy pojemnik, w którym przechowujemy jedzenie. Nie zbyt przyjemnie się z niego je i nie czułam się zbyt komfortowo. Mycie i przenoszenie pojemnika było łatwe, gdyż jest bardzo lekki.

Klient: Kate

To jest bardzo duży pojemnik, na około600 ml i jak dla mnie za duży. Silikon sprawiał, że można go było zmniejszyć do przeno-szenia - to dość ważne przy tak dużym rozmiarze.

Klient: Susan

Bardzo prosty po-jemnik na jedzenie, szczelnie zamykany z przezroczystą pokrywką. Spełniał wszystkie funkcje i do tego był bardzo lekki, jednakże wolałabym pojemnik bardziej w kształcie koła - przypominający talerz, lub miseczkę, coś bardziej tradycyjnego niż plastikowy pojemnik.

Klient: Alison

Analiza pudełka na jedzenie

kształt: płaski

wady: nie wygodny do umycia?

zalety:nie zajmuje duzo miesca w torbie - pakowny-nie powinno sie jednak przekrecacgo pionowo...

Testing and feedback

Testing session at The People’s Supermarket. Customers gave feedback on the service and also different lunch boxes they were testing. It was very important step to design the perfect lunch box for The People’s Supermarket.

The general tone of the feedback received is that the service has a lot of potential and the goal of changing consumer behaviour could be accomplished.

Kate Bull CEO of The People’s Supermarket

I am really pleased and amazed by the response that we have received from the project on re-usable lunch boxes. I think it’s a great step forward for us because it will reduce waste going to landfill and it will also reduce packaging cost. We had a great deal of interaction with customers and I gave us another point of difference that moves us away from the traditional supermarket into a better place- a supermarket of the future and that's where we want to be.

Re- use lunch box instead of using lots of plastic foodcontainers every day.

Sketchingandprototyping

Testing existing lunch boxes with users

Finding inspirations

Identifying Lunch box shape

First clay model

Identified Opportunities-concepts

Understanding product life cycle

Community Feedback on the lunch box concept

Concept development - Design re-usable lunch box

Lunch box capacity

Rapid prototyping

Preparing final model

Product development& testing

Future- re-sable lunch box service available in TPS stores

Wrapping the lunch box Furoshiki

Lunch box design

Lunch box components

Philips Design- Experience flow

Collaboration with Philips Design People Research team.In the People Research team we are responsible to conduct frond end research and co creations sessions in strategic projects that focus on identifying future opportunities for Philips Consumer Lifestyle.

Airfloss Experience flow:

Capturing the experience of a single user:• Analysing the different phases: purchase, unpack, setup and usage• Opportunity identification

Experience flow helps withidentifying the opportunities to improve user experience. We can only fulfil people’s needs and desires when we truly understand what they are.

Designing Public Sector -Enabling fathers to play a greater role in childcare

Collaboration with Think Public-Social Design Agency from London.Using creative and innovative design- based approaches to help the public sector innovate and improve their services, and address social issues.

In this research I used co-design approach to identify opportunities for volunteering experiences in a childcare and early years setting.This involved mapping “typical” volunteer user journeys in order to identify and shortlist a range of innovative potential volunteering opportunities that would benefit day care centres, volunteers and the wider community. Also interviewing fathers, mother and Day Care setting to understand what are their needs and identified opportunity areas.

MAIN GOAL:

• to understand how parents, especially fathers could be more involved in childcare and Day care setting• to create a prototype service/ experience that excites andengages fathers to get involved• to design an engaging volunteering service/experience that canbe scaled across the UK and is capable of increasing volunteeringin an early years and day care settings.Focus on parents from disadvantaged backgrounds.

RESEARCH GOAL:

• to identify opportunities for volunteer experiences in childcare that would benefit day care centres, volunteers, children and thewider community.

Enabling fathers to play a greater role in childcare

Metropolitan Works Competition in London- Winner. Innovative product ideas to take through the develop-ment process, from the drawing board to realisation for London Design Festival 2010.

Box & Rox

Box and Rox is a way of keeping balance between physical exercise and stationary activity.

Rox & Box is under the controlof the parent.

The idea of Box and Rox is for thechild to collect bonus points through physical exercise in orderto trade them for computer or television time.

The 5 till 9 years old children wouldbe given an activity monitor, which is suggested to be worn as a bracelet with a motion sensor inside.

Also, Box and Roxconsist of an energy transformerbox, translating activity to stationary time.

Solution:Technology could be used to en-courage children to stay fit and healthyChildren could incorporate activity to their virtual game playing.

Roxbracelet

energy transformer

TVComp.X box

web-site

monitoring unit which

stores data about energy

Box

USB

communication

Box & Rox

Final Concept, LED display

Diet book- application

Diet book application helps to find the right productsfor user with special diet needs, food allergies.

Finding the right product is difficult and it’s easy to do wrong shopping decisions, the consequences are overbuying, overeating and wasting food. One third of all food bought in the UK ends up being thrown away, especially single house holders are wasting a lot of food.

User criteria:Special diet requirements Single householdRegular supermarket customersDesire to change habits

Main design objectives:Encourage of healthy eatingProvide easier access to suitable productsReduce food wasteImprove customer loyalty

Solution:I -phone application to assist with responsible shopping.

THE SERVICE

What are the benefitsfor user, partners andenvironment?

create habit of healthy eating

provide easier accessto suitable products

improve customerloyalty

reduce food waste

Improving quality of life:

diet plan shoping list provide cookingrecipe

less food waste

brand lin

k

brand lin

k

brand link support

loyalty

loyalty

customer loyalty

customer loyalty reduces c

ost for N

HS

dietservice

User

provide userswith application

promotei-phone

designer toprovide user friendly interface

’Finding the product that is right for me’ The resourcefull supermarket.

Grow it yourself- vegetable packaging concept

The Local Library: The University of The Street Corner

Peckham Library Group ProjectThe team has worked closely together to identify current issues in and around the library. We were up to date with information on local issues affecting the performance of the library and community.We were actively working on ideas to solve these issues long term by visualising the future and bringing the community and the library together.Our research took us outside the library, we engaged ourselves with the local community and started listening to what people really thought and wanted from their library.Then we started seeing the library in a different light and instead of being a public space run by the council it was more about being part of the community.

library

LocalCouncil

Gap of

commu

nicati

on

No Art centre

Role play

Visualising

Interview

Feedback

Art andDesign

Closed downArt centre

localArtists

LocalCouncil

library

localPeople

Taking good care of our clothes- eco laundry service

How to take good care of our clothes andmake it last longer?

Main problems identified during the research:• The carboon footprint of a load of laundry in the UK is 3.3 kg CO2! • Users don’t check wash care labels or don’t understand the meaning of it.• Over washing or too high washing temp, it damages the clothes and waste a lot of energy. • Users need some washing or stains removing tips.

How to raise awareness and extend the life cycle of clothes?

The goal of Eco Laundry Service is to improve washing habits and give a user some green washing tips. The benefit could be also the environ-ment: saving energy, water and reduce clothes waste.

ECO LAUNDRY SERVICE

DELICATES

WOOL COTTONS

SYNTHETICS

DELICATES

WOOL COTTONS

SYNTHETICS

iPhone APPLICATION:this will state the origin,where it’s been sold, distributed and manufactured and the carbon dioxide, and more information on how to care for clothes.eco washing tips using naturalresources.

ECO LABEL: wash care labels will give a simpleinformation how to wash.Scanning barcode and access iphone application.

WASHING MACHINE STICKERwashing machine stickers will be given free at M&S to raise awareness of the importance of good clothes washing and advertise the service. The labels will be colour coded for

ironing, bleaching, tumble dry etc.

LAUNDRY SYMBOLS

wool 100%coming from:

ECO LAUNDRY SERVICEwash in low temperature