PORTFOLIO

ERWINSANVICTORES

ATS HEALTHCARE

OBJECTIVE

Rebranding.

CLIENT

ATS Healthcare is a logistics company based in Canada, spe-cifically focused on transporting and distributing healthcare products.

PROBLEM

The current visual identity of ATS Healthcare communicates the impression of a company that offers low quality service which is not up to the technological and sterile standards of today. It looks like a company that follows the standards of the obsolete past, discouraging potential and current clients from doing busi-ness with them.

SOLUTION

The purpose of the rebrand is to make ATS Healthcare’s visual identity be in sync with the reality of the company itself and what it strives to be. So with the rebrand it will be perceived as a company providing clients with high quality service and inno-vative technology specialized for their healthcare logistic needs.

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VANCOUVER RECREATIONAL GOLF ASSOCIATION

OBJECTIVE

Logo design.

CLIENT

Vancouver Recreational Golf Association is an organization whose primary purpose is to give an opportunity for people to participate in various golf events throughout the year, while networking and meeting other liked-minded individuals in Vancouver.

CONCEPT

To capture the atmosphere of classic golf leagues reworked with a modern and new visual.

SOLUTION

The wreath is a symbol of heritage, often associated with the well established and upper class.

Applying the full name of VRGA in a wreath’s form allows the symbol to be perceived. This prevents the brand from appear-ing inexperienced; therefore, signifying a trustworthy option for potential members.

The other visuals used were simply to associate the logo with golf. All together, it creates a complete visual mark that follows the concept and works with the clients needs.

ENGINEERED GARMENTS

OBJECTIVE

Advertisement.

CLIENT

Engineered Garments was founded in New York City, 1999 by Daiki Suzuki. They make clothing with American sportswear, outdoor clothing, and military uniforms as main influences and playfully rework them with unique fabrics and forms.

CONCEPT

At the moment Engineered Garments has no obvious form of distinction from its competitors. This prevents them from effec-tively increasing brand awareness and gaining new customers.

Late Modern design had to be emulated.

SOLUTION

Through the creative process, I developed an advertisement that sets up a distinct atmosphere that can be applied to future promotions. This will help define and promote Engineered Gar-ments as playful and creative while thoughtfully acknowledging the influences the clothing is made from. Being playful and creative are already associated with the clothing itself, so the complete branding will be in harmony.

To emulate Late Modern design I layered and combined ele-ments from different sources including film, print, and paint-ings. Typography was played with, creating movement while guiding the audiences’ eyes to key points in the advert.

Engineered Garments®

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GARMENTS DISPLAYED

Navy Polka Dot Printed Flannel Rounded Collar Shirt ($250), Navy Tropical Wool Cinch Pant ($350).

Grey Polka Dot Printed Flannel Andover Jacket ($250), Grey Polkadot Printed Flannel Cinch Pant ($500).

Olive Reversed Sateen Utility Jacket ($250), Olive Reversed Sateen Cinch Pant ($250).

All items by Engineered Garments

Available at select stockists: www.engineeredgarments.com/stockist.aspx

A TO Z ROBSON

OBJECTIVE

Store design and brand collateral.

CLIENT

A To Z Robson.

CONCEPT

Fresh, modern, and playful.

SOLUTION

I chose grass and wood elements with a white base as materials to be used for the store, these would later on be associated with A To Z Robson as part of the branding.

The graphic elements were made simple and playful as most of the inventory revolved around this theme and appealed to the primary target market.

10% OFF ENTIRE STORE!

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