portfolio and resume-monica hobbs.compressed
TRANSCRIPT
![Page 1: Portfolio and Resume-Monica Hobbs.compressed](https://reader031.vdocument.in/reader031/viewer/2022021922/58816bfe1a28abf7478b495b/html5/thumbnails/1.jpg)
MONICA HOBBS
PORTFOLIO
![Page 2: Portfolio and Resume-Monica Hobbs.compressed](https://reader031.vdocument.in/reader031/viewer/2022021922/58816bfe1a28abf7478b495b/html5/thumbnails/2.jpg)
![Page 3: Portfolio and Resume-Monica Hobbs.compressed](https://reader031.vdocument.in/reader031/viewer/2022021922/58816bfe1a28abf7478b495b/html5/thumbnails/3.jpg)
![Page 4: Portfolio and Resume-Monica Hobbs.compressed](https://reader031.vdocument.in/reader031/viewer/2022021922/58816bfe1a28abf7478b495b/html5/thumbnails/4.jpg)
STUDIO MCGEE
MAY 2016-AUG 2016
HOLLADAY, UT
SELF-EMPLOYED
NNOV 2010-CURRENT
SANDY, UT
TAYLOR JOELLE DESIGNS
JAN 2015-MAY 2015
PROVO, UT
URBN INC
AUG 2015-CURRENT
PHILADELPHIA, PA
BRIGHAM YOUNG UNIVERSITY
AUG 2014-MAY 2015
PROVO, UT
VIVINCENT TEAM ORTHODONTICS
JAN 2013-MAY 2013
SANDY, UT
EDUCATION
BRIGHAM YOUNG UNIVERSITY
BA COMMUNICATIONS; ADVERTISING
APRIL 2017
PROVO, UT· · 3.85 Cumulative GPA
· Dean’s List Spring 2014-Current
· President’s Leadership Council: Work closely with
executive leadership and engage in professional
development activities alongside the 0.2% of the student
body selected
· Study Abroad London Spring 2014: Studied British
l literature and geography for two months in London
and Scotland.
SKILLS & INTERESTSSKILLS: Photoshop, In-Design, Excel, Magento,
Google Analytics, Curalate, Graphic Design,
Presentation, Training
INTERESTS: Photography, Videography, Travel,
Watercolor Painting, Baking, Camping
VOLUNTEER WORKUtah Humane Society Volunteer June 2015-Current
RELEVANT EXPERIENCE MARKETING INTERN· Organically grew @StudioMcGee Instagram from 200,000 to 256,000 followers
· Organized marketing objectives for release of Webisodes, E-commerce site, and created digital ads
· Contacted influencers and bloggers to collaborate via Instagram and Collabor8 to promote the brand
INDEPENDENT MARKETER· Plan, design, and edit a portrait and fashion-based Instagram feed with over 106,000 followers
· Advertise products via social media in promotion for Free People, Urban Outfitters and Skullcandy
MARKETING AND STRATEGY INTERN: PROJECT MANAGER· Lead team members to accomplish their goals of increasing sales for upcoming collections
· · Constructed an organizational framework for all future collection launches, improving eciency
· Drove social media advertising initiative through use of Instagram, Facebook, and Blogger
FREE PEOPLE ONLINE MARKETING AND BLOG INTERN· Grew Snapchat following by 30% in one day with a personal Snapchat takeover
· Executed and implemented successful monthly marketing social media plans to engage customers
· Selected, photograped, wrote, and edited content to share for contests, promotions, sales, and brand image
RERESEARCH ASSISTANT· Presented research at 2015 Biophysical Society Conference in Baltimore, Maryland to over 2,000 people
· Implemented and streamlined experimental processes and conducted statistical analysis
DENTAL ASSISTANT INTERN· Collaborated on promotions team for annual 600+ person marketing event
· Partnered with six assistants and the doctor to provide orthodontic care for over 65 patients per day
MONICA HOBBS(801) 869-0433 • [email protected]
![Page 5: Portfolio and Resume-Monica Hobbs.compressed](https://reader031.vdocument.in/reader031/viewer/2022021922/58816bfe1a28abf7478b495b/html5/thumbnails/5.jpg)
PROFESSIONALWORK
![Page 6: Portfolio and Resume-Monica Hobbs.compressed](https://reader031.vdocument.in/reader031/viewer/2022021922/58816bfe1a28abf7478b495b/html5/thumbnails/6.jpg)
RESTORATION HARDWARE AFFILIATE PROPOSAL:
GOAL: TO BECOME AN AFFILIATE MEMBER WITH RESTORATION HARDWARE, GAINING WHOLESALE PRICING FOR STUDIO MCGEE’S DESIGNS AND PROJECTS.
MMY ROLES: RESEARCH, CREATE, AND DESIGN ALLASPECTS OF THE PROPOSAL.
![Page 7: Portfolio and Resume-Monica Hobbs.compressed](https://reader031.vdocument.in/reader031/viewer/2022021922/58816bfe1a28abf7478b495b/html5/thumbnails/7.jpg)
BACKGROUND & GOAL:
AFTER STUDIO MCGEE RELEASED ONLINETUTORIAL-LIKE EPISODES, WE RECEIVED AN INFLUX OF INTERESTED SPONSORS AND COLLABORATIONS FROM BRANDS WANTING TO FEATURE PRODUCT IN THE EPISODES IN EXCHANGE FOR EPISODE FUNDING.
MY ROLE:
I PROPOSED, DESIGNED, AND CREATED AN EASY, STRAIGHTFORWARD DODOCUMENT TO EFFECTIVELY CONVEY OUR DELIVERABLE OPTIONS WITH EACH SPONSORSHIP.
THESE WERE SENT TO FRIDGIDAIRE, BEST MADE CO., AND LOWE’S.
![Page 8: Portfolio and Resume-Monica Hobbs.compressed](https://reader031.vdocument.in/reader031/viewer/2022021922/58816bfe1a28abf7478b495b/html5/thumbnails/8.jpg)
AT STUDIO MCGEE, WE RELEASED WEBISODES FOR OUR AUDIENCE TO WATCH HOW DESIGNS COME TOGETHER STEP BY STEP. WE ASKED FOR SPONSORS FOR THE WEBISODES AND WITH EACH SPONSOR, WE PROVIDED A LIST OF DDELIVERABLES, AS LISTED BELOW. I DESIGNED AND CREATED THE PLANS AND THE DOCUMENT, SENDING IT TO ANY POTENTIAL SPONSORS.
SAMPLES OF MY DESIGN, IMAGERY, AND VIDEOGRAPHY POSTED TO @STUDIOMCGEE’S INSTAGRAM
![Page 9: Portfolio and Resume-Monica Hobbs.compressed](https://reader031.vdocument.in/reader031/viewer/2022021922/58816bfe1a28abf7478b495b/html5/thumbnails/9.jpg)
WRITING SAMPLE:
All of my Free People work can be found at blog.freepeople.com
![Page 10: Portfolio and Resume-Monica Hobbs.compressed](https://reader031.vdocument.in/reader031/viewer/2022021922/58816bfe1a28abf7478b495b/html5/thumbnails/10.jpg)
SCHOOLWORK
![Page 11: Portfolio and Resume-Monica Hobbs.compressed](https://reader031.vdocument.in/reader031/viewer/2022021922/58816bfe1a28abf7478b495b/html5/thumbnails/11.jpg)
UTAH DEPARTMENT OF PUBLIC SAFETY
BACKGROUND: UDPS CAME TO US IN HOPES TO FIND A NEW WAY TO PREVENTDRUNK DRIVING. WE FOUNDTTHAT DRUNK DRIVING PREVEN-TION FOCUSES ON THE NEGATIVEAFTERMATH AND CONSEQUENCES OF DRUNK DRIVING, RATHER THAN PREVENTING DRUNK DRIV-ING BEFORE IT EVEN STARTS.
PLAN:WE CAME UP WITH THE IDEA OF PREVENTING DRUNK DRIVING WITH A TEAMMINDSET. EVERYONE PLAYS A ROLE IN DRUNK DRIVING PPREVENTION AND IF YOU LET YOUR TEAM DOWN, YOU LET EVERYONE DOWN.
![Page 12: Portfolio and Resume-Monica Hobbs.compressed](https://reader031.vdocument.in/reader031/viewer/2022021922/58816bfe1a28abf7478b495b/html5/thumbnails/12.jpg)
MY ROLES:
I DESIGNED, EDITED, AND CREATED ALL CREATIVE FOR THE PROJECT. THESE PROTOTYPE ADS WERE FOR BOTH PRINT AND DIGITAL INCLUDING SNAPCHAT GEO-FILTERS. I ALSO DEVELOPED THE SITUATIONAL ANALYSIS AND WAS A KEY PLAYER IN THE DEVELOPMENT OF OUR BIG IDEA.
![Page 13: Portfolio and Resume-Monica Hobbs.compressed](https://reader031.vdocument.in/reader031/viewer/2022021922/58816bfe1a28abf7478b495b/html5/thumbnails/13.jpg)
MEDIA PLAN FOR VIRGIN ATLANTIC:
FFOR MY MARKET MEDIA PLANNING AND STRATEGY
CLASS, MYSELF AND THREE OTHER TEAM MEMBERS
CREATED A NATIONWIDE MEDIA PLAN FOR VIRGIN
ATLANTIC, DESIGNING BUDGETS, FLOWCHARTS, AND
GATHERING RESEARCH FOR EACH OF OUR SELECTED
MARKETS.
![Page 14: Portfolio and Resume-Monica Hobbs.compressed](https://reader031.vdocument.in/reader031/viewer/2022021922/58816bfe1a28abf7478b495b/html5/thumbnails/14.jpg)
![Page 15: Portfolio and Resume-Monica Hobbs.compressed](https://reader031.vdocument.in/reader031/viewer/2022021922/58816bfe1a28abf7478b495b/html5/thumbnails/15.jpg)
![Page 16: Portfolio and Resume-Monica Hobbs.compressed](https://reader031.vdocument.in/reader031/viewer/2022021922/58816bfe1a28abf7478b495b/html5/thumbnails/16.jpg)