portfolio: amanjot kaur sandhu

designportfolio

amanjot kaur sandhuAll my academic and professional work is copyright protected with UT Austin, National Institute of Design, Cognizant Technology Solutions and Hewlett Packard Labs. This document is only for recruitment purposes.

©

About MeBorn in one of the most vibrant cultures and traversing through the journey of life, I owe my gratitude to every single being and experience that defines me. The colors on the left represent various flavors of life floating all around us. I have acquired some of these colors and have made an attempt to represent them with concentric circles and a butterfly depicting what I am all about. Various colors represent my nature, strengths, knowledge, experience, artistic capacity, professional acumen, learning potential and commitment.

Operating in the user interface and experience design domain, I have grown both as an engineer and as a designer. This career path have always intrigued my thought process to design and transform an idea into a tangible outcome. As you will go through my professional and academic portfolio it will provide you with a closer insight into my work, skills and potential.

Amanjot Kaur Sandhu

My Mundane LifeWeb Application3 Weeks I Classroom Project

ChallengeThe project was based on the idea that everyone does the same daily activities - they eat, they go out, they drink, they spend time at home. Cultural differences arise from the ways in which we do these daily activities.By comparing and contrasting photographs of the everyday occurrences of life, people will share experiences and challenge preconceived notions of different cultures.

Design Process• Studied various web portals which influenced our idea like accent challenge, google analytics, twitter, slow social network, pinterest etc.• We clicked the photos of various questions to see similarities and differences• Developed the wireframes and the visual design of the concept

SolutionA web portal having 5 questions upload everyday about our daily life. Users will answer them by uploading pictures and adding tags. Users can also search for similarities and explore differences.

Academic - 2 Team members - 2014 Amanjot Kaur Sandhu

Take a selfie

What did you have for breakfast?

What you like to drink?

Username

Password

Sign in

Create New Account

Sign Up

My Mundane Life

5,000

3,000

2,000

1,500

1,000

20,000 pictures uploaded today

My Mundane Life Hi Claire! Sign out

Upload your picturesSearch

people in Russia uploaded pictures

people in Italy uploaded pictures

people in Sweden uploaded pictures

people in France uploaded pictures

people in India uploaded pictures

500 pictures from London


Upload your picturesLondon

Home of the web application

1. Take a selfie 2. What do you see when you step out of your front door?

#tags #tags

add image add image

Upload your pictures here


UploadSearch

Logged in home page, where user can see the statistics of the pictures of the whole world at a glance

Pictures uplaod pagePictures details page

Interactive DoorA door that narrates a festival 3 Weeks I Classroom Project

ChallengeThe project was focused on various methods and explorations through which the festivals of a community can be represented. A door is a powerful medium of energy exchange of the outer and inner world. My research was focused on various festivals and their visual representa-tion using on- campus doors. The ideas was how can we inspire ourselves from these festivals and incorporate them into our everyday life.

My Roles/ Contributions• To arrive the form of the project, I have selected various criterias from two design objects: Phulkari, the traditional scarf of Punjab and Bath tub designed by famous designer Kareem Rashid. •Researched the significance of the festivals and doors in various communities • Conceptualized and developed the prototype of the final idea.

SolutionMy research focused on various festivals and their visual representation using on campus doors.

Academic - Individual - 2014 Amanjot Kaur Sandhu

Final Concept Different Layers of Colors

3 Layers Mechanism

Conceptulization

WikipediaSearch Engine 4 months I Classroom Project

ChallengeThe project was an attempt to design an ideal interactive search interface that can meet users’ search preferences.

My Roles/ Contributions• The initial interface was designed based on literature review and wikipedia pages • Interactive prototype was developed in Axure • 8 users were recruited to perform the user testing of the initial search interface • We observed the user testing process and docu mented the user experince• Statistical methods were implemented to analyse the data collected in the user tests

SolutionThis study enabled users to compare and evaluate various key features of interactive search interface design such as Search Box, Categories, Control Features, Interactive and immersive Navigations and Layouts.

Academic - 2 Team members - 2013 Amanjot Kaur Sandhu

Literature Review

Users Evaluation

Working Prototype

Survey &

Observation

Design Concepts

Statistical Analysis

LanguageLOGO Apple

Categories Showing 1-20 of 20,0000 results

Showing 1-20 of 20,0000 results 1 2 3 4 5 >>

Apple Inc5 Photos

image

The Apples in Stereo6 Photos

image

Apple juice4 Photos

image

Apple Valley, Minnes...2 Photos

image

Apple II Series10 Photos

image

Apple Store5 Photos

image

Flona Apple2 Photos

image

Apple TV2 Photos

image

All10,000

Corporation5,000

People2,000

Product1,000

Eatables900

Folklore600

Games1000

Places2000

Wireframe of Images Page Query Clarification Page Search Results List Page

Search Result Keyword Page Search Result Images Page

Images Detail Page

Methodology

Evaluation Results

Phulkari FontCultural Impression on global language 2 weeks I Classroom Project

ChallengeThe motive of this project was to explore how various traditional elements of Punjabi culture can be incorporated into a contemporary design. This will provoke curious questions and in turn will create cultural awareness in a society.

My Roles/ Contributions• Researched the relationship of a person with culture and how it is changing with globalization and technology• Researched about the various famous patterns in the Punjab’s traditional textile called Phulkari • Experiments were done to create typeface which revolved aroud symbolic representation, nostalgia, cultural integrity, continuity and security and preservation

SolutionThis attempt was to combine the impression of various patterns of Punjabi culture in the global language through typography. This helps people to connect with their traditions through a language typeface


Phulkari Font

Cultural patterns experiments on a global language

Phulkari Font for mobile platform

Phulkari Fabric

SolutionThis portal has become the single mode of interaction and communication between Client and its Dealer Groups. All inventory, financial, sales, distribution and preferencing takes place through this online portal.

Designed various interaction patterns for the portal and depicted detailed work with primary and secondary navigations.Defined various realigned task flows for the easy accessible application through annotated wireframes and visual design concepts.

Web UX StrategyDealer Daily Web Application3 Months I Automobile Client

ChallengeClient’s sales are conducted by about 1,500 dealerships throughout the US. Client interacts with its Dealers through a single web portal. The challenge for the team was really to create a contemporary state-of the-art portal that:• Delivers to Present and Future Business Requirements• Enhances Brand through showcasing Innovation and Quality• Delivering on Data quality, Error rates and Support Costs for the IT services

My Roles/ Contributions• Understood the automotive sales domain and client’s requirements• Developed the various personas involved in the sales process and realigned the task flows of the business process and the application• Heuristic evaluation/ expert review on the application• Developed the wireframes and conceptualized the visual design, development support, UI development team coordination and Interaction with stakeholders

Login Page WireframeDashboard Wireframe

Dashboard Visual Design

Login Page Visual Design

Professional - 2013 Amanjot Kaur Sandhu

Personas Re-alignment of Task Flows

Heuristic Evaluation

WireframesVisual Design

Process

Web UX StrategyDealer Daily Web Application

Amanjot Kaur Sandhu Professional - 2013

Web UX StrategyClaims Rewrite Enterprise App

5 months I Banking & Finance Client

ChallengeA new system intended to replace the client’s current claims system which is a combination of multiple MS Access interfaces. New application handles death claims for Client’s Life and Annuity businesses and integrates five administration systems through a Single Admin View.

My Roles/ Contributions• Understood the claim processes, insurance domain and client’s requirements • Interaction with client and stakeholders • Understood existing task flows and refined various task flows for different level of users involved in the process• Proposed various new functionalities• Developed the annotated wireframes and conceptualized the visual design• Development Support and UI Development team coordination

SolutionAn Enterprise application to handle various client’s businesses in a very intuitive and accessible way. Application defines a clear hierarchical navigation for various tasks performed by different levels of users to complete a claim process. Enhanced usability, automated various tasks and removed error prone conditions.

Various usability challenges like layout patterns, colors,consistency, user’s accessibility, control and freedom, hierarchicalnavigation, information chunking, intuitive association of various action buttons, progressive stepscompletion indications were taken into consideration.

Task flow and Information architecture

Case Summary Page Wireframe

Visual Design Screens


Web UX StrategyClient’s Microsite

Shipment Client I 3 months

ChallengeTo create a platform where client can see and discuss various projects and capabilities of the vendor company in various domains.

My Roles/ Contributions• Understand the client and vendor communication pattern and their reqirements• Interaction with client and vendor stakeholders • Suggested various functionalities and features for the mirosite• Developed the annotated wireframes and conceptualize the visual design• Development Support and UI Development team coordination

SolutionThis single mode of channel enhances communication between vendor company and the client. Client can see all their projects done for them by vendor company.

Designed a very simplified and intuitive site to showcase and search projects according to name, locations and domains. Client can access all the vendor’s capabilities, research and also recent updates specific to their own business. A background image concept was used to give a fresh and clean look to the site. A very clear hierarchy of the inf


Mobile UX StrategyClaims Rewrite Enterprise App

2 month I Wholesale & Retail Client

ChallengeThis application aimed at displaying the regular price of a scanned UPC (product barcode) and all the promotions attached to that UPC. The app is used by Client’s Store associates.

My Roles/ Contributions• Understood the sales processes, retail domain and client’s requirements• Interacted with client and stakeholders • Understood existing task flows and refined various task flows for different level of users involved in the process• Proposed various new functionalities• Developed the annotated wireframes and conceptualized the visual design• Provided development support and UI development team coordination

Solution This app is used by Client’s Department Storeassociates. Locator displays all other available colors and sizes of a scanned UPC. It provides the quantity for all available options.

Wireframes Visual Design of Current Price, Item Locator and MLS Pages


Mobile UX StrategyClient’s Card I Pad App

Investment & Banking client I 3 months

ChallengeTo create a mobile enterprise application, aimed at facilitating (Client’s card) registration processes. Audience for this application is primarily the staff members.

My Roles/ Contributions• Understand the business proceses, domain knowledge and client’s requirements • Interaction with client • Defined the task flows and proposed new functionalities• Developed the annotated wireframes and conceptualize the visual design• Development Support and UI Development team coordination

Solution Designed a very user friendly application where all the tasks chunked together on left primary navigation with the progress indications.

Designed a very user friendly application where all the tasks chunked together on left primary navigation with the progress indications.

Application Task Flow

Professional - 2011 Amanjot Kaur Sandhu

Mobile UX StrategyCoffee Break iPad App

4 Months I News & Mass Media Client

ChallengeTo create Client’s newspaper presence in the untouched mobile market by providing their entertainment section” Coffee break” on ipad and nexus. Coffee break sections contains different games of different kinds like number, word, puzzles, quiz etc.

My Roles/ Contributions• Understood the game play, domain knowledge and client’s requirements • Interacted with client • Defined the task flows and proposed new design functionalities• Developed the annotated wireframes and conceptualized the visual design• Provided development support and UI development team coordination

Solution This was a very interesting and challenging project of its kind. Designed interfaces and interactions of 35 games. This project was directly for print media to mobile platform.

Enhanced the experience of newspaper games using mobile platforms, so that users will have more immersive experience. Very simple and intuitive game play interactions were designed with interesting features like bonus games, game of the day, favorites and leader board of the user’s friend circle.

Coffeebreak App for Nexus

Home Page Wireframe

Different Games Screens

Amanjot Kaur Sandhu Professional - 2011 Amanjot Kaur Sandhu

Proof of Concepts

Dealer Daily iPad App

Automobile Client I 2 Weeks

ChallengeTo create Client’s Brand image more effective and to expand its business on the untouched mobile platform by providing extremely specific content and experience to the customer in the showroom.

Client’s Infiniti iphone App

Automobile Client I 3 Weeks

ChallengeTo create a Smart Phone Application to allow owners an additional channel to interface with Telematics.

Sales Campaign Approval iPad App

Telecom Client I 3 Weeks

ChallengeAllows sales managers and sale orderapprovers to approve and get sales campaigns processed from anywhere.

Web Portal

Academic Publisher I 3 Weeks

ChallengeA Preferred Online Destination for Scientists and other Target Users that encourages contribution from best expertise of the field in a very Collaborative Environment.

iPad Application

Health Insurance Client I 3 Weeks

ChallengeThe objective was to design different applications for different platforms which aligns with the actual user needs of the user( i.e. Providers, Brokers and Memebers.

Professional 2011 - 2013 Amanjot Kaur Sandhu

Connected PaperDesign Intervention of paper artifacts with virtual world

6 months I HP Labs, Bangalore

The project objective was to explore the ways in which paper artifacts (printed or handwritten or both) can be linked to digital information - using a camera enabled mobile device or on a fixed display camera and using appropriate gestural and spoken interaction according to the user needs.

The main focus was on designing the interfaces and the interactions to bridge the gap between physical and the digital world.

A thorough & holistic design process was carried out to understand paper from design perspective, which essentially consisted of brainstorming, categorization, user research, contextual interviews, concept development interaction design, visual design, information design & low and high fidelity prototyping.

Analysis Charts of the Exhaustive User Research

Professional - Individual - 2010 Amanjot Kaur Sandhu

Understanding

Defining

Creating

Implementing

- Secondary research- Mind mapping- User Study- Planning / recruiting/ Executing

- Data Analysis, insights and synthesis Insights/ Findings/ Problems- Refining the objective and the problem

- Problem solving Brainstorming, Personas, Idea generation, Alternate solutions - Converge, redefine and validation. Compare, Cross-relate, Evaluate Picking up of the most appropriate concept

- Prototype Detailing and Wire framing High fidelity simulated mock ups- User validations- Paper and reportConnected Paper

Process


Designed an archival system where people can click and store their documents’ digital copy for future use. Camera enabled mobile phone is taken as the medium to deploy the application. It is a mobile based application with the guidelines of Palm Pre Phone.

Different modalities (Speech, touch and text) were used to save people’s time in organizing the documents in digital world.

An interactive prototype has been made which explains various features of the application.

Icons desinged for the application

Connected PaperSolution


E-wallSystems Thinking of Historical Monuments

4 weeks I Classroom Project

A multi touch aeb-enabled interactive design proposed to be deployed at various historical sites. Tourists/visitors can leave their personal messages on this virtual wall and can retrieve them in the future.

Everyday historical sites are visited by thousands, as they seek to experience their majestic splendor. Most visitors want to take their memories back home with them. But some want to leave their messages on the walls of monuments and destroy their beauties. So E-wall provides a space where people can write without destroying these monuments and retrieve them later.

Touch screen is used as a data input technique and face recognition as a message recording/retrieval method. Demonstared and tested a working prototype at NID facilities.

Online Video Prototypehttp://vimeo.com/8244648

Contexual concept of E-wall Concepts of E-wall Interface

Ring afterWrite

Academic - 4 Team Members - 2008 Amanjot Kaur Sandhu

Interaction Design

E-wall

Amanjot Kaur|New Media Design|NID

4about me . projects . workshops . other works

3 of 3

Design Process

Task AnalysisTechnologyWorking Prototype

Visual Design Final Prototype

touch screens

cameras

fingerprint recognition

face recognition

data flow diagram

working prototype VC#.net as front endSQL server as back end

Ring afterWrite

Capture

Your Scribble and photo is saved

Send to your Email

ABC w e r t y u i o p

aq s d f g h j k l @ _

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21 3 4 5 6 7 8 9 0

Enter your email Address

UI iterations

Video Prototypehttp://vimeo.com/8244648

Interaction Design

E-wall

Amanjot Kaur|New Media Design|NID

3about me . projects . workshops . other works

2 of 3

Field Research Findings &Analysis

Domain Research

User Study Concepts

sun temple, modhera

adalaj vav, gandhinagar

rani ni vav, patan

diu fort, diu

interviewsphotosvideo footagenotes

user study at Adalaj, Gandhinagar, with a participatory approach

Domain Understanding

Identifying Problems

Research

Websites Case studies Research Papers

TargetAudience

people leave messagesas their memoriesgraffiti destroying historical beauty

Design Process

s

s

s

digital wall

ProcessField Research Findings & Analysis Domain Research User Study Concepts Technology Task Analysis Visual Design Working Prototype Final Prototype

Academic - 4 Team Members - 2008 Amanjot Kaur Sandhu

Art of Indian Miniature Paintings4 weeks I Classroom Project

A project exploring and interpreting the qualities of the traditional art form of Indian miniature paintings into a new visual framework.

Portrayed Kangra Ragamala paintings into a new visual framework.

Concepts of Indian raga music, character motion and info-graphics were integrated to enhance the user experience.

Unfold the kangra ragamala paintings in terms of day timings, months, seasons, festivals, Ragas and Ragnis

December January February March April May June

Ju

ly

Aug

ust

S

epte

mb

er

Oct

ober

November

Pousha Magha Ph

algu

na Chaitra Vaishaka Jyaistha

A

sadha

S

hrav

ana

B

had

rap

ada

Ash

vina

Kartik

ka

Magasirsa

Hemanta

Shishira

Vasanta

Greeshma

V

arsh

a

Sarad Early winter

Winter

Spring

Summer

Mon

soon

Autu

mn


Art of Indian Miniature Paintings

Research

Field Research Artists/ Musicians Interviews

Art Training Centers

Museums

Viewing the topography &geographical fators of areas-

rivers, mountains, forests

Photography

Secondary Research

Music cassettes/ Albums

Paintings

Articles, journals, newspapers

Holy books like Guru Granth Sahib

Observations

ObservationsObserving artists while preparing the

art materials like color, paper and then painting.

Musicians playing instruments

Getting Multiple

PerspectivesDirect Observations

Views of critics of art and music

Social & Economic Status of Artists & Students

Visual ConstructionIconography of Music

Symbolization of Kangra Ragamala Paintngs

Analysis

Observation Analysis & Inferences

Target Audience

Finding Design Opportunity

Concepts Generation

Paper Prototype

StoryBoarding

Flash Prototype

Implications for future work

Design

Solutions

KangraMiniaturePaintings

Basic Information

FactsContent(why)

Subjects and Imagery(what)

Functions Uses

Primary level

Facts(Actions and

Poses)

Secondary LevelConventions(Signs, Symbols, Attributes)

ConventionsConventions VisualDevices

Forms and Construction

Dominant

Dynamics

1. Geometry2. Harmony3. Balance4. Contrast5. Movement6. Rhythm7. Proportion/scale

External/Environmental

Internal/Pyschological

1. Physical climate2. Socio-political and economic structures 3. Religious and philosophical

convictions4. Traditions

1. Beliefs, Values2. Purposes3. Training, interests

Dominant

Art Elements

1. Line2. Color3. Shape4. Space5. Texture

Artists at work in Chamunda and Kangra, Himachal Pradesh

Mind Map of Kagra Miniature Paintings

New Visual Framaework of Kangra Ragamala Paintings

Design Process Interface for the interactive table


BaateinImmersive experience of virtual and physical presence


An idea inclined to transform local experiences into global concept by creating a new social, cultural, spatial relationships. Motivated to merge the virtual and physical presence using latest technologies was the driving force behind this concept.

Space is designed by taking inspiration from the real physical world, where people can sit and chat online with their friends. It provides them with an experience of sitting next to each other. The distant surroundings will appear to be naturalcontinuation of the local place.

Advantages :Reduce IsolationReduce degree of separationProvide immersive experience

Presently personal research is being done to analyze this concept as a feasible business proposal and possible future deployment.

3d model of conceptFriends sittings at two different geographical locations talking as if they are sitting right next to each other

Design Process

Design Brief

Field Study of various informal places to understand the dynamism of these places

Analysis of physical chat and virtual chat

Finding loop holes

Design concepts

Sketch Models

Technology used for the concept

Interface of the application

Storyboarding

Logo for the concept


Baatein

Concept of baatein for joining two campuses of a university

Sound dome

Beam splitting technology

Touch screen interface

Come, sit and chat in a cafe kind of place

Tea or snacks as a serving element

Two different places sketch model

Analysis of a place

Anchor Point

Take Away

- Landmarks - Easy to sit- Mental modals

Logo designed for conecpt


Ram and Pawan used to have good time together having coffee, chit chatting and project discussions in college

After college, Ram went to Germany and Pawan went to London

Now they communicate either over phone or face to face on desktop and they used to miss chit chat over a cup of coffee

one day, Ram told Pawan regarding the Baatein cafe.

Hi !!Have u heard about Baatein Cafe?OK...

Hi !!No..Lets try this cafe and refresh our college memory..

Ram reserved their seat in Baatein Cafe for monday 6 pmRam and Pawan got their seat location

when they were close to cafe.

Ram was waiting Pawan to join. He was very eagerly waiting to see Pawan next to him.

Meantime Ram ordered their favourite cofee.After sometime Pawan joined and they were very happy to see each other and they both refreshed their college memories over a cup of coffee and real kind of cafe environment.

Participatory DesignConducted by Prof. Dr. Gesche Joost and Jan Linderberg from Deutsche Telekom Laboratories, Berlin, Germany

Cultural Probes

Apparel design studio at NID was chosen as a focus area to study the notion of students about the public and private space both physically as well as psychologically.

All the cultural probes were imagery by nature toprovoke the participants’ hidden emotions about the space.

Multiple mediums of representation were usedi.e. writing, sketching, collage, sticking, collecting, origami and left open ended.

Generative Design tool

The generative design tool was designed keeping in mind the existing studio where stakeholders has to associate their moods with the space.

Amanjot Kaur Sandhu Academic - Individual - 2009

Sketchy PictureStory of a artist


A visual interpretation of nostalgic moments ofan artist’s life depicted through his own paintings.

This project incorporates the values of artisticexpressions, aesthetics, semiotics, ideology andvarious methods involved in film makingstarting from Script writing, Story Boarding,Camera, Lighting, Direction, Editing, Art Direction,Set Designing, Sound Editing and Titling.

Different techniques like Stop Motion Animation, After effects etc were used in making. A painting theme is used throughout themovie.

Online Video Prototypehttp://www.youtube.com/watch?v=D97LR_AfJng

Shots from the movie

Academic - 8 team members - 2009 Amanjot Kaur Sandhu

New Ornament2 weeks I Open Electives

Brief of the project was to study our native placeand then design a contemporary decorative form from the insights of forgotten and redundant forms of decoration from that place.

Contemporary decorative design was developed from a traditional art form - “door”. This insight expressed the intrinsic design of a forgotten art form and can be used in various modern designs.

Scaled down samples were designed usingdifferent fabrics to represent this contemporaryform of a traditional door.

These could be used for blinds, curtains, exhibitions, installations and for decorative purposes.

Traditional Art Form

Concepts &Explorations

Contemporary Decorative Design

Amanjot Kaur Sandhu Academic - Individual - 2009

PhotographyPhotography as a tool to represent information related to various aspects of life in the society.

Personal 2008 - 2014 Amanjot Kaur Sandhu

Amanjot Kaur Sandhu Personal 2008 - 2014

Paintings/ ModelsOil, Water, Poster, and Acrylic colors

Personal 2008 - 2014 Amanjot Kaur Sandhu

Contact

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915 East 41st Street,Apt #210, Park Plaza ApartmentsAustin, TX - 75781

[email protected]

(512) 695-2672

http://www.linkedin.com/pub/amanjot-kaur-sandhu/16/7a8/173

Amanjot Kaur Sandhu

Painting is based on “Core of the Earth”

portfolio: amanjot kaur sandhu

Documents

daily life

pictures heremy mundane

londonmy mundane life

various flavors of life

journey of life

various colors

russia uploaded picturespeople

france uploaded picturespeople