portfolio

SAMSON CHENFashion Marketing & Management

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Samson Chen 738 East 23rd Street, Apartment 6Oakland, California [email protected]

Education

The Art Institute of California - San FranciscoBachelor of Science | Fashion Marketing & ManagementDecember 2011

Software

ExcelTaleoWordOutlookInDesignAutoCADPhotoshopPowerPoint Management

BuyingStore OperationsHuman ResourcesTalent RecruitmentVisual MerchandisingProduct Development

Employment

Banana Republic | Emeryville, CA December 2005 | PresentCustomer Experience Lead

- Delegate sales-driven team, resulting in an increase of 15% year-to-date store sales- Support leadership team and staff with goals and operations- Achieve monthly sales and Banana Republic Card goals of 90 plus - Lead and orchestrate a team of 20- Support sales reads, audits and maximize business- Convey and train product knowledge to a staff of 20- Support an average of 3 units per transaction and 25% conversion- Enhance and maintain all visual presentations to meet company standards

Internships Media 415 | San Francisco, CAOctober 2010 | December 2010Green Glam GoIntern

- Forecasted fashion and industry trends- Managed data entries from text files to WordPress- Synergized with a team of 5 interns- Arranged and organized digital images for online platform- Researched potential vendors, partners and businesses

Gap Inc. | San Francisco, CA June 2009 | July 2009Human Resources | Learning & Development | Retail AcademyApprentice

- Participated in job shadowing of leaders and executives- Advocated knowledge and ideas between Field and Headquarters- Assessed the Welcoming New Employees experience- Gathered industry and market trends for immediate manager- Evaluated pre-boarding and on-boarding processes- Supported company initiatives to help maximize efficiency

SHADESDesigner Eyewear

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Characteristics of the Industry

Luxottica Group is expanding into India. The eyewear company reported that it plans to open 100 Sunglass Hut in high-end malls and premium retail stores. (Women’s Wear Daily)

Bag Borrow or Steal has recently gone into the designer sunglass rental business. Orginally, the website was known for renting out designer handbags. Now the website carries a range of products such as jewelry and watches. (LA Times)

According to the New York Times, an article said that the average sale of handbags has declined 14 percent over the last year. The total sales in the sunglasses industry were $3 billion, and rose by 10 percent in 2007. (New York Times)

Market Trends

The colors for the 2012 season are muted and natural with a few pops of color. The majority of the color palettes are from the eco movement, emphazing forest greens, browns and crèmes. The wayfarer is a retro sunglass style that made its way back into fashion. The classic aviator is a great look for anyone. Oversized sunglasses are still popular. Gradient tints on lenses are still giving that designer quality and look.

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Shades

Shades, a designer eyewear shop, started out as a project that involved inventory and stock control. The intent of the assignment was to create a store that housed a select merchandise category. The product category that I have selected for this specific store is designer eyewear.

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3.1 Philip LimBetsey JohnsonBurberryBvlgariCholeChristian DiorD&G Dolce & GabbanaDieselDerek LamDiorDior HommeEmilio PucciFendiGucciLinda Farrow LuxeMarc by Marc JacobsMarc JacobsMiu MiuModoPaul FrankPradaProenza SchoulerRalph LaurenRay-BanRoberto CavalliTom FordYves Saint Laurent

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A Store Location : Pleasanton, CA 94568 & 94588 Number Percent U.S.Total Population 58,190 Female 28,386 48.8% 50.9%Male 29,804 51.2% 49.1%18 - 64 43,942 75.5% 74.3%Bachelor's Degree or Higher 16,174 27.8% 24.4%Median Household Income $77,122 - $92,644 $41,994 Per Capita Income $29,444 - $40,403 $21,587 Median Value of Homes $328,900 - $408,200 $119,600

B Store Location : Santa Clara, CA 95050 & 95051 Number Percent U.S.Total Population 89,307 Female 44,140 49.4% 50.9%Male 45,167 50.6% 49.1%18 - 64 71,649 80.2% 74.3% Bachelor's Degree or Higher 25,726 28.8% 24.4%Median Household Income $58,961 - $73,147 $41,994 Per Capita Income $28,296 - $33,478 $21,587 Median Value of Homes $392,600 - $402,000 $119,600

C Store Location : San Francisco, CA 94103 & 94104 Number Percent U.S.Total Population 23,390 Female 9,251 39.6% 50.9%Male 14,139 60.4% 49.1%18 - 64 20,738 88.7% 74.3%Bachelor's Degree or Higher 5,377 23% 24.4%Median Household Income $14,609 - $31,131 $41,994 Per Capita Income $13,885 - $21,034 $21,587 Median Value of Homes $386,400 $119,600

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PO# 100000 Retail Purchases $61,012 Ship Date 7/24/2009 Cost Purchases $26,541Cancel Date 7/31/2009 Markup 56.5% Delivery August Unit Purchase by Store Type Total Total Total Style# Description Cost Retail MU% A B C Units Cost Retail1000 Pnk BJ Rnd $30.02 $69.00 56.5% 4 3 1 8 $240.1 $552.0 1001 Blk Bvlgari Pillow $119.63 $275.00 56.5% 8 6 3 17 $2,033.6 $4,675.0 1002 Blue EP Prnted Oval $163.13 $375.00 56.5% 5 3 1 9 $1,468.1 $3,375.0 1003 Blk Gucci Crystal Inlay $215.33 $495.00 56.5% 8 5 4 17 $3,660.5 $8,415.0 1004 Gry Gucci Ovrsized Rnd $119.63 $275.00 56.5% 6 4 2 12 $1,435.5 $3,300.0 1005 Blk M by MJ Rtro $42.63 $98.00 56.5% 8 3 2 13 $554.2 $1,274.0 1006 Gld M by MJ Rnd $187.05 $430.00 56.5% 7 3 2 12 $2,244.6 $5,160.0 1007 Blk Miu Miu Rnd $101.79 $234.00 56.5% 6 5 3 14 $1,425.1 $3,276.0 1008 Brwn PF Artifical Life $60.03 $138.00 56.5% 8 5 4 17 $1,020.5 $2,346.0 1009 Blk Prada Paris Glam $106.58 $245.00 56.5% 9 6 3 18 $1,918.4 $4,410.0 1010 Blk RB Round Ovrsized $60.47 $139.00 56.5% 6 5 4 15 $907.0 $2,085.0 1011 Ornge RB Vintage $60.47 $139.00 56.5% 4 2 0 6 $362.8 $834.0 1012 Blk RC 370S $172.70 $397.00 56.5% 6 4 3 13 $2,245.0 $5,161.0 1013 Brwn TF Anais $184.88 $425.00 56.5% 8 4 2 14 $2,588.3 $5,950.0 1014 Yellw TF Jacquelin $195.75 $450.00 56.5% 7 6 1 14 $2,740.5 $6,300.0 1015 Brwn YSL 6184 $141.38 $325.00 56.5% 6 4 2 12 $1,696.5 $3,900.0

August Delivery Order | Round-Shaped Face

PO# 200000 Retail Purchases $61,012 Ship Date 7/24/2009 Cost Purchases $26,545Cancel Date 7/31/2009 Markup 56.5% Delivery August Unit Purchase by Store Type Total Total Total Style# Description Cost Retail MU% A B C Units Cost Retail2000 Blk 3.1 PL Marceau $97.88 $225.00 56.5% 9 6 2 17 $1,663.9 $3,825.0 2001 Gry Diesel Mtal Frme Shld $91.35 $210.00 56.5% 10 7 3 20 $1,827.0 $4,200.0 2002 Blk Gucci Stud Dtl $171.83 $395.00 56.5% 9 6 2 17 $2,921.0 $6,715.0 2003 Gld LFL Luxe $271.88 $625.00 56.5% 6 4 0 10 $2,718.8 $6,250.0 2004 White M by MJ Squre $56.55 $130.00 56.5% 8 5 2 15 $848.3 $1,950.0 2005 Blk MJ Plastic Frme $152.25 $350.00 56.5% 6 4 2 12 $1,827.0 $4,200.0 2006 Brwn MJ Squre $113.10 $260.00 56.5% 7 5 2 14 $1,583.4 $3,640.0 2007 Gry Miu Miu Ovrsized Squre $84.83 $195.00 56.5% 8 6 3 17 $1,442.0 $3,315.0 2008 Blk Prada LR Wrp $93.53 $215.00 56.5% 6 4 2 12 $1,122.3 $2,580.0 2009 Blk Prada SPS08H $117.45 $270.00 56.5% 4 2 1 7 $822.2 $1,890.0 2010 Blue PS Squre $126.15 $290.00 56.5% 5 3 2 10 $1,261.5 $2,900.0 2011 Blk RL 8039 $87.87 $202.00 56.5% 6 4 1 11 $966.6 $2,222.0 2012 Brnze RC Wrp $191.40 $440.00 56.5% 4 2 0 6 $1,148.4 $2,640.0 2013 Grey Chole Saskia $154.43 $355.00 56.5% 9 5 2 16 $2,470.8 $5,680.0 2014 Brwn Dior Dior Shaded $130.50 $300.00 56.5% 7 4 1 12 $1,566.0 $3,600.0 2015 Blk Dior Hmme Tie Wrp $123.98 $285.00 56.5% 10 6 3 19 $2,355.5 $5,415.0

August Delivery Order | Oval-Shaped Face

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Style #1000Betsey Johnson$69

Style #1001Bvlgari$275

Style #1002Emilio Pucci$375

SHADESSHADES

Style #1003Gucci$495



Style #1006Marc Jacobs$430

Style #1007Miu Miu$234

Style #1008Paul Frank$138

Style #1009Prada$245

Round-Shaped Face

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SHADESSHADES

Style #2002Ray-Ban$139

Style #2001Ray-Ban$139

Style #2003Roberto Cavalli$375

Style #2004Tom Ford$425

Style #2006Yves Saint Laurent$275

Style #2005Tom Ford$450

Style #20073.1 Phillip Lim$225

Style #2008Diesel$210


Style #2010Linda Farrow Luxe$625

Oval-Shaped Face

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Lookbook Cover

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statementsophisticated

make aSHADESFALL 2009

accessorize yourself with the lastest designer eyewear

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SWIMOLOGYCollaboration

withMichael Garcia

Customizable Swimwear

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The Swimolgy brand plans to offer a selected range of customizable (color and pattern) swimwear. Along with the product there is a personalized certificate of authenticity that goes with the garment. Our “splash out” will be in Spring 2010. Our reason for entering this market is because there has been a rise in sales since 2006 from $12.88 billion to $13.51 billion, in 2012. We plan to cater to the under served market of women tired of searching for the right unique swimwear. Now, she can add to her own existing wardrobe with “Swim-o-logy”.

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Our values are to produce and work with an array of products based on “showering yourself with Swimology” and to create awareness for making our earth “a place worth saving”. Swimology is a swimwear company, whose philosophy is based on creating and naming your own beachwear attire while supporting a great cause. Swimology plans to contribute 5% of all its profits to marine foundations of the patron’s choice.

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Threats

- Price point with competitors- Too fashion forward with trends- Competitors having multi channels of distribution

Strengths

- Stores located in tropical and warm weather areas- Accessible via boutique or online- Customizable product- Lifestyle driven- Linked to cause- Unique idea

Weaknesses

- Need dedicated customer - Destination specialty retailer- Seasonal

Opportunities

- International market- Poor fit of current swimwear- Teaching customers and employees about the brand’s core values and philosophy- Intergrating licensed products into the brand- Celebrity endorsement/spokesperson- Foreign trade- Having brand carried in select department stores

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This firm will be an LLC. We selected this form of ownership to limit personal liability. We also want to control the percentage of dividends in which owners can receive. As an LLC, we favor not being subjected to self-employment tax. In addition to being an LLC, we as a member can write off 100% health insurance premiums.

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“The retail market for swimwear and beach was valued at $12.88 billion in 2006 – 4.9% growth over a six-year period – with 1.04 billion units sold worldwide, according to Just-style.com’s Global Market Review for Swimwear and Beachwear report.” (WGSN)

“By 2012, the report predicts that the global market could be worth $13.51 billion with strength remaining in the US, Australia and Brazil.” (WGSN)

“Australian market is almost ‘recession-proof’ and hold great potential, given cosumers demands for a variation of bikini-wear and swimsuit styles and designs.” (WGSN)

“Control has also become a major issue when discussing the fit of a swimsuit. This means, they want control in the exterior shell fabric, not only in the support fabrics for the interior construction of the swimsuit.” (Fashion and Fit in Swimwear)

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“Swimwear has received the second-biggest overhaul within the department and is a direct result of successful buying trips to Australia.” (WGSN)

“Western Europe and Japan/Korea will experience volume declines.” (Just-Style)

“The retail market for swimwear and beachwear is forecast to rise from US$12.88 billion in 2006 to US$13.51 billion by 2012.” (Just-Style)

“Specialty women’s swimwear will be strong, aided by fabrics that provide, support, shaping, fit and comfort. The spa and beauty industry is also likely to prosper and this will help niche fashion brands.” (Just-Style)

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Flamingo Sands Roxy Billabong Juicy Couture Victoria Secret Athleta

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Shopping Bag

Front Price Tag

Back Price Tag

SmallGarment Box

SWIMOLOGY

For every single swimwear piece you

purchase, SWIMOLOGY will

contribute 5% of its profits to a

marine foundation of your choice.

Front Garment Hang Tag Back Garment Hang Tag

CHANEL D’HOMMEMen’s Leather Goods

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Chanel

135, Avenue Charles de Gaulle92521 Neuilly-sur-Seine Cedex, France Phone: +33-1-46-43-40-00Fax: +33-1-47-47-60-34

Primary US Office9 W. 57th St.New York, NY 10019-2790 Phone: 212-688-5055Fax: 212-752-1851Toll Free: 800-550-0005

www.chanel.com

Key Numbers

Company Type - Private Fiscal Year - End December Sales (Millions) - $1,884.1 Employees - 1,220

Selected Products

ApparelEyewearFragranceHandbagsJewelryMakeupSkin care itemsWatches

Top Competitors

GucciLVMHPrada

Overview

Known for classic couture like "the little black dress" and famed fragrance Chanel No. 5, Chanel has been a haute name in fashion and cosmetics for decades. The company also creates watches and jewelry and has a single license -- for eyewear with Luxottica. The company boasts more than 160 boutiques worldwide. (Hoover)

The New Concept

Chanel will be launching a dedicated men’s leather goods collection. The collection will consist of a variety of solid and signature quilted versions. Products will be available in-stores and on-line.

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tYoung DigeratiWealthy, Younger Family Mix

Young Digerati are tech-savvy and live in fashionable neighborhoods on the urban fringe. Affluent, highly educated, and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars--from juice and coffee to microbrew.

Social Group: Urban Uptown Lifestage Group: Young Achievers

2009 StatisticsUS Households: 1,392,746 (1.21%)Median House Hold Income: $88,728

Lifestyle Traits

- Purchase from expedia.com- Go snowboarding- Read The Economist- Watch Independent Film Channel- Drives an Audi A4

Demographics Traits

Urbanicity: Urban Income: WealthyIncome Producing Assets: High Age Ranges: 25-44 Presence of Kids: Family Mix Homeownership: Mix, Owners Employment Levels: Management Education Levels: Graduate Plus Ethnic Diversity: White, Asian, Hispanic, Mix

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Style #81230.00.1

DescriptionLarge Tote

MaterialLambskin & Canvas

Retail$1,500

Style #81230.01.1



Retail$1,500

Style #81230.02.1



Retail$1,500

Style #81230.03.1



Retail$1,500

Style #81231.00.1

DescriptionLarge Duffle


Retail$2,000

Style #81231.01.1



Retail$2,000

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Retail$2,000

Style #81231.03.1



Retail$2,000

Style #81231.04.1



Retail$2,000

Style #81235.00.1

DescriptionOrganizerMaterial

Lambskin & CanvasRetail$850

Style #81235.01.1



Style #81235.02.1



Style #81235.03.1



Style #81235.04.1



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Style #81232.00.1

DescriptionMessenger


Retail$1,250

Style #81233.00.1

DescriptionLaptop Case


Retail$1,000

Style #81234.00.1

DescriptionHandheldMaterial

Lambskin & CanvasRetail

$1,000

Style #81232.01.1



Retail$1,250

Style #81233.01.1



Retail$1,000

Style #81234.01.1



$1,000

Style #81232.02.1



Retail$1,250

Style #81233.02.1



Retail$1,000

Style #81234.02.1



$1,000

Style #81232.03.1



Retail$1,250

Style #8123303.1



Retail$1,000

Style #81234.03.1



$1,000

Style #81232.04.1



Retail$1,250

Style #81233.04.1



Retail$1,000

Style #81234.04.1



$1,000

Style #81230.04.1



Retail$1,500

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Style #81236.00.1



Retail$1,750

Style #81236.01.1



Retail$1,750

Style #81236.02.1



Retail$1,750

Style #81236.03.1



Retail$1,750

Style #81237.00.1



Retail$2,250

Style #81237.01.1



Retail$2,250

Style #81237.02.1



Retail$2,250

Style #81237.03.1



Retail$2,250

Style #81237.04.1



Retail$2,250

Style #81241.00.1



$1,000

Style #81241.01.1



$1,000

Style #81241.02.1



$1,000

Style #81241.03.1



$1,000

Style #81241.04.1



$1,000

Style #81238.00.1



Retail$1,500

Style #81239.00.1



Retail$1,250

Style #81240.00.1


Lambskin & CanvasRetail$1,250

Style #81238.01.1



Retail$1,500

Style #81239.01.1



Retail$1,250

Style #81240.01.1



Style #81238.02.1



Retail$1,500

Style #81239.02.1



Retail$1,250

Style #81240.02.1



Style #81238.03.1



Retail$1,500

Style #81239.03.1



Retail$1,250

Style #81240.03.1



Style #81238.04.1



Retail$1,500

Style #81239.04.1



Retail$1,250

Style #81240.04.1



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Retail$1,750

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Consumer Forecast 2012 - Risk and Daring. "Real business change means intuition and risk. The vast quantities and rate at which data is made available to businesses can lead to a state of paralysis for many companies as they struggle to analyze this information. You must heed the unknown, but there is too much complexity and information. You (business leaders) have to rely on intuition." (The Economist)

“In order to be irreplaceable one must always be different.” (Coco Chanel)

“I feel like it'll be a Chanel-a-day type of thing. Keeps the doctor away!” (Rachel Zoe)

“Luxury goods maker LVMH SA said Thursday its sales rose nearly 24 percent in the third quarter thanks to strong demand for brands.” (Bloomberg Business Week)

“The luxury sector is rebounding better-than-expected this year thanks in large part to wealthy Americans replenishing their wardrobes after a year of self-denial and nouveau riche Chinese indulging in a worldwide spending spree, according to a new study released Monday.” (Associated Press)

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“Status Seekers: 19% of Asians head directly for leading brands and are attracted by the status that comes with them. Most often found in Thailand, Korea and Japan.” (WGSN)

“First, she coats each thread in a thin layer of beeswax. Then, she carefully hand saddle-stitches the pink-hued pieces of calf's leather together, buffs, paints and polishes the edges of the bag's seams, finally flipping it inside out to make a size 35 Kelly bag. The intricate process takes the craftsman several days and upwards of 20 hours to complete - and she doesn't touch a sewing machine once through the process.” (Calgary Herald)

“French luxury house Hermès International opened its first men's-only store this week, on New York City's Madison Avenue; it envisions opening more in the future. Coach Inc. last week said it, too, plans to launch its first boutique for men in May, next door to its women's boutique in New York's Greenwich Village. Ralph Lauren is converting its iconic Rhinelander Mansion in New York into a men's store this fall. Other brands, such as Dolce & Gabbana and Salvatore Ferragamo, have also been creating special stores for men in recent years.” (The Wall Street Journal)

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Large ToteLambskin & Canvas

Style # 81236.00.1


Style # 81236.01.1


Style # 81236.04.1

www.chanel.com

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CHANELCd'homme

Shopping Bag

Front Hang Tag

CHANELCd'homme

Product Box

We certify the authenticity of this item and confirm that it

has been subjected to the most exacting quality control. Its high

quality is a symbol of the fine reputation of the Trademark.

Nous certifions l’authenticité de cet article et confirmons qu’il a été fait subir au contrôle de qualité le plus astreignant. Sa

haute qualité est un symbole de réputation parfaite de la Marque.

我々はこの項目の真正性を証明し、それは、最も厳格な品質管理が施されていることを確認します。その高い品質は、商標の罰金評判のシンボルです。

Back Hang Tag

CHANELCd'homme

Dust Bag

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ets Company Name Chanel D’Homme

Company Address 29-31 Rue Cambon 75001 Paris France

Date 5/15/2010Protoype Number 876543Style Number 81236.01.1Pattern Number 456321Size Range One Size Only Season Spring 2011Delivery 12/27/2010Category Men's Leather GoodsDescription Quilted Organizer Wallet Main Label Chanel D'HommeContent Shell: Lambskin / Lining: CanvasCare Professionally Clean Fabric 1 LambskinFabric 2 CanvasZipper YKK Zipper Measurements

Exterior Length 8” Width 1.5” Height 4” Zipper 16” Interior Card Compartment (8) 3.5” x 2.5” Coin Compartment 7.5” x 3.75” Zipper (1) 7.5” Bills Compartment 7.5” x 3.75”

Company Name Chanel D'Homme Company Address 29-31 Rue Cambon 75001 Paris France Date 5/15/2010 Protoype Number 765432 Style Number 81232.01.1 Pattern Number 985613 Size Range One Size Only Season Spring 2011 Delivery 12/27/2010 Category Men's Leather Goods Description Tote with Black Straps Main Label Chanel D'Homme Content Shell: Canvas & Lambskin Handle: Lambskin Lining: Canvas Care Professionally clean Fabric 1 Canvas Fabric 2 Lambskin

Measurements

Exterior Length 14.5” Width 4” Height 16”Interior Pocket 6” x 6”Handle Length 40” Width 3”

BURBERRYx

BANANA REPUBLICLimited Edition

Womens & Mens Wear

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The fusion of urban and privilege is the inspiration for this collection, taking its cues from the television series, Gossip Girls. The show embodies the witty humor of preppy boys and girls mixed with the dark and modern edge of street wear. Blend in a hint of satire and a whole lot of sass and you have the perfect collaboration for Banana Republic and Burberry.

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With inspiration from the styles and trends from the show Gossip Girls, the collection will include:

- Varsity Sweaters- Colored Blazers- On-waist khakis- Oxfords- Penny loafers- Sweater vests- Waistcoats- Heavy knits- Toggles- Blazers- Neckwear

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Style # CC Description Cost Retail MU% Units Total Cost Total Retail31000 00 3/4 Car Coat $144.00 $450.00 68.0% 28 $4,032.0 $12,600.0 32000 00 Toggle Sweater $63.36 $198.00 68.0% 95 $6,019.2 $18,810.0 32000 01 Toggle Sweater $63.36 $198.00 68.0% 95 $6,019.2 $18,810.0 33000 00 Shawl Collar Cardigan $63.36 $198.00 68.0% 95 $6,019.2 $18,810.0 33000 01 Shawl Collar Cardigan $63.36 $198.00 68.0% 95 $6,019.2 $18,810.0 34000 00 Sleeveless Vest $48.00 $150.00 68.0% 95 $4,560.0 $14,250.0 34000 01 Sleeveless Vest $48.00 $150.00 68.0% 95 $4,560.0 $14,250.0 35000 00 Casual Dress Shirt $40.00 $125.00 68.0% 28 $1,120.0 $3,500.0 35000 01 Casual Dress Shirt $40.00 $125.00 68.0% 28 $1,120.0 $3,500.0 35000 02 Casual Dress Shirt $40.00 $125.00 68.0% 28 $1,120.0 $3,500.0 36000 00 Cable Knit Cardigan $80.00 $250.00 68.0% 95 $7,600.0 $23,750.0 36000 01 Cable Knit Cardigan $80.00 $250.00 68.0% 95 $7,600.0 $23,750.0 37000 00 Tweed Blazer $128.00 $400.00 68.0% 30 $3,840.0 $12,000.0 38000 00 Moleskin Blazer $128.00 $400.00 68.0% 30 $3,840.0 $12,000.0 39000 00 Oxford Dress Shirt $40.00 $125.00 68.0% 28 $1,120.0 $3,500.0 39000 01 Oxford Dress Shirt $40.00 $125.00 68.0% 28 $1,120.0 $3,500.040000 00 Wool Trouser $48.00 $150.00 68.0% 95 $4,560.0 $14,250.040000 01 Wool Trouser $48.00 $150.00 68.0% 95 $4,560.0 $14,250.041000 00 Tweed Trouser $48.00 $150.00 68.0% 95 $4,560.0 $14,250.041000 01 Tweed Trouser $48.00 $150.00 68.0% 95 $4,560.0 $14,250.042000 00 Cashmere Cardigan $91.20 $285.00 68.0% 36 $3,283.2 $10,260.042000 01 Cashmere Cardigan $91.20 $285.00 68.0% 36 $3,283.2 $10,260.0

Flow 2 ................................................................................................................................................................................................................

Style # CC Description Cost Retail MU% Units Total Cost Total Retail43000 00 Peacoat $144.00 $450.00 68.0% 28 $4,032.0 $12,600.0 44000 00 Quilted Crew Sweater $63.36 $198.00 68.0% 28 $1,774.1 $5,544.0 44000 01 Quilted Crew Sweater $63.36 $198.00 68.0% 28 $1,774.1 $5,544.0 45000 00 5 Pocket Pant $48.00 $150.00 68.0% 95 $4,560.0 $14,250.045000 01 5 Pocket Pant $48.00 $150.00 68.0% 95 $4,560.0 $14,250.0 45000 02 5 Pocket Pant $48.00 $150.00 68.0% 95 $4,560.0 $14,250.0 45000 03 5 Pocket Pant $48.00 $150.00 68.0% 95 $4,560.0 $14,250.0 46000 00 Cashmere V-neck $91.20 $285.00 68.0% 28 $2,553.6 $7,980.0 46000 01 Cashmere V-neck $91.20 $285.00 68.0% 28 $2,553.6 $7,980.0 46000 02 Cashmere V-neck $91.20 $285.00 68.0% 28 $2,553.6 $7,980.0 47000 00 Cowl Neck Sweater $63.36 $198.00 68.0% 28 $1,774.1 $5,544.0 47000 01 Cowl Neck Sweater $63.36 $198.00 68.0% 28 $1,774.1 $5,544.0 48000 00 Knit Sweater Blazer $112.00 $350.00 68.0% 28 $3,136.0 $9,800.0 48000 01 Knit Sweater Blazer $112.00 $350.00 68.0% 28 $3,136.0 $9,800.049000 00 Woven Jacket $112.00 $350.00 68.0% 28 $3,136.0 $9,800.049000 01 Woven Jacket $112.00 $350.00 68.0% 28 $3,136.0 $9,800.049000 02 Woven Jacket $112.00 $350.00 68.0% 28 $3,136.0 $9,800.0

Flow 3 ................................................................................................................................................................................................................

Style # CC Description Cost Retail MU% Units Total Cost Total Retail20000 00 Tartan Wool Scarf $31.36 $98.00 68.0% 12 $376.3 $1,176.020000 01 Tartan Wool Scarf $31.36 $98.00 68.0% 12 $376.3 $1,176.021000 00 Merino Turtle Neck $ $40.00 $125.00 68.0% 28 $1,120.0 $3,500.021000 00 Merino Turtle Neck $ $40.00 $125.00 68.0% 28 $1,120.0 $3,500.022000 00 Trench $144.00 $450.00 68.0% 28 $4,032.0 $12,600.0 23000 00 Merino Varsity Sweater $63.36 $198.00 68.0% 28 $1,774.1 $5,544.023000 00 Merino Varsity Sweater $63.36 $198.00 68.0% 28 $1,774.1 $5,544.023000 00 Merino Varsity Sweater $63.36 $198.00 68.0% 28 $1,774.1 $5,544.0 24000 00 Slim Chino $40.00 $125.00 68.0% 95 $3,800.0 $11,875.0 24000 01 Slim Chino $40.00 $125.00 68.0% 95 $3,800.0 $11,875.0 24000 02 Slim Chino $40.00 $125.00 68.0% 95 $3,800.0 $11,875.0 24000 03 Slim Chino $49.60 $155.00 68.0% 95 $4,712.0 $14,725.0 25000 00 Sweater Blazer $91.20 $285.00 68.0% 28 $2,553.6 $7,980.0 25000 01 Sweater Blazer $91.20 $285.00 68.0% 28 $2,553.6 $7,980.0 26000 00 Wool Blazer $144.00 $450.00 68.0% 30 $4,320.0 $13,500.0 27000 00 Slim Fit Dress Shirt $40.00 $125.00 68.0% 28 $1,120.0 $3,500.0 27000 01 Slim Fit Dress Shirt $40.00 $125.00 68.0% 28 $1,120.0 $3,500.0 27000 02 Slim Fit Dress Shirt $40.00 $125.00 68.0% 28 $1,120.0 $3,500.0 28000 00 Jersey Blazer $91.20 $285.00 68.0% 28 $2,553.6 $7,980.0 28000 01 Jersey Blazer $91.20 $285.00 68.0% 28 $2,553.6 $7,980.0 29000 00 Penny Loafer $80.00 $250.00 68.0% 30 $2,400.0 $7,500.029000 00 Penny Loafer $80.00 $250.00 68.0% 30 $2,400.0 $7,500.0 30000 00 Bow Tie $31.36 $98.00 68.0% 12 $376.3 $1,176.030000 01 Bow Tie $31.36 $98.00 68.0% 12 $376.3 $1,176.0

Flow 1 ................................................................................................................................................................................................................

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Style #43000

DescriptionPeacoatFabricCottonPrice

$450.00

Style #28000

DescriptionJersey Blazer

FabricCottonPrice

$285.00

Style #26000

DescriptionWool Blazer

FabricWoolPrice

$450.00

Style #25000

DescriptionSweater Blazer

FabricWoolPrice

$285.00

Style #42000

DescriptionCashmere Cardigan

FabricCashmere

Price$285.00

Style #34000

DescriptionSleeveless Vest

FabricWoolPrice

$150.00

Style #27000

DescriptionSlim Dress Shirt

FabricCottonPrice

$125.00

Style #35000

DescriptionCasual Dress Shirt

FabricCottonPrice

$125.00

Style #31000

Description3/4 Car Coat

FabricWoolPrice

$450.00

Style #24000

DescriptionSlim Chino

FabricCottonPrice

$125.00

Style #45000

Description5 Pocket Pant

FabricCotton & Spandex

Price$150.00

Style #20000

DescriptionTartan Wool Scarf

FabricWool & Cotton & Silk

Price$98.00

Style #30000

DescriptionBow TieFabricWoolPrice

$98.00

Style #29000

DescriptionPenny Loafer

FabricLeather

Price$250.00

Style #23000

DescriptionVarsity Sweater

FabricMerino Wool

Price$198.00

Style #48000

DescriptionKnit Blazer

FabricWoolPrice

$350.00

Style #47000

DescriptionCowl Neck Sweater

FabricWool & Cotton

Price$285.00

Style #49000

DescriptionWoven Jacket

FabricCottonPrice

$350.00

Style #37000

DescriptionTweed Blazer

FabricWoolPrice

$400.00

Style #38000

DescriptionMoleskin Blazer

FabricCotton & Nylon

Price$400.00

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Style # CC Description Cost Retail MU% Units Total Cost Total Retail65000 00 Wool Trench Coat $144.00 $450.00 68.0% 28 $4,032.0 $12,600.0 66000 00 Toggle Sweater $63.36 $198.00 68.0% 95 $6,019.2 $18,810.0 66000 01 Toggle Sweater $63.36 $198.00 68.0% 95 $6,019.2 $18,810.0 67000 00 Shawl Collar Cardigan $63.36 $198.00 68.0% 95 $6,019.2 $18,810.0 67000 01 Shawl Collar Cardigan $63.36 $198.00 68.0% 95 $6,019.2 $18,810.0 68000 00 Sleeveless Vest $48.00 $150.00 68.0% 95 $4,560.0 $14,250.0 68000 01 Sleeveless Vest $48.00 $150.00 68.0% 95 $4,560.0 $14,250.0 69000 00 Casual Dress Shirt $40.00 $125.00 68.0% 28 $1,120.0 $3,500.0 69000 01 Casual Dress Shirt $40.00 $125.00 68.0% 28 $1,120.0 $3,500.0 69000 02 Casual Dress Shirt $40.00 $125.00 68.0% 28 $1,120.0 $3,500.0 70000 00 Cashmere Cardigan $80.00 $250.00 68.0% 95 $7,600.0 $23,750.0 70000 01 Cashmere Cardigan $80.00 $250.00 68.0% 95 $7,600.0 $23,750.0 71000 00 Tweed Blazer $128.00 $400.00 68.0% 30 $3,840.0 $12,000.0 71000 00 Tweed Blazer $128.00 $400.00 68.0% 30 $3,840.0 $12,000.0 72000 00 Knit Moto Jacket $128.00 $400.00 68.0% 30 $3,840.0 $12,000.0 73000 00 Oxford Dress Shirt $40.00 $125.00 68.0% 28 $1,120.0 $3,500.0 73000 01 Oxford Dress Shirt $40.00 $125.00 68.0% 28 $1,120.0 $3,500.0

Style # CC Description Cost Retail MU% Units Total Cost Total Retail50000 00 Piped Trench $144.00 $450.00 68.0% 36 $5,184.0 $16,200.0 51000 00 Sweater Dress $112.00 $350.00 68.0% 36 $4,032.0 $12,600.0 52000 00 Wool Trouser $40.00 $125.00 68.0% 48 $1,920.0 $6,000.0 52000 01 Wool Trouser $40.00 $125.00 68.0% 48 $1,920.0 $6,000.053000 00 Tweed Trouser $40.00 $125.00 68.0% 48 $1,920.0 $6,000.053000 01 Tweed Trouser $40.00 $125.00 68.0% 48 $1,920.0 $6,000.0 54000 00 Wool Skirt $40.00 $125.00 68.0% 48 $1,920.0 $6,000.054000 01 Wool Skirt $40.00 $125.00 68.0% 48 $1,920.0 $6,000.0 55000 00 Tweed Skirt $40.00 $125.00 68.0% 48 $1,920.0 $6,000.0 56000 00 Merino Wool Cardigan $63.36 $198.00 68.0% 28 $1,774.1 $5,544.0 56000 01 Merino Wool Cardigan $63.36 $198.00 68.0% 28 $1,774.1 $5,544.0 57000 00 Plaid Knit Blazer $128.00 $400.00 68.0% 48 $6,144.0 $19,200.057000 01 Plaid Knit Blazer $128.00 $400.00 68.0% 48 $6,144.0 $19,200.0 58000 00 Turtle Neck Sweater $120.00 $375.00 68.0% 36 $4,320.0 $13,500.058000 01 Turtle Neck Sweater $120.00 $375.00 68.0% 36 $4,320.0 $13,500.058000 02 Turtle Neck Sweater $120.00 $375.00 68.0% 36 $4,320.0 $13,500.0 59000 00 Henely Dress Shirt $40.00 $125.00 68.0% 48 $1,920.0 $6,000.059000 01 Henely Dress Shirt $40.00 $125.00 68.0% 48 $1,920.0 $6,000.0 60000 00 Silk Blouse $40.00 $125.00 68.0% 48 $1,920.0 $6,000.060000 01 Silk Blouse $40.00 $125.00 68.0% 48 $1,920.0 $6,000.060000 02 Silk Blouse $40.00 $125.00 68.0% 48 $1,920.0 $6,000.060000 03 Silk Blouse $40.00 $125.00 68.0% 48 $1,920.0 $6,000.0 61000 00 Cashmere Vee Sweater $72.00 $225.00 68.0% 36 $2,592.0 $8,100.0 61000 01 Cashmere Vee Swearer $72.00 $225.00 68.0% 36 $2,592.0 $8,100.0 62000 00 Pump $80.00 $250.00 68.0% 18 $1,440.0 $4,500.0 63000 00 Pump $80.00 $250.00 68.0% 18 $1,440.0 $4,500.064000 00 Wool/Silk Scarf $31.36 $98.00 68.0% 12 $376.3 $1,176.064000 01 Wool/Silk Scarf $31.36 $98.00 68.0% 12 $376.3 $1,176.0

Flow 1

Flow 2 ................................................................................................................................................................................................................

................................................................................................................................................................................................................

Style # CC Description Cost Retail MU% Units Total Cost Total Retail74000 00 Peacoat $144.00 $450.00 68.0% 28 $4,032.0 $12,600.0 75000 00 Quilted Crew Sweater $63.36 $198.00 68.0% 28 $1,774.1 $5,544.0 75000 01 Quilted Crew Sweater $63.36 $198.00 68.0% 28 $1,774.1 $5,544.0 75000 02 Quilted Crew Sweater $63.36 $198.00 68.0% 28 $1,774.1 $5,544.0 76000 00 Oxford Lace-ups $80.00 $250.00 68.0% 18 $1,440.0 $4,500.0 76000 01 Oxford Lace-ups $80.00 $250.00 68.0% 18 $1,440.0 $4,500.0 77000 00 Boyfriend Trouser $40.00 $125.00 68.0% 48 $1,920.0 $6,000.0 77000 01 Boyfriend Trouser $40.00 $125.00 68.0% 48 $1,920.0 $6,000.0 78000 00 Cardigan Sweater $63.36 $198.00 68.0% 28 $1,774.1 $5,544.0 78000 01 Cardigan Sweater $63.36 $198.00 68.0% 28 $1,774.1 $5,544.0 78000 02 Cardigan Sweater $63.36 $198.00 68.0% 28 $1,774.1 $5,544.0 79000 00 Knit Sweater Blazer $112.00 $350.00 68.0% 28 $3,136.0 $9,800.0 79000 01 Knit Sweater Blazer $112.00 $350.00 68.0% 28 $3,136.0 $9,800.079000 02 Knit Sweater Blazer $112.00 $350.00 68.0% 28 $3,136.0 $9,800.080000 00 Lace-up Bootie $80.00 $250.00 68.0% 18 $1,440.0 $4,500.0 80000 01 Lace-up Bootie $80.00 $250.00 68.0% 18 $1,440.0 $4,500.0

Flow 3 ................................................................................................................................................................................................................

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Style #50000

DescriptionPiped Trench

FabricCottonPrice

$450.00

Style #65000

DescriptionTrench Coat

FabricWoolPrice

$450.00

Style #74000

DescriptionPeacoatFabric

Cotton & SpandexPrice

$450.00

Style #72000

DescriptionKnit Moto Jacket

FabricCottonPrice

$400.00

Style #78000

DescriptionCardigan Sweater

FabricWool & Cotton

Price$198.00

Style #67000

DescriptionShawl Cardigan

FabricSilk & Viscose

Price$198.00

Style #71000

DescriptionTweed Blazer

FabricWool & Nylon

Price$400.00

Style #70000

DescriptionCashmere Cardigan

FabricCashmere

Price$250.00

Style #68000

DescriptionSleeveless Vest

FabricWool & Cotton

Price$150.00

Style #51000

DescriptionSweater Dress

FabricWool & Cotton

Price$125.00

Style #59000

DescriptionHenely Dress Shirt

FabricCottonPrice

$125.00

Style #58000

DescriptionTurtle Neck Sweater

FabricCotton & Spandex

Price$125.00

Style #73000

DescriptionOxford Dress Shirt

FabricCottonPrice

$125.00

Style #61000

DescriptionSilk Blouse

FabricSilk

Price$125.00

Style #64000

DescriptionScarfFabric

Wool & SilkPrice

$125.00

Style #77000

DescriptionBoyfriend Trouser

FabricWoolPrice

$125.00

Style #54000

DescriptionWool Skirt

FabricWool & Nylon

Price$125.00

Style #53000

DescriptionTweed Trouser

FabricWool & Spandex

Price$125.00

Style #52000

DescriptionWool Trouser

FabricWoolPrice

$125.00

Style #62000

DescriptionPumpFabric

LeatherPrice

$250.00

s

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et Company Name Banana Republic

Company Address 2 Folsom Street San Francisco, CA 94105

Date 5/15/2011Protoype Number 876543Style Number 81236.01.1Pattern Number 456321Size Range 34R - 44R Season Fall 2012Delivery August 2012Category Men's BlazerDescription Tailored Piped Lapel Blazer Main Label Banana Republic X BurberryContent Shell: Italian Wool / Lining: AcetateCare Professionally Clean Fabric 1 Italian WoolFabric 2 AcetateButtons Mother of Pearl Sample Size 34R Measurements

Center Back Length 28”Chest 18”Bottom Opening 17 1/2”Waist 16” Sleeve Opening 5”Sleeve Length 24 1/2”Back Vent 6” Buttons At Front Center 2 (30 Ligne)Pocket Placement From HPS 17” Pocket Flap Height 6”Pocket Flap Width 1 1/2”

Company Name Banana Republic Company Address 2 Folsom Street San Francisco, CA 94105 Date 5/15/2011 Protoype Number 765432 Style Number 81232.01.1 Pattern Number 985613 Size Range 34R - 44R Season Fall 2012 Delivery August 2011 Category Men's Sweater Description Shawl Collar Patch Pocket Sweater Main Label Banana Republic X Burberry Content Shell: Cashmere/Cotton Lining: Jersey Care Professionally clean Fabric 1 Cashmere/Cotton Fabric 2 Jersey

Sample Size 34R Measurements

Center Back Length 28”Chest 18”Bottom Opening 17 1/2”Waist 16” Sleeve Opening 5”Sleeve Length From HPS 24 1/2”Pockets Placement From HPS 16”Top Of Pocket From Side Seam 2 1/2”Pocket Height 6”Pocket Width 6”

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